Russian Journal of Sociology

4-9

Authors: Alexander Fedorov

The author uses the hermeneutic analysis– a study of the process of interpretation of media texts, cultural and historical factors influencing the views of the agency / author on the media text. This analysis suggests media text comprehension through comparison with historical, cultural tradition and reality; penetration of its logic; through comparison of media images in historical and cultural context by combininganalysis of the structural, plot, ethical, ideological, iconographic / visual, media stereotypes and analysis of media texts’ characters. As a result, the author concluded that the era of the Cold War, which spawned mutual ideological confrontation of the communist and capitalist countries, covering all categories of media texts, including animation / cartoon. Cartoons were used as levers of power required reports confrontational ideas in attractive folklore, fairy package in order to influence not only adults but also on children's audience.

20-34

Authors: Georg W. Oesterdiekhoff

The realistic school of political sciences explains politics and wars by reference to “rationality” and “material interests”. However, a look at the political world of the first half of the 20th century shows forms of mind, culture, worldview, and behavior that are predominantly submerged in today´s most advanced nations. Racism, antisemitism, aggressive nationalism, imperialism, colonialism, and warfare for conquest targets shaped the political life. Cross-cultural psychology has evidenced that the generations born around 1870 or 1900 stood on intermediary psychological stages between those of humans from folk societies (R. Redfield) and from today´s most advanced nations. The rise of the adolescent stage of formal operations stepwise unfolded during the whole 20th century, while the earlier generations stood on lower stages. Accordingly, the intelligence of the peoples increased especially between 1950 and 1990 in consequence of school and job enrichments, a phenomenon the psychometric intelligence research calls Flynn effect. This article demonstrates that only the new developmental approach has the means available to disclose the psychological structures behind the former political life and the two world wars. The psychological advancement after 1950 is the main motor behind the humanitarian revolution (S. Pinker) that caused the changes and ameliorations of the moral and political life observable both on the national and international level. The considerate analysis of the causes to the world wars reveals that the instability of the international system originated in forms of mind and reason that are vanished nowadays not only in the Western world but partially beyond. The former instability of the international system, which led to the wars, has not institutional causes but mental ones describable by modern psychological approaches. On the whole, the 20th century catastrophe does not originate in the eternal structure of the human psyche but in a certain developmental stage modern humans occupied at that time.