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Bank Selection and Patronage By University Students: A Survey of Students in Umudike, Nigeria
Authors: Dr. Gazie S. Okpara & Onuoha A. Onuoha
Number of views: 608
University students represent an attractive segment of customers for retail banks in many countries including Nigeria. The objective of this study is to find out the determinants of the choice of commercial banks by university students, using Michael Okpara
University of Agriculture, Umudike (MOUAU). MOUAU isselected due to the plurality of its student mix, being the only federal
university in Abia State. Data were collected through self-administered questionnaire to 250 final year students, across the university’s ten colleges. Convenience sampling was used. Apart from the traditional analytical tools such as tables and percentages, data
were also analysed using descriptive statistics and principal component analysis. The Cronbach’s alpha was used to test the reliability of the measuring instrument. The results show thatservice is the most influential of all the six determinant-factors for the choice
of commercial banks. Proximity, attractiveness, referrals, marketing and price followed suit, based on their mean scores. Recommendations were proffered for competitive bank management,focused on different market segments among university students.
Keywords: Student Banking, Umudike, University, ATM, Theory of Constraints