The Improvement of Service Technologies in the Domestic and International Cultural Tourism
Authors: Veronika A. Akhmerova, Nadezhda K. Serdyukova
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The article is devoted to the topic of improving service technologies in domestic and inbound cultural tourism. Now the preferences and tastes of consumers are constantly changing, so it is becoming more relevant to search for new forms of tourist service. Today Sochi is Russia's largest resort destinations with various types of tourism (beach, health-improving, business, event, ski, active and also Olympic). Sochi has a rich historical and cultural heritage. Magnificent sanatorium-palaces, theaters, buildings of sea and railway stations are connected with the interesting history of development of Sochi as a resort. Cultural and historical objects of the city are increasingly attracting the interest of tourists. The role of cultural tourism is growing. There are many companies offering services for the tourists. In order to have an advantage in the competition for consumers, it becomes increasingly important to search for new forms and ways of servicing. To implement this goal, it is possible to introduce new types of excursion routes for Sochi Hop-on, Hop-off, that is, with the possibility of an exit for acquaintance with the object of the show. Currently, such buses have gained immense popularity all over the world, they could be found in the largest tourist centers. China, Singapore, the United States, Canada, Spain, Germany – not the entire list of countries where excursions on double decker are popular. The article also analyzes statistical data on the dynamics of domestic and inbound tourism in Russia, as well as offers of cultural-cognitive products on the market. A study of consumers was conducted to determine the attractiveness of a new tourist product based on the online survey. The results showed that this tourist product would contribute to improving the competitiveness of the city of Sochi and, as a result, the development of domestic and incoming tourism in Russia as a whole.