Sociosphere

13-16

Authors: Д. В. Бышов, Р. С. Тарасов, М. В. Курусина

In the formation of the Russian state among the main legal acts which regulated entrepreneurial rela- tions, were Russkaia Pravda (Russian truth), Pskov Judicial Charter. Later Customs Regulations of 1653 and the New Trade charter of 1667 played the role in the development of entrepreneurial relations. The greatest devel- opment of market relations took place during the reform efforts of Peter I and Catherine II. The next important stage in the development of entrepreneurship is the end of XIX – early XX century after the removal of serfdom in 1861. Currently, the Russian Federation legislation guarantees entrepreneurs a wide scope of rights, but some of them are declarative sometimes

20-23

Authors: Е. А. Пономарева, Д. М. Анимукова

This article discusses cross-marketing technology, which at the present stage of development of mar- ket relations on the right is becoming popular, being one of the most important factors in the formation of stable- developing organization. Cross-marketing allows originally to stand out against the general background of ad- vertising diversity. Practical application of this technology can achieve long-term, profitable relationships with other businesses, effective ways to promote products and services, improve customer loyalty and their trust in the brand. Besides are there basic form of the cross-marketing, it’s examples of cross-marketing and advantages. Also, it was brought the conditions in this article, that must be observed in order to cross-marketing technology has brought success and effective results

28-31

Authors: С. И. Платонова

The article analyzes the concept of «professional» in contemporary society. Specific attention is paid to the problematic dimension of the professional being: skill, creative meaning of professional activity and pro- fessional identity in the contemporary globalizing world. The professional identity is treated as a communion to the values, norms, ideals of the professional community. The author concludes that the professional associated with such concepts as a knowledge, skill, creation, freedom. Professional promotes the development of humani- zation of society and also recognition and respect for the dignity of the each person. Thus, professionalism is a positive value system

38-43

Authors: С. А. Зияева

The article deals with the social image of the language person formed on the basis of its ongoing so- cial roles and selection of the appropriate social and situational conditions of passing the communicative act of verbal and non-verbal means of communication. The concept of language personality as an individual is caused by the possession of certain linguistic sense and the ability to implement communicative actions in specific so- cial conditions. Speech behavior of language personality is influenced by a whole range of social factors and personal plan in a state of mutual influence and interdependence. The proportion of these factors is different, but the account of each of them is required to compile a complete picture of the language personality behavior

47-49

Authors: Sh. M. Mirziyatov

The article is devoted to the life and creature of Makhmud Zamakhshari and the analysis one of his prominent work called “Muqaddamam-l-arab”, in which the grammatical forms (official parts of speech, noun declension, conjugation of verbs) of the Arabic language are studied. Makhmud Zamakhshari who wrote essen- tial works on linguistics and literature, made a great contribution to the development of these fields. Most from his 70 scientific works dedicated to the fields of linguistics and lexicography. The author ascertains that Makhmud Zamakhshari states the Arabic grammar in a convenient, easy, accessible, successive form and con- cludes the scientific necessity of repeated copies of this work. The simplicity of grammar units was the reason for formation of the work, becoming well known and wide-spread in public

56-59

Authors: О. В. Бородина

The main quality of a modern person today is the ability to productive self themselves in any kind of activity, the ability to navigate in a constantly changing environment and find a way out of any situation. The article discusses the need to use technology in the learning process of didactic games that simulate problem sit- uations of real pedagogical process. The author proposes an embodiment of the technology on the example of the specific problems of the analysis method in the solution of conflicts in the educational process. It gives specific examples of situations and algorimt their solutions

65-68

Authors: С. В. Ковалева, И. А. Шабанова, Т. С. Кец

The approaches to the organization of extracurricular activities for the formation of knowledge of safe human living environment of electromagnetic radiation sources are considered. The list of household appliances that are dangerous when illiterate of their operation was brought. It is noted that the electromagnetic effect occurs in two areas: thermal and non-thermal. It is indicated that the greatest danger of electromagnetic radiation poses to children and adolescents. Terms of use of mobile phones have been formulated. Subjects of creative work carried out in the framework of the elective course "Man and radiation" is shown. List of events (competition of drawings, design leaflets, presentations, reports, performance of laboratory and research science, the organization of excursions) during the decade of the natural sciences at the school was proposed

74-76

Authors: N. T. T. Hanh

Social skills are skills that help individuals aware, behave, communicate and adapt society successful- ly. These skills need equipping in the early age of preschool children. Educating social skills for children is get- ting a lot of attention from researchers. By this report, we explain and dissect generally some researchers with their researches about social skills so give a basic theory and point out the aspects need studied more then pro- pose some education methods for educating social skills for preschool children in the current education situation

83-89

Authors: А. Е. Товпенец

The article is devoted to methods of organization of creative activity of youth. The author, based on the theoretical expertise of sociologists and culturologists, as well as the practical work of contemporary Direc- tors, concert and show programs, explores the issue raised. On the basis of the conducted analysis the author reveals ("allocates") the main reasons for the creative activity of today's youth, but also reveals the social back- ground of this activity. Speaking about the creative activity of the young researcher, from the perspective of the director, it’s important to pay great attention to modern concerts and show programs of St. Petersburg

12-17

Authors: Х. М. Журабекова

This article examines the democratic reforms that were implemented after the inde- pendence in the Republic of Uzbekistan. The liberalization of the administration system and the gradual transmission of certain functions of the Central government bodies to local gov- ernments is analyzed. The theory of decentralization and the practical work of developed countries show that, if strengthened political, administrative and financial authorities of the local authorities, quickly and effectively resolved social and financial issues a certain territo- ry, a civil society will develop. In the Republic of Uzbekistan, which develops on the basis of its own Uzbek model substantial reorganizations to decentralize governance are implemented

27-32

Authors: Л. С. Капитанова

This article analyzes the views of the Spanish philosopher José Ortega y Gasset on history. The article also deals with conceptions of historical reason and historiology, the theo- ry of generations. Historical reason succeeds in explaining the being of a man if it narrates accurately what that man has been. According Ortega, the generation is a tool of historical analysis. The generation is the vehicle in which man travels through history. Ortega focuses on beliefs as the focal point giving rise to the identity of particular generation. History, seen as an ongoing process of articulation within and between generations, reveals the reality that each society functions through the interplay between a mass and a select minority

45-54

Authors: И. Ф. Шувалов

. The article discusses the history of Russian settlements Neverkinsky District Penza region since their inception (early XVIII century) to the present (2015). In addition to general information (settlement history, business activities, living conditions, etc.) The article de- scribes the demographic situation in these settlements during the analyzed period. It is charac- terized by the growth of population up to 30s. XX century and its sharp decrease from the middle of this century. As a result, in recent decades in the region of several settlements dis- appeared, and most of the remaining number of inhabitants has decreased greatly. Called the reasons for this situation

62-68

Authors: Б. А. Дорошин

. The necessity of a philosophical substantiation of formation of ecological conscious- ness of the population with the regional cultural characteristics, in particular mythology is sub- stantiated in the article. The need for this is argued growth of plurality and postmodern polycen- tric world with its inherent tendency of glocalization. As its important theoretical base proposed pluralistic approach, the corresponding visual-logical thinking. There antropocosmic character and structural isomorphism of this type of thinking important aspects of nature, the techno- sphere and mythology as a favorable formation on its basis of ecological consciousness

74-81

Authors: Х. К. Имамова

The present article considers of representation of politeness forms in the Turkish language. There are two types of representation: linguistic and paralinguistic. The former in- cludes lexemes bay, bayan, bey, beyefendi, cenap, efendi, efendim, hanım, hanımefendi, lütfen and affix -ler, the latter – symbols, signs, gesture etc. the paralinguistic representation is given by describing the situation “greeting” el öpmek ‘to kiss hand’. There are some idiomatic expressions with “el öpmek” in the language. The linguistic and paralinguistic representation of turkish politness forms demonstrates connection between parts of priers “ethnos – language – culture”.

87-95

Authors: Т. С. Борисова, Т. В. Борисова

The article presents the contents of the process of development of information cul- ture in the educational space and the approximate content of their information activities ex- pressed as a set of author's programs ("Development of information culture of young pupils in educational space"; a cycle of conversations "Culture of communication", "How important to know how to communicate", "I am in the world of information", practical work of younger pupils and cycles of thematic information projects within the framework of the activities of the school press service, etc.). It is emphasized that the development of information culture can serve as an internal mechanism of information security through the development of ideas about the moral and ethical norms, values, critical thinking and other qualities that will allow the child to safely carry out information activities and to realize the potential of the infor- mation environment for their personal development

103-109

Authors: Н. В. Кузнецова

Highly efficient system of education is one of the factors of sustainable growth and development of the national economy and society of the country. The innovative character of economic development, modernization of the higher education system, the transition to new educational standards in the context of the provisions of the competency approach is largely determined by the choice of methodological tools used by participants in the educational pro- cess in order to achieve these goals and to ensure its efficient and effective. This article dis- cusses the essential characteristics and features of application of morphological methods in the training of managerial staff

117-121

Authors: М. В. Скрипкарь

The article discusses the features and prospects of realization of the concept of «Chinese dream» outside China. Particular attention is paid to the principles on which to base the distribution of «Chinese dream» in the world, and the factors contributing to this process. It is noted that the focus in the dissemination of «Chinese dream» outside China is given to developing countries in Africa and Latin America. Without the support of these countries, China has a dream of hope for implementation. In the political media content China has re- peatedly stressed that «Chinese Dream» in fact, no different from other countries dream about a beautiful future. Implementation of the «Chinese Dream» will bring world peace, develop- ment and cooperation; It poses no threat, but needs understanding and support from the inter- national community

13-18

Authors: Е. Д. Макеева

The article describes the history of the system of socio-natural interactions in Russia in the 1920s, the legal basis of which was first decrees of Soviet power, and management – people's Commissariat of education of RSFSR, engaged in the protection of nature in the country. The author considers the content and results of envi- ronmental activities of Glavnauka, the reasons for the suspension of development of the national system of man- agement of the environment and of environmental degradation to the beginning of the 1930s. The article presents archival documents that have not been previously published, which is the scientific novelty of the research

24-28

Authors: M. Arifhodjayeva

The article defines the conditions for the development and implementation of innovations in banking. It is shown that the innovation of commercial banks can be achieved through the development and implementa- tion of three strategies: innovation, marketing and customer-oriented. Suggesting the ways of selecting the inno- vative strategies the author points out: Selection of any innovative strategy usually means establishing of any individual business-holding mechanism, providing its implementation. Functioning features and establishment structure orientation of the mechanism depends on the features of the innovative processes, determined by the classification of innovations, dominating the processes of bank’s innovative activity, and, of course, customer- oriented strategy is the most adequate long-term strategy interrelation with customers. Such strategy is directed to rebuilding the bank activity to satisfy the individual demands of customers

34-36

Authors: А. И. Дзюбенко, Я. А. Стрезева

The article deals with the study of concept “space” in the fictional discourse of the classic British writer – Roald Dahl – alongside with presenting the results of the analysis of the mentioned discourse in terms of characteristics that the space represents in the texts. So, the authors interpret the space of two stories taking into account the space’s being either close or open, flexible or non-flexible, extending or narrowing, concrete or ab- stract, real or imaginary, finally, its being either static or dynamic. Such an approach chosen for investigation of the fictional discourse contributes to deciphering the ways the architectonics of short stories is built up. It also makes the views on chronotopos deeper and more profound as the described concept “space” is one the basic elements within the two-member conceptual paradigm making the structural foundation of any discourse – of “time and space” organization

42-45

Authors: Е. Н. Чулкова

In this article we emphasize that formation of strong system of knowledge and abilities on “Russian as a foreign language” is almost impossible without purposeful interaction of disciplines. Especially we note great opportunities for the integrated lessons while studying foreign trained professional lexicon. A main objective of these classes in “Russian language as a foreign” is an acquaintance to professional lexicon and activization of her use in speeches, and also development of skills of work with texts of a military and professional orientation and application of speech tactics and strategy of military and speech communication when providing problems of military professional activity. As the studied material we offer realization of an integrated approach when train- ing the foreign military personnel in lexicon in the subject "Bases of the Theory of Chains"

51-53

Authors: В. Н. Немечкин, А. П. Чичкина

The category «legal dispute» and «legal conflict» are some of the basic concepts in total conflict. In the given article the notion of a legal dispute and legal conflict revealed their relationship. Identify different op- tions for their ratio. Stand out characteristics that they possess, and by which it is possible to distinguish between these categories. We consider the useing of these categories in common Conflictology. The article also gives analyses of existing concepts and positions of the various authors of the relative rise to them. Special attention is paid to the differentiation of data categories, because in modern literature often there is their identification

57-62

Authors: Z. A. Amirov

The author gives own definition to legal education through analyzing issues practically and scientifically related to the role of legal education in the system of education. Interdependence of the components of legal educa- tion and importance of legal education in the development of state and society are researched in this article and the author gives his own definition on them. Also, in this article the issues of the role of legal education on the for- mation of individual in the version of national and foreign scientists are discussed. Besides, he tried to state other scientists’ concepts on youth legal education, which is the one of the main object of legal education

67-71

Authors: Т. П. Кучер, З. А. Жумагулова

The article focuses attention on application of practical assignments which constitute one of the struc- tural elements in the textbooks of mathematics. It is conditioned by modern requirements in development of the system of school education in Kazakhstan. The suggested assignments are designed to prepare students to deci- sion-making arising up from practical activity of people. This facilitates readiness in applying knowledge and abilities in fulfillment of vital functions. The article demonstrates examples of practical assignments aimed at application in teaching mathematics of the students (forms 5-th – 7-th). Their positive outcome is evident in the increase of cognitive interest and the quality of mathematical knowledge

78-83

Authors: N. V. Toan

In today’s implementing organization of high school teacher training plan only meets a part of re- quirements in improving teacher’s quality, the major part of teachers have not meet these requirements. The quality of teacher training activities currently is not high, it is also not encourage teachers to participate actively. A large part of teachers at all levels did not meet requirements for improving quality of education and society. Therefore, it is necessary to “innovate in planning establishment and implementing organization, implementing direction of high school teacher training plan towards orientation of high school education innovation” in order to improve quality of teachers

92-98

Authors: Д. П. Стефанова, В. П. Василев

Internal communications are an important element and have a direct connection with the management of an organisation. About 60 % of the problems in the management of an organisation are due to poor communications. Communication in an organisation is associated with the transmission of certain knowledge about the nature and role of the organisation, implementing and maintaining motivation, organisational cohesion and sense of belonging, inspiring the development of know-how. This leads to increased confidence in the government, and it in turn affects productivity and motivation. In the transitional period or at a time of crisis, internal communications play a key role in the transmission of important messages, often preventing incorrect and damaging rumors. If people in the organisation are aware of the rules of communication in times of crisis, the organisation has a chance to minimize interpretations of what happened in the media

103-108

Authors: Ш. А. Каюмова

The given article is dedicated to major issues of international tourism that is one of perspective trends in world state economy. For the foundation of tourism in Uzbekistan and its further progress served historical heritage of our outstanding ancestors, which are carefully preserved in outdoor museums, as matchless edifices and constructions in Samarqand, Bukhara, Khiva and Sharisabz. The main topical issues submitted for virtual outdoor museums, so far as the role of information technologies are very important and invaluable in develop- ment of modern tourism. Practice of new innovations occur ample possibilities in tourism sector

113-116

Authors: Е. Д. Стукал

The article is devoted to the phenomenon of today – «site-specific» theater. The specifics of these performances is staged in delegating functions to the space in which the action is implemented. It should be not- ed the absence of fundamental works in Russian language illuminating «site-specific» theater, so it is worth em- phasizing the scientific novelty and relevance of this study, which may be a theoretical tool for theater directors and directors of mass holidays, using the principles of «site-specific» theater in their performances. Also, the lack of work, and hence the terminology in Russian resulted in the fact that in this article the authentic terminol- ogy that clean their sound as much as possible reveals the essence of this phenomenon is used. A special feature of this article is a detailed disclosure of the essence of the concept of «site-specific theatre» and the author's de- sire to trace the formation of the European genre in Russian art realities. This problem is poorly understood and requires further research

123-126

Authors: В. П. Беляева

. Modern political science highlights the different conceptions of political systems. Today, there are about two dozen definitions of the political system. Political activity is carried out within a particular political system. The variety of approaches in political science scholars to the structure of the political system. However, there are certain elements allocated to representatives of different theories. An important role in understanding the nature of their political systems belongs to the typology of classification. In this area, there are several ap- proaches. The basis of modern theories of political systems is the concept of politics as a kind of self-integrity. Discipline «Modern political systems» is an important component in the formation of the political scientist- professional

11-13

Authors: Н. А. Замотаева, Е. В. Семелева, А. Н. Лохаева

Providing the population with food products is the main task of modern ag- riculture. There are many ways to achieve this goal. There are many ways to achieve this goal. Adding different doses of mineral fertilizers and crop processing plant protection products keeps crop yields. The use of phosphate fertilizers can lead to soil contamination with radio- nuclides. The authors conducted a study in the leachate laboratory for the study of this prob- lem. Experience was founded in 1987 with the aim of studying the water, air and soil nutrient regimes black. These studies environmental assessment of the application of chemicals was carried out. The results of this evaluation are set forth in this article. Authors established that long-term use of chemicals is not the contamination occurred of Cesium-137 and Stron- tium-90 at the black soils of Mordovia

17-19

Authors: Н. А. Бутенко

In article different approaches to a problem of the nature of the confl icts are analyzed. Many scientists consider that the confl icts appeared together with emergence of human society. In the modern world the subject of essence of the confl icts, the reasons of their emergence and ways of fi ght against them becomes the extremely actual in connection with an aggravation of an international situation in different regions of the world. The point of view on the international confl icts of two famous researchers S. Huntington and F. Fukuy- ama is given in article. The author addresses to the modern international confl ict which have intercivilization character, connecting them with globalization process. The author connects the reasons of the confl icts more with social a society organization

24-26

Authors: О. В. Богданова

The article discusses the using and application Platonic ideas of the world and man in the M. Gorky’s play «The Lower Depths» as the basic stage of human society de- velopment, actualized by the playwright for the realization of the Foundation of his own idea of Man on his path to Light and Freedom. The paper shows that the symbolic line of Gorky’s play is based on images and symbols of the philosophy of Plato, including, for example, the image of the cave, keys, etc. Compositional structure of the play starts from the structure of the dialogues of Plato, in particular the dialogue «Feast», its installation at the center of the narrative in the form of a feast table and the capabilities of each of the characters to speak in front of someone. The Eidos of Plato (the idea of love, hatred, virtue, envy, purity, dirt) be- come reference ideas in the refl ections of Gorky-playwright

31-33

Authors: Е. П. Колыхалова

The article is devoted to studying of the Serbio-Russian sound-like words. These words are of great interest in the sphere of intercultural communication, because they have different interlinguistic correlations: semantic, phonetical, grammatical. This language and speech material is very valuable for teaching Russian language in foreign Slavic enviro- ment. All types of the given words are introduced in active vocabularly during speech practice and become an object for research while working out linguistic and didactic problems; they demand much attention at the lessons. Teaching languages and speech is based on sound-like words and traditional methodological principles. Translingual features of sound-like words arise interest, especially in the connection with translation of art literature

38-46

Authors: M. Kydyrova, G. K. Tleuzhanova, Z. Kashkinbayeva, R. Kassenova

The article discusses the issue of Kazakh cultural identity basing on the anal- ysis of literature writing of Kazakh author – Ilyas Yessenberlin. The author in his book “The Nomads: The Charmed Sword” described peculiarities and specifi cities of Kazakh people’s life of the XV century. The article includes the study of the mode of Kazakhs’ life, their traditions, values and religious beliefs. The role of these components is emphasized in the article since they are essential elements for cultural identity investigation

51-55

Authors: O. Z. Turdieva

This paper is devoted to the impacts of modernistic trends to the contem- porary Iranian narrative. The paper in hand analyses some modernistic short stories of one of the most popular and bright representatives of the contemporary Iranian prose, versatile writer Roziya Tujjor. As regards her writing ability and style, it is worth mentioning that she uses a variety of poetic styles in her works. Interestingly, Roziya Tujjor sees and depicts the world in gray colors, full of different challenges, and concludes her works in sad tones. Her modernistic short stories are not full of events, but they outline the inner feelings and experi- ences of persons

60-64

Authors: Ю. В. Драгнев, О. Ф. Турянская

The article considers the educational and informational environment of a modern factor of future teacher’s professional development of physical culture. Indicates that the driving force of professional development is the desire of a future teacher of physical culture for integration in the social context of the information society. This desire is expressed in professional orientation, which are characterized by a specifi c subject of professional activi- ty. On the basis of this educational-информационнуя environment must include the relevant technical and information-software means of storage, processing and transfer of information, taking into account psychological and pedagogical conditions of optimization of the educa- tional process

68-71

Authors: Н. В. Кузнецова

Russia’s entry into the world educational space and the adoption of the Bolo- gna agreement required a radical restructuring of vocational training process, the transition to a new generation of educational standards. The effectiveness of vocational training in the con- text of the implementation of the requirements of the competency approach largely depends on the methodological tools used by participants in the educational process in order to achieve their goals. The article deals with the essence, and features the use of synectics to update the key competences in the process of professional management training

77-80

Authors: Ш. Ш. Пирогланов

The article deals with the concept of «social responsibility» of the individual, an analysis of recent publications on the subject. The author shows how in recent years has been transformed studied notions of «corporate social responsibility» to «personal social re- sponsibility». The author shows the existence of various social risks at low social responsibil- ity of the individual. Also, the results of research, refl ecting the state of development of the level of social responsibility of students. The article concludes that the social responsibility of the company is based and depends on the social responsibility of each individual. The author distinguishes the idea of having to create a situation in which there is awareness of the inalien- able personality and the importance of social responsibility and self-worth in these processes. The article ends with developed pedagogical conditions that will promote the development of social responsibility of the individual, and further formation of social responsibility in the community

84-87

Authors: О. Е. Шаповалова

The article is devoted to an actual problem directly related to the implemen- tation of the special educational needs of children with disabilities. As with normal develop- ment, the ratio of children with intellectual disabilities to the educational activity is having a major impact on its results. The article presents the author’s original technique, aimed at identifying the relationship of children to educational activities and the results of its testing in a special (correctional) school. Materials of this study can be useful for teachers involved in the training and education of mentally retarded younger pupils

92-103

Authors: Д. С. Казбекова

This article observes the process of establishing of public diplomacy in the Republic of Kazakhstan. Today there are many different trends and qualifi cations of concep- tion of public diplomacy. The author submits own view of formation and development of public diplomacy in Kazakhstan beginning since 1991 and fi nds out the nature of public di- plomacy, its transformation which can see through dynamics by means of the standard and legal base and practical actions promoting adoption of these or those documents. Besides, the author came to conclusion that any international relationship of the Republic of Kazakh- stan in independence of fi elds of activity has direct or indirect relation to public diplomacy, as to one of the operating instruments of realization of national interests of foreign policy of the country. It is possible to track it through a prism of theoretical, conceptual bases of public diplomacy

111-114

Authors: Г. Г. Еркибаева, А. К. Садибек

This article discusses the historical and political signifi cance, hygienic, ethi- cal and aesthetic values of national headgear Kazakh woman. There is some evidence that walking without a headgear impact negatively on the psychology of (intellectual development, character, custom) a person in such moments natural phenomenon: when the stars twinkle in the sky, dawns the morning, at noon, at sunset (beyuakyt – inopportune time). Therefore, hair care, neat “warehousing” around the head is a protective effect. Kimeshek – the old woman’s headdress of white column, sometimes with an embroidered pattern on an oval face. In this work we demonstrated the history and technology of manufacturing kimeshek. The current kimeshek centuries perfecting its charm and content, its modern refi ned patterns will fi nd way into the hearts of the general public of our independent country