Journal of Entrepreneurship, Business and Economics

1-28

Authors: Nguyen Thi Hong Nhung, Chia-Hua Chang, Hsiao-Jung Chen

The offshore wind technology in Taiwan's market is in its early stages and has many uncertainties, despite its high growth potential. The emerging market is facing the challenge of establishing a cost-competitive offshore wind industry. This paper aims to evaluate offshore wind power investments in Taiwan using the probability-based Levelized Cost of Electricity (LCOE) model in order to investigate ways to overcome this challenge. To capture the project's uncertainties, a probabilistic approach and the Monte Carlo technique are utilized, and their effects on project evaluation are portrayed through the probability distribution of LCOE and sensitivity analysis. Additionally, a simulation based on a chronological approach is developed to directly investigate the probability density function of the capacity factor for a specific wind farm site. The study concludes that the proposed approach provides better insights into projects and performs better in project evaluation, especially for projects located in high-frequency wind areas.

53-80

Authors: Shafiq Shahruddin, Mohd Azrul Azma, Muhammad Aiman Arifin

This study addresses a pressing issue in the contemporary global economy by examining the critical relationship between work engagement and the quality of work-life among millennial employees, with a specific focus on the Y generation. In an era of economic volatility, the sustainability of employee engagement has emerged as a paramount concern for various industries. Research has shown that millennial employees with low or no work engagement are highly inclined to leave their organizations within a year. To explore this nexus, the study adapted Walton's quality of the work-life model and integrated it with the JD-R Theory. Therefore, study's objective is to determine the impact of quality of work-life on work engagement, with a particular emphasis on the role of psychological capital as a mediator. Employing a mixed-mode research approach, the study will conducted within the organizational landscape of Malaysia, utilizing online platforms. This research contributes significantly to the ongoing discourse on work engagement by delving deeper into the interconnected realms of Quality of Work-Life, Work Engagement, and Psychological Capital among younger employees, thereby offering insights crucial for sustaining economic vitality. As a move forward, this study paves the way for future investigations into this conceptual domain.

130-167

Authors: Christine Wan-Shean Liew, Noorliza Karia

Despite the negative sustainability consequences from conventional cosmetics, many Malaysian consumers continue using them. With unsustainable issues being widely reported and must be addressed by consumers’ adoption of Halal cosmetics with sustainable attributes. Therefore, the purpose of this paper is to develop a conceptual framework to investigate factor influencing consumers’ intention to purchase Halal cosmetics in Malaysia. Theory of consumption value (TCV) was employed as an underpinning theory, utilizing unique context-specific attributes of Halal cosmetics to aid in the development of the conceptual framework. A quantitative analysis with electronic questionnaire survey is proposed as data collection process. This paper makes significant theoretical contributions by integrating the unique context-specific attributes associated with the consumption values of Halal cosmetics, highlighting the novelty of this conceptual framework. The proposed conceptual framework also serves as a reference and guidance for Halal cosmetics manufacturers, marketers, and policymakers that seek to formulate marketing and policy strategies aimed at motivating consumers to actively purchase Halal cosmetics. This, in turn, can contribute to the pursuit of sustainable development and expansion of the Halal cosmetics market in Malaysia

201-244

Authors: Kavigtha Mohan Kumar

The food truck industry has gained a lot of prominence in Malaysia due to its effective mode of starting in terms of cost and risks involved. It has stood a chance to compete fairly with restaurants and other structures set to sell fast food and beverages. It is due to its emergency that a lot of studies have been conducted to determine its efficiency and quality of products sold by these food truck providers. This has led to some sort of neglect on the perception customers have on the quality of service offered by food truck provides. This study is thus an exploration of perception the customers have on quality of services provided by trucks and how this influences their repurchase intention and intention to recommend to food truck providers. Key concepts of this research have been divided into three variables and SOR model were used. The item for independent variable consist of assurance, tangibility, empathy, reliability and responsiveness, and customer recovery ; dependent variable consist of repurchase intention and intention to recommend, and the mediating variable of customer confidence were helps to develop the research hypotheses with the general aim being investigating what customers call quality services and how this boosts their confidence leading to repurchase intentions and intention to recommend to food truck providers. To achieve the results for this study, and effective results for that matter, this research employs a quantitative form of study. By interacting with a sample of willing 241 respondents this study is hoped to promote and provide data that can be relied upon and as well be used for establishing gaps existed in research on food truck service providers. It has been found from this research that assurance and customer recovery have direct and indirect effect on customer confidence and repurchase intention and intention to recommend. Meanwhile, tangibility, empathy and reliability and responsiveness have no direct and indirect effect. Furthermore, customer confidence plays a positive impact on both independent variable. These items used and results gained from this study is on service quality and food truck is new in the research field and these results could be the starting point of future researches.