IMPACT : International Journal of Research in Business Management

7-14

Authors: YI-MIN WEI & MICHAEL T.S. LEE

In recent years, platform economy is almost equal to the leadership position of traditional enterprises since the industrial revolution, and many people treat platform economy as their start-up business target But the entrepreneurial success needs to consider lots of factors; otherwise it will cause a failure in the last. This study evaluates the strategy models adopted by entrepreneurs in platform economics from the perspective of venture capital (VC). According to their own core technology and market characteristics, the strategies are respectively: (1) attacking strategy; (2) ride sharing strategy;(3) hit and run strategy;(4) micro market strategy. Entrepreneurs need to master powerful key resources in at least one aspect among the demand side, supply side and technical side; otherwise their start-up business will be failed.

29-40

Authors: PRASAD G. AKERKAR & R.K. SRIVASTAVA

Service Sectors in India are undergoing a major transformation phase in today’s time. In order to achieve sustainable, profitable growth, this sector is facing key competitive challenges such as operational efficiency, delivery productivity, global customer satisfaction and talent development & retention across their delivery centers. Training, Learning & Development (L&D) plays a significant role in these organizations by providing cutting edge leadership in technology & business management. It’s therefore very important to accomplish and measure the effectiveness and efficiency of L&D for real life business application and building learning assets for such organizations. Interestingly, India has one of the largest young workforces in the world, with over 65 % of its population under the age of 35. Today, the Indian service sector employs about 3-4 generations at a time with generation Y alias Millennials constituting about 70% of the total workforce. They have varied social, demographic, have changing interests in diverse fields, and are innovative, creative & restless in nature. There are, however, lots of myths about them and their behavioral styles and patterns which need proper elaboration and reconciliation. It’s therefore necessary to examine the impact of this important variable in determining the learning maturity of the organization and corresponding impact on its business performance. This would help in better co-innovation and co-excellence and hence a better win-win for individuals and organizations. The purpose of this paper, therefore, is to study this significant variable of L&D ecosystem constituting to its effectiveness for business results and various ways of formal and informal learning strategies & business interfaces that resonate most with these new generation employees, being an emerging part of a multi-generational workforce of India Inc.

53-58

Authors: TU CHUC ANH

Application of international accounting standards is extremely necessary in the current condition of our country due to integration requirements and management objectives. The system of international accounting standards includes international corporate accounting standards and international public sector accounting standards. It is necessary to propose models, applying all international accounting standards as well as take into account the roadmap to apply accounting standards. Putting the contents of the international accounting standards in teaching at the training facilities is also an important ways of delivery. Besides, when the system of international accounting standards is applied in Vietnam, requirements for accounting information users are also the issue needed to take into account.

73-78

Authors: DIXIT A.K & GARG NEETA

Academic stress is mental distress with respect to some anticipated frustration associated with academic failure or even unawareness to the possibility of such failure. Students have to face many academic demands, for example, school examination, answering questions in the class, showing progress in school subjects. The present study consists of 200 B.T.C. Students studying in Government and private teacher-training colleges situated in Ghaziabad District of Utter Pradesh, India. The sample was selected by using simple random sampling technique. The present study reveals that the male student's academic stress is higher than female students. The urban student's academic stress is higher than rural student. The Government school student's academic stress is less than private school student.

85-96

Authors: ALI SANEE SCOYI

ABSTRACT This paper points out that proper management of human resources can increase personnel's job satisfaction. In this case study, satisfaction rates were investigated and it was attempted to determine their satisfaction condition in the subscales of supervision, coworkers, job, procedures and regulations, payment and fringe benefits, work conditions, and welfare services. It was concluded that the expected increase in efficiency is not attributable to machines. The case was not technology, but the low satisfaction level among personnel; i.e. inappropriate and undesirable performance of personnel in the production section. It was noted that company's personnel are highly satisfied with their communication to other coworkers and vice versa, as well as their communication with supervisors. The relationship between demographic and organizational variables has been also investigated. In sum, there were 4 out of 7 subscales that don't have desirable satisfaction. Considering job satisfaction condition, it was found that in the subscales of procedures and regulations, work condition, and welfare services, payment and fringe benefits, low satisfaction was observed. But in the subscales of coworkers, supervision, and the job, rather high satisfaction was observed.

117-136

Authors: MASANGA, G. G, MUNYORO, G & MUGWAGWA, P. F

ABSTRACT Business models the in healthcare industry, internationally, have been found to contribute to high cost of healthcare services and poor service delivery. This research aimed at evaluating the business models being used in the private healthcare sector in Zimbabwe, with a view to improve value for the stakeholders. The research philosophy was phenomenological and took a multiple case study design. Three prominent healthcare companies were selected for the study, and a purposive sampling method was used to select the respondents for the study. The study established that the business models in use in the private healthcare services sector in Zimbabwe are following the STOF model, although the model is not yet clearly defined. The costs in the private healthcare system are significantly influenced by private insurance companies. The study also established that, the healthcare industry is too fragmented and therefore unable to influence policy or reform. The research recommended that Government establishes medical centres of excellence that could serve the community at low cost with a provision for flying in specialists to serve at the centre when required. Government is also urged to relax regulations regarding advertising of medical services to promote healthcare competition and improve on service quality.

19-26

Authors: Aparajita P. Singh & Abha Purohit

The present study focuses on the impact of the Social Media on the spending pattern on style clothing of female tweens in the age group between 8 and 12 years. The study was carried out based on a structured questionnaire to analyse the purchasing pattern of this group. A quantitative data analysis was done based on the qualitative responses from the interviews conducted. It is observed that this stage is highly style sensitive. The results of the study reveal the major decisive factors that surface while buying are based on parental and peer group endorsement, and the purchasing of style items is strongly influenced by its appearance and its overall look. The study revealed that the respondents were prepared to spend on purchasing branded wears, while placing a high emphasis on the product being deemed as cool. The study has been of extreme relevance in the present scenario and could be used by the commercial style retailers, marketers for their advertisement and campaigns to target the female Tween’s category that falls under the mentioned age group.

21-32

Authors: Shyam.S.Salim, Athira.N.R & Reeja Fernandez

Women engage in a wide range of activities in the fisheries and in fishing communities which is vital to a community’s well-being. They play a very crucial role in though their contribution is invisible and unacknowledged. In Kerala almost 50 percent of the posts harvesting activities of the marine fisheries are undertaken by them. The 26th December 2004 Tsunami significantly affected the coastal villages of Kerala. A vast majority of the coast dwelling people were affected by the huge and wide spread destruction of the tragedy. In order to provide relief and rehabilitation to the affected, Department of Fisheries ,Kerala implemented multiple programs, which were christened under a common livelihood program named “Theeramythri” under the Society for Assistance to Fisherwomen (SAF).The SAF visions to initiate, encourage and strengthen locally organized activity groups among fisherwomen, thereby providing assistance for expertising their business development skill, resource utilization and management, performance improvement, networking and marketing. The Theeramythri programme facilitates and handholds fisherwomen to engage in gainful self-employment for their economic and social emancipation. Among the total 2500 microenterprise groups formed initially as part of various Tsunami rehabilitation programs, only 1000 are operationalat present. Around 500 groups reduced their operations and became dormant due to various reasons. The present study gauges to provide a comprehensive picture about the reasons for the non-performance of SAF groups in Kerala with special focus on its technical, economic, institutional and social impacts. The study identifies the attributes determining the non-performance and the role of different stake holders in the non-functioning of the micro enterprise units. The study also aims at developing valid measures for revamping/strengthening/reconstituting the group and also facilitating innovative ideas for overcoming the vulnerability of an activity group. Statistical and economic tools such as percentage analysis, Garrette ranking technique, weighted average analysis and cluster analysis have been employed to analyze the data.

45-60

Authors: PRABIR KUMAR CHATTOPADHYAY

The rapid industrialization brought out the free trade in business operations to adopt the flexible labour practices in Indian economy. Especially contract labour is an important and increasing form of employment which is common in almost all industries, in agriculture and related operations and in service sector also. It is one of the forms of informal employment obtaining in both informal and formal sectors. The globalization conditions have enhanced the mobility with bargaining power vis-à-vis increased workers. Hence Contract labour system represents an exploitative system and employers also prefer the flexibility.

83-88

Authors: NEELAMMA R KOLAGERI & G. N. NAGARAJ

E-marketing is a subset of e-business that utilises electronic medium to perform marketing activities and achieve desired marketing objectives of organisation. E-marketing concept has entirely changed the perception of internet. One of the techniques which internet has provided to the industry is electronic business. This concept of electronic medium in marketing diffused slowly into the market, gradually industries started using internet for their day to day business and later it became an integral part of an industry. Internet made the big business and the small and medium business see through a single window and was able to reach almost every person on this planet. The arrival of internet in the end of 80s gave way to the creation of much technology which was embraced by industries. E-marketing is the product of the blend of modern communication technology and the age old marketing principles that humans have always applied. The present study is conducted in Bangalore with an object to study the consumer’s preference and perception on e-marketing. The responses of respondents were collected randomly through pre-structured schedule. E-marketing has become process in which industries conduct business online. Efficiency, easiness in transaction, cost effectiveness, and time saving was found to be the prime features of e-marketing. This e-marketing is providing divulging experience of being Netizen and taking them to a magical world where everything falls at their feet and door

107-114

Authors: Adil Abdulsalam Ashhoob Abdulsalam & Bright Nyamekye

The business world today is influenced by customer demand. Satisfying and delighting the customer with respect to desired needs and wants is absolutely crucial not only to gain competitive advantage but also for the business’ survival. As the marketing concept emphasizes a coordinated effort to satisfy customers’ needs and achieve the organization’s goals, it is prudent that businesses strive to apply this marketing philosophy in order to make customer experience better. The marketing concept demands that, the strategic decisions made by the company are taken keeping the needs and wants of customer in mind. This helps to ensure customer happiness and a continual improvement in business performance. This study attempts to investigate the relationship between the application of the marketing concept and customers’ utmost happiness, to identify the material factors influencing customer satisfaction in today’s changing marketing environment, and to reveal the importance of marketing research to businesses within the hospitality industry in Ghana. Survey was carried out on 60 institutional customers in Ghana. The result of the study shows a strong support for the hypothesis that the application of the marketing concept has a positive correlation with the indicators of customer delight as it results in satisfaction, high market shares, increased sales and profits. The study recommends that businesses continuously nurture the relationships that it has with its customers and even go above their expectations in order to sustain customer’s interest in its operations. Moreover, in order to apply the marketing concept effectively and improve business performance, managers are required to know what the market needs and expects from the business through market research.

15-36

Authors: S. SHAMSUDEEN & ALI ALDHAMIRI

The major objectives of the study is to determine the impact of situational moderator namely location and customer moderators such as goal and involvement on the determinants of customer experience namely social environment, retail atmosphere, price and past experience among hypermarket shoppers in Saudi Arabia. Convenient sampling was adopted for the purpose of the study. The collected data were coded in an SPSS spreadsheet and a simple statistical analysis such as One-way ANOVA, Linear regression and multiple regressions for better outcome. It has been established that there exists a significant interaction effect among location with social environment and retail atmosphere on customer experience for a hypermarket. It can be seen that when goal of the customer is experiential it increases the customer experience when price is high. Further it was established that. Significant interaction effect exists among involvement with social environment and retail atmosphere. Hence hypotheses H1A2A, H1A2B, H2A2C, H3A2A, and H3A2B were supported for the purpose of the study. Finally a complete understanding of the various moderators and determinants that are used in this study would enable the retailers in Saudi Arabia to create a memorable experience among the hypermarket customer while visiting their outlets.

37-50

Authors: RAFISAH MAT RADZI & KU AZAM TUAN LONIK

Similar to conventional banks, Islamic banks perform all those functions expected from a financial institution and assist the business world by providing all the services required to run an economy smoothly. However, the philosophy and operational methods of Islamic and conventional banks are different. Their different philosophies have resulted in Islamic banks confronted and deal with risks that are akin to those conventional financial institutions and risk that exclusively stemming from Shariah (Islamic law) implications. This study will examine the methodology used by different various credit rating agencies in assessing various risks of concerning conventional and Islamic banks operations. Since the operations of Islamic financial institutions must be consistent with Shariah, this paper will also examine to what extent Shariah issues are factored into rating methodology when evaluating the creditworthiness of Islamic banks. The research on ratings will helps help boost investor confidence in the Islamic finance industry and also enhances enhance our understanding of the concept despite the different methods adopted by the agencies concerned.

13-28

Authors: Oladejo Morufu. O & Alade Babatope. J

Evidence from the literature of accounting and finance revealed that the adverse impact of declining global oil prices on the Nigerian economy is pushing state governments to adopt approaches that would increase the internally generated revenue (IGR) to enable them survive the difficult times. The study appraises the influence of internally generated revenue on the revenue profile of South Western State governments of Nigeria and how this has impacted on capital expenditure of South Western Sates of Nigeria amongst others, for the period of ten years (2006 – 2015). The research designs adopted were expo facto and descriptive research of a survey type. Three states (Osun, Ondo and Ekiti) were selected from the six southwestern states, to form the sample for the study. The purposive sampling of selected states was based on the availability of relevant data and peculiar revenue characteristics of the three states. Data were collected from secondary sources where specific variables such as State IGRs and revenue profile/total revenue and capital expenditure were extracted from the financial statements of the selected states collected from State Government’s Accountant General offices for the period of ten years (2006-2015).Findings from the study showed that there was a significant difference between the major components of IGR of the sampled States except taxes. The result of the study further revealed that there was a significant positive correlation between internally generated revenue and revenue profile of Ekiti State (P-value 0.641), Osun State (P-value 0.925) and Ondo State (P-value of 0.559). The study further showed that, the IGR had no significant influence on capital expenditure of Ekiti and Ondo State with P-value of 0.158 and 0.510, respectively. However, there was a significant influence of Osun State IGR on capital expenditure with the P-value of 0.045.It is therefore recommended that the various components of IGR must be fully harnessed to defray the capital expenditure of the south western state governments to mitigate the effect of dwindling allocation from the Federation account.

81-94

Authors: GERALD MUNYORO, FREDDY CHIMBARI & FANUEL TINASHE CHIRIMBA

The main objective of this study was to establish the impact of indigenous banks to the Zimbabwean economy since their introduction to-date Indigenous banks are just like any other financial institutions and they act as financial intermediaries who channel funds from those who have excess money for investing at an interest to those who want to borrow at an interest, thereby creating a lender borrower relationship. Indigenous banks also provide financial services that reduce the cost of moving funds between borrowers and lenders, leading to a more efficient allocation of resources and also faster economic growth among other roles. Consequently, phenomenology and a case study were used in this study and the sample was employed to select purposive sampling techniques. The data collected from the respondents was analyzed using qualitative methods and secondary data was also obtained from journals, reports and also from relevant publications. The research findings showed that indigenous banks have a negative impact to the Zimbabwean economy as they are closing down in their masses resulting in thousands of people losing their jobs and also their cash deposits. The closure of these indigenous banks has been blamed on weak supervisory just to name a few. Additionally, the closure of indigenous banks has resulted in failure to help entrepreneurs in different industrial sectors to gain access to capital which resulted in the negative growth of the Zimbabwean economy. The study recommends that all indigenous banks should have a strong lending policy and they should also refrain from abusing people’s money as a result of unprofessional conduct.