THERMAL TOURISM POTENTIAL OF CANAKKALE
Authors: Turgay BUCAK; Esin ÖZKAYA
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Tourism trends are changing recently. Sea, sand, sun oriented concept of vacations leave their place to alternative forms of tourism. Turkey is a quite rich destination for alternative tourism opportunities. One of the alternative tourism resources need to be developed in our country is thermal tourism. Turkey is one of the countries in the lead when it comes to thermal resources. With their physical and chemical, therapeutic properties, flow and temperature, thermal resources in Turkey have more attractive factors than the ones in European countries. However, these attractive factors aren't utilized properly. Thus, this result in a lower number in visitors compared to the other countries. In the center of istanbul, izmir and Bursa metropolitans triangle, Çanakkale's counties; Lapseki, Ezine, Çan, Bayramiç, Ayvacik and Yenice have thermal resource potential. Without doubt, developing destination marketing strategies in the scope of thermal tourism is going to increase city's thermal tourism potential. The purpose of this study is to explore Çanakkale which has thermal resources in its natural charms and develop strategies to improve Çanakkale's place in Turkey regarding to thermal tourism.