International Journal of Business and General Management

85-92

Authors: Sánchez Ocampo César, Tong Delgado Miriam Arlyn, Canales Rodriguez Miguel Angel & Valencia Grijalva Mario César

Nowadays, a new company is claimed because in its actions includes the principles of sustainability of the results, generating satisfaction for all the stakeholders. Corporate Social Responsibility (CSR) seeks to create a balance between economic benefits and social welfare directly impacting in various operational levels. Due to it has been argued that CSR can be considered a competitive advantage, in this cross-sectional descriptive study, 207 young university students were consulted about their perception of CSR. It is concluded that young people conceive that companies have a responsibility toward society and their environment, so they perceive in a positive way to the committed companies, considering them as more desirable to consume their goods and services and as a workplace.