Vestnik KemGUKI

29-43

Authors: Leskova Tatyana Vladimirovna

Composer’s folklorism in the Russian Far East is diverse in ethnic inverse images. Folklore is at the heart of “Evenk Rhapsody” by Far Eastern composer Nikolai Mentser’s (1910-1997), which was recorded during the expeditions and carefully studied. After more than half a century after the creation of “Rhapsody” in 1958, it is impossible to get acquainted with authentic folk sources recorded by N. Mentser, and analyze them. “Evenk Rhapsody” belongs to the works, which fully manifested Mentser’s method of the reintoning the folklore, in particular, his creative approach to citation material. N. Mentser’s citation method lays in the fact that the folk song samples are included in the product only partially: the composer after the introduction of the initial constructions of quoted melodies was composing the continuation and texture of his own. Given the lack of information on the sources and taking into account the above-mentioned features of citation, the article developed and tested a method of analog associations. For this, it attracted a wide range of Evenk folklore genre associations. Among them: the ritual dances, lyrical and fishery songs, laments. The embodiment of a wide range of genres of folklore resulted in internally contrast dramatic, that gives “Rhapsody” features of a unique “anthology” of Evenk folklore suites. Folklore inverse images interact with the stylistic structures of Western classic romantic music. With this reintoning of Evenk’s preimages, they reveal kinship realization of other national sources with models of folk style thinking, well-known from samples of such composer folklorism as A. Dvorak and other composers of the XIX century. The main compositional technique is a variation of folk material. Overcoming composite “roundness,” mechanistic reprises of “Rhapsody” is manifested in the fact that in the general and local reprises (inside parts), the folklore material continues to evolve and vary. The article concluded that a high degree of adaptation of folklore inverse images in copyright (composer) is the context of the work. Keywords: composer folklorism, Evenk folklore, citation, reintoning, Far East Russia.

48-56

Authors: Korotina Alina Aleksandrovna

Today the relevance of the research on writing and performing of piano scores is caused by their widespread usage in professional concert activity, system of music education and home music-making. Prokofiev strongly believed that a composer was to create scores by himself, therefore, we have a vast corpus of material for research. Moreover, Prokofiev was both an excellent pianist and accompanist, which increases significantly the value of his transcriptions for the research. The main objective of the article is to identify the author’s piano scores from among other transcriptions of his works, therefore, we have put together and documented facts about history of creation of piano scores to music pieces of various genres written during the period of 1911-1934. It has allowed to establish purposes of their creation; the main one was their practical necessity for musicians’ creative activity. With consideration to the genre of a music piece being transpositioned, the piano score must have been created before or after the orchestral (vocal) score was made. This article is the first one that provides a definition of the term “author’s piano score.” Furthermore, the study observes the features of the composer’s creative method, hence, we expand our knowledge of the creative laboratory of Prokofiev and summarize basic principles that guided him. Creating the transcriptions, he set two goals: a piano score should “sound good” and to possible extent be convenient for further performing. The researched materials are his diaries, correspondence with friends-musicians, works of musicologists and the collection from the Prokofiev archive at Russian State Archive of Literature and Art. Consequently, there have been found 24 author’s transcriptions of music pieces of different genres dated in 1911-1934. Keywords: Prokofiev, creative method, author’s piano score, transposition.

64-69

Authors: Tyurin Yury Petrovich

History and modernity are the main contents of the creative heritage of Sholokhov and Shukshin. Imagery of their works confirms the idea of the inexhaustible spiritual, moral and physical potential of the people. The article considers the spiritual ascent of Sholokhov and Shukshin to the heights of the Truth and Morality, which always accompanied their civic and creative life. It is important to identify moral and creative sources of the great Masters while conceptualization of their national life foundations to define their mission as arbiters of fate of the Russian literature and cinema. The history of their contacts in Shukshin’s lifetime is partly idealized and mythologized Sholokhov in his stories in the late 1970s. The relevance of this work is emphasized by the fact that interest in film creativity of V. Shukshin continues to occupy the minds of the representatives of Russian science. The scientific value of this article by the author, who is no stranger to the creativity of Shukshin, refers to a little known topic, Sholokhov and Shukshin. Researchers of the creativity of Shukshin were busy with other (important) problems, not noticing seemingly unimportant fact in the creative biography of Vasily Makarovich, what spiritual closeness united two outstanding Russian artists. First of all, it is necessary to indicate the profound national value of their creativity. Both, Sholokhov and Shukshin, came out of strata of people and to the last breath remained singers of the native people, spoke to them in one language, figurative and truthful. Sholokhov and Shukshin understand freedom as a possibility for an individual to live and develop in accordance with internal beliefs, principles, regardless of external conditions and foreign interests, foreign intervention in private life. The author of the article, strictly based on documentary data, shows how the parallel worlds of Sholokhov and Shukshin crossed. Herewith the field of view of the researcher falls mainly on one area of culture, cinema. Keywords: tradition of folk search for the truth, spiritual and moral impact, chronicler, Cossacks, peasantry, will, true nature.

77-82

Authors: Tkachenko Lyudmila Anatolievna, Tkachenko Andrey Viktorovich

The article examines the work of A. Khmelevsky, Kemerovo small plastic sculptor. Featuring multifaceted creative aspirations, this master, who worked at the turn of X - beginning of XXI century, created a number of significant and profound in content products, many of which feature postmodernism. The article gives the analysis of several works by A. Khmelevsky, which were presented at his solo exhibition dedicated to the 40th anniversary of creative career, held at Kemerovo Regional Museum of Fine Arts in 2006. Postmodernism, broad cultural and artistic movement of the second half X - the first decade of the XXI century, which finds no unambiguous assessment, is a transitional stage in the history of the spiritual development of the humanity. Its characteristic feature is the lack of great style and the fact that artistic achievements of the previous epochs are perceived with irony and become grotesque. Many of A. Khmelevsk’’s colleagues, in these circumstances, followed the escape routes away from the realism and the traditional principles of art. Khmelevsky did not become an exception of this process, however, in his works the image of man and other objects show no significant change and deformation. The human figure is the main object of the artis’’s creation. With special power, his bright individual manner of creation is manifested in the works of small plastic. The authors of the article study the works of the modern master in the context of postmodern aesthetics, showing that he managed to create sublime and tragic images, without changing the meaning of these concepts. Keywords: post-modernism, post-modernism aesthetics, postmodern traits, sculptor, small plastic works, individual creative style.

88-94

Authors: Gabrielyan Tigran Olegovich

This article examines the influence of archetypes (images of the collective unconsciousness) on visual and graphic language of the brand. System formation is considered as a process of realization (formation of system design features, such as letterhead) from elements that are in deconstruction state (e.g., logo). The basis of system are the principle of identifying the main idea of a brand archetype, and clarifying the project typologies. Main idea leads to the formation of clarifying the characteristics of style in further details, which has a communication with an archetype. This illustrates in the form of hierarchical relations from the archetype to the typologies and their drill that combines the elements of the brand to each other forming the style. Thus, the meaning of the main idea, graphically represented in every visual message of the brand. In turn, the complexation clarifies the way in the measured characteristics of the approach, allowing to speak about creating a graphic language that can be described, subsequently understood and recreated by various designers, maintaining the single, coherent visual language for the brand. Using Nike (manufacturer of sportswear and footwear) as an example, it tested the hypothesis about the possibility of constructing the model representations of the underlying archetype brand typologies. First, explored the archetypal element of the Nike trademark, which is the basic graphical symbol and conveys the basic idea of the brand – Just do it. After that, it identified three design typologies (golf, football, basketball). Each of them is a separate socio-cultural space of the group of persons, requiring individual visual and graphic design approach. There are three (Mercurial, CTR360, Total90) visual-graphical systems of the products (subtypes) in the typology of “football” that have a semantic relationship with the main typology. They are revealed through the following meanings: Mercurial – speed, CTR360 – full control, Total90 – accuracy. Each product has its own logo, which reflects the basic idea of the brand is transmitted through a local sense in the context of the subtype. Mercurial sign graphic depicts the transition from bold font to normal – acceleration idea; in contrast, CTR360 is thin and drenched in bold letters, renders the idea of absolute control; 0 Total90 mark is graphically represented as the target passes the sense of precision and accuracy. It also analyzes Nike posters graphics on the subject of the semantic relationships of the subtypes with the basic archetype. Thus, the brand gets another level of detail of design typology to more accurately interact with the consumer. Made conclusion about the need to describe the style of the brand in the system formation and complexing the categories to design a long-term communicative visual-graphic strategies. Keywords: archetype, brand, graphic design, type, subtype.

102-108

Authors: Bakushkina Elena Sergeevna

The modern architecture of museum buildings of the second half of the XX century - the beginning of the XXI century as the instrument of creation of unique experience is presented . Also it prepares the visitor for perception of a museum collection. Today the architecture of museum buildings creates the necessary emotion earlier, than the visitor of the museum will get up face to face to an exhibit. Such emotion which is a direct anticipation of the attitude of the subject towards object. The museum should to “prepare” the person for interaction with its collection - at first it is necessary to transform viewer to contemplator. The architect forms special museum space, involves the visitor in the museum world. This world influences people only to it inherent means of art expressiveness: invoices, textures of materials, lighting, forms and proportions of space. The observing viewer grabs at once figurative features of architecture of the museum building, and builds the expectations on the basis of this image. And these expectations are directly connected with visual culture practice of vision and practice of the observer. But architectural compositions of the modern museums offer us various programs, modern scenarios of visual practice. Today actual is a study of interrelation of the museum’s architecture with specific inquiries of the modern museum becomes actual. In this regard, the principle of development of a method of formation of semantic models in museum architecture is considered in article. This principle is based on creation of the new bases of generation of visual images, through implementation of architectural scenarios of visual practician. The scenarios of visual practician are based on sensual and emotional types of interrelation of the person with the world around. Keywords: modern museum architecture, museum experience of visit, architectural scenarios, sensual and emotional types of interrelation of the person with world around.

116-123

Authors: Morozov Nikolay Mikhaylovich

The attention to a subject is caused not only by lack of special researches, but also need for studying the culturological aspects of work of the residents of Kuznetsk region during the considered period of promoting the comprehensive judgment of its local history. Historiographic results in studying the structures of mentality of the historical person are outlined. Definition is given to the concepts “state of mind” and “mentality.” The task to concretize manifestations of mental installations of the peasantry in work is set. The general cultural and historical background promoting transformation of behavioural habits of residents of a Kuznetsk village is defined. On materials of representatives of the Siberian oblastnichestvo the lines of generalizing the psychological portrait of the indigenous Siberian are marked out. Installations of assigned peasants in the relation to ownership of land and performaning the duties at Kolyvano-Voskresensky plants are considered. Specifics of stereotypic understanding the rights and duties of the population of the assigned village are noted by representatives of mountain administration, and also measures of punishment of the guilty. The steady motivation of peasants is allocated for achievement of prosperity. Its objective conditions connected with adverse climatic conditions and the short period for performance of a calendar of agricultural works, absence of the developed local market, employment of peasants on factory working off are established. The attention to semantic meaning of the national expressions characterizing the high intensity of work is paid. The conclusion is drawn on considerable influence of the status of the assigned peasant on his mental installations in work. Keywords: culturological aspects of work, state of mind, mentality, Kuznetsk peasants, installation, stereotype, prosperity.

134-141

Authors: Bashtannik Sergey Vasilievich

Silk Road is a system of caravan roads, which in ancient times and the Middle Ages crossed Eurasia from the Mediterranean to China and served as the sources of the emergence and development of trade and cultural relations of the peoples of the region, are in the area this way. The study of the Silk Road in the historical, geographical and cultural aspects yet started in the second half of the XIX century. Over the past 25 years have been devoted to Silk Road several international conferences. Some countries of the East (India, China, Sri Lanka) set up special research institutes to study the Great Silk Road. In addition, the scientific and cultural programs are transport and economic revival of the Great Silk Road. The transcontinental railroad at rank connects Europe with the countries of the Far East. In 2009, a construction of the highway Western China - Western Europe via Kazakhstan and the Russian Federation has begun. The cross-border project as a whole follows the main directions of the Great Silk Road. Start of Eurasian exchange and trade relations date back to the 3000-2000 BC. In the middle of II century BC, Great Silk Road began to function as united diplomatic and commercial artery. In VI-XII centuries, it becomes the most lively way through the Semirechye, where the rate Turkic Hagans, who controlled the trade routes were large consumers of imported goods, mainly silk. At this time, there has been a surge of urbanization, growing number of cities, caravanserais and castles. The largest cities are Antonovka (medieval Kayalyk, the capital of Karluk Jhabgu), complex of medieval buildings (stone castle and caravanserai) Akyrtas, and medieval towns of Talgar and Ornek. They were centers of adjacent agricultural area. Keywords: Great Silk Road, archeology, agriculture, Semirechye.

148-158

Authors: Kimeeva Tatyana Ivanovna, Rodionov Semen Grigorievich, Glushkova Polina Valerievna

The article is devoted to the history of formation of collections on the traditional culture of the Shors and the systematization process of collecting, based on the chronological method. Collecting the items of the Shor’s traditional culture in places of their compact residence begins at the end of the XIX century in the period of increased attention of researchers of Siberia and by the museum staff of ethnographic activities. From this time, the Shor collection begins to be transmitted by the collectors in the museums of different regions of the country: from Omsk and Tomsk to St. Petersburg. This is the main reason why the traditional culture of the Shors was dispersed by Russian museums for present day. Shor collections of museums of Russia in the last decade become the object of attention of specialists in the museology in different aspects: for the study of processes of cultural interaction, to restore the lost elements of cultural heritage and its actualization. Now, when the historical and cultural heritage of Shors as native indigenous people of Siberia acquired the status of endangered heritage, there is a need of a sequential study to create an objective and inclusion in modern culture by inclusion of its social and cultural role of objects and their interpretation.A unique culture of the Shors formed in the area where currently active created open-air museums, developing the tourism, attracting in the area of Shors traditional residence significant flows of visitors. In the article, the authors substantiate the chronological scope of the Shor formation of the ethnographic collections in Russian museums. Keywords: Museum, collection, traditional culture, historical cultural heritage, actualization.

169-174

Authors: Polevod Vladimir Anatolievich

Synanthropic insects are often malicious pests in entomological and other collections. They also have economic and sanitary-epidemiological significance. The relevance of the preservation of Museum collections because of the risks of biological damage and natural causes of aging increases with time. Before this research, no papers on the composition of Museum pests in South-Western Siberia did exist. The long term goal of this work is the identification of the whole pests entomological collections. In this series, this is the first article, the object of the study is the most dangerous family of coleopterous insects is the carpet beetle (Dermestidae). Quantitative and qualitative composition of carpet beetle. To date 9 species of carpet beetle, inhabitants of Museum and private entomological collections in the Kemerovo region, including 5 species, the author had noted earlier. The article shows considerable specificity composition of pests of collections in comparison with surrounding areas: the most massive and dangerous here are: Reesa vespulae and Attagenus smirnovi, and in Tomsk region, Anthrenus picturatus. Most recently (fall 2015) for the first time were also found for the area of a dangerous pest Trogoderma variabile, able soon to appear in museums. The dynamics of distribution and increasing the population of pests and their causes in historical development is in critical analysis of the literature on the Museum carpet beetle pests. In the sources almost nobody is in the number of Museum pests Reesa vespulae. This little-known kind is extremely dangerous, quickly settles to museums, multiplying by parthenogenesis. In cases of damage instances, insects exposed to pests often possible to restore. Measures against pests of collectionsspecific and depend on the correct definition of the type detected the pest and knowledge of its biology. Keywords: entomology museum, entomological collection, synanthropic pests, carpet beetle, Dermestidae.

181-185

Authors: Biblieva Oksana Vladimirovna

The article considers the peculiarities of speech subculture of students of Kemerovo state University of culture of different specializations and fields of study. The purpose of this study is to determine the characteristics and trends of development of speech subculture of University students. As a method of research of this phenomenon was chosen anonymous questionnaire. The study provides an analysis of the language of the questionnaire conducted among students of 1–5 courses in non-linguistic University. This survey involved 100 informants. Presents the questionnaire contains a number of concepts related to themes “University”, “Education” and “Everyday life” The analysis of the questionnaires given in the table, shows how a widely used, particular words in speech student subculture. Speech subculture is considered in this article as a means of separation of different social groups from each other. The ambivalence of the student as a language personality affects his idiolect. The term therefore includes the various forms of the national speech of literary or standard language, spoken language and various group jargons. Identified two stimuli in the process of formation of new lexical units: semantic – nominating and pragmatic approach. It was determined that the ways of formation of new units in the speech student subculture are those same ways that characterize the entire language in general: metaphorization, borrowing and morphological word-formation. It is emphasized that there is a formation of speech-oriented subcultures, which becomes the embodiment of stereotypes of speech behavior and speech patterns characteristic to a particular reference group, in this case University students. Keywords: speech subculture, student reference meant, linguistic personality, youth slang.

193-203

Authors: Mikhelson Svetlana Victorovna

In today’s global business environment, more and more of us are required to understand people who come from countries and cultures different from our own. This would make culture an important aspect when it comes to business communication. International business and communication has been largely concerned with identifying the cultural differences affecting communication. This article is devoted to the impact of culture on international business contacts between China, Russia and the USA. There are significant differences in how people use communication tools between cultures. Culture affects the way people think about business in their own society. An awareness of cultural attitudes toward business will help communicate efficiently and effectively when working with people from other cultures. Culture is a shared set of values and perceptions – and a very powerful concept. Business intersects with culture at many junctures and a smart businessperson considers all of these when making the important decisions. Responding effectively to different cultures when preparing for business communication is a key business survival strategy in a global economy that permeates nearly all aspects of business afterward. Culture affects all areas of business communications, including the contract negotiations, production operations, product sourcing, marketing campaigns and human resources decisions. In international business, cultural environment factors create the greatest difficulties. That is why correct assessment of the differences of national cultures and their adequate accounting become more and more important. We agree with the fact that to a greater extent business relations between representatives of different countries depend on the proximity of their cultures. It is also necessary to overcome cross-cultural barriers through in-depth research of the culture of the partner. Keywords: culture, business ethics, business culture, religion.

211-217

Authors: Vekovtseva Tatiana Aleksandrovna

The modern practice of education shows that the activity of the university lecturer has a pronounced multifunctional character, emotionally and intellectually costly, requires a demonstration of a large range of properties that can go far beyond basic professional functions. This underlines the fact that the teacher’s professional activity is carried out in a certain socio-cultural environment, in particular, the socio-cultural environment of the university, which is a specially organized process of interaction in the framework of existing cultural norms and standards using the available cultural values. Based on the analysis, the self-development of the university lecturer is defined as a purposeful process of quality development of culture, which is embodied in its commitment to progress, develop its essential power, enrich the available knowledge, acquire and improve skills, enhance personal qualities in an individual space of life and professional way. Information content of university lecturers’ empowerment in the cultural and leisure activities must be implemented in specially created conditions that determine the self-development of the process. Designed complex psychological and pedagogical conditions for the effective empowerment of teachers’ college in the cultural and leisure activities include: promotion of opportunities for self-development and leisure activities and achievements intrapersonal welfare of teachers; creating the reflective innovation environment that encourages teachers to general cultural continuous development; use a variety of methods and means to promote the activity and initiative of teachers in the organization of cultural and leisure activities; introduction of university teaching animation, carried the heads of departments in the form of systematic coaching, but rather one of its forms of personal effectiveness coaching or life coaching (the so-called life coaching). Identified psychological and pedagogical conditions together are necessary and sufficient conditions that create the most favorable environment for successful university lecturer’s self-development in the cultural and leisure activities. Each of the presented conditions implemented in practice if there didactic-felixologic living environment, which is characterized as an emotionally-rich unity of professional, cultural, recreational, social and family environments, providing a positive impact of varying intensity in the self-development of the teacher of high school in the cultural and leisure activities. Keywords: self-development, cultural and leisure activities, high school teacher, pedagogical conditions.

222-226

Authors: Buchilina Tatyana Pavlovna

The article characterizes principles that focus on promotion of social activity, and educate a morally and physically healthy personality in changing circumstances of society. It identifies the strategic goal and objectives of the established system of sociocultural education. The educational system is able to target the youth in the sociocultural environment, help the formation of a personality, able to protect their own priorities. The defining aspect of sociocultural education is creating the optimal environment for development and selfactualization of students with an outlook, civil liability, culture, communication and behavior filled with abilities to professional, intellectual and social creativity. The system of sociocultural upbringing is based on principles focusing on the promotion of social activity, educated, physically and morally healthy personality in the changing circumstances of society. The system of socio-cultural education is an important factor in development of a student as a creative, multi-faceted perspective individual. The author presented the main directions put into practice through the organization of cultural and leisure activities at the university and also considered the specifics of a university student of culture, who provides implementation of moral potential in art as a means of generating and development of ethical conduct and morality of society. There was talk about the important conditions of realization of sociocultural education in higher educational school. “Knowledgebased Culture” is a model of life organization of the university of culture through the preservation and development of national traditions, relation of education, culture, art and science, that covers all aspects of life, professional attitude, fruitful and effective research and development of leading scientists, protruding base for the formation of scientific and creative schools. The system of sociocultural education involves co- operation and collaboration of teachers and students in a range of curricular and extracurricular activities. Keywords: sociocultural education, principles of education, direction of education, students, university education system.

232-238

Authors: Chebotarev Anatoly Mikhailovich

This article provides examples of advertising the book of the second half of the 18th century, among them advertising catalogs of new publications (the need for which is fixed at the legislative level), announcements of new books and selling them. It is shown by the development of this stage of social and political situation, and current situation in the publishing industry. In general, the periodization of advertising books in the 18th century in Russia, we distinguish four phases. The first and second stages were discussed earlier [See articles: The question of improving the first phase of development of advertising books in Russia in the XVIII century. Bulletin of the Kazan State University of Culture and Arts, 2012, no. 1, pp. 121-125 (In Russ.); Development of advertising books in Russian XVIII century: the question of improving the second phase. Herald of the Chelyabinsk State Academy of Culture and Arts, 2015, no. 2 (42), pp. 32-38 (In Russ.)]. The boundaries of the first stage identified by the release I. Kopievsky’s bibliography (1700) until the publication in the St. Peterburgskie Vedomosti, the first newspaper. The second stage of development of advertising related to the activities of the Academy of Sciences and completed the first issue of the newspaper Moskovskie vedomosti, which began publishing the Moscow University. The third phase of development is characterized by an increase in advertising the bookselling and qualitative improvement of book-selling advertising related to the establishment of the Moscow University and its typography. As a second step, the border selected release date of the decree On the freestyle printing houses (1783, January 15). Keywords: advertising book, Moscow University, Moskovskie vedomosti, advertising book catalogs, ads.