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LINGUAL RHETORIC PARADIGM AS INTEGRATIVE RESEARCH PRISM IN PHILOLOGICAL SCIENCE
Authors: Аlexandra A. Vorozhbitova
Number of views: 389
The article characterizes the lingual rhetoric paradigm as an integrative approach in philology based on three crossing categorical ranges: 1) the ideological aspects of a speech act (ethos, logos, pathos); 2) the phases of the universal ideospeech cycle «from a thought to a word» (invention, disposition (arrangement), elocution (style) as the technology of discourse process; 3) the structural levels of a lingual identity (associative verbal network, thesaurus, pragmaticon) as the producer of discourse, the carrier of ideology. Hence there are three groups of lingual rhetoric parameters: ethos motivational dispositive, logos thesaurus inventive, pathos verbal elocutive.