Journal of Social and Technological Development

7

Authors: Jovana Galić

The goal of this research is to determine possibility of investing individual personal financial assets in investments funds in Republic of Srpska and does households have financial assets that can be invested. In this research capital market of Republic of Srpska is represented, the structure and organization of Banja Luka Stock Exchange, and legal framework for investment fund management companies. The volume of activity in investment funds is shown in presentation of activity Banja Luka Stock Exchange, following with the assumed reasons of current status.

8

Authors: Miroslav Đurić

The research was carried out from April to July 2019, in Republika of Srpska. The sample was suitable. It was made up of 294 respondents aged between 15 and 73. The average age of the respondents was 22,92 years. Male respondents numbered 120 or 40,82%, and females 174 or 59.18%. Independent variables are gender and age. The dependent variable is the level of the cognitive component of the social attitude. Milosavljevic’s Skala PARADOKHIP & BM-2006-02-26 was used to examine the levels of cognitive component of the social attitude. The aim of the research was to verify the hypothesis about the paradoxical relationship of cognition and non-cognition in the cognitive component of the social attitude, according to which a greater scope of the cognitive component of the social attitude corresponds to an even greater extent of the experience of non-cognition (not-knowing) and vice versa. It has been confirmed that the greater scope of cognition in the cognitive component of the social attitude corresponds to an even greater extent of the experience of non-cognition, regardless of the gender of the respondents. With the aging, there is also a growing awareness that a greater scope of cognition in the cognitive component of the social attitude corresponds to an even greater extent of the experience of non-cognition, and the existence of statistical significance (p<.05) has been confirmed between the categories of subjects aged 15- 18 and 24-73.

9

Authors: Snežana Samardžić

In this work we rely on Bowlby’s theory of attachment. We are led by assumption that the quality of attachment in the childhood predicts later psychological action of a person, and the suicide, as the auto-destructive act, can be the consequence of unsure attachment. The aim of this work is to find out if patients, who have shown a suicidal behavior, are classified in some of unsure patterns of attachment, and comparing them with healthy subjects without suicidal tendencies. The research has been carried out in Special Hospital for Psychiatry in Sokolac, on a sample of 80 male subjects, categorized in two groups: a group of suicidal patients (N1=40) and a group of healthy, non-suicidal subjects (N=40). Short, structural questionnaire has been made for the research purposes; and it helped to collect some data about subjective experience of mother and father. Survey of family affective attachment has been carried out by modified Berann’s questionnaire for assessing of family affective attachment (1995, taken from Stojanović-Stanojević, 2005). χ² test was used for testing differences between groups. The results show that there is a statistically significant difference between questioned groups. The subjects from suicidal group were quite often classified in unsure-occupied and unsure-frightened pattern of attachment (χ²(3)=23,928; p=0,000), and they would more often grow up with overprotective, aggressive mother or mother with mental problems ( 2(3)=28,976; p=0,000). As the differences in relation to experience of father do not have statistical importance (x 2 (2)=3,436; p=0,179).

10

Authors: Masimba Tapera, Ruth Wanjau, Pamhidzai Dzomba, Alex K. Machocho, Jane Mburu

Modern people have embraced plants as a source of useful bioactive compounds. As such, plants with medicinal properties have become essential components in human life. The purpose of this study was to investigate the phytochemical profile of the extract of Dioscorea steriscus tubers obtained from Zimbabwe. Phytochemicals were extracted from tubers of D. steriscus using aqueous acetone. UV-Visible Spectrophotometry, Fourier transform infrared (FTIR) spectrometry and highperformance liquid chromatography (HPLC) techniques were used to determine the phytochemical profile of the tuber extract. The yield of phytochemicals extracted from D. steriscus tubers was found to be 6.38 %. The presence of bioactive compounds possessing phenyl, organic hydroxyl, amine, carboxyl, carbonyl, acyl, alkyl and aromatic functional groups was confirmed using UVVisible and FTIR analysis. The presence of substantial amounts of vanillic acid and kaempferol in D. steriscus tubers was confirmed using HPLC analysis. In support of the ethnobotanical values of Dioscorea species, the study confirmed the presence of potent phytochemicals in the extract of D. steriscus tubers obtained from Zimbabwe.

17

Authors: Nejra Hujić, Fatima Salihić

Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit. The purpose of the paper is to explain how direct marketing, especially as part of a marketing mix, can help facilitate the exchange process in the international and domestic tourism markets. The aim of studying marketing in tourism is to make this concept available in this activity in theoretical, methodological and application terms. Marketing in the tourism industry is in a phase of maturity and is becoming sophisticated, which leads to the fact that the entire industry increasingly accepts the basic principles of marketing: The concept of marketing; Marketing orientation; Meeting the wishes and needs of consumers; Market segmentation; Value ; Product life cycle and Marketing mix (the principle on which the essence of the work is based). Direct marketing activities are based on databases and interactive communication media. Databases enable the selection of the target market (customer), which is acted upon by selecting the appropriate advertising/sales medium. The most famous media of direct marketing are certainly catalogs, direct mail and telephone (telemarketing), while in practice many others are used such as: television, radio, Internet, mobile phones, print, inserts.