Economica

8

Authors: Vladimir DOLGHI

The insurance industry has multidimensional functions in a modern economy, interacting with many aspects of business activities and daily human life. Insurance is also an important mechanism for redistributing funds in economy, providing compensation for unplanned losses that are the subject of insurance. At the same time, generally speaking, the insurance sector contributes to strengthening and stabilizing the business of other entities in the general economy. The issue of the quality of information presented to the decisionmaking process is studied at various levels and remains topical, as the relevance of managerial decisions is significantly influenced by the information provided by the managerial accounting information system. The research methodology of the article includes the study of materials published on the subject at national and international level, the analysis of the regulatory framework in the field, the study of business processes specific to the activity of the insurance company and the application of own experience in the managerial and financial field.

9

Authors: Andrei JIZDAN

In order to ensure efficient management within any entity, it is reasonable to introduce a management and control system covering all its areas of activity. Therefore, management control applied at entity level is not just an important process of knowledge and information, but also, a support in the approach of quick and efficient decision-making. In this study, the concept of management control under performance conditions, its classification and position in the entity’s managerial hierarchy, as well as the research of modern systems of entity performance evaluation were examined. As a methodological support in carrying out the present research, the national and international literature was used, as well as the bibliometric analysis allowing the interpretation of the evolution and impact of scientific research regarding the chosen research topic.

11

Authors: Eugeniu LITVIN

The study of facility management is important, taking into consideration that this area has a significant impact on how organizations operate and meet their goals. An effective facilities management can optimize the business processes, that would reduce costs and increase the efficiency of the organization. Proper resources management, of premises and equipment helps to minimize losses and make their use more efficient. Well-managed facilities and workspaces can influence the quality of service offered to customers or users. A sustainable environment, properly equipped, can help increase customer satisfaction and improve their experience. Overall, studying facilities management is essential to ensure efficient operations, quality of service, and a safe and comfortable work environment, having a significant impact on the success and sustainability of organizations across a variety of sectors and industries.

17

Authors: Constantin ANGHELACHE, Ion PARTACHI, Madalina-Gabriela ANGHEL, Alexandra PETRE, Cristian OLTEANU

In advanced economies there is a tendency to move to digitization and cashless financialeconomic activities. In this sense, the number of cryptocurrencies that contributed more to this trend increased. In this article the authors aim to highlight the functions of money in the modern economy taking into account these trends and developments. In this sense, Bitcoin and other digital currencies can cause a change in the functions of money. In the article we sought to demonstrate the extent to which digital currencies can be considered money, using a complex methodology, logical and interpretive analyses, starting from the comparative study of the situation of coins and the existing situation in the monetary mass of the money that exists in circulation.

20

Authors: Grigore BELOSTECINIC, Eudochia JOMIR

The universities in the Republic of Moldova face difficulties in promoting educational offers and attracting students, trying to find the best ways to interact with target audiences to improve and develop the institutional image and reputation, increasing notoriety, the attractiveness of study programs and stimulating enrolment under the conditions of intensifying competition, increasing costs and rapidly decreasing student numbers. Therefore, the issue of marketing strategies, policies and tactics becomes increasingly topical and of major interest to universities, moreover, an appropriate marketing strategy can provide them with future success in an increasingly competitive higher education market. At the same time, the studies conducted allow us to find that marketing remains one of the fields often ignored by universities, while the use of digital marketing channels become a necessity for any university marketing strategy. Online marketing strategies can positively influence the reviews among potential students by presenting its strengths, the characteristics that differentiates it from competitors, thus contributing to improving the image of the university and increasing the attractiveness for study applicants.