Journal of Management Research and Analysis

238-242

Authors: R. Ganapathi

Jasmine is an attractive important commercial crop. It has got importance in all religious, social and cultural ceremonies and other functions performed by all people. The exploratory factor analysis reveals that price, lack of infrastructure, fraudulent practices and lack of export promotions are the factors affecting the marketing of jasmine. The results show that there is no significant difference between socio-economic status of jasmine growers and factors affecting marketing of jasmine. The regression analysis indicates that price is positively and significantly influences satisfaction of jasmine growers about marketing of jasmine, while, lack of infrastructure, fraudulent practices and lack of export promotions are negatively and significantly influence satisfaction of jasmine growers about the marketing of jasmine. In order to improve the jasmine marketing, the Government should formulate and implement appropriate marketing and pricing policies. The Government should create adequate storage facilities for jasmine and should take strong actions against malpractices in the marketing of jasmine. The Government and Export Promotion Council should disseminate and communicate market information and export opportunities to the jasmine growers.

254-258

Authors: R. Ganapathi

The consumers now-a-days are quite aware of the distinguishing characteristics among the different brands of a particular product. It is amazingly revealed that Indian toothpaste industries are being segmented not only on the basis of prices and benefits, but also it is characterized by heterogeneity in consumers’ response to the marketing mix into more homogeneous submarkets. The results show that majority of consumers prefer Colgate brand of tooth paste and quality is the major reason for choosing tooth paste for most of consumers and majority of consumers are more affordable to purchase Colgate brand. The results indicate that there is a significant association between age group of consumers and their brand preference towards tooth paste and there is a significant association between different age group of consumers and reasons for choosing tooth paste. Meanwhile, the results show that there is no significant association between age group of consumers and more affordability of consumers for tooth paste. Besides, the companies analyze all these reasons and find out the best suitable tools for promoting their toothpastes. Toothpaste advertisers should lay emphasis not only on establishing a stronger brand preference, but also on persuading the millions to become users of the product for the first time to make advertising economically and socially justified.

273-276

Authors: ChandanMaheshkar

Competency is a cross-functional integration and coordination of capabilities (Javidan, 1998) in a way to accomplishthe respective job effectively and efficiently.Teaching at the university level is not just following a monotonous set of practices. It requires a higher level of pedagogical skills, behavioral control and teaching philosophy apart from the strong subject knowledge. Thus, there is a requirement of a scale to measure competencies of university teaching personnel.Thisscale will not only help the institutions by providing “Blue print” for the individual’s entire behavioral scope, but also, it will make available a guide for the development of university teaching personnel.

283-288

Authors: JayantSonwalkar

The study has displayed a far reaching picture of Indian fare to LAC in extraordinary reference with Brazil. With current GDP (PPP) per capita is $12,528 in 2014 placing Brazil in the 77th position. Brazil has driving degree with the products, including agrarian gear, building and development, aviation and flying, wellbeing and security gadgets, IT, oil and gas, therapeutic hardware, wearing merchandise, natural innovations, retail, and transportation. Brazil is likewise a vital destination for India's fares of electrical and electronic hardware, cotton, and pharmaceutical items. The study recognized that Brazilian market has space for Indian items. Accordingly, this paper intended to show the India's fare execution, trade opportunities and market passage methodologies with Brazil's import estimate in respects of working with Brazil.