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The Relationship between Social Networks and Micro Shareholders
Authors: Maysam MUSAI, Mohsen MEHRARA, Seyed kamalodin Ahmadi GHALLE
Number of views: 497
In this paper we had studied the relationship between social networks and micro (small)-shareholders,
also, and we had answered this basic question that whether social networks affect shareholders decisionmaking
for entering stock market and selling and buying the shares? If it so, which one has the greater
effect? This study is a survey, studied population of which is the shareholders of Tehran stock market; 384
people had been selected randomly and had been questioned. We had analyzed the result using variance
analysis method. The findings show that, there are some social networks which effect participating of
shareholders in stock market including: social networks of friends and acquaintance, social network of
relatives and kinsfolk, social network of Internet, social group of ethnicity. They had the strongest effect.
The strongest networks which affect decision-making about selling and buying the shares are,
respectively: social network of coworkers in stock market, social network of friends and acquaintance,
social network of relatives and kinsfolk. We concluded that social and economic policy-makers in course
of stock market expansion, can support the effective social networks of stock market and equip them with
information, or, establish (virtual informative)networks in stock market.