Journal of Management Sciences

Number 2, 2015

223 - 241
Effect of Offline Parent Brand Dimension on Online Trust, Satisfaction and Loyalty: In Context of Newspaper Industry

Authors: Reema Frooghi, Syeda Nazneen Waseem, Sahar Afshan, Zubair Shah

Abstract

View in PDF

Number of views: 547

The shift towards technological era has caused services to adopt technology to increase customer satisfaction. Although much work has been done on offline brand dimension of newspapers and its effect towards website satisfaction, website trust and website loyalty; this paper focuses on how offline brand dimension of newspaper effects website satisfaction, website trust and website loyalty in Pakistani context. The mediating effect of Offline Brand Dimension of newspaper on Website Trust and Website Satisfaction has also been studied in this paper. Offline Brand Dimensions has been studied as a result of four factors which include: Brand Trust, Brand Satisfaction, Attitudinal Brand Loyalty and Behavioral Brand Loyalty. SPSS 21 and AMOS 21 have been used for data analysis. Exploratory Factor analysis through SPSS 21 and Confirmatory factor analysis through AMOS 21 has been conducted. To study the hypothesis path analysis has been carried out and mediation analysis has also been done to study the mediating effect. Survey research has been carried out through questionnaire. Sample size included 321 respondents. The respondents included those people who use online newspaper. The result indicates that Offline Brand Dimensions have a significant and positive impact on Website Trust and Website Satisfaction but has an insignificant impact on Website Loyalty; whereas Website Loyalty is the result of Website Satisfaction and Website Trust. There also exists full mediation of Offline Brand Dimensions on Website Trust and Website Satisfaction. This research will help to devise strategies for increasing readers’ loyalty and satisfaction.

242 - 254
Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan

Authors: Muhammad Zubair Haroon, Mirza Amin ul Haq, Najmonnisa

Abstract

View in PDF

Number of views: 519

Concept of celebrity endorsement evolved in last few decades and it has strengthened its roots. Companies spend millions of dollar on celebrity endorsement. Marketers are trying to identify the impact of celebrity endorsement on companies’ profitability and advertising objectives. The purpose of this research was to investigate the impact of vicarious role model such as showbiz celebrity or sports celebrity on purchase intentions, brand loyalty and positive word of mouth among young adults of Karachi. Structured questionnaire was used to collect data through survey research method and data was collected from 252 students by using convenience sampling technique. Factor analysis and MANOVA were used as statistical techniques to test the model. Result showed that role model has significant impact on young adults’ purchase intentions, brand loyalty and positive word of mouth.

Number 1, 2015

102-123
The Impact of Sectoral Foreign Direct Investment on Industrial Economic Growth of Pakistan

Authors: M. Tahir Suleman, Muhammad Talha Amin

Abstract

View in PDF

Number of views: 600

This study examines the impact of sectoral foreign direct investment on industrial economic growth of Pakistan, by means of Cobb-Douglas production function. Three sectors were used namely manufacturing, construction, mining & quarrying for panel data during period of 1997 to 2011. This study used three standard panel unit root tests; PP statistics panel unit root, ADF statistic, IPS panel unit root test. Moreover, to test the co integration between the variables , three different types of test were used for the panel co integration test based on Johansen fisher, Kao residual cointegration, Pedroni residual cointegration tests to find the long run relationship between sectoral FDI and industrial economic growth of Pakistan and the. Results revealed that sectoral FDI has positively and significantly affect the industrial growth of Pakistan.

166-184
An Empirical Investigation on the Effect of Brand Loyalty

Authors: Tariq Jalees, Nimra Shahid and Huma Tariq

Abstract

View in PDF

Number of views: 537

This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A self-administered questionnaire through mall intercept method was used for survey purpose. Valid sample size was 300 comprising all adults and both genders. The constructs used in this study had established reliabilities. After ascertaining the normality of data a typical multiple step procedure was adopted which is inclusive of identifying outliers, ascertaining normality of the data, reliability analysis, validity analyses, CFA for all the constructs through structural equation modeling (SEM), and testing the overall model through SEM. Derived hypotheses results were assessed on SEM’s output that is standardized regression estimates (SRE) and critical ratios. Price was the strongest predictor of brand loyalty followed by packaging and satisfaction. Company image and perceived quality had no relationships with brand loyalty. Some of the findings of this study are consistent with the earlier studies, while others are in-consistent to earlier research. Implications for managers were drawn from the results.

185-204
Impacts Of Globalization On Economic Growth - Evidence From Selected South Asian Countries

Authors: M. Maqbool-ur-Rahman

Abstract

View in PDF

Number of views: 515

: The study uses overall index of globalization developed by Dreher (2006) in which all three types of integration were utilized such as political, economic and social integration. The data of three south Asian countries like Pakistan, India and Bangladesh were taken for the period from 1981 to 2011. Initially, stationary properties of selected variables were checked through conventional unit root tests such as Augmented Dickey Fuller (ADF) and Phillip Perron (PP) test followed by ordinary least square (OLS), granger causality is applied and finally long-run relationship among variables were confirm by employing Johansen test of cointegration i.e. trace test and max-Eigen test. The study has very good model explaining variance in GDP growth. Probability value of F-stat is less than 0.05 which recognize that all the independent variables are regarded good to forecast the changing in dependent variable. The outcomes of Durbin Watson tests state that there is no autocorrelation in the chosen variables. Coefficients of independent variables are positive and significant. The outcomes of Johansen test of cointegration established a long-run equilibrium association among economic variables. It is clear that globalization and GDP both influence each other and illustrates bidirectional causality in India while Pakistan and Bangladesh show unidirectional causality between globalization and GDP. It is statistically found that overall index of globalization may affect the rate of growth. It has been recommended that authorities and government should realize the importance of globalization as factor of growth and concentrate on their weak component of globalization besides economic integration.

205-222
Lessons From The 2008 Global Financial Crisis: Imprudent Risk Management And Miss Calculated Regulation

Authors: Long H. Vo

Abstract

View in PDF

Number of views: 525

Of the major shortcomings exposed during the 2008 global financial crisis, there are two aspects that have attracted much interest among academics: the under-appreciation of the complexity of new operations at large financial institutions and the inadequate oversight of basic prudential supervision by regulatory agencies. To provide a brief focus on elements of these aspects, this paper presents corresponding case studies involve the fall of two of the largest finance companies ever existed: American International Group and Lehman Brothers Holdings. A survey of related historical arguments shows that while AIG fails due largely to its extended involvement in the new Credit Default Swap contracts that enable gambling on defaults, the collapse of Lehman Brothers’ may be attributable to the misguiding capital adequacy regulations implied by the Basel II Accord. Though perhaps overly simplified, the conclusions from these two cases offer insights into the fundamental weaknesses of some primary contemporary risk management practices and regulations.