International Journal of Business and General Management

1-12

Authors: M. Z. A. KHAN & N. Z. AZEEMI

The purpose of this paper is to investigate the factors that influence consumer buying intention towards health insurance in the United Arab Emirates (UAE). Data was collected from 100 consumers who buy health insurance cards across UAE. The self-administered questionnaire is used to measure different factors of consumer buying intentions and analyzed. The conceptual model is tested using SPSS and Partial Least Square (PLS) package. The results confirmed the importance of the factors such as price, quality and convenience in health insurance in UAE. This paper analyzes the consumer buying intention under the survey on health insurance in UAE only. Academics and practitioners have shown great interest in understanding consumer purchasing intention as a significant intentional marketing strategy. Studying consumer buying intention towards health insurance cards is crucial, particularly in the context of UAE insurance sector. In this study, the price has been proved to be the predominant factor among other investigated factors of consumer buying intention. The paper adds to the literature on UAE consumers by examining important factors toward health insurance in UAE. It is a big puzzle for any medical insurance provider in UAE to understand the important factors influencing consumer’s purchasing intentions responsible for selecting a health insurance due to lack of research publications in UAE.

17-24

Authors: TIEN-CHIN WANG & HSIU-CHIN HSIEH

School-based curriculum development (SBCD) has conceived as an alternative school management strategy and has been an international trend since past decade. This report reviews some articles from renowned academic journals that are related to school-based curriculum development to obtain concise understanding into the theoretical and practical implications of school-based curriculum development in education context. First, this report starts with the literature review that is summarized the contemporary issues of SBCD from a set of readings. Second, this report presents a situation analysis of Taiwanese school of Melbourne where implements SBCD, and some implications and reflections will be discussed in terms of analyzing school situation, planning professional development, improving assessment methods and implementing evaluation policy. Finally, this report will conclude the theoretical, practical and findings to provide a set of recommendation for the school principal to practice school-based management and improve consistent administrative procedure for implementing the principles and processes of SBCD in School.