Economica

Number Nr.1(99), 2017

7
BUILDING BRANDING BASED ON CONSUMER RESEARCH

Authors: Igor BELOSTECINIC

Abstract

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Number of views: 816

This article is dedicated to the modern branding, which builds brand management in close relation to current customer behavior trends on the market. The subject is relevant, since the practice shows that only adequate brand management can lead to the increase of companies’ brand capital, their development and income growth. The thesis analyses the use of modern market research methods.

10
STATE OF MOLDOVA’S TOURISM INDUSTRY IN CONDITIONS OF MODERN STRATEGIC MANAGEMENT MECHANISMS

Authors: Irina CROTENCO

Abstract

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Number of views: 1384

In the article is investigated the current state of the tourism industry in Moldova. Is analyzed statistical reporting data on inbound and outbound tourism in Moldova by years and by countries – suppliers and consumers of tourists. Based on mathematical methods are quantitatively calculated trends in the dynamics of inbound and outbound tourism and is proposed a forecast of their changes in the short term. Is analyzed the state of the tourism competitiveness in Moldova in the travel and tourism competitiveness ranking by the World Economic Forum. Are described the strategic management mechanisms of the tourism industry of Moldova and formulated conclusions on their development.

11
TRADE VULNERABILITY OF THE REPUBLIC OF MOLDOVA

Authors: Mircea DIAVOR

Abstract

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Number of views: 538

In the last decades we have witnessed an unparalleled level of economic openness and trade liberalization, the effects of which have been largely positive. But economic openness has also made countries more vulnerable to shocks that occur outside its economy. With exports representing a substantial portion of GDP, especially for developing and transitioning economies, countries have become dependent on exports. Therefore external economic shocks can have a big impact on economies, but not all countries are equally vulnerable. Export concentration and diversification indexes help us determine which countries are most vulnerable to shocks.

12
HUMAN RESOURCES AUDIT – PART OF HUMAN RESOURCES MANAGEMENT WITHIN AN ORGANIZATION

Authors: Ala COTELNIC, Ludmila NEGRUTA

Abstract

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Number of views: 2726

In this article, we wanted to highlight one of the key components of human resources management – the audit. Although this term is fairly old and widely used in the economic field, with reference to human resources audit is a concept that emerged in the second half of last century. The necessity of this activity lies in the importance of human resource in modern society, but also its different status compared to other resources of the organization.

12
INTERNAL CONTROL IN PUBLIC HEALTH SERVICES INSTITUTIONS

Authors: Ludmila FRUMUSACHI

Abstract

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Number of views: 825

Internal control has a special role in the efficient organization of the entity’s management. The components of this control in the institutions of public health service are determined by the specific character of these institutions and National Standards of Internal Control in the Public Sector. The system of internal control in the institutions of public health service has the capacity to canalize the effort of the whole institution for the achievement of proposed objectives, to signalize permanently the dysfunctionalities about the quality of medical services and the deviations and to operate timely corrective measures for eliminating the noticed problems. In this regard the managers are obliged to analyse and to resize the system of internal control when in the organizational structure appear substantial changes.

13
PUBLIC FOODSERVICE MARKET IN CHISINAU – ANALYSIS AND DEVELOPMENT TRENDS

Authors: Olga TABUNSCIC

Abstract

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Number of views: 1234

In the present article we have analysed the current state of the catering market services in Chisinau, sales volumes as well as the classifications of the hospitality units from the industry. Are presented types of public food market establishments operating in Chisinau and identified factors contributing to this market growth and expansion. The study is taking in consideration the most popular types of catering facilities and the worldwide trends of the market. It is noted that depending on the amount of bill average, public food market from Chisinau can be divided into three segments.

15
THE IMPORTANCE OF TOURISM INFORMATION AND PROMOTION OFFICE AND CENTRES IN THE DEVELOPMENT OF INBOUND TOURISM

Authors: Nicolae PLATON

Abstract

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Number of views: 1456

Development of individual economies of countries of the world, reducing trade barriers and broadening international economic and cultural exchanges, as well as globalization have created favorable conditions for the participation of a growing number of countries and people in tourism traffic. Pretenders to be included in the tourism circuit should provide: individualization of supply, therefore, are focused on the type of holiday they want to spend. Thus, countries with tourism potential that intend to attract foreign tourists need to know who they are, from which country, age, interests, in order to meet their requirements and requests. In this context, it is argued the role and need for the creation of Office and Tourism Information and Promotion Centers in attracting and qualitative service of foreign tourists.

18
THE IMPACT OF FOOD PACKAGE INFORMATION IN GUDING CONSUMER CHOICES

Authors: Maria GRIGORAS

Abstract

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Number of views: 683

The modern consumer has become more attentive when taking the decision to purchase food due to the controversies in the food industry, the impact of social media and more intense relationship between consumed products and health. The nutritional information on the label has become an important element guiding the successful choice of food products. Thus, the consumer tries to process this information based on his intellectual and financial resources. This research aims to determine the degree of comprehensibility of the information displayed on food labels, to evaluate its nutritional profile and to highlight a possible antithesis of the perceived favourable image and the nutritional value “de facto” of those goods. In order to implement this approach there were conducted exploratory marketing researches, using the questionnaire and the method SAIN-LIM.

20
THE ECONOMIC AND GEOGRAPHICAL ANALYSIS OF WATER SUPPLY AND SANITATION SERVICES IN THE DANUBE-BLACK SEA HYDROGRAPHIC SPACE (THE SECTOR OF THE REPUBLIC OF MOLDOVA)

Authors: Petru BACAL

Abstract

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Number of views: 466

In this paper is carried out a comprehensive analysis of water supply and sanitation services in the Danube-Black Sea Hydrographical Space. The main objectives of this study are: 1) analysis of current methodology for calculating and charging of water supply and sanitation services; 2) tariff, income and expenses dynamics of water supply and sanitation services; 3) identifying of gaps and problematic situations in recovery of the costs of use of water resources from applied tariffs; 4) assessment of fiscal, economic and environmental impact of applying of these tariffs; 5) elaboration of recommendations for reforming the economic mechanism for regulating the use of water resources and the impact on aquatic ecosystems.

21
TAX PLANNING: OPTIMIZATION TOOL OF DEBTS TOWARDS THE BUDGET

Authors: Anatol GRAUR

Abstract

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Number of views: 1977

Tax planning is complex of measures, consisting in the reduction of tax payments under the law. Tax planning at the enterprise starts from the initial structuring of businesses and activities and can be carried out both at entity level (corporate) and the individual (individual). Compared to tax evasion, tax planning is performed only under the law by avoiding taxes. Avoiding or reducing taxes is possible by organizing activities in such a way that the law allows reducing the tax base or tax rate. Optimization of tax payments is possible by organizing the work in such a way, so as the legislation avoids or reduces the tax base, tax rates and tax incentives application.