Eastern European Journal for Regional Studies

6

Authors: Vaibhav P. BIRWATKAR

Within a year two populations of Europe – one in the south, the other in the north – have voted against the European Union (EU) and its policy. They did this out of entirely different motives and with different aims. Whereas on 5 July 2015 the Greek OXI was directed against the austerity dictates of the Troika and the degradation of Greece to the state of a semi-colonial country, the British Brexit above all was characterized by the fear of "foreigners"and the desire to escape from the freedom of movement in the EU. The crisis highlighted the economic interdependence of the EU, while also underscoring the lack of political integration necessary to provide a coordinated fiscal and monetary response. This paper offers a fresh perspective on how trust has been deteriorating considerably during the recent crisis in European countries which are the most affected by the ongoing economic downturn, mostly in the periphery. Consecutively, EU needs to respond to public apathy and anger with emotional intelligence and offer solutions that feel relevant to people today.

7

Authors: Răzvan ȘERBU

The economic environment is now in a difficult situation and it is looking for way to overrun this low. There are more and more examples that this time people find a solution through sharing economy. We will present here the potential and some barriers for the eastern part of Europe, for Romania. We will present here also some cultural lag that influence and will influence a more and more the economic system and will show some aspects that happens in socio-economic world due to the changes in technology and especially because those changes are happening more quickly than other changes creating some gaps. So, this period of time between the appearance of the new social technologies and the whole process of implementation of its forces will have a great impact within the economy. There will be highlighted some dissimilarities about the limitation and advantage that the share economy through social technologies will have into the rural compare to urban area.

8

Authors: A.VARADARAJ, D.CHARUMATHI

Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.

9

Authors: Olga CERNELEV, Ovidiu TAFUNI

The purpose of the research was to assess the effects of advertising of unhealthy food products on student's decision and eating behavior. In the present research participated 272 students aged between 18-29 years from the State University of Medicine and Pharmacy “Nicolae Testemitanu” from the Republic of Moldova. Unfortunately, the findings showed that promotional policy of companies in the food sector have escalated and can influence food product purchase behavior among students.

11

Authors: Oleksandr KUBATKO, Tetyana PIMONENKO

The paper deals with the analysis of Ukrainian entrepreneurs readiness for implementation of Deep and Comprehensive Free Trade Area (DCFTA). The authors analyzed the ongoing condition for running business in Ukraine, and results were in favor negative industrial business tendencies combined with macroeconomic instability. Moreover, the military confrontation in the East of Ukraine has had negative consequences for the social, moral and economic situation in the country. Authors have estimated the chances and goals of Ukrainian entrepreneurs to be achieved using the DCFTA. Thus, the effect of DCFTA implementation could provide 6 % of the additional GDP in the medium term. The share of export to EU in total Ukrainian export of goods and services has increased from 26.7 % in 2013 to 32.8 % in 2015. The entrepreneurs of agriculture sector and textile industry are expected to receive the most positive effect of DCFTA implementation. Thus, the export of the cereal crops has increased by 3 % in 2015 compare with 2013. In addition, the export of Electrical machinery and equipment also has increased by 3% in 2015 comparing to 2013. Moreover, DCFTA implementation allowed opening new boundaries and opportunities for entrepreneurs in IT sector. At the same time, the machine building industry is expected to be very sensitive to the DCFTA implementation due the low competitiveness.