International Journal of Arts, Humanities and Management Studies

1-6

Authors: Dr. P. Mohanasundaram

Cotton is one of the most important commercial cash crops in India and plays a dominant role in the industrial and agricultural economy of the country. India is one of the major producers of cotton in the world with the largest acreage, almost one-fourth of the world’s area. The production share is, however, only 13.5% ranking third after China and USA.

24-26

Authors: T. Sailaja

Women in India have played various characters in their lives. An Indian woman is subjected to lot of faces throughout her life. Since her birth to her death she undergoes a dramatic change in all phases of her life. This article cumulates all the dimensions of a woman in the novels of Sashi Deshpande. An effort is made to gather and reproduce the women characters in the novels of Sashi. As everyone know that Sashi Deshpande is a voracious writer pertaining to the feministic character. So this attempt is made to put forth the same in this article. The traditional character and the modern face of a woman is also compared in her novels and highlighted in this article.

33-40

Authors: Dr. Brijesh S. Patel

To measure service quality of cell-phone service providers in Valsad district, SERVQUAL model has been applied. 232 respondents have been taken by applying convenience method. Data has been analyzed by adopting factor analysis and one-sample t-test. From the analysis, it has been concluded that the cell phone service providers provide a good service in Valsad District. Moreover, it has been found that assurance is the most important service quality dimension.

52-63

Authors: Prajwal Pakhrin

This article deals with the challenges involved in a border dispute between India and China. It demonstrates that there are two dimensions of issues, i.e. tangible and intangible, that determine India’s zero sum claim on Tawang. This article outlines India’s policy towards its border dispute with China by analysing the case study of Tawang. The article also demonstrates the social construction of intangible issues in a disputed border through the process of material, functional and symbolic entrenchment process. It is argued that due to the process of entrenchment, salient intangible issues are constructed, which has made compromise difficult and protracted, thus making zero sum claim on Tawang.