International Journal of Organizational Leadership

Number 1(1), 2012

1-12
MEDIA AND INCREASING PUBLIC TRUST IN MODERN IRAN: A CONCEPTUAL MODEL

Authors: Habib Ebrahimpour‎a , Ali Khaleghkhah‎b, Mohammad-Bagher Sepehri‎c

Abstract

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Public trust is one of the social capitals that can lead to integration in social systems. Trust links the citizens to organizations and institutions which are representing them and in this way it increases a government’s legitimacy and effectiveness. In the communications industry nothing is more important than making the public trust the media. So building trust and reflecting the facts on social, political and economical issues is one of the essentials of media work. Hence, this study set out to investigate the effective factors which contribute to increasing public trust toward media and to give a conceptual model for it in Iran. In this sense, these questions were posed: what is public trust and what is media trust? What are the effective factors on each of these trusts? What appropriate models can there be for achieving public trust for a media in Iran? Finally, at the end some suggestions are given based on the 5 effective factors of public trust for media which can be manipulated to enhance media trust in modern Iran. Keywords: Media, Public, Trust, Iran

13-22
CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS STRATEGIES

Authors: Rozitta Chittaie

Abstract

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Number of views: 534

Changes in the current competitive environment, increasing simplicity of penetrating into the competitive market, and rapid growth of information technology are of motives for performing activities in such an environment (69). Pursuing the objective of improving customer relationship, some companies, today, step into rapid and instant development of their markets (44). These companies, adopting customer relationship management systems, can earn and retain their customers' loyalty. Consequently, designing customer relationship management strategies can lead to market protection, customer value increase, and greater customer satisfaction opportunities for continuous promotion of the enterprise (43). Accordingly, regarding the complexity and the variety of strategies associated with managing a business, information-related capability seems to be a vital and essential capability for earning profit from companies' activities and competition with peers (69). Hence, information and relations are employed for managing the firms as vital tools for seizing opportunities and tackling future issues. Given the information only employed to support a company’s performance making crucial decision about surrounding environment, increasing competitive ability of the enterprise will be extremely difficult for the company (68). Moreover, since increase of competitive ability is accompanied by making greater profit for trade, methods of raising competitive ability is an interesting and critical issue. Therefore, fostering unity in the interrelated sectors through information technology, cost reduction, and development of low-level relations with customers, companies can achieve greater profitability (69). Keywords: relationship management, business strategy, customer, customer relationship management capability

23-32
PATTERNS FOR IDENTIFYING APPROPRIATE KNOWLEDGE MANAGEMENT STRATEGIES IN ORGANIZATIONS

Authors: Khadijeh Salmani

Abstract

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Number of views: 323

Today, striving to find an efficient way for developing or identifying appropriate knowledge management strategies in organizations has become so critical that has attached information pyramids in organizations a great importance, and has highlighted lack of trained and skilled staff as a serious problem. On the other hand, having more flexibility at workplace, offering better service and fulfilling customers' demands require a strategy for managing knowledge and its consequences. Knowledge management enables a wide range of different strategies and methods for identifying, creating and sharing knowledge in organizations. This deep insight includes individuals and organizations’ experience and knowledge and understanding it helps the organization respond to both internal and external stimuli and act in harmony. One fact which has seemingly achieved consensus is the need for different strategies of knowledge management. Among the wide range of various and often unclear knowledge management strategies one can choose a strategy in a specific situation. The aim of knowledge strategy is to respond to strategic questions which emphasize competitive intelligence and internal knowledge retrieval systems. Key Words: knowledge management, knowledge classification, pattern, strategy.