Journal of Management Research and Analysis

7-11

Authors: Shweta Kushal, Avik Gugalia

The working class population in Indian society has been largely centred on the male members of the group. Being dominantly patriarchal in nature, Indian social systems promote the ascendancy of the male over the female in all spheres of personal and professional life and the working class environment has traditionally been no exception to this rule. Women, both married and unmarried, have been confined to homes while men have gone to factories and institutions to earn a means of sustenance for the entire family. As a result, the structures in the workplace have also remained constant with men dealing with men in most factories. This paper examines the manner in which a certain alteration in the gender ratio of an organisation can bring about positive change in terms of productivity, behaviours, attitudes and efficiency on the shop floor. This paper studies one manufacturing organisation in the Malwa region in the state of Madhya Pradesh in India to highlight these changes through the manner in which the organisation implements this change.

28-30

Authors: Neha Verma

In present day behavioral finances play the important role for the investment decision making. In present day the investor’s take the variety of the decision. There are various option or choice available for the investors in the market while taking investment decisions. Decision making means final selection n of the best alternative which are available for the investors in the market some investment decision are easy and other investment decision are the complex and require the multiple approach. This study is evaluate the and identify the behavioral biases involve in the investors decision making while taking investment decision and also identify the impact of the behavioral biases involve in the decision making. Behavioral biases generally variation in the judgments that occur in the particular situation which lead to irrational decision inaccurate decision. These studies focus the some of the behavioral biases which affect the investment decision for the investors.

49-52

Authors: Sugandha Sirohi, Rajendra Singh

Background & objectives: Service Quality Evaluation has become a vital aspect of medical care. Hospitals have expanded in terms of availability of specialties, improved technologies, facilities and increased competition and the expectations of patients and their relatives have increased many fold. The patients and their relatives coming to the hospital not only expect world-class treatment but also other facilities to make their stay comfortable in the hospital. Knowledge of expectation combined with understanding of perceived service quality facilitates designing and implementing programs to satisfy patients. The study was conducted with an objective of measuring service quality of IPD patients in a private hospital of Indore District of Madhya Pradesh. Methods: Cross-sectional study was conducted by collecting primary data from 422 IPD patients on the day of discharge using SERVQUAL questionnaire developed by Parasuraman et al. Results: As per the results of the study the major reason of choosing the hospital for treatment was good word-of-mouth from old patients and from senior consultants, infrastructure, proximity of hospital and expert clinical and non-clinical supportive staff. It was found that patients were highly satisfied with the basic amenities, behavior of doctors and staff of the hospital, timely medication, friendly hospital procedures and transparent billing system. Interpretation & Conclusions: Research findings discussed demonstrate that the more a patient is satisfied the more he/she is expected to recommend the hospital to other patients who need healthcare services. Therefore hospitals should implement patient satisfaction measurement as a quality indicator and thereby actively seek to improve the services provided. Objective: The main objective of the study is to measure the service quality of IPD (Inpatient Department) patients in a private hospital of Indore District of Madhya Pradesh.

56-58

Authors: Syed Farazuddin, Faizan Ahmed, Akshith Maddali

This article is literature study of promotional impact on Pepsi. Pepsi use CSR as a tool to gain emotional empathy and bring about a positive response towards their product. All in all Pepsi are masters in promoting and capturing the public’s heart. The company tries to deliver emotional experiences such as happiness, hope and optimism. This article is basically a review study. The literature for the study is obtained through certain reliable research repositories. The literature survey revealed astounding facts as how to position brand in a typical market like India. The study reveals that strategic marketing along with social media presence could impact positioning of the foreign brands.