CKPIM Business Review

17

Authors: Ms. Rakhi Thakkar ,Dr. Trupti S. Almoula, Ms. Rashmi Ghamawala

Since Kahn (1990) coined the word employee engagement, a lot of research has been conducted to identify variables at different level that contributes to better employee engagement. Studies have exhibited that it requires top management philosophy, conducive work practices and organization culture to bring about better employee engagement. But many processes are such that the cause and effect relationship is two way process. Had it not been so there would be a stagnation or at times decline of any given situation, because the relevance of variables to create a desired effect is also short lived. Given the thought that the relevance of variables must be dynamic so that its effect is sustainable across and in spite of various changes- macro & micro, external & internal, it was thought to examine how engaged employees & practices leads to creation of positive organization culture which is more long lasting and sets the ball rolling for continuing employee engagement. The employee engagement practices is viewed as a lubricant that eliminates all frictions and build a sustainable culture that promotes engagement at all times irrespective of any external factor. Hence this study aims to evaluate how existing employee engagement practices have contributed in building an everlasting culture in terms of positive leadership, innovation, productivity, two way communication, commitment, accountability, team work and transparency. Twenty five Manufacturing Organizations located in Bharuch region were selected as samples through convenience sampling method.