Journal of Entrepreneurship and Innovation Management

29-52

Authors: Zafer Adıgüzel, Cemal Zehir & Nisa Nur Musluhittinoğlu

Purpose: It was conducted to evaluate the potential of university students on entrepreneurship and to analyze students' entrepreneurship thoughts. Methodology: Within the scope of the research, a survey was conducted with 510 university students. After factor and reliability analysis was done using SPSS 25 Program, correlation analysis and regression analysis were performed. In addition, sobel test and Hayes process were performed in the analysis of the agent variable effect. Findings: In the findings of the research, it can be concluded that the personality traits, innovative thoughts and desires of success of university students are effective in choosing entrepreneurship as a career step. Practical Implications: Mediation effect and personality traits of innovation and success need variables have a positive effect. The results of the study show that, in terms of the effects of personality traits on young people, cultural studies should also be conducted. Originality: The article is intended to provide practical results due to the use of quantitative research method along with theoretical information about variables. This study shows that university students prefer entrepreneurship on their career path.

81-110

Authors: Mustafa Kemal Yılmaz & Mahmut Tuğrul Torun

Purpose: In this study, the relationships between entrepreneurial marketing and SMEs 'innovation types were examined, and it was tried to explain whether entrepreneurial marketing dimensions are effective on innovation types of of SMEs' and how do they affect their the sustainable competitive advantage. Methodology: Data obtained from 242 manufacturer SMEs operating in Samsun, Amasya, Çorum, Tokat provincial center and districts in the OKA TR83 region in 2019 for 2 months by the survey method and tested using SMART PLS 3.0. and SPSS 21. statistical package programs. Findings: The findings revealed that opportunity focus and customer focus, which are among the entrepreneurial marketing dimensions, have an effect on marketing innovation and that the innovation processes implemented in manufacturing SMEs are interrelated. It has been observed that proactivity and risk taking from entrepreneurial marketing dimensions have a positive effect on sustainable competitive advantage. Practical Implications: SME managers can dominate the culture of innovation in their businesses by applying innovation types in their businesses and incorporating them into business processes. Small businesses that want to stand out in the competition will increase their chances of surviving in the market and gaining competitive advantage in the long term by applying entrepreneurial marketing activities suitable for the structure of SMEs. Originality: The research is an original research that examines the relationship between the dimensions of entrepreneurial marketing, types of innovation and the sustainable competitive advantages of SMEs together and enables the mutual relations to be tested.