Jurnal Sosioteknologi

187-199

Authors: krismanto kusbiantoro

Hunian tradisional masyarakat Mentawai yang paling utama adalah uma. Bagi masyarakat Mentawai, uma bukan hanya sebuah rumah tempat tinggal biasa. Uma adalah sebuah pusat kehidupan sekaligus identitas, baik sosial maupun spiritual, dan jati diri masyarakat Mentawai. Uma merupakan bukti keterampilan masyarakat Mentawai dalam pekerjaan pertukangan. Uma dibangun tanpa paku dan hanya menggunakan sistem sambungan silang bertakik dan sistem pasak. Perkembangan jaman dan teknologi yang begitu pesat ternyata berdampak pada gubahan uma yang sedianya dibangun dengan kearifan tektonika arsitektur tradisional, sekarang menampilkan gubahan hibrid dengan tektonika modern dan bahkan bernilai komersial. Fenomena ini menarik untuk diteliti dan dipelajari guna kelestarian nilai kearifan lokal pada uma. Tulisan ini berusaha menjelaskan fenomena di atas melalui deskripsi terhadap 2 bangunan uma suatu suku di Mentawai yang satu diantaranya adalah eks-uma yang sudah ditinggalkan dan satu lagi adalah uma yang saat ini mereka gunakan namun menampilkan gubahan hibrid akibat modernisasi. Deskipsi akan diungkapkan mencakup dimensi gubahan bentuk, sistem konstruksi, pemilihan material dan pemaknaannya. Pada akhirnya uma lebih dominan merupakan gagasan konseptual daripada entitas fisik. Fungsi dan aktivitas di uma jauh lebih penting daripada gubahan fisiknya. Oleh sebab itu modernisasi dan komersialisasi tidak terhindarkan dan justru menjadi pemberi warna baru dalam gubahan uma yang kontemporer.

213-220

Authors: Lucy Pujasari Supratman, M. Haidy Zulfikar Haidy Zulfikar

The Division of PT Telkomsel Branch Ambon which do the guerrillas work in the field to promote product knowledge of telkomsel is Broadband and Digital Sales Division. It has a major task in monitoring the sale and purchase of products M-KIOSK Data and Internet package. Supervisor of Broadbad and Digital Sales Division is demanded to have organizational communication skill to make the solidity of teamwork staff in this division. The research method is a descriptive case study. It has run for one month (June-July 2015) with the observation and the interview of Broadband and Digital Sales Supervisor, Mr. Victor Kwando. The results illustrated that by carrying the spirit of The Telkomsel Way, the supervisor can be very successful in transfering teamwork philosophical message to the staff by using open communication between supervisor-staff. The Supervisor of Broadband and Digital Sales establish an open communication within formal and informal organizational structure. This openness led credence to the effectiveness of organizational communication in minimizing misunderstandings among all staff members of Broadband and Digital Sales Division.

233-240

Authors: Ligia Stephani Samosir

The advancement of advertising requires that every brand create interesting advertisements by showing the advantages of the product to attract consumers. A kind of advertising appeal is brand ambassador. The purpose of this research is to determine how the brand ambassador of Wardah cosmetics affects the purchasing decision in Bandung. The type of this research is quantitative research. The population of this research are women aged 15-44 years old who live in Bandung and 100 respondents become samples of the research. The data used in this study are primary data which was obtained from interviews and questionnaires and secondary data which was obtained from previous studies, books, journals, and Internet. Descriptive analysis techniques and simple linear regression are used as the data analysis techniques. Based on the t-test examination, the result shows that t count (4,828) > t table (1,984), so H0 is rejected and H1 is accepted. Based on the coefficient of determination, the influence of Dewi Sandra as Wardah Cosmetic’s brand ambassador to the purchasing decision in Bandung is 18.4%, while the rest 81.6% is influenced by other variables which are not included in this research. Keywords: The advancement of advertising requires that every brand create interesting advertisements by showing the advantages of the product to attract consumers. A kind of advertising appeal is brand ambassador. The purpose of this research is to determine how the brand ambassador of Wardah cosmetics affects the purchasing decision in Bandung. The type of this research is quantitative research. The population of this research are women aged 15-44 years old who live in Bandung and 100 respondents become samples of the research. The data used in this study are primary data which was obtained from interviews and questionnaires and secondary data which was obtained from previous studies, books, journals, and Internet. Descriptive analysis techniques and simple linear regression are used as the data analysis techniques. Based on the t-test examination, the result shows that t count (4,828) > t table (1,984), so H0 is rejected and H1 is accepted. Based on the coefficient of determination, the influence of Dewi Sandra as Wardah Cosmetic’s brand ambassador to the purchasing decision in Bandung is 18.4%, while the rest 81.6% is influenced by other variables which are not included in this research.

255-266

Authors: sugiri kustedja

In the history of West Kalimantan, there has been an establishment of an association comprising Chinese gold miners, named Lanfang Kongsi (1777-1884). Kongsi conducted a management which by some western researchers was considered as a governmental system of democratic republican. This paper outlines the cultural background of the syndicate members being the glue to unite its members. This partnership is unique in the form of organization, decision-making mechanisms, election of the chairman, as well as the election of the board members. The initial establishment and the end of this kongsi occurred during the Dutch colonial occupation. This article contains reference model that had been emulated to run the kongsi management system, before any instances of state administration of western democracy was established.

283-290

Authors: rukman rukman

The aim of this paper is to analyze Obama’s speech at climate change conference (COP 21) held in Paris November 18, 2015. The analysis uses Fairclough’s three-dimensional model The three-dimensional model includes such aspects as text (language), discursive practice, and social practice. The results of analyzing these aspects show that under the textual (language) aspect, this speech is dominated by the use of both the imperative mood and material process of transitivity. Under the discursive practice, the speech blends the discourse of long-term commitment in achieving the two degree Celsius global warming target with the discourse of innovation and investment in clean energy technologies. As for its social practice, the speech reflects the shifting from the discourse of climate change into the discourse of innovation and investment in clean energy.

298-308

Authors: Syarifah Aini Dalimunthe, Intan Adhi Perdana Putri

Over the past decade, increased knowledge coupled with economic incentives, subsidies and related interventions has raised awareness and concern about climate change in vulnerable Greater Jakarta. This paper will analyze index and status of responsiveness and pro environmental behavior of each region within Greater Jakarta towards climate change by means of Climate Change Effectiveness Response Assessment (CERAM) using multidimensional scaling technique (MDS). Total data used is 1261 respondents. Overall, the index has shown Bogor responded and acted the most to climate change and likely has had more proenvironmental behavior. Bekasi, meanwhile, holds the highest index in individual resources (71.47). The most influencing attribute regarding the index and status response are willingness to take out insurance. The result of this study will provide evidence to support more ambitious regional response to climate change based on the status of responsiveness of each region in Greater Jakarta.

17-31

Authors: ratna amalia

Parental Advisory is the first children’s clothing in Bandung which creates t-shirt for kids with punk-styled graphics, typography, and colors. The text of Parental Advisory t-shirt uses negative words. However, it actually has a positive and profound meaning intended for the parents. The consumers considered the dark color tones as unique and unusual. This research become important because children haven’t yet understand the meanings of text and images in the t-shirt, and the perception from their surroundings towards dark colors. Although the Parental Advisory is considered negative, but still widely sold in the market. To analyze, this research uses a qualitative-descriptive method, using interviews as main data source. This research needs to uncover the parent’s considerations in appreciating text, image, and color in Parental Advisory children t-shirt, and explained the meaning based on study of Semiotics. Based on Barthes’s study of Semiotics, psychological effects caused from Parental Advisory Children T-Shirt is one of purchased reason. The meaning of signs in the Parental Advisory from the connotative and denotative aspect has proven to enclose some myth; modern myth, and self-actualization. These myths occur from the dominant English language used in the texts, offensive words, and images that identic with violence. There are also masculinity myths derived from the darker t-shirt tones. Those meanings are constructed myths, yet it was entirely believed by the consumers and therefore, becomes the primary buying consideration

41-49

Authors: Dian Putri

Semakin berkembangnya zaman, perkembangan penggunaan Teknologi Komunikasi dan Informasi (TIK) juga semakin meningkat. Salah satu contohnya yaitu dengan kehadiran new media sebagai media berbasis jaringan internet yang menghubungkan satu individu dengan individu lain. New Media saat ini juga telah digunakan oleh Direktorat Sistem Informasi Telkom University sebagai media handling complaint dengan nama yaitu grup Facebook Helpdesk Direktorat Sisfo. Tujuan penelitian ini untuk mencari tahu seberapa besar tingkat kepuasan mahasiswa Telkom University dalam penanganan keluhan tersebut dan indikator apa saja yang telah memenuhi kepuasan dan masih belum memenuhi kepuasan mahasiswa Telkom University. Metode yang digunakan yaitu penelitian deskriptif kuantitatif dengan analisis data melalui perhitungan mean, ANOVA dan t-test independent. Hasil penelitian menunjukkan dari lima indikator penilaian kepuasan, indikator kesesuaian informasi dan teknologi telah mencapai puas (rata-rata nilai > 3), sedangkan indikator respon, empati dan kenyamanan masih dinyatakan tidak puas (rata-rata nilai < 3). Secara keseluruhan, skor rata-rata kepuasan mahasiswa yaitu 2,95 yang berarti apa yang diharapkan oleh mahasiswa masih belum dapat terpenuhi. Hasil penelitian menunjukkan tiga Prodi dan Fakultas yang memiliki nilai puas (> 3) dan empat Prodi dan Fakultas yang memiliki nilai tidak puas (< 3). Berdasarkan jenis kelamin, mahasiswa memiliki kepuasan yang lebih dengan nilai 3,00 dibanding mahasiswi yang nilai rata-ratanya yaitu 2,92.

59-67

Authors: Dr. Pingkan Aditiawati

Vocational village program is a model of local resources development for increasing wealthy in remote area. Local potential commodity is important to be developed because of its role in rising wealth. Fishery, ranch, and agriculture are the local potential commodity developed in Panawangan Village. Those commodities are developed using simple biotechnology principle. White Organic Pomfret fishery in freshwater using simple biotechnology ptinciple is the main activity in this programme as the result of research in SITH. The fishery activity includes parent preparation, larviculture with resirculation system, growing, organic fermented feed, and developing fishery product. Fishery pond with 9,433.32 m2 in wide and 30 farmers are utilized in this activity. Training and support system are provided by our team for two years. The products are packed, sold to market by using market and management strategy, in collaboration with Agato (organic vegetable supplier). Those development are the form of empowerment program by SITH ITB. Nowadays, there are 8 villages and 3 residences outside Panwangan and Ciamis apply the system. They are Babantar village, Kawali Mukti village, Rajadesa village, Ciendut village, Nagara Pageuh village, Nagara Jaya village, Lumbung Girang village, and Mulya Sari village. The residences are Garut, Kadipaten, dan Tasikmalaya.

86-95

Authors: Febri Dwi Ratna Sari

Beautiful generally can be interpreted as something that is pretty, good, and fascinating. Beautiful itself is a representation that deliberately created by the media so that the public would believe what pretty is. One of media that is used for spreading it was advertising. In advertising there are meanings and myths used to create beliefs regarding about advertising’s messages to society. The purpose of this study to determine the meaning of denotation, connotation and myth which contained in Handbody Citra Lotion’s television advertision. This study uses qualitative, semiotic analysis of Roland Barthes. Based on the research results, the conclusions drawn in the denotative meaning of Citra product from Citra Handbody lotion’s advertising that Citra products uphold the culture and the cultural heritage of Indonesia, especially the beauty of women in Indonesia. There is also connotation meaning about beauty of Indonesian women from different regions based on their culture. For the myth’s meaning is the myth about beauty of Indonesian women are besed on their customs and culture.

106-123

Authors: Tubagus Ahmad Dwinandana Prasasta

Kendaraan taktis (rantis) merupakan salah satu kebutuhan kendaraan militer TNI AD pada doktrin infanteri mekanis dalam mengatasi ancaman militer di darat. Agar menghindari ancaman embargo senjata, pemerintah membuat kebijakan kemandirian Alutsista dan industri pertahanan dengan memasok kendaraan rantis Komodo dari hasil litbang PT. Pindad yang merupakan industri pertahanan dalam negeri. Namun litbang rantis PT. Pindad selalu menghadapi berbagai masalah seperti terbatasnya anggaran, waktu, SDM dan kapasitas produksi. Strategi desain Pengembangan Produk Terintegrasi dan Modular (PPT-M) pada litbang desain rantis Komodo merupakan strategi dalam mengoptimalkan litbang rantis PT. Pindad dalam menghasilkan rantis yang sesuai kebijakan pemerintah, kebutuhan TNI AD dan sesuai kapasitas PT. Pindad. Penelitian yang menggunakan pendekatan kualitatif eksploratori dengan metode studi literatur dan wawancara ini diharapkan dapat menjadi pengetahuan tentang penerapan strategi desain pada litbang rantis PT. Pindad dan menjadi rekomendasi untuk litbang rantis PT.Pindad dimasa depan serta melengkapi penelitian bertema strategi desain dan industri pertahanan.

136-154

Authors: Eldaa Cintia Siagian

The enhancement of employee performance is required in order to achieve the goal of the company. There are plenty of things affect the performance of employee, one of them is the work environment, which is generally divided into two category namely the physical work environment and non-physical work environment. Therefore the purpose by doing this research is to see the influence between physical work and non-physical work environment toward employee performance in KPPN Bandung I. Data analysis technique used in this research are descriptive analysis and multiple linear regression analysis method that previously have been tested with the classical assumption of normality test, multicollinearity test, heteroscedasticity test, F test, t-test, the coefficient of determination (R2) and data processing used by SPSS software version 16.0. Based on research by using 45 respondents, it could be be seen that the result of multiple linear regression showed partialy physical work environment such as work equipment, ventilation, noise, lighting, and layout have a significant influence on employee performance amounted to 44.9%. Furthermore, non-physical work environment such as superior and subordinate work relationship or among fellow employees also have a significant influence on employee performance amounted to 42.8%. The simultaneous test result showed the physical and non-physical work environment as well have a significant influence on employee performance amounted to 72.1%. Therefore the result of this study showed that either partially or simultaneously, physical work and non-physical work environment have a significant impact on the performance of employees at Bandung KPPN I.

8

Authors: Dicky R. Munaf, Demo Putra

Early warning system (sistem peringatan dini) keamanan laut yang dibangun oleh Bakamla merupakan suatu sistem yang mengintegrasikan parameter bahaya pelayaran sehingga kegiatan pelayaran dapat terhindar dari bahaya. Pembangunan sistem peringatan dini ini sesuai dengan Perpres Nomor 39 Tahun 2013 tentang Rencana Kerja Pemerintah Tahun 2014 khususnya pada Buku II, Bab VII Pertahanan dan Keamanan, Pasal F. Sistem peringatan dini yang dimiliki Bakamla saat ini menampilkan data gelombang dan angin sebagai parameter bahaya. Seiring perkembangan teknologi, sistem peringatan dini yang sudah dibangun oleh Bakamla memerlukan penajaman. Peran bidang keilmuan hidrografi diperlukan dalam proses penajaman tersebut. Proses tersebut dilakukan dengan menambahkan parameter-parameter bahaya dan menyesuaikan metode pengukuran dengan tingkat ketelitian yang lebih baik. Kata kunci: bakamla, hidrografi, sistem, peringatan, pelayaran The early warning system which has been built by Bakamla is an integrated system that integrates the parameters of sail hazard in order to avoid accidents from happening. The development of this early warning system is based on the Government’s Regulation i.e. Perpres No. 39 in 2013 about the Government’s plan for the year of 2014, specially in 2nd book, chapter 7th, in which security and safety aspects are obviously stated and must be concerned. The recent early warning system Bakorkamla owns displays data such as waves and winds as the hazard parameters. Along with the development of technology, the early warning system Bakorkamla has built needs enhancement. To do this, hydrography, as a branch of science is needed. The process can be done by adding more the hazard parameters and by finding a suitable measurement method with higher level of accuracy. Keywords:bakamla, hydrographi, system, warning, sail

9

Authors: Park (박재현 ) Jae Hyun

dan banyaknya pelaku bisnis yang datang ke Indonesia. Seiring dengan hal itu, bahasa Indonesia sebagai alat komunikasi pun mulai berkembang dan banyak digunakan oleh penutur asing. Dengan demikian, bahasa Indonesia juga berpotensi menjadi bahasa internasional. Di Korea Selatan akhir-akhir ini terdapat kecenderungan masyarakat untuk mempelajari bahasa Indonesia. Akan tetapi, terdapat beberapa hambatan yang dialami orang Korea ketika belajar bahasa Indonesia. Untuk itu, penulis akan mengemukakan beberapa masalah dan memberikan saran yang belum terpikir oleh orang Indonesia. Semoga saran tersebut berguna bagi perkembangan bahasa Indonesia, khususnya untuk penutur asing. Penulis mengamati pengembangan bahasa Indonesia saat ini berorientasi pada penutur bahasa Indonesia saja, belum ada yang berorientasi pada penutur asing. Pengembangan bahasa Indonesia banyak dilakukan oleh pemerintah dan perguruan tinggi. Kiranya pemerintah memiliki langkah untuk menduniakan bahasa Indonesia dengan melakukan beberapa pembenahan tata bahasa dan membuat software untuk mempelajari bahasa Indonesia bagi penutur asing. Kata kunci: bahasa indonesia, korea selatan, bipa In recent years, the economic growth of Indonesia has been remarkable, marked by the industrial development and the high number of business doers coming to Indonesia. In line with the country’s economic advancement, bahasa Indonesia as a means of communication has been growing in its use among foreign users, making it potential to become an international language. In the Democratic Republic of Korea (commonly known as South Korea), learning Indonesian is no longer a surprise. However, in general there are also some challenges in learning bahasa Indonesia. Therefore, the researcher was interested to discuss several problems related to it, and to give suggestions not yet commonly found among Indonesians. It is expected that the suggestions contribute to the development of Bahasa Indonesia, especially among foreign users. The development of Bahasa Indoesia is mostly conducted by the government and universities. The government should take a strategic step to make Bahasa Indonesia used in the international world by conducting some grammatical improvement and creating a software of Bahasa Indonesia for foreign speakers. Keywords: indonesian language, south korea, bipa

10

Authors: Ziko Pasaribu, Diah Agung E

Penelitian ini membahas pengaruh penggunaan media internal portal PT Dirgantara Indonesia terhadap citra perusahaan. Tujuan penelitian ini adalah mengetahui seberapa besar pengaruh penggunaan media internal portal PT Dirgantara Indonesia terhadap citra perusahaan. Penelitian ini menggunakan beberapa teori yang relevan seperti komunikasi, public relation, penggunaan media, dan citra perusahaan. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Populasi penelitian ini adalah karyawan PT Dirgantara Indonesia dengan responden sebanyak 160 orang karyawan. Dalam menentukan sampel, digunakan metode nonprobability sampling dengan purpossive sampling. Sementara itu, metode analisis yang digunakan adalah analisis deskriptif, uji hipotesis parsial, regresi sederhana, dan koefisien determinasi. Hasil penelitian ini membuktikan bahwa penggunaan media internal portal PT Dirgantara Indonesia memiliki pengaruh yang signifikan terhadap citra perusahaan dengan persentase sebesar 70,6%. Hal ini menunjukkan bahwa semakin tinggi penggunaan media internal portal PT Dirgantara Indonesia, semakin tinggi dan positif pandangan karyawan terhadap citra perusahaan dalam persepsi mereka. Kata Kunci: media internal, public relation, citra perusahaan This research discusses the influence of the use of internal media Portal of PT Dirgantara Indonesia to the corporate’s image. The purpose of this research is to find the influence of the use of internal media Portal PT Dirgantara Indonesia to the corporate’s image. This research used descriptive quantitative research. The population of this research is the employees of PT Dirgantara Indonesia with 160 respondents. The nonprobability sampling method by purpossive sampling had been used to determine the samples’ number of this research. The analysis method used was descriptive analysis, partial hypotheses test, coefficient correlations, simple regression and coefficient determination. The results of this research reveals that the use of internal media Portal PT Dirgantara Indonesia has a significant influence on the image of the corporate with a percentage of 70,6%, while the rest of 29,4 % is influenced by factors other than the variables use in this research . Keywords: internal media, public relation, corporate image

12

Authors: Tien Wahyuni

Sejak 2008 Kementerian Kehutanan telah memulai program pengujian penerapan REDD+ di Indonesia melalui projek percontohan. Pada level subnasional, Kalimantan sangat relevan berkontribusi dalam mekanisme REDD+. Hal ini dibuktikan dengan tumbuhnya projek-projek yang mendukung kegiatan percontohan di Kalimantan. Projek-projek percontohan ini juga menjadi dasar pengujian untuk menjawab pertanyaan sebelum menyusun dan melaksanakan kebijakan REDD+ nasional di masa mendatang. Penelitian ini bertujuan untuk mendapatkan data, informasi, dan gambaran awal projek dan kegiatan percontohan REDD+ serta mengamati pola yang muncul dalam berbagai gambaran projek REDD+ di level subnasional dan implikasinya untuk mewujudkan REDD+. Penilaian dilakukan terhadap beberapa projek dan kegiatan percontohan REDD+ di Kalimantan berdasarkan dokumen projek serta wawancara semiterstruktur dengan para pemrakarsa projek dan pemangku kepentingan. Informasi yang tersedia dimaksudkan untuk memfasilitasi pemahaman dalam pembelajaran yang dapat digunakan untuk pembuatan rancang-an penelitian. Semua corak yang berbeda mengenai projek REDD+ di Kalimantan ini dapat memberikan pelajaran berharga untuk memanfaatkan hutan guna memperlambat perubahan iklim. Kata kunci : projek percontohan REDD+, kegiatan percontohan, kalimantan Since 2008 The Ministry of Forestry has been embarking on a program to test the implementation of Reducing Emission From Deforestation and Forest Degradation (REDD+) in Indonesia through a pilot project. At the sub-national level, the provinces of Kalimantan are the most relevant contributors to the REDD+ mechanism. It is proved with the growing projects which support the pilot activities in Kalimantan. These pilot projects also provide a basic test for answering some questions before structuring and implementing the national REDD+ policies. This study aims to obtain data, early information and description of REDD+ pilot projects and activities in Kalimantan, and to observe the emerging patterns in the sub-national landscape of REDD+ projects and its implications to realise REDD+. An assessment has been conducted to these REDD+ pilot projects and activities based on a review of project documents, semi structured interviews with project proponents and stakeholders. This available information is intended to facilitate understanding in the learning process and sharing of early lessons that can be used for designing future research on REDD+ pilots. All of these different patterns of REDD+ projects in Kalimantan can offer valuable lessons for harnessing forests to mitigate climate changes. Keywords: reducing emission from deforestation and forest degradation (REDD+), pilot projects and activities, kalimantan

12

Authors: Raditya Pratama Putra, Yuliani Rachma Putri

Proses komunikasi saat ini semakin berkembang dengan memanfaatkan teknologi yang memadukan antara teknologi informasi dan teknologi komunikasi sehingga muncul istilah Teknologi Informasi dan Komunikasi (TIK). Teknologi tersebut melahirkan sebuah sarana yaitu internet. Masyarakat menggunakan media, didasari oleh motif sebagai harapan khalayak ketika menggunakan media, dan kesenjangan kepuasan khalayak setelah menggunakan media. Tujuan penelitian ini untuk mengetahui motif informasi, motif identitas pribadi, motif integrasi dan interaksi sosial, dan motif hiburan, serta mengetahui tingkat kepuasan pada mahasiswa Universitas Telkom dalam menggunakan situs smb.telkomuniversity.ac.id. Metode penelitian yang digunakan adalah metode survei deskriptif dengan pendekatan kuantitatif. Hasil penelitian ini adalah terjadinya kesenjangan kepuasan dari skor rata-rata Gratification Sought dan Gratification Obtained. Untuk motif informasi diperoleh skor 3,22>3,14 dan untuk motif identitas pribadi diperoleh skor 3,23>3,16, sehingga terjadi kesenjangan bahwa media tidak memuaskan (GS>GO). Integrasi dan interaksi sosial diperoleh skor 2,69<2,73, dan hiburan diperoleh skor 2,72<2,80, sehingga terjadi kesenjangan yang memuaskan (GS3,14 and for personal identity, the score is 3,23>3,16 thus appears that the media is unsatisfaction because the score of GS>GO. For the social integration and interaction, the score is 2,69>2,73 and entertainment the score is 2,72<2,80, thus appears that the discrepancy gratification is satisfaction (GS

7

Authors: Atria Nuraini Fadilla, Achmad Syarief, Ifa Safira Mustikadara

Salah satu kondisi negatif yang terjadi di ruang apartemen/hunian vertikal adalah pencemaran udara di dalam ruangan. Hal tersebut perlu mendapat perhatian karena masih banyak masyarakat yang tinggal di apartemen/hunian vertikal tidak mengetahui dampaknya dalam jangka panjang. Salah satu cara untuk mengatasi dampak tersebut adalah dengan window farming atau berkebun di jendela. Seni bertanam di dalam pot dengan penggunaan sistem hidroponik ini cocok dengan kepraktisan masyarakat kota. Berdasarkan alasan tersebut penelitian ini dilakukan dengan menyusun strategi komunikasi visual melalui gerakan kampanye. Melalui studi perancangan, didapati bahwa kampanye yang mengedepankan pendekatan komunikasi AISAS dengan visualisasi kartun dan strategi persuasi humor cukup efektif untuk digunakan. Pendekatan tersebut perlu dilakukan untuk mempermudah proses transfer informasi agar menggugah kesadaran penghuni apartemen untuk hidup lebih sehat dengan bercocok tanam di jendela. Kata kunci: window farming, strategi komunikasi visual, hunian vertikal, AISAS One of the negative effects vertical housing with its limited space poses is the occurrence of indoor air pollution. It has raised concerns as many vertical housing residents are not fully aware of its long term impacts. One possible solution is to do windows farming, an art of indoor gardening using a hydroponic system that suits practical urban lifestyle. Based on that issue, this research was conducted regarding a campaign strategy of visual communication on windows farming. Through a design study, it was found that a campaign that encouraged an approach of AISAS communication with an animated visualization and humorous persuasive strategy was effective to use. Such an approach is essential to enable an easy process of information transfer in order to raise the dwellers’ awareness about better healthy life through windows farming. Keywords: window farming, visual communication strategy, vertical housing, AISAS

11

Authors: Ririn Sri Kuntorini, Mahaputra Aditya Pradana

Tanpa adanya prinsip kerja sama, interaksi manusia akan jauh lebih sulit dan kontraproduktif. Prinsip kerja sama dan kaidah Grice tidak spesifik hanya untuk sebuah percakapan tetapi dapat digunakan untuk interaksi lisan pada umumnya. Tayangan humor Opera van Java melakukan flouting maksim dengan sengaja ataupun tidak. Jika hal itu terjadi, makna yang disampaikan pun berbeda dari ucapannya. Dalam percakapan, flouting sering dimanipulasi oleh penutur untuk menghasilkan efek pragmatik negatif, misalnya dengan sarkasme atau ironi. Para pemain Opera van Java melakukan flouting agar dapat menyembunyikan kebenaran yang utuh dan memanipulasi kata-kata yang dituturkan demi menghibur penonton. Ketika sengaja melakukan flouting maksim, penutur melakukannya dengan tujuan mengungkapkan beberapa implikatur. Dengan demikian, maksim tetap dipandang baik ketika prinsip-prinsipnya dipatuhi, begitu juga ketika tidak dipatuhi atau diambangkan. Kata kunci: prinsip kerja sama, flouting, implikatur In the absence of cooperative principles, human interactions will be far more difficult and counter productive. The cooperative principles and Gricean rules are not only specified to a conversation but to oral interactions in general. Utterances found in the humorous show of Opera van Java are mostly flouting the maxim, both intentionally and unintentionally. When it happens, the conveyed meaning will be different from what is actually said. In a conversation, flouting is often manipulated by speakers to produce negative pragmatic effects, such as sarcasm or irony. Opera van Java actors use flouting in order to hide the real truth and manipulate their utterances to entertain the audience. Moreover, if the speakers deliberately flout the maxim, they intentionally do that in order to reveal some implicature. Therefore, a maxim is still considered good when its principles are followed, as well as when the maxim is not followed or ignored. Keywords: cooperative principles, flouting, implicature

12

Authors: Sigit Firdaus Prayogi, Budi Isdianto, Muh. Ihsan

Fenomena pendekatan perancangan kota yang banyak dilakukan saat ini jarang mengakomodasi keberagaman struktur sosiokultural yang telah terbentuk di kawasan tersebut. Para perancang taman lebih sering melihat taman kota sebagai benda fisik (physical artifact) dibandingkan sebagai benda budaya (cultural artifact). Masih ditemukan kesenjangan perangkat rencana taman kota, yaitu kesenjangan antara rencana tata ruang yang bersifat dua dimensi dan rencana fisik yang bersifat tiga dimensi. Teori human centered design dengan pendekatan partisipatif berpeluang mengembangkan dan menjamin suatu komunitas sosial yang memungkinkan terjadinya proses belajar dari masyarakat untuk beradaptasi dan berintegrasi dengan lingkungannya. Teori Human Centered Design memiliki tiga perspektif utama, yaitu desirability, feasibility, dan viability. Fleksibilitas adalah kata kunci ketika mengaplikasikan teori human-centered design ke dalam desain taman kota. Titik tekan lingkaran dalam teori human-centered design pada kasus Taman Kresna memiliki porsi yang berbeda dengan kondisi ideal. Desain model yang diaplikasikan masih memuat banyak kekurangan terutama proses aplikasi dengan studi kasus. Kata kunci : teori human centered design, elemen fisik, taman kresna The phenomenon of urban design approach that is currently done rarely accommodates the diversity of socio-cultural structures formed in the region. The designers of the parks often see city parks as physical artifacts rather than as cultural artifacts. However, there was still a gap between the tools of spatial plan, i.e. the two-dimensional spatial plans and the three-dimensional physical plans. The theory of human-centered design with a participatory approach provides the opportunity to develop and guarantee a social community that allows the learning process for the society to adapt and integrate with their surroundings. The theory of Human-Centered Design has three main perspectives: desirability (demand), feasibility (eligibility) and viability (sustainability). Flexibility is the keyword when applying the theory of human-centered design into the design of urban parks. The focus of the theory of human-centered design in the case of Taman Kresna has a portion different from the ideal condition. The applied model design still has weaknesses especially in term of the process of its application to the case study. Keywords: human centered design theory, physical element, kresna park

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Authors: Lusia Marliana Nurani

Penelitian ini mengkaji sebuah sekolah Islam yang terletak di Barat Daya Amerika Serikat. Dengan mempertimbangkan bahwa sekolah Islam di AS hanya melayani tiga persen dari jumlah total siswa Muslim nasional, rumusan masalah pada penelitian ini adalah pertanyaan yang timbul berkaitan dengan sikap Muslim Amerika terhadap sekolah-sekolah Islam. Penelitian ini dilakukan terhadap tujuh orang partisipan yang dikategorikan ke dalam tiga kelompok, yaitu staf akademik, orang tua, dan siswa. Untuk mengumpulkan data dilakukan observasi di sekolah dan wawancara. Hasil penelitian menunjukkan temuan bahwa sekolah Islam disikapi positif oleh semua partisipan. Sekolah ini dianggap sebagai tempat untuk mempersiapkan generasi muda Muslim yang siap berintegrasi ke dalam lingkungan yang lebih heterogen tanpa menjadi larut dan terbawa arus gelombang yang sedang berlangsung. Meskipun dianggap positif, masa depan pendidikan Islam masih dipertanyakan karena masalah keuangan yang tidak menjanjikan kelangsungan sekolah tersebut. Walaupun demikian, perlu dicatat bahwa jumlah Muslim di Amerika Serikat terus meningkat. Artinya, permintaan terhadap sekolah-sekolah Islam akan terus meningkat. Kata kunci: sekolah islam, muslim, pendidikan This study examined an Islamic school located in the Southwestern United States. By considering that Islamic schools in US only cater three percents of the total Muslim students nationwide, questions arised with regards to the attitude of American Muslims toward Islamic schools. Seven participants, who were classified into three groups, namely academic staffs, parents, and students, were recruited. To collect data, observations in the school and interviews were conducted. The findings showed that Islamic school was perceived positively by all participants. This is a place to prepare young generation of Muslims to integrate in a more heterogeneous environment without being melted in the mainstream wave. Even though perceived positively, the future of Islamic education is still questionable due to the financial problems which jeopardize the continuity of such schools. However, it is worth noting that the number of Muslim in the United States keeps growing, which means that the demand for Islamic schools will increase respectively. Keywords: islamic schools, muslim, education

8

Authors: Yasraf Amir Pilliang

Hubungan antara pembangunan sains-teknologi dan pengembangan sosial-budaya pada dasarnya bersifat timbal balik. Di satu sisi, nilai-nilai budaya dalam masyarakat tertentu sangat mendukung pengembangan sains pengetahuan dan teknologi. Di sisi lain, pengenalan atau difusi sains dan teknologi tertentu secara fundamental dapat mengubah nilai-nilai budaya masyarakat itu sendiri. Kedua nilai pada dasarnya hadir dalam berbagai cara, dan kreativitas adalah manifestasi dasar nilai-nilai tersebut. Akan tetapi, nilai-nilai hidup itu sendiri biasanya tidak selalu sejalan dengan nilai-nilai yang diperlukan untuk pengembangan kreativitas dalam sains dan teknologi. Di sini, kita berbicara tentang "kesenjangan budaya antara nilai-nilai yang terkait, sebagai konsekuensi logis dari karakter budaya negatif unlsolved tertentu: budaya mimesis, kandang dari status quo, mentalitas jalan pintas, model ketidakseimbangan berpikir. Hasilnya adalah kontradiksi tertentu antara nilai-nilai sosial budaya dan nilai-nilai sains-teknologi. Untuk menciptakan nilai-nilai yang lebih seimbang, yang mendukung pengembangan sistem ilmu-teknologi dan sistem sosial-budaya, pengenalan serangkaian strategi budaya sangat diperlukan: untuk membangun sebuah "budaya ketiga", untuk mengembangkan model berpikir yang seimbang, untuk menciptakan masyarakat yang kreatif, untuk meningkatkan budaya produktif, dan untuk membangun ruang representasi bagi komunikasi sains dan teknologi di masyarakat. Kata kunci : transformasi, sains-teknologi, sosial-budaya, kreativitas The relation between science-technological development and socio-cultural development is basically reciprocal in its nature. On the one hand, certain cultural values in a particular society are highly supportive for the development of science and technology. On the other, the introduction or diffusion of a certain science and technology can fundamentally change the cultural values themselves. Both values are basically present in various ways, in which creativity is their fundamental manifestation. However, the living values themselves are not usually in line with the values that are necessary for the development of creativity in science and technology. Here, we talk about a “cultural discrepancy between related values, as a logical consequences of particular unlsolved negative cultural characters: mimetic culture, the cage of status quo, short cut mentality, imbalance model of thinking. The result is a certain contradiction between socio-cultural values and science-technological values. To create a more balance of values, which are supportive for the development of both science-technological system and socio-cultural system, the introduction of a set of cultural strategies is higly necessary: to build a “third culture”, to develop a balance model of thinking, to create a creative society, to enchance a productive culture, and to construct a representational space for the communication of science and technology in the society. Keywords: transformation, science-technology, socio-culture, creativity

10

Authors: Dana Waskita

Penelitian ini adalah sebuah kajian linguistik atas percakapan telepon dalam bahasa Indonesia pada kasus korupsi yang terjadi baru-baru ini, khususnya sebuah kasus penyuapan. Pendekatan linguistik pragmatis dan sistemik fungsional digunakan sebagai metode untuk mengungkapkan fakta-fakta yang ditemukan pada kasus penyuapan sebagai suatu jenis kasus hukum dalam studi Linguistik Forensik. Percakapan telepon dari dua jenis penyuapan dikumpulkan sebagai data penelitian ini. Data dianalisis secara semantis, pragmatis, dan sintaktis. Ditemukan bahwa para pelaku menggunakan beberapa kode tertentu untuk berkomunikasi. Mereka juga menggunakan cara tertentu untuk menyampaikan tindak tutur lokusi untuk mendapatkan ilokusi untuk mencapai efek perlokusi yang mereka inginkan. Banyak proses materi muncul pada transkrip percakapan telepon para pelaku (koruptor) yang menunjukkan tindakan yang mereka lakukan. Proses materi yang muncul dalam percakapan menunjukkan gejala bahwa permintaan langsung dilakukan oleh pihak yang lebih kuat kepada interlokutor untuk mempersiapkan bahan-bahan. Kata kunci : linguistik forensik, semantik, pragmatik, sintaksis, percakapan telepon, penyuapan This study applies linguistics to investigate telephone conversations on a recent corruption case, to be specific, a bribery, in Indonesia. A pragmatic and systemic functional Linguistic approach was used as the method to reveal the facts on a bribery as a type of legal case in forensic linguistic study. The telephone conversations on two different types of bribery were collected as the data of this research. The data were analyzed semantically, pragmatically, and syntactically. It was found that the perpetrators used some particular codes to communicate. They also used a certain way to convey locutions to get the illocution to achieve the effect of the perlocution they wanted. Many material processes appeared in the transcripts of the telephone conversations of the actors (corruptors) which show the actions performed by the actors. The material process that appears in the conversation suggests a direct request from the more powerful to prepare materials to the interlocutor. Keywords : forensic linguistic, semantics, pragmatics, syntax, telephone conversation, bribery

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Authors: Iis Kurnia Nurhayati, Refi Rifaldi Windya Giri

Saat ini Test of English as A Foreign Language (TOEFL) telah menjadi tren di dunia akademis. Beberapa perguruan tinggi di Indonesia, baik swasta maupun pemerintah, menerapkan skor TOEFL sebagai salah satu syarat untuk lulus ujian tesis. Selain itu, pentingnya bahasa Inggris di perguruan tinggi ditunjukkan dengan adanya mata pelajaran bahasa Inggris sebagai Mata Kuliah Umum atau Mata Kuliah Pengembangan Kepribadian (MPK) yang biasanya diberikan dalam dua semester. Di Sekolah Ekonomi dan Bisnis Telkom, Telkom University, bahasa Inggris umumnya diberikan di setiap semester, ganjil dan genap, di tahun pertama. Penelitian ini dilakukan untuk membandingkan nilai TOEFL mahasiswa, nilai mata kuliah General English, dan nilai mata kuliah English for Business. Tujuan penelitian ini adalah untuk mengetahui apakah ada perbedaan di antara ketiga nilai/skor tersebut dan mengetahui apakah perbedaan tersebut bersifat signifikan atau tidak. Uji sampel berpasangan dan analisis varians (ANOVA) digunakan dalam penelitian ini sebagai teknik analisis untuk mengetahui apakah perbedaan antara ketiga nilai itu signifikan atau tidak. Populasi penelitian ini adalah mahasiswa Telkom Economy and Business School, Telkom University yang telah lulus TOEFL, Bahasa Inggris I (General English), dan Bahasa Inggris II (English for Business). Hasil penelitian menunjukkan bahwa secara deskriptif ada perbedaan yang signifikan antara ketiga nilai tes bahasa Inggris. Kata kunci : TOEFL, General English, English for Business, nilai, perbedaan Recently, Test of English as A Foreign Language (TOEFL) has become a trend in the academic world. Some universities in Indonesia, both private and state, apply TOEFL score as one of the requirements to pass thesis examination; in addition, the importance of English in higher education is shown by the existence of English subjects as general subjects or Mata Kuliah Pengembangan Kepribadian (MPK) which are commonly given in two semesters. In Telkom Economics and Business School, Telkom University, English is generally given in each semester, odd and even, of the first year. This research is conducted to compare students’ scores in TOEFL, General English subject, and English for Business subject. The aim of the research is to find out whether there is a difference between the three scores, and to figure out the significance of the difference. Paired Sample Test and Varians Analysis (ANOVA) were used in this research as the analysis techniques to find out whether the differences of the three scores were significant or not. Population of the research were students of Telkom Economics and Business School, Telkom University who had passed the TOEFL, Bahasa Inggris I (General English subject ), and Bahasa Inggris II (English for Business subject). The result of the research shows that there is a significant difference between the three scores of the English tests. Keywords : TOEFL, General English, English for Business, score, difference

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Authors: Alila Pramiyanti, Maylanny Christin

Simbol atau lambang adalah suatu tanda untuk menunjuk sesuatu berdasarkan kesepakatan bersama. Penelitian ini membahas penggunaan simbol yang berupa emotikon untuk menjelaskan hal-hal yang tidak terwakili karena keterbatasan nada, suara, dan ekspresi yang belum terwakili. Penelitian ini menggunakan semiotika Pierce yang menganalisis emotikon yang ada pada komunitas Kaskus. Penelitian ini menunjukkan emotikon Kaskus memiliki makna untuk menekankan ekspresi, mempertegas emosi, bentuk apresiasi positif, reputasi, sindiran, metafora, serta stereotip. Selain itu, emotikon yang terdapat pada komunitas Kaskus sangat bervariatif dan menampilkan semangat anak muda yang diwakili atribut seperti warna mencolok serta gambar kreatif. Kata kunci: emotikon, Kaskus, komunitas, makna, simbol A symbol or an emblem is a sign to point at something based on mutual agreement. This study discusses the use of symbols such as emoticons to explain things that are not represented due to the limitations of tone, voice, and expressions. This study analyzes emoticons used in the Kaskus community by using Pierce’s semiotics. This study suggests that Kaskus’ emoticons have some meanings to emphasize expressions, reinforce emotions, indicate positive appreciations, reputation, satires, metaphors, and stereotypes. In addition, emoticons used in Kaskus community are highly varied and show the spirit of young people, represented by attributes such as bright colors and creative images. Keywords: emoticon, Kaskus, community, meaning, symbol