Revista Universidad de Guayaquil

1-10

Authors: José Chica-Pincay, Gabriela Trujillo Maldonado

The present research is non-experimental-transectional because it does not test or modify any of the study variables, in other words, the facts have already occurred. It is transitional because it collects data from the Bellavista’s citadel in the city of Guayaquil. The methodology used was the non-experimental design, at the level of descriptive and field study, using quali-quantitative approach. The data collection technique was a non-probabilistic survey of one hundred people from the Bellavista citadel in order to establish the effect of public opinion. Therefore, the study carried out on the digital medium is framed in a recursive point of view, where the media impact is filtered as an expression of common thought among citizens, however, everyone has access to information, not only to the internet, but also to mobile phones or web news portals, available resources that make verification a relevant exercise. That is, it is necessary that online information through digital media is truthful and contrasted. It is evident that a content analysis is required to the main cybermedia in social networks to know how they contribute to media representation.

27-35

Authors: Alexandra Quesada Delgado

The educational system of the University of Guayaquil incorporates Bioethics as a compulsory subject, in the third semester of the Faculty of Chemical Sciences, four units are addressed, with group and individual activities. The objective of this study is to carry out an analysis of training in bioethical guidelines, the teaching system and the student's attitudinal achievements. A survey with 3 sections and 13 questions was applied using a questionnaire with a Likert-type scale, the validation of internal consistency showed a value of 0.99 for the Cronbach Alpha Correlation Coefficient, developed on the Office 365 platform, with the use of Form . 90 students who passed the subject in March 2021 and 62 in November 2021 participated. Incentive answers were found (agree and totally agree): change of attitude regarding the exercise of moral values ​​for pre- and professional practice stands out 84.9%, with the subject of Bioethics, they have managed to receive a humanistic professional training with an emphasis "on a personalized and dignified treatment of the patient", 90.1%, teaching the subject in the Third Semester, 82.2% and 92.8% of those who responded that the teaching of Bioethics It must be participatory, collaborative and dynamic. The contribution of this research is expected to empower biochemists and pharmacists, reinforce their actions with foundations, ethics and dignity, encourage them to reflect for the well-being of our society.