Competitive adaptability as parameter of priority investment evaluation in the technological process in the system of providing of enterprises multi-vector development
Authors: Didyk Andriy Mykolayovych
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Introduction. In the article it has been grounded the expediency of consideration of competitive adaptability as a parameter of estimation of priority investment in technological processes in the system of multi-vector software development of the companies. The parameters of evaluation of priority investment in business entities technology have become the subject of the study.
Goal. The aim of the article is the grounding of expediency of consideration of the competitive adaptability as a parameter of estimation of priority investment in technological processes, in the system of multi-vector software development of enterprises and specification of the essence of the concept.
The method (methodology). In order to achieve this goal and to solve the tasks we have used different methods of scientific research. Those are the method of comparison, method of generalization and systematization (to clarify the nature and meaning of "competitive adaptability", method of expert evaluation and empirical research (to forecast future changes in the internal and external environment of the company that affect investment decisions), method of grouping (to isolate the areas of businesses that require priority investments), method of morphological analysis (to refine the conceptual and categorical apparatus).
Results. Importance of market orientation has to be taken into into account when making investment decisions by companies. The provisions as for the limitation of identification of priority investment projects only on the basis of "classic" indicators of payback period, net present value and internal rate of return are grounded in thia article. It is proved that one of the key objectives of any investment can be determined as the obtaining of sustainable competitive advantage in the market. It necessitates its consideration when evaluating investment projects factor market orientation. The approaches to the classification of investments, which take into account the market orientation, are considered. It has been proved that the result of investments in technology should not only provide the possibility to get innovative or competitive product, but that one which can "be exposed" by further technological improvements in existing production facilities.
It has been grounded the necessity of interpretation of the concept of competitive adaptability of the economic system as its ability to improve the competitive position within a specified period of time by adapting to change a number of parameters of external and internal environment. Thus it is proved that entities must evaluate investment projects not only on the criteria of the payback period, net present value, environmental friendliness, innovation, IRR, etc., but also the position of the ability to produce products that will help in the future to improve the competitive position on market.