Naukovij oglad

6-18

Authors: A. Kolesnikov, S. Stakhurska, I. Tymchuk

The aim of the research is to systematize and further research on improving the intellectual potential of the enterprise. Methods. The dialectical method and systematic approach to the study of the intellectual potential features and economic phenomena, as well as monographic, abstract and logical method, method of abstraction was used to achieve the goal. The issue of domestic and foreign scientists about the features of the intellectual potential of the enterprise and ways to optimize its use was the methodological basis of the study. Results. The main vectors of developing the intellectual potential of the enterprise from the standpoint of scientific, technical and innovative potential are defined in the article. The directions for increasing the ways of using intellectual potential through cooperation with the technology and innovation support centers are outlined. The scenarios of growth of the entrepreneurial sector of the economy improving the innovation activity are outlined. Possibilities of branding development as a way of increasing the intellectual potential of the enterprise are determined. Scope of research results. Useful for further scientific research and for making strategic decisions at enterprises. Conclusions. The intellectual potential is characterized by a high level of dynamism and novelty, so it is necessary to implement new decisions on its formation and implementation.

29-39

Authors: O. Khymytsia, H. Hnat, V. Babyak

In the article analytical overview of the situation with housing options for employees around the world is presented. The focus is on the experience of the United States of America and Europe. Classification by types of workers and types of housing is provided. The survey aims to develop the methodology and basic principles that can be used in the development and integration of housing for working migrants around the world.

47-57

Authors: V. Popovych, O. Syzonenko

The article is devoted to the analysis of the digital technologies` use in the system of providing social services in Ukraine. The conditions for ensuring the effective organization of social services through online services in the system of social protection and social services in Ukraine are defined, which provide for the integration and interactivity of electronic social services, technological and software, building human resources, access to the Internet network, technology development for providing social online services.

73-89

Authors: V. V. Kartaiev

This study focuses on the impact cognitive linguistics has on the hermeneutics of John Sanders. As a leading theologian of open theism, Sanders arrives at his theological conclusion through a specific hermeneutic approach. Before evaluating these theological conclusions, an analysis of the hermeneutical key, which Sanders uses to interpret the Bible, should be made. The article explores how incarnation affects human cognitive capabilities, as well as the human ability to reason about religious things. In addition, such a concept as a conceptual metaphor is considered. The Bible is full of figurative speech. What function does the metaphor have in the biblical text and what can it say about God.

101-130

Authors: V. Anishchenko

The new conception of officers` training in graduate education needs to be developed for the future officers` training of the State Criminal and Executive Service of Ukraine, who are able to conduct tasks at a high level of service and quasi professional activity, that is why it is important to discover the criteria, indicators and levels of penitentiary officers` formation in traditional education. The purpose of the study is the research of the professional competence formation state of officers of the State Criminal and Executive Service of Ukraine at the bachelor's and master's education degrees. The results of the analytic and research work are shown in the study that allowed to consider the positive experience, contributed to the rational use of pedagogic innovations and technologies, implemented by other scientists and also provided the author’s reasonable propositions as to quality implementation of officers` professional competence formation of the State Criminal and Executive Service of Ukraine in the process of graduate education. The author proved that formation of professional competence is appropriate to be evaluated in four levels: low (receptive and productive); middle (reproductive); sufficient (constructive and variable) and high (creative). The trial study indicated the need to significantly improve the characteristics of the levels, the definition of clear methods for obtaining quantitative data, and the proposed methodology has received favorable reviews.

141-150

Authors: N. A. Dotsenko

The article presents an analytical review of the preparation of bachelors in agricultural engineering in the conditions of information and educational environment. The question of the frequency of use of the Internet for searching educational information was investigated; the types of devices that higher education students use to organize training; the degree of interest in relevant types of e-learning information; the state of use of the educational information environment in the process of professional training; types of information on visual perception. The requirements of the bachelors in agricultural engineering to work in the information and educational environment are clarified and the recommendations on creation of e-learning content of distance courses are given. The necessity to build a course using media objects, step by step control of the acquired knowledge and skills and continuous communication between the higher education applicant and the teacher are substantiated.

165-181

Authors: Y. Nahrybelniy

The article provides historical and pedagogical analysis of ways to implement Bologna process in higher education system of Ukraine. It was found out that according to the requirements of Bologna system the basic regulatory document determining organization of educational process in definite areas of training, majors and educational and qualification levels is curriculum containing mandatory and optional parts. Mandatory part of curriculum consists of the subjects established by industry standards of education. The arrangement of learning mandatory subjects of the curriculum is indispensable and cannot be changed. Optional part of curriculum consists of two segments: subjects chosen by the university (the choice of higher educational establishment) and subjects chosen by a student out of proposed list (the choice of a student). It is stated that the list of optional subjects is determined by universities according to the concept of specialists’ training at university in order to satisfy educational and qualification needs, effective utilization of potential and traditions of higher educational establishment, demands and needs of labor market. The main objective and tasks of a subject, content and requirements to knowledge and skills of students are defined by curriculum and education program of a subject. It is highlighted that although Bologna process is policy and targeted cooperation of European pedagogical universities, institutes, schools, centers, but educational scientific community of higher educational establishments clearly understands that it is not enough just to transfer one of the components of Bologna system (namely development of curriculum and education program of subjects, introduction training modules according to the number of credits, assessment of academic achievements of students with use of credit-module system of education arrangement) into the content of education because of absence of clear recommendations, experience and physiological readiness of students and teachers for that.

191-198

Authors: M. V. Yarmolenko

A method to solve differential equation describing of diving a pencil into water is proposed. Method to determine of liquid viscosity using outflow time through narrow pipe applying the Poiseuille’s law is described. Diffusion along dislocation pips inside a polycrystal grain involving outflow from dislocation line using appropriate differential equation is analised.

206-240

Authors: S. V. Pryshchenko

Advertising Graphics is analyzed as a product of Culture in the context of current trends in the development of Advertising Design – integrated creative activity, and the contemporary design process is presented as a synergy of socio-cultural, semiotic and stylistic aspects. The scientific novelty of this work consists in an interdisciplinary study, in the argumentation of influence the art styles on Advertising, in the identification of problems of visualization advertising ideas and their solutions using an arsenal of colour-graphic and figurative means in conjunction with computer technologies. Particular attention is paid to the stylistic transformations of Advertising Graphics and the principles of harmonization the visual-info space, as a result of which it was concluded that new artistic styles, the use of creative advertising technologies, and the intensification of branding and rebranding processes replaced the simple illustrative accompaniment of commercial information. The art-image system of Advertising Graphics is presented as a model within which the advertisement should have a clear communicative structure, visual semantics, originality, contrast and dynamic colour balance, an aesthetic level, and stimulate the intellectual and emotional activity of the consumer. Thus, the aim of our study was achieved: the regularities of visual language of ads from affichies (posters) to digital media are theoretically generalized, and media design is defined as a qualitatively new stage of designing – the socio-cultural designing as the most perspective kind of Design among others in the XXIst century.