CACTUS - Journal of tourism for research, education, culture, and soul

6-13

Authors: HUGUES SERAPHIN, MARCO PLATANIA, MANUELA PILATO

In the tourist industry destinations are competing against each other to attract visitors. In this race to seduce visitors, cultural tourism (based on heritage and identity) appears as a very popular form of tourism used by destinations. Because branding plays a major role in attracting visitors, this paper therefore examines the slogan of 139 destinations around the world. Findings reveal that slogans tend not to use heritage but instead adopt a neutral position, this is to be explained by the fact that destinations want to appeal to maximum of visitors and also because they appeal to the emotions (as opposed to a cognitive strategy).

23-31

Authors: LIVIU DEDIU, OLIMPIA STATE

Tourism service providers cannot satisfy all the demands they receive with their own resources. Sustainability comes from being part of a structure. Thus, networks with a certain degree of specialization are created and operated, in which the structural factor is intertwined with the technological one. Yet, in tourism industry, a large part of the employees joins the labour force without formal vocational training, acquiring knowledge and skills while working. More specifically, to be effective the staff of a travel agency need to use specialized working tools. Identifying a local research gap in the form of the mismatch between the capacity of specialized training in the context of the new technologies and the contemporary context of communication, this paper addresses the impact of the use of tools developed through modern information technologies and the way these new tools are ready to provide support for learning. The employee in tourism should not be formed to compete with the specialized integrated system, but to exploit it and come with added value in the provision of services.

39-48

Authors: MANUELA LILIANA MURESAN, RALUCA GEORGIANA STOIAN

Business tourism has proven to be an important part of the hospitality industry in terms of both travel volumes and generated revenue. This type of activity, far from being a novelty, has expanded and seems destined to continue to grow at a higher rate every year. Growth is particularly marked by international events that bring important financial gains to host cities, generated not only by these activities, but also by the multiplier effect of all tourism activities. The motivation for the chosen theme results from the fact that in the hospitality industry, business tourism is a segment in which a variety of events can be organized, such as: local, regional and national conferences and meetings - organized by associations and corporations, congresses and conventions, international courses, trainings and induction courses, fairs, exhibitions, product launches, motivation tourism, exchanges addressed to students and teachers, travel of government employees, etc., with major economic impact both at national and international level for the development of society. The evolution of business tourism in Bucharest provides a strengthening of business relations, investments, more efficient use of hotel structures and obvious increases in revenues. The starting point of this research is represented by an analysis of the current context of the evolution of business tourism and the identification of its potential at the level of the Capital of Romania. Our analysis shows that there is a correlation between the hotel sector specific to events organizing services and the development of the business tourism segment. The case study on the Novotel Hotel in Bucharest brings to light the following striking themes in the field of tourism: the organization of business events as an engine for economic growth and the attraction of new tourists, as well as the impact of events in the MICE industry on the reduction of seasonality in the Capital. Research based solely on the processing of secondary data does not present issues related to the subjectivity of tourists nor does it present the point of view of the providers. Thus, the analysis of the events organized at the Novotel Hotel in Bucharest during the period 2012-2016 reflects that the business tourism is specific to the area of events, conferences, business meetings, etc., and may have an effect in reducing the seasonality in Bucharest, but also in increasing the economic profit for the hotel industry.