Jurnal Agriekonomika

89-102

Authors: Roso Witjaksono Mudiyono, Sunarru Samsi Hariadi

The coastal land is the marginal land thatwas managed as productive agricultural land. Since 1990 farmers have been using coastal land to cultivate the red onion. Agribusiness development of red onion in coastal landneed to besupported by capital,production and processing facilities and market. Thisresearch aimed (1) to know the farmers accessibility toward capital, production and processing facilities and market, (2) the influence of the level of farmers accessibility toward level of adoption on agribusiness of red onion in coastal land.Location of the research was in Sanden District of Bantul Regency. Srigading village was chosen purposively as sample because there were majority of farmers doing agribusiness of red onion, and then from this sample village was chosen purposively one sample of farmers groupwhich majority of members as agribusinessman of red onion, namely Manunggal farmers group.From this farmers group sample were taken 60 respondents by census method. Data were analysed by using multiple linear regression and descriptive statistics. The research results showed that the level offarmers accessibility was considerably high;and the level of farmers accessibility wassignificantly and positively influenced by the level of adoption on agribusiness innovation. Farmers attitude,farmers motivation,the role of farmers group, and the role of extension worker were not significantly influencedby the level of adoption on agribusiness innovation. Keywords:coastal land, accessibility, agribusiness, red onion, adoption

117-128

Authors: Joni Murti Mulyo Aji, Yuli Hariyati, Imaniar Agustina

Beans (Phaseolusvulgaris .L.)have been known as an important vegetable for a long time. Although the use ofgreen beans as daily consumptiontendsto decline, the demandas rawmaterial in agribusinessindustryandotherstendsto increase. This situation open the opportunity for PT. Benih CitraAsia (BCA),a horticulture breeding company, to collaborate with farmers producingseeds including green beans seedthrough contract farming arrangement. This research aims to identify opportunities andbenefits of involving in a contractfarming arrangement for farmers, factorsaffecting income,income’s value and farm management cost efficiency. This research was conducted in Wuluhan Sub District, Jember Regency. The data was analyzedby using SWOTanalysis, the multiplier linear regression model, income analysis andR/Cratio. Resultsshowed that: (1) contract-farming arrangement located in SWOT whitearea(ideal). It also indicated that there was strongopportunityandbenefit for both parties involved. (2) Seed cost (X2), fertilizer costs(X3), labor costs(X5) andtotalproduction(X6) were found as factors influencing farmers’ income with significant level of 95%. (3) The average income per hectare of beans farming in Wuluhan Sub District Jember Regency was Rp.5.248.213,10. (4) R/C ratio of this farm management was more than one (1,43),it indicated that the using of cost in green beans farm management was efficient. Keywords: contractfarming, incomefactors, cost efficiency, income.

135-148

Authors: Nur R. Khoiriyah, Aminah H. M. Ariyani, Elys Fauziyah

This study aims to identify the internal and external environment of agro-shrimp crackers and formulate strategies to develop these agro-industry inPlosobuden Village, Deket District, Lamongan Regency.The basic method used in this research is descriptive qualitative method and carried out with a case study. The analysis used was the marketing environment analysis, the SWOT analysis to identify internal and external factors forthestrengths, weaknesses, opportunitiesandthreats, the IFE and EFE Matrix and the SWOT matrix to formulate an alternative strategy in business development. Based on research result shows that the main internal strengths which is owned by agro-shrimp crackers entrepreneur is selling at an affordable price. While its main weaknesses is the lack of promotion. The main opportunities in the agro-shrimp cracker development is still has an extensive market share. While the main threats is unfavorable weather in the shrimp cracker business. Alternative strategies can be applied in developing agro-industry is raising the shrimp crackers production to take the opportunities of technological advancement for food security standards, promoting to attract potential customers in anticipating the new competitors to improve the image of the product, making business licenses and increasing the products diversification through products and services policy dealing with new competitors. Key words: Agro-shrimp crackers, SWOT analysis, development strategy

160-180

Authors: Novi Diana Badrut Tamami

Bangkalan’s jasmine is popularas ‘Ratoh Ebuhjasmine had been promoted as prime commodity and most produced in Burneh district with 50 acres harvest area and the productivity is 0,34 kg/m2. The increasing of population in Indonesia, become a great market of jasmine commodity, beside that, an export opportunity is also opened for this flower. But the farmer of jasmine cannot supply the market need. The aim of this study is to show the cash flow analysis and financial feasibility study of ‘Ratoh Ebuh’ jasmine’s farm enterprises to influence the farmer to invest in this farming enterprises, that able to rise the benefit of the jasmine farmers. Based on research, the total cost of jasmine farm enterprise is Rp.173.705.525 per acre for 4 years . The total net benefit that able to reach by the farmer is Rp. 241.207.140. This farm enterprise need 1 year, 2 months and 2 weeks to returns the total of capitals. Based on the evaluation of the feasibility level, the project is feasible to operated. The NPV value is Rp. 155.075.617 with the value of OCC is 12%. The IRR value is 77% and the ratio of net B/C is 4,4. Key Words: Jasmine, feasibility, net benefit, NPV, IRR, net B/C Ratio