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INNOVATION PROGRAMS MODELS: Design and management
Authors: Joaquin Jose Carvalho Proença
Number of views: 215
Innovation projects might design, develop and implement a new practical and structured approach to create a managerial model for innovation. Small business management skills shortcomings (in economic, financial or human management), or resource limitations are not an innovation issue neither the sector or industry. It is a matter of lack of structured processes that integrate product, service, processes, marketing, and business models innovation, and at the same time create the capabilities that empower business leaders to act on innovation. Innovation programs practiced in a small business setting stressed or emphasized how to do it in two experiences in Peru and Colombia. Product and service innovation was based on methodologies on four axes; scanning the environment, immersion learning, gamification, lean and design thinking. While business model innovation based on the same processes and methodologies required additional capabilities and tools. That might involve innovation models framework, business models design tools, partnership value network, all focused on business context (trends and technologies), users as value co-creator, digital platforms, and ecosystems.