Quarterly Journal of Business Studies (QJBS) is an internationally peer reviewed journal published by Research Academy of Social Sciences (RASS). QJBS publishes high quality theoretical and empirical papers that significantly contribute to the discipline of Business Studies i.e. Marketing, Advertising, Strategic Marketing Management, Human Resource Management, Organizational Behavior, Supply Chain Management, Operations Management, Strategic Management, Economics, Financial Accounting, Managerial Accounting, Corporate Finance, Managerial Finance, Management Information Systems.