The Journal of International Economic Policy

15

Authors: Iryna Lylyk

Despite intuitive or deliberate realization of the necessity of being oriented towards the customer’ s needs, the marketing philosophy was not used similarly in real life by the enterprises of the new market-oriented countries, among which we traditionally find the Baltic countries (Latvia, Lithuania, Estonia), Poland, Czech Republic, Hungary, Romania, Bulgaria, Ukraine, Russia, the former Ugoslavian republics (Slovenia, Croatia, Serbia, Chernogoria) and others. The article generalizes the factors, influencing the behavioral peculiarities of the consumers in the above-mentioned countries and specific ways of introduction of marketing technologies and it is supported by the reprinted materials or by the results of the comparative research, carried out by research institutions and professional associations.

24

Authors: Zoryana Lutsyshyn

The article analyzes peculiarities and features of financial globalization, relevant paradox observed and asymmetry of world economy development in light of financial convergence and globalization.

28

Authors: Pavlina Pellesova

The article deals with the analysis of the problems related to unemployment in the Moravian and Silesian Region in the Czech Republic. We have analysed the problems by means of age and education structure of population and thereafter by means of the sector structure. The analysis results provide evidence that the sector structure as well as the age structure of population in the Region shows similar tendencies like in the Czech Republic. The education structure of the Region’s population reflects the previous orientation of the Region to mining and raw material exploitation and carries along a number of problems related to the structural unemployment as a result of the Region's restructuring. The unemployment rate in the Region exceeds the national average and the individual areas of the Region achieve double amounts. In addition, the analysis indicates that the wage level in the Region when compared to the CZ develops similarly in the individual sectors; the differences tend to deepen, however. The benefits of solution of these problems may be seen in the increasing interest of foreign investors in the Region, namely in the area of modern manufacturing industry and sophisticated sectors.

32

Authors: Anna Olefir, Vladyslav Tipanov

The paper analyses theoretical grounds for determining «services», key peculiarities of international trade in services and its discrepancies from trade in goods, and determines the modern trends of development of this form of international trade according to the main types of services.