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QUALITY AND CUSTOMER SATISFACTION: RELATIONSHIPS AND DYNAMICS. A CASE STUDY
Authors: Cecilia SILVESTRI
Number of views: 149
Customer satisfaction is central to strategic management oriented to quality. The quality of products/services
generates, in fact, the customer satisfaction. The aim of the research is to demonstrate the existence of a linear
dependence between quality and customer satisfaction. The survey tool is the questionnaire and the analysis of
the data was used: (1) factor analysis (with the aim of reducing the numerosity of variables without losing their
significance), (2) multiple linear regression analysis (with the aim to analyze the relationships between quality and
satisfaction), (3) analysis of the residue (with the aim to validate the results). Analysis of the data has proved the
existence of a dependency link between quality and customer satisfaction. Quality-oriented firm generates,
therefore, greater customer satisfaction. The paper demonstrate the existence of a construct that combines quality
and customer satisfaction, widely debated in the scientific community, in relation to the specificity of services.