Sochi Journal of Economy

142-150

Authors: Veronika A. Akhmerova, Nadezhda K. Serdyukova

The article is devoted to the topic of improving service technologies in domestic and inbound cultural tourism. Now the preferences and tastes of consumers are constantly changing, so it is becoming more relevant to search for new forms of tourist service. Today Sochi is Russia's largest resort destinations with various types of tourism (beach, health-improving, business, event, ski, active and also Olympic). Sochi has a rich historical and cultural heritage. Magnificent sanatorium-palaces, theaters, buildings of sea and railway stations are connected with the interesting history of development of Sochi as a resort. Cultural and historical objects of the city are increasingly attracting the interest of tourists. The role of cultural tourism is growing. There are many companies offering services for the tourists. In order to have an advantage in the competition for consumers, it becomes increasingly important to search for new forms and ways of servicing. To implement this goal, it is possible to introduce new types of excursion routes for Sochi Hop-on, Hop-off, that is, with the possibility of an exit for acquaintance with the object of the show. Currently, such buses have gained immense popularity all over the world, they could be found in the largest tourist centers. China, Singapore, the United States, Canada, Spain, Germany – not the entire list of countries where excursions on double decker are popular. The article also analyzes statistical data on the dynamics of domestic and inbound tourism in Russia, as well as offers of cultural-cognitive products on the market. A study of consumers was conducted to determine the attractiveness of a new tourist product based on the online survey. The results showed that this tourist product would contribute to improving the competitiveness of the city of Sochi and, as a result, the development of domestic and incoming tourism in Russia as a whole.

161-169

Authors: Galina D. Bryukhanova, Svetlana V. Grinenko

The development of the public catering sector is a priority task due to the demand, especially in a region that has a significant tourist and recreational potential. In the framework of the policy of import substitution, in conjunction with world trends in the organization and functioning of various catering systems, a management model should be developed to ensure the implementation of multi-level objectives: enterprise prosperity, industry development, attractiveness and economic growth of the municipality and region. The conjugation of the public catering sector with the agricultural sector makes it possible to form a tripartite system of partnerships with a view to realizing the imperatives of import substitution within the framework of existing sanctions in the field of food supply. Partnerships are built on the basis of coordinating the interests of the state (region, municipality), agricultural enterprises, processing enterprises, catering enterprises. This system will ensure economic growth in the region and receive local economic and social effects for all participants.

184-193

Authors: Svetlana V. Grinenko

The development of post-Soviet countries as independent states with a common history determines the specificity of the formation and functioning of the labor markets of the conjugated territories. Conjugation in this case is understood in a broad sense – geographic, economic, social, geopolitical. In modern conditions of globalization and open borders, the labor market tends to form regional migration systems, characterized by a number of features of the flow of labor resources within the range around the center of attraction. The post-Soviet space is such an area that represents the conjugate territories with the center of attraction – Russia, as the most economically developed country with a high level of wages. The article presents the research stage devoted to the assessment of migration flows between the countries of the post-Soviet space from 1997 to 2016, with the identification of factors determining the trends of migration growth. As the host country, Russia was chosen, which is the point of direction of centrifugal forces within the framework of the «center-periphery» theory.

204-208

Authors: Lyudmila N. Prikhodko, Ekaterina V. Belyakova

We were analyzed the problems of water supply for the population of global scale and regional importance. A method for the electrolysis-structural activation of water, oriented on the use of initial fresh rainwater or desalinated membrane technology of sea waterin a mix with biologically purified household sewage waters. This method can be used on sea vessels, in arid regions of the planet, in areas with saline groundwater. Activation of water is achieved by mixing biologically purified wastewater obtained by technology that ensures the quality of purified water at the level of requirements for release in a fishery pond and desalinated water (rainwater) or obtained by reverse osmosis in a ratio of their volumes not more than 10:1.

226-233

Authors: Galina M. Romanova, Evgeniya V. Vidishcheva, Elena K. Vorobei

The article discusses the сongress industry. Today, it is an effective tool to stimulate the activities of various sectors of the economy and the development of regional infrastructure, to improve the investment climate and enhance the image of cities as international cultural and business centers. The authors note that the congress industry is a dynamically developing, highly profitable and stable sector of the world economy. The south of Russia is gradually becoming the leader of the russian congress market. The article presents the analysis of the main indicators of the region's industry, the role of the subjects of the Krasnodar region in the all-russian hierarchy and the further directions of development. The relevance of the research of the congress services market is determined by the importance of such events in the region. Taking part in congresses and forums, companies have the opportunity to make useful acquaintances, meet with partners from other countries, to demonstrate their product, to exchange experience and knowledge, in other words – to give a new impetus to their business. The authors conclude that the сongress market of the resort shows the positive dynamics, but the lack of clear strategic guidelines and statistics does not allow to adequately assess the effectiveness of this development.

241-248

Authors: Mikhail A. Zdorov

The article considers the methodological approaches to economic valuation of the recreational resources of the region (rent, cost, regulatory, etc.), gives their critical evaluation, as well as the expediency of the use of comprehensive evaluation method. It consists of grouping all existing methods and highlighting performance indicators for each group of methods. The method of hierarchy as a reflection of the degree of interdependence and mutual influence of subsystems and components, features of the system structure, their differentiation by functions. The method of system integration and differentiation of components as a unity of opposites, ensuring the integrity of the system. The development method (structural transformation) as a qualitative change of the system. The content of the system development is a change in the degree of its structural organization, the degree of harmonization of its components and the diversity of its links with the environment. The higher is the organization of the system, the higher is the rate of its development. The system of calculation of the integral (complex) indicator of economic evaluation of recreational resources is given.