Journal of Entrepreneurship, Business and Economics

36-58

Authors: Adeleke Omolade, Obi Maureen Mukolu

The study investigated the effects of monetary policy dynamics on the economic growth of the SSA using data from thirty seven Sub Saharan African Countries. Dynamic panel data technique is used to estimate the model which described the relationship between SSA economic growth and monetary policy variables. However, macroeconomic variables such as exchange rate, inflation rate among others are included in the estimated dynamic panel model. The results show that the monetary policy rates failed to lead to sustainable growth in the SSA because of the limited effects it has in boosting domestic output. This reason is evident in the fact that the expected effect of expansionary monetary policy is limited due to weak financial deepening that is rampant in many Sub Saharan African Countries. Monetary policy approach that will not only be expansionary but exert required financial deepening that will have significant effect on the real domestic activities in the SSA should be encouraged.

78–91

Authors: Andrian Haro

The purpose of this research was to analyze partially the influence of attitude, subjective norm, perceived behavioral control, and knowledge towards customer purchase intention. Data were collected through a questionnaire of 200 respondents from Indonesian female Muslim customer. The research used a descriptive and explanatory methods which analyzed by using multiple regression analysis through SPSS software. The results showed there are partially positive and significant influence between attitude, subjective norm, and knowledge towards halal cosmetics purchase intention. Meanwhile, perceived behavioral control has no significant influence on customer purchase intention. These results will be a good recommendation for cosmetics manufacturers in producing and promoting their halal cosmetics product by considering the influence of consumers' attitude, subjective norm and knowledge. This research is expected to be useful for the development of halal cosmetics industry in the future.

116-143

Authors: Sabaruddin Yuswar Z. Basri, Susi Dwimulyani

The purpose of this study is to obtain empirical evidence whether perceptions of corruption, fiscal services and tax sanctions affect taxpayer compliance with the practice of self assessment system as intervening variable. The research design used is quantitative with primary data. Respondents in this study are financial managers, accounting managers and tax managers of companies registered in the MM2100 Industry area amounting to 219 people. Data analysis was performed using Sequential Equation Modeling (SEM) software - Lisrel 8.70 with a tolerable error rate of 5%. The results show that the direct influence of perceptions on corruption and fiscal services on taxpayer compliance can not be proven, but the perception of tax sanctions on compliance can be proven. The direct influence of perceptions on corruption, fiscal services and tax sanctions on the practice of self assessment system can be proven. The indirect influence of perceptions on corruption, fiscal services and tax sanctions on taxpayer compliance through intervening variables i.e. self assessment system practice can be proven.

166-204

Authors: Kalpana Ambepitiya

The need to invest in alternative energy solutions to supplement the increasing demand for power by the growing national economy of Sri Lanka has become a significant issue at present. One of the approaches adopted by the country to address this issue is to promote the use of solar power in the household sector in order to reduce its dependence on the national power grid and to increase the energy efficiency in their daily activities. As the participation of the private sector is involved in this undertaking, the problem of identifying the most appropriate marketing methods that can be used to promote solar power in the household sector arises. This research by focusing on the problem has contributed to the green power marketing literature by identifying and applying four selected marketing strategies that can be used to market solar power in Sri Lanka. A descriptive research methodology has been used in this study by conducting a survey that was administered to a selected sample from a population that included 110 households and 25 marketing experts. The Study that was carried out over a period of eight months used a questionnaire and the online interview as survey instruments. It proposes a green power marketing framework for a solar power industry in Sri Lanka. The findings of this study present a convincing case that Cause-related, Community-based and personal selling strategies may work to promote solar power in Sri Lanka. Traditional methods like promotional marketing have little influence on customers. Potential customers also suggested that the marketing approach needs to be more environment-friendly and community based. In future researches it is advisable to study in different contexts such as emerging, developing and developed economies and making comparisons.