Journal of Management Research and Analysis

35-50

Authors: R. Ganapathi.

Customers need friendly approach under the competitive world while rendering services to them. In the case service sector, it should find many innovative services in order to attract and retain them in the long run. In the public sector banks are established in order to render service to the public irrespective of considering age, gender, community, religion, education, occupation and the like. Rate of interest is common to everybody except senior citizens. Hence there is a need of close and smooth relationship with the all types of customers. In this context, the public sector banks are functioning and follow the traditional customer relationship management practices in rural areas and follow many innovative customer relationship management practices in urban areas. By keeping this view in mind, there researchers has conducted a study to find out the Customer Relationship Management (CRM) practices followed by the public sector banks in Coimbatore City. The present study covers the awareness of customers about the CRM practices of public sector banks, the factors influencing to select public sector banks by the customers and the opinion and experience of customers towards the CRM practices developed by the public sector banks.

56-62

Authors: Krunal K. Bhuva, KJ Thankachan.

This study investigates week of the day (DOW) irregularity in the NIFTY and stocks of Auto Mobile sector. The authors have used regression model to study the effect and t-test for testing the hypothesis. The study shows that the day of the week effect is present in both return of auto sector and volatility of the sector. The uppermost and lower returns are experimental on two days that is (Wednesday and Tuesday) on Nifty stock and Thursday and Monday respectively in auto sector. The uppermost and lower volatility are observed on Tuesday and Friday on Nifty stocks and Wednesday and Tuesday on auto sector. These relations and trend can prove to be of great importance in making the decision of trading on particular calendar day in the market

69-73

Authors: Krunal Kishorchandra Bhuva, Yesha B. Mankad, Payal B. Bhatt.

Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. The FMCG sector in India is at present, the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015. The CAPM model assumes that the variance of returns is an adequate measurement of risk. This would be implied by the assumption that returns are normally distributed, or indeed are distributed in any two-parameter way, but for general return distributions other risk measures (like coherent risk measures) will reflect the active and potential shareholders' preferences more adequately. To test the results statistical correlation analysis was done to show the significant relationship between CAPM return and actual return and risk associated with market beta and CAPM beta.