CKPIM Business Review

13

Authors: Dr. V N Parthilban

Any product produced or manufactured, must have customers. Without customers the product has no value. Naturally the consumer expects a quality product at a reasonable price along with quality and quantity. In the interest of making easy money, many manufacturers without following the regulations of the Government either for production or for sale bring the product to the market at a price much lesser to attract the consumers. This is most unethical from the consumer protection. The Government at its best can only frame Acts, rules and regulations and sincerely attempt to implement it. But a country like India where there is huge population, illiteracy, poverty and economic disparity, the consumer at the lower end are either afraid to go to consumer forum/court or content themselves with cheap and quality wise poor stuff. This attitude of the consumer must undergo a thorough change and they must help the government by insisting on the effective implementation of the provisions of the Consumer Protection Act. The consumers should not hesitate to go to consumer forums even for a poor quality product though it was purchased at a much lower price.-In this paper, an attempt was made to found whether Consumer protection and Consumer awareness has existed. The paper focuses on Consumer protection and Consumer awareness and its level. Questionnaire was used to carry out survey for 500 respondents using multi-stage random sampling. After analyzing data, finally suitable suggestions were included.