Revista Estudos e Pesquisas em Administração

51 - 66

Authors: André Ribeiro Lacerda; Patricia Cristiane de Souza.

This paper presents two typologies of the psychosocial profile of female entrepreneurs aiming to problematize the increasing number of women entrepreneurs and female heads of households in Brazil. Based on the typology categories of Goffee and Scase (1985) and Cromie and Hayes (1988), the discussion deals with the situation of female fishermen of Santo Antônio do Leverger and Barão de Melgaço, whether or not they fit into the two typologies and if that exercise may contribute to understanding the relationship between self-employment and entrepreneurship. Data collected through structured interviews performedin 2016 are used to discuss the typologies.

84 - 103

Authors: Gabriela Marques Poio; Francisco Mirialdo Chaves Trigueiro; Diogo Barbosa Leite.

Consumers are exposed to numerous forms of advertising and marketing activities of variousbrands, especially in the fashion segment. This reaction observedbyfashion retailers can be explained by the increasing decline in the strength ofbrands in the country, as well as theconsumers’tendency to not be brand loyal. In this context, the present study aimed to understand the various factors that influence the choice of brands and buying behavior of men and women in the fashion segment, seeking to analyze similarities and differences between genders. For this, a non-probabilistic survey with male and female fashion consumers was conducted. The main results obtained showedsignificant differences between genres, such as frequency of purchase, informationresearch source, elements assessed in the post-purchasephaseand marketing strategies pointed outby consumers. Among the most significant similarities, the study found the necessities as a factor associated with the act of buying, low fidelity to any brand and the factors taken into consideration at the time of purchase, such as price and design/style of fashion products.

118 - 133

Authors: Jennifer Nogueira Feitosa Silva; Carlos Sérgio Rodrigues Queiróz; Adriana Paes Soares.

This study proposes a management model of materials based on planning for public administration of the cemeteries of Rondonópolis-MT and, therefore, should not be interpreted as prescriptive content, since it is not a manual that congregates instructions, but in a model proposal and therefore there is no pretension to exhaust the discussion about the implementation of good administrative practices in the management of material and patrimonial resources. It is a case study of an exploratory nature, with a qualitative approach. The main technique of data collection was the in-depth interview, conducted from an unstructured road map, with the direct and indirect managers of the cemeteries, totaling three interviewees, from different sectors. The main purpose ofthe model is to identify the needs related to the real demand of the enterprises. In addition, the proposed approach seeks the alignment of generic processes related to the cemeteries and themunicipal government of Rondonópolis. The results show that an efficient administration of the systems, in this specific case to Materials Management, is necessary in order to make it appropriate to the principle of efficiency and economy and adapted to the new economic configurations.