INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH

9-17

Authors: S. Vanitha

Water is one of most essential product for our life. Without water any living beings cannot live for a longer period of time. Water is one of the important top five sources for all. Role of water cannot be measured. Such the vital role is done by water in the body. It gives strength, clear all unnecessary contains from our body, refresh our flesh, and maintain correct temperature and so on. It is very much important that drinking a good water. These days, water is highly polluted due to the industrial growth. Therefore, water is sold in the packet. As it is little difficult to bring water wherever we go, people prefer to buy this packaged water. After drinking the water, people simply throw the packet in the dustbin. It creates the environment pollution problem. Now, green management has very important to protect the world from pollution. It urges the scholar to study about the importance of the packet water and how can be protected our environment from these waste. It also deals with giving suggestion to use packet water without pollute the environment.

24-36

Authors: R. Anantha Laxmi *1, K. Arun Sarath Kumar 2

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumers in using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

50-56

Authors: Dr. N. Ramakrishnan *1, Mrs. J. Johnsi Priya 2

Net news is more vivid and quick. It comes with audio video clippings. It is livelier than printed newspaper. Net news have galaxy of items to read on. It can be read anywhere and at any time provided one has android, windows or ios smart phones with net card or laptop with data card or dongle. News has a wide variety of things be it education, political, social, cultural, economy, entertainment and so on. Regular reading of news in net enhances the worldly knowledge of students. But how far our younger generations have developed the habit of reading net news is the question raised in our minds. Reading news in net would enhance the General Knowledge and current worldly affairs of a student. Net news reading makes a man informative. Hence, the present topic has been chosen as Net news reading habits of Arts and Science College students. The study has used questionnaire for finding out net news reading habit among arts and science college students. The investigator has collected a sample of 200 arts and science college students from Madurai. The investigator has used stratified random sampling technique for the present study. The findings of the study reveals that the arts and science college students 2% of them read daily, 8% of them read weekly once and 22% of them read monthly once and 68% of them read net news occasionally.

63-73

Authors: Mrs. R. Thanga Selvam 1, Mrs. D. Shunmuga SelvaSivaSankari 2, Dr. A. Nagalakshmi 3

Today, yoga is considered as an alternative exercise approach to obtain personal health and wellbeing. Yoga’s holistic methodology strives to unite one’s body, mind, and spirit; it is a method of exercise mirrored in the physical, mental, and emotional benefits which result. The focus of this paper will highlight on the effect of yogic exercises and meditation on emotional wellness and spiritual wellness among women. The objectives of this study were to find out the level of emotional wellness and spiritual wellness of women before and after treatment and to find out the impact of yogic exercises and meditation on the emotional wellness and spiritual wellness of women. The investigators have adopted quasi-experimental method for this study. Results of this study show that there is significant difference between pretest and post test scores on emotional wellness and spiritual wellness of women before and after the yogic exercises and meditation.

82-97

Authors: Mr. M. S. Ansar , Dr. P. Arunachalam

Aging of population is pervasive as it is affecting all most all the countries of the world (UN, 2010). In many developing countries the ageing of population is faster than the ageing occurred in past in developed countries. Consequently the developing countries have to adapt quickly to ageing process (UN, 2015). The shift in age structure associated with population ageing has a profound impact on the economy and society. Rapid ageing of pensioners resulted in rapidly growing pension expenditure around the world (OECD, 2011). Fourteenth Finance Commission listed out longevity of pensioners as one of the reasons for the increasing pension expenditure of State Governments and Central Governments (GOI, 2014). In this paper an attempt is made to analyse whether the service pensioners in Kerala are ageing and it has any impact on the pension expenditure. This paper is based on the data of pensioners collected from all the pension payment treasuries in Kerala

14-29

Authors: Sufia Rehman *1, Dr. S. Shahid Mazhar

Internet apart from influencing life of people has also emerged as a key HR tool for acquiring talent. Traditional HR strategies are being modernized, driven by technology and innovations. The remarkable popularity of internet & Social Media Sites, lower hiring cost & res ponce time and competitive advantage has allured the recruiters not only to use it for effective branding but also for hiring. They offer a great source of talent pool, as almost every fresh graduate / professional has Social Media account. Professional networking with social media as a recruitment tool is influencing with offer of better platform to both recruiters and this study discusses the Impact & effectiveness of New Hiring Strategies. Their advantages and limitations over traditional methods and their role in making or breaking the job opportunity. The study used data from secondary sources also personal interviews with industry professionals and Job seekers were conducted. A comprehensive analysis of the new trends has been done and described through various graphs and diagrams. The findings of the survey show a significant change in trend from traditional recruitment methods to modern techniques. However there remains good scope for improvement in utilizing the various benefits of the new strategies

39-44

Authors: Zuberi Singano Seguni

community-based area wide fruit fly suppression exercise involving simultaneous application by farmers of methyl eugenol-mediated mass capture of males of Bactrocera dorsalis fruit fly, crop sanitation by burial of fallen fruits and SUCCESS bait (GF 121)spot application of citrus tree crowns, was undertaken in three villages in Muheza district, Tanga region north eastern Tanzania. Male fruit fly numbers in methyl eugenol traps dropped significantly following application of the treatments from 970 flies per trap per week before application of treatments in July 2011 to 100 and 46 flies six and nine months after treatments at Kwabada village; 200 flies per trap per week before to 34 and one flies after treatment at Kwemsaa village and from 800 flies before to 64 and 50 flies per trap per week during the same period at Mlingano village. However, a fall occurred also in untreated orchards indicating a possible spill-over effect of the treatments due to the large area covered. Moreover, the treated areas might have acted as a sink that drew fruit flies from neighbouring untreated orchards into it. The drastic fall in trapped males may be associated with the effect of the treatments in reducing the number of flies so that fewer were available to fly into the traps. The collective and simultaneous application by farmers of fruit fly suppression over a large crop area is a robust strategy to manage fruit flies in citrus and other fruits orchards such as mango. The results suggest that farmers can successfully implement area-wide fruit fly suppression in smallholder citrus systems

55-62

Authors: Ms. Tripti Chopra , Dr. Shine David

Industries are constantly trying to stay competitive by retaining its reputation in the market in which it is operating. Due to Globalization companies have to rethink their strategies and practices. A company’s strategy highly depends upon the use of application and the utilization of resources. Amidst all these HR factors tend to play a potential role in determining the effectiveness and competitiveness of an organization. HRIS is generally considered as managing people practices using IT enabled services. Thus it is a task of HRIS to cater to the needs of knowledge management .Knowledge management involves the practices which are utilized to get the right people at right time to train them and finally appraising their performance and reward them. This helps in keeping employees satisfied and happy. When the performance of an employee is evaluated a number of techniques are used to mine the utmost knowledge out of them. This is how HRIS is connected to Knowledge management. This empirical study is an effort in knowing the efficacy of data mining techniques in knowledge management and application of HRIS. The major focus of study is to know about the data base of employees for predicting the performance of employees and adopt a knowledge management strategy and the efficacy of data mining in doing so.

68-76

Authors: Dr. Javed Khan

User awareness simply means to educate the user. Readers are not aware with the library procedures systems and collection. The topic of present study is “Awareness and use of E-Resources in Delhi university, Jamia Millia Islamia and jawaharlal Nehru: A comparative study” the main objective of the study is to find out the awareness and use of E-resources among the users of sample of selected universities and also provide the basic information about information sources and resources and how to exploit such resources effectively and efficiently. Through purposive sampling about 200 users from each university were selected for the proposed study. Sample of 600 users from Delhi University, Jamia Millia Islamia, and Jawaharlal Nehru University. The questionnaire was developed was researcher and used as a tool of data collection. Data was analyzed through percentage method. The main finding of the study is that it was found that UG & PG students of JMI, JNU and DU are 100% aware about the book service available in the library.

84-96

Authors: Thewodros Bekele Tolera

The status of occupational injuries in workplaces in general is ill defined in Ethiopia. Pocket studies indicate that occupational injury due to an unsafe working environment is increasing. Construction industries are growing industries region wise that has higher rate of work-related injuries. Knowing the associated factors of work-related injuries can be a critical step for improving the working condition of workers in the sector. Objective: This mini research aimed to evaluate occupational hazards and to describe factors affecting its happening among construction workers’ in Addis Ababa housing and construction project sites. Institutional based cross-sectional study design was employed to assess occupational injuries among randomly selected construction workers from June 30 –July 20, 2014. A structured questionnaire based interviews, work environment observation were used to collect the data. The response rate of this study was 82.7%. The majority of respondents were male which account 74.7% and 60 (96.8%) respondents were not using personal protective devices all the time while they are on duty. Out of the total participants, 67.7% of the workers experienced occupational injuries at least once in the last 12 months. Moreover, the three leading cause of injuries were puncture (21.0%) followed by hand injury (11.3%), and back pain (9.7%). Increased rate of work related injury in construction workers was observed and implementation of basic occupational health and safety services is required together with regular supervision to ensure and promote work place safety. So Preventive measures concerning functional occupational health and safety programs are essential to safeguard the health and safety condition of workforce in construction industries.

101-104

Authors: Sarada P. V.

Transgender is a group whose identity is beyond the notion of conventional gender structures. Mostly they possess male physique and female behavioral traits whose life is complex with conflicts and ridicules. Their existential dilemma revolves around their neglected and unacknowledged sexual identity. Here the Endeavour is to delve deep into the real sociological positions of transgender in Indian society. i.e., their role definitions played within family and within society. Being transgender is treated as a curse to a family and their existence is relegated to the margin. The marginalised role of transgender could be deciphered by looking at the life of hijras in cities like Bombay and Calcutta.

113-123

Authors: Dr. Amrit Patel

Every year some parts of India witness droughts and floods directly impacting on food output. India experienced two drought years [July2014-June15 & 2015-16] impacting on low food output followed by 2016-17, a year of severe floods. As 36th World Food Day (WFD) will be observed on 16th October, 2016 India can size and capitalize this opportunity to redouble its efforts in creating awareness among all stakeholders by mounting a massive campaign to improve crop productivity per unit area and resources and eliminate hunger, poverty and rural unemployment. India could not achieve Millennium Development Goal-1 to half the percentage of hungry people by 2015. It has now committed to achieve the United Nations Sustainable Development Goal-2 target to “end hunger, achieve food security and improved nutrition, and promote sustainable agriculture” by 2030. In this context, this development perspective article highlights the current Indian scenario and suggests specific aspects to achieve the SDG-Goal 2 and make India free from hunger by 2030.

131-135

Authors: Ajra Khan 1, Shail Bala Sanghi

The present paper is based on extensive survey. Collection of ethnobotanical information and natural dye yielding plants Rajgarh District (M.P.). The study reports 15 natural dye yielding plant species belong to 13 families. Along with their botanical name, local name, family, habit, dye yielding plant parts used are mentioned in the paper. Apart from, medicinal uses, it also describes preparation of dyeing stuff. Use of mordant’s and specific dye utilization to serve various purposes, including several of the new dye resources.

143-150

Authors: Muhammad Shafeeque A P 1, Thomachan K T

This paper examines the role of commodity futures market as an instrument of hedging against price risk. Hedging is the practice of offsetting the price risk in a cash market by taking an opposite position in the futures market. By taking a position in the futures market, which is opposite to the position held in the spot market, the producer can offset the losses in the latter with the gains in the former. Both static and time varying hedge ratios have been calculated using VECM-MGARCH model. Variance of return from hedge portfolio has been found to be low. Further hedging effectiveness has been observed to be around 12%.

6-15

Authors: Dr. A. Subramanian

Time Management is a set of principles, practices, skill, tool and systems that work together to help us to get more value out of our his/her time with the aim of improving the quality of our life. The most appropriate word which suites Time Management is self-management which helps us to keep stress to a maximum. Time is the scarcest resource and unless its management decides the success or the failure of an activity. Effective Time Management necessitates a sense of balance. Either extreme along the Time Management skill continuum can be problematic. On one hand, perfect Time Management skill do not make one a perfect student or employee. It is possible to excess time, such that one is so wrapped up in the minutiae that meaningful tasks are not accomplished. On the other hand, poor Time Management skill do not make one a stooge. Some brilliant peoples habitually are ‘a day late and a dollar short’. The main reason for managing time is just provide structure to one’s life and in turn, peace of mind. Managing time is just something one does for one’s own psyche, to make one’s days easier. It is important for a student to have effective strategies to manage his time to balance the conflicting demands of time for the study. Time Management skills are valuable for doing revision for examinations. Sometimes it may seem that there is not enough time to do everything that we need to. This can lead to a buildup of stress. When revising for examinations or during our final year when we have to combine the pressures of intensive study with finding time to apply for our task good management of our time can be particularly important. Once we have identification ways in which we can improve the management of our time, we can begin to adjust our routines and patterns of behaviour to reduce any time-related stress in our lives. Keeping this in view the paper has been prepared on some of the significance of Time Management and Academic Achievement of School Students

23-28

Authors: Ayyadurai.V 1 and Ramar. K *2

Efficient in Vitro direct multiple shoot regeneration from Solanum pubescens was achieved from leaf explants on MS medium Sublimated with B5 vitamins and different concentrations and different combinations of PGRs like BAP, NAA and GA3. The maximum numbers of multiple shoots were achieved from leaf explants on 3.0 mg/l BAP + 1.0mg/l GA3. The regenerated shoots were transferred in to half strength MS medium fortified with IBA for root induction. Rooted plantlets were successfully acclimatized. This new and transfer into the field Conditions. Standardized and reproducible protocol useful the mass propagation of Solanum pubescens.

36-46

Authors: Mr.Zelalem Gebeyehu 1 , Dr.A.Kathiresan 2

At the beginning of human history, the environment favored and promoted equality of males and females. However, as the exposure of males to the natural environment differed, various activities and dangers increased, both sexes started to differ in the nature and depth of experience. Since then, the gender disparity that began in this way was widened by religious, political, economic, cultural and other factors. Currently, gender differentiations are reflected in the accesses to the three precious things of the world, political power, economic privileges and social or cultural prestige. In the 21st century, knowledge plays the leading role and education is the central element that nations can use to maintain equality among society specially to insure gender equality. Thus this paper would attempt to identify the socio-economic factors affecting girl's academic achievement and gender based violence in higher institutions in case of Amhara regional state by selecting two university from first, one from second and two from third generation universities including Wollo five universities will be included out of the total seven universities found in the region. The respondents are selected randomly from each university. The respondents included in this study are female students, gender office, instructors, student deans and registrar workers. The data would be collected using Focus group discussion, interview and questionnaires. To analyze the data logistic regression and two limit Tobit model would be used. Even if there is some progressive trend, the girl’s academic achievement is low and their attrition rate is high. That is their mean achievement below the national average. From econometrics result it has been found that entrance exam result, parents income, personal related factors, peer pressure the major factors that substantially determines level of girl’s academic achievement. Similarly, though there are positive changes regarding gender based violence still significant portion of girls were vulnerable. That is 20 percent out of the total surveyed girls were violated and 22.59 percent still exploited by the transaction sex in the nearby cities. Besides, the logistic regression analysis showed that gender based violence highly depend on the personality those girls with strong personality and self-esteemed girls have less chance of being harassed or abused verbally, physically and psychologically.

55-61

Authors: C.Subathra

Decision-making is one of the most important elements in the administration of any organization. In higher education, college is an institution, in which the principal is a prime person who makes decision. This article investigates the perception of college principal towards his decision Making style. Numerous studies in the area of Management and Leadership indicate that one’s decision making style (DMS) is reflective of one’s leadership style. Using the Decision Making Styles Inventory (DMSI) developed by Rowe and Boulgarides (1992), this paper attempts to explore and report the managerial DMS among 130 college principals in Kanyakumari District. The scores derived from Decision making inventory were categorized into four decision styles namely: Directive, Behavioral, Analytical and Conceptual. Results revealed that a majority of principals adopted a very dominant or dominant intensity level for Behavioral Decision Making Style.

68-72

Authors: Dr. J. Kiruba

Leadership is an important aspect of managing people. It is the art of dealing with and influencing people so that they will try hard happily and actively toward the achievement of group or organizational goals. The leaders understand what makes their followers to get motivated and how well these motivations operate. This understanding will reflect in their leadership behaviour. Preparing young people for leadership responsibility begins at home with an enriched environment that offers opportunities for children to acquire broad interests, selfesteem and the insights and skills that characterize leaders. Parents can provide their children with support and encouragement as they participate in a wide variety of home and community activities. The aim of the present study is to find out the level of leadership behaviour of B.Ed. trainees. The investigator has used the leadership behavior inventory as tool. The sample consists of 300 B.Ed. trainees from six B.Ed. Colleges in Kanyakumari District. Stratified random sampling technique has been used for collecting the data. The major finding reveals that there is significant difference between rural and urban B.Ed trainees in their leadership behaviour.

1-9

Authors: Chen Shengdong1 , Mingjun He2 , Xiaoli Zhu2 , Wei Niu3 , Lingming Kong2 , Gaofeng Chen2 , Liyi Zhang*2

Projects: To explore the relationship of lncRNAs with altered expression in peripheral blood with symptomatogy in anxiety patients. Methods: Gene microarray was carried on to screen the lncRNAs with altered expressions between anxiety patients (GAD) and healthy people (NC), and qPCR was performed to validate these screened lncRNAs. GAD was assessed by HAMA to analyze differently-expressed lncRNAs and its relationship with symptomatology. Results: 1. The expression levels of PR1-PR10 were positively relayed to psychic anxiety and the total score of HAMA (r=0.187~0.253，P 0.01 or P 0.05), the expression level of PR7 was positively related to somatic anxiety (r=0.171，P 0.05); 2. ROC curve combined analysis showed that the AUC value of ten lncRNAs arrived at 0.808, at chic YI=YImax, sensitivity and specificity was 66.3%, 90.5% respectively; 3. High expression group of PR7 (NONHSAG049179) was significantly higher than that in low expression group accounting for psychic anxiety, aromatic anxiety and total score of HAMA. Conclusion: lncRNA with altered expression may be involved in MDD, and NONHSAG049179 is closely associated with psychic anxiety and somatic anxiety.

24-30

Authors: Dr. Shalini Saxena

Land areas which are wet during part or all of the year are referred as wetlands. Constructed wetlands are manmade systems that mimic the functions of natural wetlands and applied for wastewater treatment. Aim of the present study is to investigate the feasibility of using a Tracheophyte, Phragmites karka in constructed wetland for treatment of wastewater in an public park. The daily inlet and outlet wastewater physico-chemical parameters were analysed during the period of two months. The parameters studied were pH, BOD, COD, DO, Total Suspended Solids, Total Dissolved Solids, Nitrogen and Phosphorus. The percentage removal of the parameters were analysed and studied until the percent removal rate gets stabilized. The study showed that the subsurface flow constructed wetlands are best alternative among modern treatments.

34-40

Authors: Nedjo Djuric *1, Dijana Djuric 2

Revitalization of the railways is a started project of the European Union, where is necessary for all the tracks of the former Yugoslavia to be revitalized in order to improve their train speed quality up to 120 km / hour. The railway that passes through the middle of Bosnia and Herzegovina, from north to south, is the Corridor Vc and connects Budapest, that is Central Europe with the Adriatic Sea. The largest part of the railway was revitalized, and researched section is one of several remaining that need to be investigated in detail before revitalized. It is expected its full completion by 2010. During the research of mentioned section, in detail were studied the characteristics of the terrain and the buffer layer of railway along its route. The level of detail was such that it had allocated all the characteristics of lithological members and embankments per chainages.

48-64

Authors: D.A.S. Ruwanmini 1 , K.V. Liyanage 2 , K.G.N.D. Karunarathne 3 , G.K.A. Dias *4, S.T. Nandasara 5

Sinhala Inscriptions are used as one of the major sources of getting information about ancient Sri Lanka. Revealing the Information from these inscriptions becomes a huge challenge for archeologists. This research paper focused on Sinhala character recognition in ancient Sri Lankan inscription. Our intention is to ease this process by developing a web based application that enable recognition of inscription characters through scanned images and store them in an inscription database. Using this system people can track geographical location of inscriptions. Epigraphist could be able to easily obtain Sinhala interpretation of Sri Lankan inscriptions via the optical character recognition feature in our system. Our work on this research project provides benefits to researchers in archaeology field, epigraphists and general public who are interested in this subject. Inscription site tracking module will present a map that user can go around easily by tracking the locations of inscriptions. This paper presents the Architecture for this Sinhala Epigraphy system

65-71

Authors: Muhammet Vefa Akpınar

The paper presents the impact of high temperature on concrete with glass bead and zeolite in its mixture. It is desired to reduce the concrete surface temperature when it is exposed to high temperature. In this study, different range of proportions of glass beads (%10, %20, %30) and zeolite (%10, %30) were added into the C30/37 strength class concrete as a fine aggregate and Portland cement, respectively. Surface temperatures of concrete samples were measured when concrete was under about 3000°C flame for a short time. It was determined that, using glass bead and zeolite together in concrete reduces surface temperature significantly under high temperature. The study presented herein provides important results on regulating concrete mixture if there is any risk to be exposed to high temperature. The study presented herein provides important results on regulating concrete mixture if there is any risk to be exposed to high temperature. The main research question is “Is it possible to reduce surface temperature of concrete when it is exposed to very high temperature by using glass bead and zeolite in concrete mixture”. 10 different types of concrete mixtures were designed to study the effects of concrete and zeolite on compressive strength and surface temperatures of concrete. It was determined that using glass bead as a fine aggregate and zeolite, significantly affects concrete surface temperature and temperature differences of both sides when concrete is exposed to very high temperature. Using glass bead and zeolite in concrete for fire resistance hasn’t been searched before. In this study it was determined that it is possible to get lower surface temperatures by using glass bead and zeolite in concrete mixture. The ideal proportion was %20 for glass bead and %30 for zeolite in the mixture to obtain lowest surface temperatures and meet the compressive strength requirements. These types of mixtures can also be examined for concrete pavements to get lower temperature gradients in summer and obtain less thermal cracking on concrete road.

85-94

Authors: Prerna Mandhyan

Diversity in cultures has become the prominent feature of 21st century. The effect of this feature can be observed in classroom environment where the teacher has students having multicultural backgrounds. Therefore, there is need to train prospective teachers for teaching in diverse/ multicultural classroom. They are not prepared for coming in contact with different cultures than the sheltered one many of them have lived in. They are not prepared for the different needs possessed by today’s multicultural student population. In this paper, we discuss not just the problems that arise due to this issue. We also discuss ways to remedy these problems, starting with pre-service teacher education programs and ending with these prospective teachers themselves.

101-109

Authors: Ukpong, Iniodu George *1 , John, Davison Mbere-obong 2

Effective control efforts on Lymphatic filariasis (LF) are hindered by paucity of reliable data on spatial distribution of the disease. Aim: This study was aimed at mapping and describing the transmission pattern of lymphatic filariasis in order to identify high risk zones of infection in Cross River State (CRS), to guide intervention programmes. Method: An 8-year case record (2006-2013) of Lymphatic filariasis in the 18 local government areas (LGAs) of CRS was mapped using geographical information system, (GIS); employing the graduated colour map with natural break classification method. Thematic (LF incidence) maps generated in ArcView 3.1 were overlaid on vegetation and natural drainage maps of the state. Data on seasonal incidence were mapped through aggregation of attribute data (LF cases) by months. Data analysis was through thematic mapping and descriptive statistics. Results: Thematic maps displayed spatial variation in the distribution of LF in the state; showing Ogoja LGA with highest incidence (61.25%) of the 800 reported cases; Ikom, the lowest; 1(0.125%) and zero case in 7 LGAs. There were no visually remarkable patterns to suggest strong influence of vegetation and natural drainage on transmission. Greater proportion (82.12%) of cases was recorded in the dry season. Conclusion: The study has produced prevalence map of LF in the state, which could guide intervention programmes; and has also revealed paucity of data at the disposal of healthcare authorities, a situation that could hinder large scale intervention. Findings identify poor health-seeking behavior of the population and poor disease surveillance strategies in the state. Community health education, strengthening of public health apparatus and interventions through mass drug administration and integrated vector control, are recommended.

124-131

Authors: Esther Isabella Eucharista

The present study was carried out on the assessment of water quality index (WQI) of bore hole water in Tiruchendur. All the analysis was done by APHA (2012) method. Here the result pointed out that pH was recorded maximum as 7.16±0.03 during July and September 2016. TDS concentration was obtained high as 2400±2.000 mg/l during September 2016. TA content was noticed high as 688±2.51 mg/l during September 2016. TH range was high as 800±2.00 mg/l during August 2016. The concentration of Ca was recorded high as 200±1.53mg/l during August and September. All the parameters were exceeded the permissible limit of WHO except pH. pH had a positive relationship with TDS and TA and had a negative relationship with TH and Ca. TDS had a positive correlation with TA, TH and Ca. TA had a positive relationship with TH and CA. TH had a highly significant positive correlation with Ca. The bore hole water was not so good when compared with other South Indian bore hole water. The water quality index indicated that the water was highly polluted by the domestic effluents and sewage waste water. It was unfit for human consumption without treatment.

137-146

Authors: Shruti Gulati

A milestone was reached when WTO through TRIPS had granted goods to retain its essence of the land by allowing attaching a geographical indication to goods having specialty from the place of origin. Where a product holds characteristics that clearly indicate its reference to a place in terms of quality, essentially attributed things such as reputation, it is said to have a geographical indication. Where most things become synonymous with the land, that they sometimes lose their own identity leading to an interchangeable use of the geographical name with the good like the ‘banarasi brocade’or ‘phulkari’. The reason for getting it under the Intellectual Property Right radar is that it becomes the selling point as well as that characteristic which solely differentiates the good out of the crowd, sometimes to an extent of premium pricing as well. It’s like a safeguard to both the consumers for an assurance of quality and the producers for making it worthy.

155-169

Authors: Shazia Rehman

In this paper I have highlighted those art works which have hybrid/composite imagery. These images are not only appealing visually but also have strong connections with Indian Mythology. In Indian Myths these are considered as heavenly being and are mentioned in mythological stories in many forms such as aerial or atmospheric mythical animals, terrestrial mythical animal, and aquatic mythical animals etc. I have provided analysis of these types of images which are a part of Indian contemporary paintings with a new interpretation of meaning. I have included variety of these images and distributed them according to their physical appearance. For this paper I have chosen those contemporary Indian artists who have maintained a relation with their philosophy, mythology as well as with present scenario. They have reinvented the meaning of Indian mythology by giving a new appearance of its idioms and metaphors. In contemporary art I have surveyed hybrids or composite images personified into a new expression.

178-187

Authors: Mr. Shivakumar 1 , Dr. N Babitha Thimmaiah 2

The present paper makes an attempt to give a conceptual insight on working capital management and assess its impact on liquidity and profitability of Coal India Ltd. The liquidity and profitability tradeoff has become an important aspect for all the organizations. The attempt also has been made to test the liquidity and profitability position. For this correlation and spearman’s rank method has been applied. The correlation and spearman’s ranking method indicates weak correlation and negative relationship between liquidity and profitability. The Motaal’s test has also been applied to test the liquidity performance. It indicates liquidity position of the firm has improved over the study period. The study covers five year data from 2010-11 to 2014-15. For the analysis ratios indicating working capital performance and some statistical techniques are employed.

196-207

Authors: Neeraj Kumar , Mr. Varun Gupta

Footwear sector is a very significant segment of Leather and Non Leather products in India. The size of Indian Domestic Footwear Industry is estimated to be worth 1919 million pairs where leather and non-leather Footwear per capita consumption is estimated to be approx. 1.61 pairs. The major component of footwear sector is a design, product development, clicking, closing, component, lasting & finishing. Advanced technologies in the area of shoe design systems, automation, cost savings and productivity improvements as well as enabling new developments in footwear sector in India. Although today footwear is produced using many similar methods to those employed all those years ago, obvious technological innovations in machinery, raw materials, production and testing techniques have changed what was to all intents and purposes a cottage industry into a multibillion dollar sector. At the same time, recent years have seen a distinct shift in factory location away from the traditional industrial heartlands of Europe and North America to the new lands of opportunity, primarily in Asia. The purpose of this paper is to review the areas where advanced technologies can significantly affect the way of footwear sector is practiced. Strategies for implementation of the necessary changes in practice are also discussed.

214-225

Authors: Dr. Pankaj Kumar

The purpose of the study is to examine the effect of complaining behaviour on defection behaviour based on demographics (gender, age, marital status, education and, income level) of the dissatisfied customers of retail stores. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. Out of 377 valid ones questionnaires for analysis, a set of 89 responsents have shown dissatisfaction about the retail store products and services and have taken in this study (N=89). Multiple regression analysis with forward selection was employed to predict the effect of complaining actions on defection behaviour based on demographics (gender, age, marital status, education and, income level) of the dissatisfied customers of retail stores. The study has found a significant effect of complaining actions on defection behaviour of dissatisfied customers of retail stores based on their education qualification and income level. However, gender, age and maritial status of dissatisfied customers did not moderate the the relationship between complaining actions and switching behaviour. The recommendations for managers are also discussed.

13-22

Authors: Patrick Harnarayan 1, Shariful Islam *2, Christi Ramsingh 2, Purandath Lall 2

Carotid body tumors (CBT) are very rare tumors and CBT masquerading as a submandibular lymph node are even rarer. The authors report a case of a middle aged male who was referred to the Otolaryngology department for investigation of a suspected/ apparent left submandibular lymph node. It was slow growing in nature, painless and firm to the touch but was otherwise asymptomatic. Given this presentation and his history of smoking two (2) packs of cigarettes a day for fifty-three (53) years a malignancy of the head and neck area was suspected. A Fine Needle Aspiration Cytology (FNAC) was done at his first visit and this was negative for malignancy. A Computed Tomography (CT) scan of the neck revealed a mass within the carotid sheath with the characteristic Lyre sign: the splaying of the internal and external carotid arteries typical of a paraganglioma or chemodectoma. Based on the recommendations of Shamblin, this case was classified as a Shamblin I, i.e. a perfect candidate for surgical resection. After adequate preparation, informed consent and further imaging, the tumor was resected an uneventful recovery was to be in keeping with the dictum of the Shamblin classification. The histology was reported as a Paraganglioma with no atypical features. We think this is the first reported case of CBT from the Caribbean countries.

37-43

Authors: Dr. Ity Patni *1, Dr. Somya Choubey

Indian people treasure investment in Gold. The quantum of perceived value weighs more as emotional quotient is higher for this yellow metal. Families in India think that ‘gold brings good fortune’. This inclination can be observed with the supporting fact that India has outshined itself as the largest gold consumer with 703 tons of gold jewelry in the year 2015. The summative demand of gold jewelry and investment has risen by 6% through which the demand has surged to 890 tons in this year (Shawn, 2016). Phenomenon for investment in gold in India and China is inelastic, despite of price fluctuations, populace continues gaze at gold.

52-71

Authors: Dr. Amrit Patel

Climate change has been the most serious challenge affecting agriculture in India where direct effects of climate change are expected to be very harsh. India will need to produce estimated 320 MT of food grains by the year 2025. Acknowledging the significant role of Science & Technology, India has since 2008 established “National Action Plan on Climate Change” which includes “National Mission for Sustainable Agriculture [NMSA]” among eight missions. NMSA aims at developing technologies & innovative agricultural practices and strengthening the capacity of farming communities to cope effectively with both climatic variability and changes. Adaptation and mitigation potential is nowhere more pronounced than in India where agricultural productivity remains low and poverty, vulnerability & food insecurity remain high. Against this background this development perspective article attempts to highlight the impact of climate change on agriculture in general and in India in particular and suggests the priority areas to accelerate the process of effective implementation of NMSA launched on June 26, 2015

77-81

Authors: Akhilesh Kumar Gahlaut *1, Dr. J. Arjun 2

The relative impact of different food plants (diets) namely foliages of castor, kesseru , payam and Topioca plants on the four different mutant strain viz; yellow plain, yellow zebra ,G.B Plain ,G.B Zebra in respect of qualities of their eri cocoon and eri silk yarn have been evaluated under the reeling parameters. Result indicate that among the four different food plants like foliages of castor followed by kesseru have been found evidently better than the foliages of payam and Topiocal in respect of average cocoon weight (gm)4.10, 3.55, 3.98, 3.10, Average shell weight (gm) 0.55, 0.45, 0.52, 0.41, Average shell ratio 13.91, 12.0, 13.0, 11.55, Average lengt- h of silk yarn (mtrs) 2510, 2350, 2498, 2285, Average size of eri silk (D)13D, 11D, 12D, 19D, Average production of eri silk per hr(gm)13.70, 12.50, 13.10, 11.95, Average tenacity of fibre (g/d) 14.0, 11.0, 12.0, 10.0. As far as qualitative differences of all the four food plants in relation to qualities of eri cocoon and eri silk yarn are concerned the castor along with kesseru food plants have achieved the status of supremacy primary food plant and payam and tapioca the states of secondary food plants .These variation show that the qualities and production of eri silk cocoon and eri silk yarn depends on the different food plants.

92-100

Authors: Belal Abdallah A. Adam (Ph. D) 1, Ahmed abd el-gader (Ph. D) 2, Isam eldein Awdalla Abdelrhman (MPH)

Developing countries face serious environmental challenges concerning solid waste management due to rapid urban development. Indiscriminate disposal of solid waste in dumpsites located within urban areas has proved to be a problem to nearby residents in most developing cities of the world, Open dumps have environmental safeguards; they can pose major public health threats and environmental effects in urban cities The Research aimed to determine the environmental and health impacts of solid waste disposal at Zalingy Town. After determined of sample size then (130 persons) were selected randomly by using a questionnaire tool which designed according to objectives of this study, then obtained data were analyzed by using SPSS & Excel programmes, the main results of this study are: 93% of study population do not know dangerous of solids wastes and its impact on their health, The study showed that 56% of study population dispose from their solid wastes by open burning and 30% of them dispose by throw it directly in near environment and weakness of law and legislations that judge solid waste . then the study recommended by the following : establish effective solid waste management programme and support it with regulations and laws, increase environmental education about solid waste in study area, modern method should be used for solid wastes disposal such as landfill.

103-107

Authors: Akhilesh Kumar Gahlaut *1, Dr. J. Arjun 2

and Nov.-Dec on the qualities of erisilk cocoons and erisilk yarn of four different mutant strains of Philosamia ricini Viz; Yellow plain, Yellow zebra, G.B. plain and G.B. zebra have been evaluated under the reeling parameters. Results obtained indicate that the reeling performances of G.B. plain mutant strain is best in the season May-June (summer) followed by July-August (Rainy) and are relatively better in respect of qualities of eri cocoons and eri silk yarn in comparison to two other seasons namely September-October and November- December. The said variations are probably on account of the fact that May-June followed by July-August seasons provide relatively better and conducive eco-friendly environment to mutant strain than two other seasons of eri culture in respect of cocoon weight, shell weight, shell ratio, filament length of eri silk yarn, rate of eri silk tenacity of fibre and elongation percentage of fibre. The significant variations in relation to four different seasons in the qualities of eri cocoons and eri silk yarn of yellow plain mutant strain of Philosamia ricini (the popular eri silkworm among the four mutant strains) also have been found relatively better in respect of qualities of eri cocoons and eri silk yarn in all the seasons in spite of evident variation on account of genetic variabilities and differences in the genetic make-up of mutant strains

111-114

Authors: Manish Dubey *1, Dr. Siddharth Saini 2, Dr. Srishti Umekar 3

These are testified through the escalating figure of the garment market is also by the growing tally of fashion brands and retailers whose has occupied substantial share of the country’s retail space. The apparel industry reflects people’s lifestyles and shows their social and economic status. The apparel industry is India’s second largest industry after the IT industry. Young consumer group have gained significant importance from marketers in recent years because of their purchasing power.