CKPIM Business Review

11

Authors: Rupal Arora

In the contemporary discussion on Modern Corporation and its impact on the economy, society and nation, the focus has been shifted from “growth with only profitability” to “growth with sustainable development”, which includes the stakeholders. There is considerable debate on the corporation’s obligations to civil society in the western world. In the developing countries the debate is sporadic. And it is the first time that many B schools in the country are participating in the task of preparation of cases of corporate governance from various industry units focusing on the process and decision making content implicit in the introduction, implementation and evaluation of various facets of corporate governance. The issue of corporate governance has always been central to finance and economics not only in high profile developed countries but in developing countries too since its importance to economic development. The paper highlights the changes and reforms taken in corporate governance in the light of corporate frauds like Satyam, Enron etc which lit the fire of increasing corporate governance activities and increased responsibilities of directors to ensure good governance as good governance is good business.

17

Authors: Parag S. Shukla and Prof. (Dr.) Parimal H. Vyas

The changing Indian consumer behavior due to availability of large assortment of major products is leaving an impact on their consumption and consumption structure. Shopping orientations reflect categories of shoppers’ styles and consumers’ needs for products and services. It includes consumer activities, interests, and opinions about the shopping process based on past shopping experiences and the personal value system. Consumers in different shopping orientation groups place emphasis on different store attributes, which influence what they value in stores their variety seeking and consumption out shopping related to purchase products outside local shopping area behaviour patronage and purchase decisions and shopping behaviour. Shopping orientations exerts a direct influence on the perceived image of a store. Based on shopping orientation and store patronage, shoppers have been classified as viz., Economic Shoppers, Personalizing Shoppers, Ethical Shoppers, Apathetic Shoppers, and Recreational Shoppers. They have been classified also as viz., have to” shoppers; “moderate” shoppers; “experiential” shoppers; “product-focused” shoppers; “service” shoppers, and “practical” shoppers. The purpose of this paper is to examine the influence of store attributes on store patronage. An attempt has been made by the in this paper to review the existing literature on selected areas viz., Retailing formats; shopping orientations, and store attributes, and its impact on patronage Behaviour.