The study was conducted on 358 attendees at a major wine festival in Australia. A positive relationship between
quality perception and overall satisfaction constructs exists. New insight to event knowledge is provided through the
first time and repeat visitor dynamic as predictor of actual buying behaviour. Higher percentage of repeat visitors
correlates with higher likelihood of buying. Overall satisfaction is a stronger predictor of buying behaviour than any
individual service quality dimension and of these quality dimensions overall. Repeat visitors, 35 years and older, are
the highest yielding visitor group from a financial viewpoint. First time visitors are more short term oriented in their
planning when making the final decision to attend the event.
Corporate social responsibility is an increasingly important construct in academia, as well as a pressing item on the
practical corporate agenda. Many firms do not recognize CSR activities as investments in improving company values
both internally and in the eyes of consumers. This study examines how the perceived fit between consumers and CSR
activities influences consumer loyalty through such mediating variables as consumer perception of CSR activities and
consumer company attachment. The empirical findings inform the suggestion that perceived consumer fit influences
consumer perception of CSR activities and, consequently, on CC identification and consumer loyalty.
We look at three suppositions usually held in the company image documentation: (i) reputation ratings of owners and
investors are generally representative of all stakeholders; (ii) stakeholders will generally provide a higher reputation
rating to firms that emphasize corporate social responsibility versus firms that do not; and (iii) profitability is the
primary criterion of importance to all stakeholders when rating a firm’s reputation. Using an exploratory in-class
exercise, our results suggest that: there are significant differences among stakeholder groups in their reputation
ratings; firms that emphasize corporate social responsibility are not rated more highly across all stakeholder groups;
and for all stakeholder groups, the ethicality criterion explained more of the variance in firms’ reputation ratings than
the profitability criterion.
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