INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH

8

Authors: Dr.R.Srinivasa Rao

The hospitality and tourism industry has changed more than a little since the first motel, in San Luis Obispo, California, was opened in 1925. (Its rooms went for $2.50 a night.) Today, there are more than four million guest rooms in the country, and tourists and businesspeople spend about $550 billion each year on travel in the United States As a vast and growing industry, hospitality and tourism provides more opportunities for ambitious educated and uneducated persons who enjoy working with people. The hospitality and tourism industry working in a more competitive environment. It is essential that those seeking careers as successful professionals develop a strong business foundation and customer service skills. There are few main themes are to be required to promote the hospitality and tourism industry such as international tourism planning; the development and operation of hotels; Europe and the Single Market; planning issues and techniques; service improvement; finance and performance; and the psychology of management. The purpose of this study is to identify, analyze, and noted the future trends that has been done tat now related to hospitality and tourism sector. This kind of study will be helpful to identify both the advancement and some gaps in this field, thus help to establish a more efficient, effective, and accountable tourism research to support practical work.

8

Authors: Sumit Chaturvedi*1, Dr. Sachin Gupta2

Social Media, today, is the best way for companies for connecting with their prospective consumers. Social media is the medium to mix with people. These new media prevail the trust of consumers by connecting with them at a higher level. Social media marketing is the new mantra for several brands from few years. Marketers are taking note of many different social media opportunities and commencement to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that make use of it have become more primitive. One cannot afford to have no existence on the social channels if the competitor is making waves with its products and services. The detonation of social media phenomenon is as mind boggling as that and the pace at which it is growing is infuriating. International companies have recognized social media Promotions as a latent marketing platform utilized them with innovations to power their advertising campaign with social media marketing. Social media is used for Promotions of various things .at certain points it is a very good medium to promote the things but in dark side it is misused .Here the question arises that can we restrict it under laws? Can we control these things? What are the things which we can keep in mind and through which we can try to avoid its effect. This paper is an attempt to enlighten these things.

9

Authors: Amadi J.E.*1, Adeleke E.E.2, Olahan G.3, Garuba T. 4 and Adebola M.O.5

Frequently, stored melon seeds fail to preserve to their time of use. Storage fungi invade these seeds and cause their deterioration. A study was, therefore, carried out to determine the effect of guava (Psidium guajava L.) leaf and ginger (Zingiber officinale) rhizome extracts on the sporulation and spore germination of the invading seed fungi. Dried leaves and rhizomes were ground in sterile mortar, filtered through a wire sieve and then extracted using three different solvents. Results revealed that both extracts hindered sporulation and spore germination in the four fungi tested namely: Aspergillus flavus, A. niger, Rhizopus stolonifer and Fusarium species. The effect of the extracts on the test organisms increased with concentration of the extracts. Phytochemical screening confirmed the presence of alkaloids, saponins, lipids, tannins, flavonoids, and steroids. A reduction in nutrient contents was also observed in infested melon seeds. These results are significant and would serve as a template for planning the control of storage fungi in melon seeds in particular and other crop produce in general.