Vestnik KemGUKI

13-19

Authors: Minenko Gennadiy Nikolaevich

The substance of the “open culture” concept is applied to modern Russia in the context of globalization. The critical state of Russian society requires nontrivial approaches to the task of mobilizing the government and society to address pressing socio-economic and existential problems. For the characteristics of an open society, the author uses the representation of European philosophy of the potential infinity: universe, man and society. “Creative” options are proposed for mobilizing, which carried out a retrospective analysis of this strategy in case of the classical historical period of ancient Greece. “National culture” is interpreted by the author in relation to the modern culture of Russia as an elitist, aristocratic genesis. Only in such an embodiment, it is able to respond to the challenges of globalization. This position is based on the thesis that the greatest loss of Russian culture in the XX century, suffered not the elite but in its “grassroots” link, which is defined as the peasant, folk culture, what happened with our powerful southern neighbors, India and China. By following the Eurasians said Russian society “ideocratic” and expressed confidence that the next decade will determine the activity-generation for the national idea itself. This idea argued ontological considerations developed by Russian philosophers, the leading role is currently the category “possibility” in understanding the man and society in comparison with the classic categories of “necessity” and “reality.”

24-29

Authors: Markov Viktor Ivanovich

The article examines the different methodological approaches to understanding the motivations of modern terrorist motions participants. The special attention is spared to an attempt to consider these problems within the framework of pure psychological approach, related to the searches of new identity in the global world, as it is expounded in the book of F.M. Mokhaddama “From Terrorists Point of View: What They Experience and Why They Come to Destroy.” Acknowledging the necessity for the analysis of sources of terrorism to take into account a psychological constituent, the author considers more important not as much features of perception, but to take in account of the real lines of negative appearance of the modern “civilized” world, which provokes tearing away the representatives of traditional consciousness and way of life. From this standpoint, a more fundamental approach that considers the deepest origins and motivations of terrorism in terms of the confrontation between traditional culture and modern, mostly Western in content, culture, passing, according to some, from industrial to postindustrial stages. However, it is unlikely that such a problem should be considered in an outdated paradigm of monilinia evolution as the ascent from archaic to progressive, which implies the withering away of tradition and suppression of “revolt” against the civilization. The real negative traits of this modern world and its juxtaposition of traditions can be seen as aspects of this crisis. Then prospects for overcoming the motivational foundations of modern terrorism look in a very different perspective

33-42

Authors: Shishin Mikhail Yuryevich, Darius Elena Ilyinichna

After October revolution of 1917, art life of Russia represented quite a difficult phenomenon. The Altai artists, as well as many representatives of Russian intelligentsia over all the country, have treated revolution as to the exclusive event having huge historical value and opening before them big prospects. They perceived themselves as creators of new art and sought to prove its necessity to new society. Despite Civil war and hunger, they created the Altai art society (1918–1920), held art exhibitions, opened art studio, participated in creation of the first art museum in Altai. Their activity played a big role in development of professional art in Altai in the first years of formation of the Soviet power. They worked much creatively, constantly experimented and looked for new ways in art, seeking to develop the style meeting the requirements of modern times. Today most fully the heritage of artists of the Altai art society is presented in the collection of the State Museum of Art of Altai region (Barnaul). These are 172 pictures acquainting with works of such bright and original artists as A.O. Nikulin, M.I. Kurzin, E.L. Korovay, and V.V. Karev played a big role in activity of society. In article, the characteristic of a collection is given, significant works of artists are analyzed, their careers are described.

48-54

Authors: Pivtorak Evgeniya Vladimirovna

The article contains an analysis that shows that the industry definition of the humanities concepts of the “world view” and “model of the world” that have a pronounced specificity. But each of the concepts takes into account the model of the relationship of the world with the world view, and the presence of the corresponding sign system. The work of the explication of these concepts that demonstrates their specific character and importance of research in modern science. It is believed that the consideration of these concepts can be divided into abstract, functional and semiotic approach. An abstract functional form involves consideration of the “world picture” concepts on a global scale, applicable to almost any field of culture (language, mentality, worldview, etc.). Impressed with the semiotic approach of the author – the review of the model of the world – through the prism of mythological representations, semantics and symbolism of folklore texts. In conclusion, based on the analysis, the author gives a definition “a model of the world as a concept that includes systematized ideas ethnic group in the world formed at a certain stage of development and inherent to the poetic version.” Thus, the concept of the world model embodies the knowledge about the structure of the Universe on the components, linking this structure. Therefore, the “world model” concept as a construct that a system, special set of elements, together representing the human world, is the most productive for the study of archaic and traditional cultures.

60-67

Authors: Stenyushkina Tatyana Sergeevna

Russian folk music keeps the tradition going from the outlook and national character. New conditions of life, cooperation with the professional musical culture changed its stylistic language, means of artistic expression, performing shape. The basis of its constant development is contradiction between tradition and reality. Each performance may not be like the previous one and will be definitely unique in a specific tone, expression of emotion, improvisational basis, but mostly in the folk tradition will always be the preservation of meaning and traditional features. Their combination ensures the inheritance of the main ideological principle of the artistic and philosophical consciousness of the people. In the folk performing art, it is very important maintaining the link between the past, present and future, so that it includes the traditional and the new. Traditional culture is determined by socio-psychological factors, the presence of underlying symbols and values that provide you with internal integration of its subjects. Authentic performance internally well organized, existing organically on the basis of the authority of the leader within the same song tradition and not outgoing in their creative work beyond it. In the modern world, the folk song performance as part of the Russian choral culture, is one of the components of sociocultural space along with music, mass culture, in other arts. Tradition in modern society, in addition to its constant repetition, is a subject to trends and change. In such a situation, it is a change of the structural organization of the object of folk-singing performance and performance style of folk songs. It should be seen as the satisfaction of other needs generated by modern society, and formation of other musical and aesthetic tastes.

74-82

Authors: Abdina Raisa Petrovna, Alekseeva Anargul Grigoryevna

Transition of a modern civilization to the information stage of development, which is characterized by globalization processes, exerts ambiguous impact on all spheres of human activities, therefore cultural values of human life are exposed to essential changes. In modern conditions of globalization, actively there are processes of cultural integration, and borders between cultures gradually become indistinct, forming the single polycultural space. Besides, the phenomena of globalization provoke transformation of traditional social ethical standards, moral and cultural values of the people. Understanding the various ethnoses of own cultural value, attempt of preserving national originality require studying of historical dynamics of the changes happening in traditional culture. Therefore, attempts and the aspiration of the people to research keep and develop the traditional ethnic original culture, the identity to create in each ethnic community of feeling of spiritual unity and a worthiness of the people in the conditions of active process of influence of technogenic culture is an urgent problem today. Identity in a sociocultural sense represents the set of steady lines allowing this or that group, ethnic or social, to distinguish itself from others and by that to determine the place and a role in a system of social relations. Many elements of traditional culture, one of which is the traditional suit, belong to factors of national identification. From the point of view of a culturological perspective, the suit research from a line item of its semantic and art and esthetic value in adaptation of traditional forms to conditions of the modern globalized world is of special interest. The traditional suit is the distinctive sign of ethnoculture reflecting an originality of national mentality, material and cultural wealth of ethnos, and its interaction with other people. Studying and preserving traditions in a traditional suit promotes preserving national artistic environment and ethnic culture in general. The Khakass are an aboriginal population of Khakassia, which constitute about 12 % of inhabitants of the republic today. Despite relatively small number of carriers, the four territorial dialects are allocated now: Kachinsky, Sagaysky, Kyzyl and Shor. The Khakass traditional suit acts as means of storage and transfer of a difficult complex of information in which are allocated utilitarian, esthetic, sign and other aspects.

87-92

Authors: Umnova Irina Gennadyevna

For many decades, Russian music is at the forefront of world culture, which is no accident: the creation of the musical image of Russia in the past and current contribution of talented professional performers, conductors and composers. The consolidation of artistic positions also helps having a more than bicentennial history of traditions of Russian musical education. However, in recent years the Russian system of music education is going through a difficult period, as a number of substantive and logistical changes have weakened the process of the spread of knowledge about the musical heritage of mankind. A negative phenomena can be attributed to the total prevalence in all areas of mass culture, largely due to the peculiarities of the postmodern era. Musical art was unable to avoid radical change of aesthetic paradigms. Globalization of the information field, media and telecommunications, availability of the Internet has allowed professional and amateur musicians listen, and analyze as true masterpieces of any era and country many of the base products of popular culture. Currently, publicly available computer programs that allow you to go to a particular website, download a demo, learn to play sounds, and connect them together to create music tracks. The resulting situation, “the music of overproduction” questioned the necessity of the educational process for performers and for composers. In this regard, the author of the article says that it is important not only to sharpen the problem of defending the genuine artistic positions at the time of choice of new values and priorities. In the article, an attempt is made to identify those pathways that are necessary for the development of creative potential and formation of an integral personality of the young composer, who is able to update the image of Russian music. The first is characterized by pedagogical activity Professor of Saint Petersburg Conservatory, and composer Sergei Slonimsky, who inherited in his art traditions of Russian and European art.

102-107

Authors: Shchetinina Natalia Anatolievna

The article is devoted to formation of private art galleries in the cities of Siberia. It is noted that galleries have high culture creating potential and are capable to solve actual problems of spiritual development of society. The author reasons the statement that private galleries participate in studying, interpretation and preservation of cultural and historical heritage of the region that various forms of activity of galleries pay special attention to formation of idea of the modern fine arts. The author investigates the educational, charitable, publishing and other functions of private Shchetinin dynasty gallery of art in Barnaul, convincingly proving their important social importance. It is emphasized that educational function in activity of this gallery prevails. It finds expression in the organization of the conceptual retroexhibitions considerably supplementing art criticism knowledge with the new facts from history of art life of Altai. The special attention in article is paid to the founder of art dynasty P.A. Shchetinin (1928–2004). The continuity in views of art, his place in modern life of society of representatives of this dynasty is noted that “Farewell” at Liberty Square in Barnaul was especially accurately shown in a reconstruction of a sculpture of P.A. Shchetinin in the form of a monument. It is devoted to the victims of political repressions of the 1930s. Long-term work on the project embodiment, molding and author’s completion of sculptural composition were carried out by A.P. Shchetinin on a nonprofit basis. The bronze monument with a pedestal from red granite has been harmoniously fitted into space of the urban environment, having filled it by historical memory.

113-121

Authors: Yuferova Olga Aleksandrovna

The author adheres to the semiotic direction of musical communication and considers a “code” concept. This article describes the phenomenon of code as a necessary condition of musical communication, forming the area of regulatory information of all meaningful senses. The researcher studies a concept of code in a different spheres of knowledge, finds the mechanisms of its functioning, explains a principal semiotic types of codes. The code in musical art is meaning an ideal component of artwork, which belongs to intersubjective space of communication. The author noted the lack of a code in a musical sounding and in a score. The codes are formed at a process of perception, when a recipient begin to endow a meaning to a musical text. The problem of code is considered in connection with the history of musical art, which is related to a problem of communication. The emphasis is placed on the fact that this problem takes a global dimension in the 20th century, when the communication between a composer, his artwork and a recipient are lost. It leads to the incomprehension of musical senses by listener and, as a result, to the loss of the code. The author correlates the following notions: code and sign, code and language, code and cipher. The researcher makes an attempt to classify the codes in musical art in connection with the social and cultural types of communication, in different stages of musical history. In code classification, the author considers participants of a communicative chain: “composer – performer – listener”.

127-132

Authors: Zaruba Natalya Andreevna

In the article, the substantive provisions of methodological conception of adaptive control of education are presented from the point of view of sociology of management as actual direction of scientific research in the conditions of transitive Russian society. The constantly carried out administrative affecting system of education in the conditions of actively going transformation processes is able to influence on it both, positively and negatively, they can be efficient and effective or vice versa. In the stable terms of community, the development most highly sought in a complex approach was, for example, in a management by education, supposing the necessity of account and realization of problems of education all-round and many-sided, in creation of complex of all necessary terms for their decision. But in the unforeseeable and constantly changing terms of modern socio-economic society of Russia, when changes and reforms became the permanent attribute of life, such approaches do not assist the decision of modern approaches, its actuality and importance in modern socioeconomical terms of development of Russian society. Active changes, caused reforms and modernization, require both, from a separate individual and on the whole, from the frames of society, for example, education, active adaptation processes to the new terms and circumstances. Adaptive properties inherent the frames of society become important and claimed in changing terms. All of it requires, in turn, search of adequate new.

137-143

Authors: Mishchenko Igor Evgenyevich

The article defines the urgency of the problem of prevention of deviant behavior of military university students and the application of pedagogical potential means of cultural and leisure activities in the process of solving it. The characteristics of cultural and leisure activities based on the analysis of philosophical, cultural, pedagogical research, determine its potential in the prevention of deviant behavior of military university students. Deviant behavior of military university students is presented as psychological-pedagogical and socio-cultural phenomenon. It discloses types of deviant behavior, which include: disadaptive, autodestructive, delinquent, addictive, violation. The aims and objectives of the cultural and leisure activities in the aspect of prevention of deviant behavior of military university students. The definition of the means of cultural and leisure activities in the aspect of prevention of deviant behavior of military university students as a way to transfer content (ideas, scientific views, events, facts, images of works of art, life examples, etc.) in order to provide a positive influence on education processes, training and socialization of the personality. It is disclosed that the pedagogical potential of the cultural and leisure activities is the totality of substantive and methodological tools of properties of cultural and leisure activities that allow to provide educational, training and socializing influence on military university students exhibiting the deviant behavior. At the same time, a substantial properties include involvement in the activities of amateur art groups, optimization of socio-cultural space of the military university and the system of military-patriotic training. Methodical property means cultural and leisure activities are presented in designing individual correctional cards of leisure risk groups, shows signs of deviant behavior. The article concludes conclusions about the possibility decrease manifestations of deviant behavior of military university students when using the potential of the cultural and leisure activities.

150-156

Authors: Dvorovenko Vadim Nikolaevich, Dvorovenko Olga Vladimirovna

The article describes the experience of using e-learning environment for training the bachelors and masters in Library and Information Activities gained in department of Documentary Communications Technology in Kemerovo State University of Culture. The authors examine the capabilities of university electronic educational environment, built based on the Moodle Learning Management System, according to the requirements of new generation of educational standards. Teachers of the Department of Documentary Communications Technology of Kemerovo State University of Culture were involved in the active use of electronic educational environment for the educational process from the first day of implementation. Over a five-year period, the department advanced from filling e-learning environment with static resources to using various forms of e-learning activities, implemented in Moodle LMS. The paper substantiates the choice of electronic educational environment modules for tasks, prescribed by learning standard: availability of institutional resources; organization of synchronous and asynchronous interactions between participants of the educational process; implementation of various types of training using e-learning; collection and storage of educational performance; formation of an electronic student portfolio on the basis of these results. The author concludes that the experience of the Department of Documentary Communications Technology of Kemerovo State University of Culture allows us to conclude that the electronic educational environment of university based on the Moodle learning management system conforms with the requirements of a new generation of standards.

162-170

Authors: Litvak Rimma Alekseevna, Nysanov Adel Turenbekovich

There is a burning issue of labor market today which is in imbalance with a system of training. Comprehensive schools are unilaterally focused on training the graduates for higher educational institutions. The statistics of the last years show that more than a half of university graduates do not work in the specialty field. Incorrectly chosen profession at a stage of professional orientation leads to change of a type of work further, to decrease in its efficiency or additional training at production that staticizes cultural development of vocational guidance of high school students. The theoretical analysis of the concept “culture of vocational guidance” is carried out, the main structural components are revealed, interrelations between them are presented. In the article, the normative documents staticizing the provisions development of vocational guidance, creation of network of educational institutions, support of system of additional education for occupations of high school students are submitted. The use in development of culture of vocational guidance of potential of network interaction of school, institutions of additional education and production allows to build the effective program of vocational guidance of high school students. A procedural stage of cultural development of vocational guidance of seniors in network interaction of additional education the modular system relies on the principles of the sequence, and a practical orientation includes the following stages acts: professional informing, professional diagnostics, professional consultation, professional adaptation and professional selection. The obtained statistical data of the carried-out skilled and experimental work shows efficiency of modular system in development of culture of vocational guidance of high school students in network interaction of additional education.

175-184

Authors: Ponomarev Valeriy Dmitrievich, Shunkov Aleksandr Viktorovich

In the article, the problem of national culture set in “Principles of State Cultural Policy” is with the need to improve the quality of education and providing the professional staff of institutions of culture. The public dimension of the quality of education of qualified specialists of sphere of culture is a combination of personal qualities, moral values and orientations, common cultural and professional competencies of graduates for successful careers in society. Higher education in the sphere of culture is focused today on the competence in the field of artistic and creative technologies. The list of the requirements of employers for young professionals to remain at the forefront of competence-oriented personality-motivational characteristics is: the desire for selfdevelopment, teamwork, loyalty to the employer, conflict management, etc. The most important experience is for the culture of higher education institutions in the field of education and quality assurance. CDS training specialists perform project-oriented policies, which are closely related to education, culture, economics, business and social policy as the leading types of socio-cultural, artistic and business activity. For projects of universities, it is to provide practice-oriented training profiles “ACS”. For the employer, it is an opportunity of professional training of public examination. For graduate, it is the stage of professional adaptation and the first step in the professional career of the device. For all, it is ensuring the quality of education and cultural environment of the region. Building up modern educational strategy for the development of culture of universities is their functioning not only as a cultural and educational centers in the regions of the country, but also multi-level educational complexes in the structure which are realized sustained educational program (from the children’s art school to post-graduate course), a program of retraining and improvement of qualifications. The implementation of educational policy based on the principle of continuity of basic education of secondary vocational and higher education programs will ensure the coordination of academic knowledge and practical skills at every educational level to solve the problem of the variability of educational programs, ultimately, provide the state policy of creating multi-level educational complexes for culture industry.

189-193

Authors: Rogozyansky Marat Eduardovitch

The article deals with the analysis of the place and role of screen culture in the sociocultural sphere. The relevance of the article is determined by the increased role of the audio-visual arts, especially cinema, in the formation of space of senses and personality in the cultural and educational environment of Russia. The article reflects the scale of the study, which pays tribute to the “new” but already middle-aged art of cinema. Cinema is interpreted as a social, cultural and pedagogical phenomenon in the context of the dialectical process of unity and struggle of systems whose ideologies are diametrically opposed. With a single vector, cinema is due to update the forms and means of meaning expression in the historical plane. To identify new pedagogical aspects of the regulation of audio and visual culture means of students, the author analyzes the practical results of watching and discussion of films by various authors in the Youth Television Club “Mile Stones” of the Department of Film Arts and Photo Creativity of the Orel State University of Culture. The analysis of the results within the activities of the scientific and creative laboratory of the Department shows that in the context of shallow knowledge of the topic the perception of meanings implied in films is less determined by informative component than by artistic image and technical means. In this regard, the author considers the issue of availability of means of film production in the context of multi-directional and diffuse creation of meanings in the system of modern film production and film distribution. The educational potential of the cinema depends both on meanings implied by the author and the development of equipment in the conditions of various cultural technological thesauruses of the audience. The main research methods are observation, study of the theory and practice of socio-cultural activities in the audiovisual work, retrospective, historical and cultural analysis of cinematography.

18-31

Authors: Novoselskaya Vera Vadimovna

The article deals with the essence of the concept of “cultural and natural landscape.” Clarifies the definition of “cultural and natural landscape.” The place of the cultural and natural landscape in the system man-made landscapes. The role of natural basis, examines the impact on the formation of cultural and natural landscapes of various anthropogenic factors. Determined classification features of typology of cultural and natural landscapes, isolated natural, cultural and historical basis for the description and characteristics of the cultural and natural systems as a unique and unrepeatable phenomena. In contrast to the concept of a cultural landscape, which focuses on the social nature of the phenomenon, the notion of cultural and natural landscape emphasizes organic and harmonious unity of the natural environment and purposefully-transforming human activities, essential relationship and interaction of natural and human. This makes it necessary to apply to the definition and study of the cultural and natural landscape as a cultural and natural geographic methods. The article deals with the essence of the concept of “cultural and natural landscape.” The definition of “cultural and natural landscape” is clarified. The place of the cultural and natural landscape in the system of anthropogenic landscapes is defined. The role of natural basis is emphasized. The impact on the formation of cultural and natural landscapes of various anthropogenic factors are examined. The classification features of typology of cultural and natural landscapes are determined. The natural, cultural and historical basis for the description and characteristics of the cultural and natural systems as a unique and unrepeatable phenomenon is isolated. Given the fact that every cultural and natural landscape is unique, as it is formed in the special natural conditions and as a result of a particular cultural and transformative activity, to have a clear idea about the specific cultural and natural complex is necessary to treat it according to certain classification or typological characteristics. At the same time the most important methodological orientations in the characterization of the cultural and natural landscape should be a comprehensive account of all its features and attributes: natural, historical and cultural. Only with this approach a full study of each cultural and natural landscape as a unique and unrepeatable joint creation of human hands, and the forces of nature can be carried out.

47-53

Authors: Kazakov Evgeniy Fedorovich

The article, based on research of images of European art of the XIX century, analyzes the manifestations of the spiritual life of man. An essential characteristic is the increasing trend of outdoor. The external world is directly included in the time flow, therefore, the artists of the XIX century, almost without exception, embodied modernity. One of the manifestations of the strengthening the outdoor spiritual life is growing sense of instability, variability, uncertainty, insecurity. The Impressionists express in paintings the significant faster dynamics of life. Feature world perception expressed by the Impressionists is the feeling of all-pervading lifestream, flowing all in all, universal unity and relations, equivalence of all the objects depicted. For an individual, the universal is lost, for a moment disappeared eternal, the material over the spiritual. The loss of connection with the eternal and total immersion in the interim, the end found expression in art in the broad deployment of the theme of imminent death. Be common mood of anxiety, human insecurity, unreliability, fragility of his existence. There is a further deployment trends of splitting, the atomization of existence. Classicism brings the ancient tradition of human perception through its “body” to logical conclusion: “body” disappears completely for a triumphant organization. The art includes many images of “nature people,” “people from earth” which is only the nature interacting with the world. One of the adequate expression of the nature in art is landscape, the 19th century is the century of landscape. There is a feeling that nature is hostile to man, which is configured in regard to enmity (the theme of loneliness, helplessness, insecurity, fear). The art appears as a continuation of nature and how nature itself is inserted into the frame.

58-62

Authors: Tresvyatskiy Lev Alekseevich

Very important lines of orthodox culture in Russia are: Bizantizm, eastern Christian mysticism and traditionalism. It is conventional that Orthodoxy played the leading role in a process of uniform Russian culture formation.The mystical orientation of orthodox culture, special intensity of spiritual life is explained by three reasons. First, intense religious life was peculiar first of all to the East. It is enough to note that any of world religions haven’t appeared in the West. Secondly, the government in the east interfered with activization of socio-political activity. Thirdly, the main Christian centers have been concentrated exactly in the East. It is quite correct to speak about development of Russian national character when pagan representations were gradually succeeded by Christian and Orthodox perception of the world. Religious experience of Byzantium was extremely demanded on the Russian soil. Spiritual and moral life in Russian Orthodox Church developed for communication with Constantinople patriarchy, but substantially its forces have been directed to entry into number of the leading orthodox churches. It is important to understand that Orthodoxy is the religious supranational doctrine, but each people bring the specifics in orthodox culture, peculiar and available only to them understanding Christ of’truth. Orthodox education, education, art, relation to the existing power, keeping the traditional character showed the specifics on the Russian soil. Orthodoxy becomes the dominating religion in medieval Russia and all Russian population formaly becomes the Orthodox Christian. The church and society as a part of the Russian orthodox world, begin to work within the uniform system. religion, orthodoxy, orthodox culture.

68-75

Authors: Zolotukhin Vladimir Mikhaylovich, Kozyreva Marina Vasilyevna

In the modern world of people is the value of the state. The constitutional state as institute guarantees to citizens basic rights and freedoms. The principle of “freedom” demands from the state of observance of the counter principle – “the principle of the competition” between all subjects including the individuals. Democratic and sociocultural value forms prerequisites for development of cognitive abilities of a personality. Essential value in conditions of the market economy is formation of civil society. The institutes developing as a result of coordination of requirements and interests by subjects of civil society provide the favorable sociocultural environment for formation of worthy quality of life of the Russian society. For research, it is necessary to carry out estimates of quality of life, analysis of a ratio of realization and regulation of individual requirements and interests. For this research A. Maslov used “hierarchy” of needs. It fully corresponds to requirements of industrial society and is projected on all spheres of activity. Besides a “pyramid” of needs, A. Maslov promotes identification of certain types of deprivations therefore to an assessment of life quality, and definition of valuable installations of individuals. From the point of view of security with the law, the basic are physiological requirements and needs for safety. It is corresponded to structure of a consumer basket. In value terms, it is defined proceeding from the size of a living wage. The analysis of a size of a living wage testifies about considerable shares of expenses on satisfaction of needs for food and clothes and on the contrary, an insufficient share of costs of development of an individual cultural component. In this connection, it is offered to enter the minimum quality standard of life providing not only physiological requirements, but also sociocultural requirements. Requirements of the third level are needs for social communications and accessories. It is partially satisfied with representatives of middle class. The satisfaction of requirements of three levels provides average quality of life. In Russia, the low share of middle class is noted. Because the average level of quality of life partially corresponds to a standard of living of middle class, it is necessary to develop the sociocultural standard of daily activity. It fully has to correspond to constructive needs of the personality and neutralize the compelled types of deprivations. High quality of life is formed in case of satisfaction of requirements of the “highest” level. It will be conformed to education of the harmonious and spiritual personality. At this stage of satisfaction of requirement not the result of activity but the process of receiving satisfaction from creative activity is important. Today in Russia, a considerable share of expenses of the budget of households make needs for food, remain not satisfied by requirements of higher level. In this regard, the minimum quality standard of life and sociocultural standard of daily activity are necessary. These standards will allow increasing the quality of life of the Russian society.

82-86

Authors: Lakunova Diana Ruslanovna, Taysaev Dzhabrail Mubarikovich

The paper deals with the relationship between veneration of the dead sacral cults and rainmaking in Circassia, as well as with their influence on the formation of sacred and spiritual foundation of culture in the collective unconscious. A profound superstition of ancient people lies at the heart of all the rites and rituals, according to which they could influence to weather and nature by magical rites. It was difficult to understand for ancient people that these events do not depend on rites by laws of nature, but they considered these events as a direct result of the rites. And that’s why these ceremonies, transforming over time, survived. Even now, at the age of modern technology, during a prolonged drought some villagers often carry out rainmaking ceremonies. There are a lot of facts of the universality of this cults among very diffenerent by origin, geography and culture natives. There are not only form, but also semantic load are the same in this rites, despite to the geographical remoteness of different tribes. These common sacred rituals authors connect with the universality of archetypes worldwide. Adyghe rainmaking ceremonies, as an integral part of traditional culture, were like the guardians of the sacred people code. To identify these codes, it is necessary to reconstruct some of this rites. Despite the fact that many rituals were transformed because of religious preferences, transcendental foundation remained almost unchanged, what was contributed by natives themselves, for whom the rites and rituals were the way of communication, something like a storehouse of cultural codes. With these rituals, we can see a special transcendental world of our ancestors.

93-102

Authors: Bashtannik Sergey Vasilyevich

Silk Road is a system of caravan roads, which in ancient times and the Middle Ages crossed Eurasia from the Mediterranean to China and served as the sources of the emergence and development of trade and cultural relations of the peoples of the region, are in the area this way. The study of the Silk Road in the historical, geographical and cultural aspects yet started in the second half of the XIX century. Over the past 25 years have been devoted to Silk Road several international conferences. In some countries of the East (India, China, Sri Lanka) set up special research institutes to study the Great Silk Road. In addition to the scientific and cultural programs are transport and economic revival of the Great Silk Road. Transcontinental railroad at rank-connect Europe with the countries of the Far East. In 2009, construction of the highway Western China – Western Europe via Kazakhstan and the Russian Federation have begun. The cross-border project as a whole follows the a-main directions of the Great Silk Road. Start of Eurasian exchange and trade relations date back to the III-II thousand BC. In the middle of II century BC Great Silk Road began to function as united diplomatic and commercial artery. In the VI-XII centuries has been actively working the way along the river Syr-Darya, which connected Fergana and Shash with the Aral Sea region, South Ural and the Northern Caspian. At this time there has been a surge of urbanization, growing number of cities, caravanserais and castles. The largest cities are Zhuan-tobe (medieval Arsubaniket), Kuyruk-tobe, Otrar, also known as Farab – the capital of oasis in middle reaches of the Syr-Daria river – and Zhan-kala in the Syr-Daria delta. They were centers of adjacent agricultural area.

109-113

Authors: Suvorkina Elena Nikolaevna

Ellen Key, a Swedish writer, marked the 20th century as “the Century of the Child,” believing that in this century the rights of the child will have a legal binding. Indeed, the Convention on the Rights of the Child was adopted in 1989. The researcher believed that the very first right of the child is a choice of the parents, which can be interpreted as an obligation to the men and women who have abnormalities in the physical, mental states, as well as committing illegal (punishable) action, not to engage in sexual relations for the purpose of procreation. By such a rational approach and due to the revision of values, E. Key questioned the morality of the marriage, not out of love, out of a sense of duty, but as agreement between the parents. She believed that the time will come when every born child is considered sacred. Unfortunately, today, this moment has not yet arrived. Illegitimate children are presented, already not so immoral and anti-social phenomenon as it was before. But the development of more and more gets surrogacy. In society, there is no single opinion on the latter, and such a social institution as the Church speaks very negatively. For E. Key, birth is a sacrament, which is carried out under conditions of mutual love and respect. She wrote that she has duties to the unborn child, in particular, to preserve the health of the period of employment in any job. It is a negative attitude towards the movement for women’s equality with men, including in respect of working hours. E. Key encourages parents to learn to see the special world of the child, which, as a subculture of childhood, spoke only in the second half of the 20th century. The researcher saw the child’s soul, perceived him as a person. She believed that the establishment of trust relationship is possible in the process of playing together, which is confirmed today.

123-130

Authors: Vuyoshevich Sara, Kartashova Tatyana Viktorovna

The article reveals the specificity of cultural dialogue, Montenegro and Russia, traced the historical relations between the two countries actively developing since the beginning of the XVIII century. This emphasizes the relevance of the study of national cultures throughout the XX and beginning of XXI century, which is defined by the identity of the Montenegrin culture in its direct contact with the Russian national tradition. The focus of the article is focused on the national art of Montenegro and its most significant achievements in the history of the past and present. Conclusions about the features of the Montenegrin folk music. It stresses the importance of traditional culture in Montenegro epic and heroic songs (performed to the accompaniment of the main folk instrument gusle). Historically, these songs had a great motivational power over the population, and psaltery players enjoyed almost as much respect as the best of men. Some typical features of Slavic folklore are identified and interpreted by Russian researcher Asafiev. The author refers to the great writers and poets of the XIX century: Pushkin, Kuprin, Aksakov, who described the mentality and the unique culture of the South Slavs, Montenegrins. The fragments of poetry, prose and epistolary works that most clearly traced typical national features, especially the views and beliefs of Montenegrins, some major historical events. Also reveals the great importance of the Montenegrin ruler and poet Peter Negosh, who played a fundamental role not only in the development of the state, national literature, but also in the establishment of political and cultural ties with Russia. The author analyzes authentic literary masterpiece of Montenegro – Peter Negosh poem “The Mountain Wreath” created in 1847. It is an encyclopedia of Montenegrin life and literally riddled with national spirit. In conclusion, the conclusion is that the “dominant culture” for Montenegro-Soviet space was Russian and European culture, through which the text of the national culture is transmitted.

143-150

Authors: Fattakhova Leyla Rinatovna

Chanting according to melodic model is the oldest canonic form of the old Russian chanting art. In the znamenny eight-mode system, there are several types of such models: poglasitsa of psalms “Lord, I cry into thee!” poglasitsa of stichera, automelon, prosomion. The article considers chanting stichera according to the melodic model of automelon exemplified by the Sunday service of the third mode at Belokrinits Community (Russian Orthodox Old Believers’ Church) in Novokuznetsk, recorded by the author during the expeditions. Automela is the first stichera to “Lord, I cry into thee!” of all eight tones. The term “automelon” itself in the old Russian music stands for “chanting with an autonomous original melody which can be used with another text of any length”. The author attempted to make a musical notation of the stichera sung at the service and of znameny patterns of automela from the old Russian chant manuscripts. Researches of stichera and their znameny versions helped find out that no sticheron corresponds to the third mode of the service: all the stichera of Vespers were sung for the second mode and stichera at Matins - for the eighth mode. Parishioners of the community under study have got a comprehensive command of chanting according to the automelon sticheron pattern. The patterns themselves, melodies stichera are sung with, recorded in the community do not crucially differ from znameny pattern. At the same time one can prove non-canonic usage of melodic models which signifies that this community old believers’ knowledge of mode chanting is fading away.

157-165

Authors: Vinogradova Mariya Aleksandrovna

The article concentrates on the phenomenon of Alemdar Karamanov’s creativity in his childhood. Memoirs about the young composer written by his mother Polina Sergeevna Karamanova tell about personal qualities of the composer as well as show connection between his character and his art. A special attention is paid to specifics of young composer’s musical skills, a ear for music, memory, timekeeping, musical sense and psychological peculiarities of young A. Karamanov. Psychological patterns and their impact on the art. The author refers to influential researches in psychology of children art and reveals the specifics of influence of the composer’s personal qualities and their impact on his art. For the first time the article provides a brief analysis of several unpublished before works composed in 1943-1944. These works became known due to studying of the composer’s musical archives. Karamanov composed music for piano through his entire music career. His piano compositions are represented by different genres: miniatures, plays, large-scale sonatas, polyphonic cycles and concertos. Early miniatures compiled in cycles occupy a special place in Karamanov’s oeuvre. They are the starting points of his path as a composer. Despite the fact that these works are hard to perform for young musicians, they have become a part of piano repertoire. Many plays of the young composer are often heard not only at schools, but also at international and Russian competitions and numerous concerts. Research of the early piano pieces provides both the introduction into the scientific use new musical material and an opportunity to trace in details the formation of the composer’s style, who subsequently became the most influential symphonist of the second half of the 20 century. Alemdar Karamanov, early work, musical skills, piano cycle.

172-181

Authors: Kamalieva Aygul Salavatovna

The article represents comparative analysis of artistic traditions of costumes of the Bashkirs and Siberian peoples. Historical science proved the existence of elements of the ancient South Siberian layer characteristic for culture of the Tungus, Samoyedic, Ugric Peoples of Siberia in Bashkir garment complex. However, ethnographic approach to the material does not fully solve the problems of artistic and imaginative unity of traditions, forms, compositional structure of garments. At the same time, the performed analysis shows that a close interconnection with the “Siberian” culture is traced in the peculiarities of stylistic solutions, in the constructive base, semantics of certain objects constituting the originality and artistic expression of the Bashkir costume. It is also important that the aforesaid interconnection is expressed not only in certain details or objects, but has a more fundamental base in indicating its formation in common historical and cultural environment. It is mainly expressed in the similarity of decorative forms of certain costume elements, such as for instance, headpiece plait adornments, breast plates, footwear and overclothes. The resemblance of artistic design of garments of ethnoses under consideration is also based on the use of materials similar in plastic and decorative properties: beads, leather, felt, cloth, metal pendants. However, the elucidation of evident kinship in costume traditions of Bashkir and Siberian peoples is essential not so much in certain details as in more fundamental principles which originated and developed in common historical and cultural environment. The similarity of regularities in the organization of artistic form of costumes under analysis enables us to conduct further investigations so as to find the roots and origins of artistic traditions of Bashkir garments, applying directly to the history and culture of the peoples of the North.

188-193

Authors: Shchetinina Svetlana Yuryevna

Evolutionary development of art expands into new technologies, an example of this development is multimedia installation. Various media in the installation art are the media of expression, they generate special visual content and specific aesthetic perception. The multimedia installation is a space of synthesis of media of expression, visual media in it as an array of different information, perceived optical. The object of art is dynamic and the aim of the recipient to catch the artistic idea correctly and to find a universal way of perceiving a figure of artwork in dynamic environment. Images and video images included in the multimedia installation are comparable to painting and the meaning of image is a text. However, in the complexity of perception of the installation is not only visual, it includes other different channels of perception.The viewer used a ritual way of perceiving painting instead in multimedia installation perception transformed into a spatial experience. Artist’s conception opened out in the space with creativity to the audience. Aesthetic perception in the environment is associated with bodily perception and muscular sense perception combining the tactile, visual, and multisensory into social experience. Multimedia installation transforms the feeling of materiality, space and presentation time. Processual character is an integral feature of the multimedia installation art which in turn affects the nature of visual representation and aesthetic perception. Visuality has a fragmented character in the multimedia environment and artist’s idea related to other media through the direction of the artist and viewers co-creation in a multimedia space. The multimedia installation is a social communicative practice in which the plan is distributed in space and formed into a common semantic text. Visual media are the links, visual elements serve as indicators of the following connections, associations, parts of the artistic idea in this communication.

199-203

Authors: Paklina Elena Alekseevna

This article analyzes the volunteering at higher education institutions. The author examines the importance of effective motivation and involvement of students to the volunteering movement. The author analyzes a wide range of opportunities to participate in volunteer projects in higher education, investigates progress of interest of volunteering in the universities and the pros and cons of the process. It constructively describes steady trends of young people participation in volunteering projects designed for a general audience. This volunteering projects aims at social (public) benefits. Article describes the main aim of the volunteering – to encourage students to build their creativity. Participation in volunteering projects has had a positive effect on development of the personality and of basic values with a view to personal and social fulfillment and sense of identity. This is an important factor in the educational process. Volunteerism benefits both, society at large and the individual volunteer, by strengthening trust, solidarity and reciprocity among students and by purposefully creating opportunity for participation in university life. Moreover, volunteering creates new skills and work attitudes, fosters social inclusion, improves communicative skills. Participation in volunteering projects also can help young people to become a leader, to regain confidence and to look to the future with greater optimism. Especially now, volunteering is the growing international trend. For example, UNV contributes to peace and development by advocating for volunteerism globally, encouraging partners to integrate volunteerism into development programming and mobilizing an increasing number and diversity of volunteers. And most important is a fact, that volunteering helps a young person become a responsible member of society. The author examines interest of students to participate in volunteer projects and activities. The author has formed effective conditions and methods of involving students to the volunteer movement in higher education.

208-214

Authors: Zueva Tatyana Vladimirovna

The Article is written on a vital topic, revealing aspects of the socio-cultural development of the person of the teenager in the activities of the school and the family provided for the organization of their interaction. It denotes urgency of formation of the teenager’s status referent-term group, reflecting the process of socialization and testifying at-yatii (or rejection) of the subject community. Based on the works of scientists in the field of childhood pedagogy, development of socio-cultural space and modern scholars, the author determines the relevance and demand of scientific understanding the processes of socialization of teenagers in the conditions related to the transformation of the social and cultural environment. Questions socialization of the younger generation are increasingly becoming the subject of attention of researchers, and the interaction of social institutions such as the school and the family, in socio-cultural activities has been insufficiently studied. This question demands the scientific and theoretical understanding. The article attempts to summarize the definition of socialization, in connection with the four major directions, shows their specific (V.G. Bocharov, A.V. Mudrik, M.A. Galaguzova, and R.A. Litvak). The concepts of the individual teenager and socio-cultural activities. The socialization of the child’s personality leads to the formation of a social community of its status. The list of factors affecting this process. It is proposed the inclusion of additional items as factors directly related to the personality of the child (teenager) and external activity, social activity outside the family (and especially here it is necessary to talk about school). Adolescence is characterized by richness of interpersonal contacts, communication with peers is given priority over relationships with adults. Status in the group reflects the process of socialization, says acceptance (or rejection) of the subject community. Organization of cultural, leisure and enabling display of independence and activity, consistent with the cooperation of the school and the family will make the process of familiarizing the adolescent to socially significant activities effective.

223-231

Authors: Guk Aleksandra Gennadyevna

The quality management system that exists in the Russian universities, has already proved its viability and effectiveness. Its implementation has allowed universities to be competitive in the market of educational services, to become a reliable and effective mechanism for the implementation of quality of life-supporting activities at the university, encouraging informed and responsible attitude to performing various duties of the subjects of educational institutions. However, the logic of its evolutionary development has led to the need to change the emphasis in the positioning of the quality management system in high school. New social and economic conditions prevailing in our country require graduates’ personal development and self-competence, their skills to carry out qualitatively their professional activities. The article renders, on the example of the quality management system in the Kemerovo State Institute of Culture, on the experience of its implementation in the student environment. The progressive potential of the quality management system of the educational institution suggests to “expand” in the direction of teaching students the basics of its theory and practice. In recent years, the Institute of Information and Library Technologies of Kemerovo State Institute of Culture organized training of students to discipline “Systems of quality management in the library”. This fact testifies the passing of quality management system of an educational institution into a new qualitative state, expanding the scope of its professional use. The author makes a conclusion about the universal character of the quality management system as a general cultural phenomenon, able to optimize the performance of any organization. We propose to organize the learning process in different specialties and educational directions for the successful implementation of the ideology of the quality management system for students. To achieve the purpose, it is necessary to involve members of the University QMS staff into teaching process, as well as the staff of the departments related to management, economics, etc. It is necessary to develop a model training program, which must contain a theoretical part common to all educational profiles and practical content, reflecting the specificity of the future professional activity.

25-32

Authors: Guk Aleksey Aleksandrovich

Media culture is characterized by the totality of its distribution and development. It has a powerful impact on all spheres of life of modern society. The scientists of different scientific disciplines are trying to comprehend the phenomenon of media culture. However, from the perspective of culturology, media culture is studied not enough. This revision, based on a systemic methodology in culturology, makes an attempt to identify system-a sign of media culture. It is concentrated in the media form concept, which is characterized by the following features: print-forming method of media text; individual form of media text creation and consumption; their cross-border nature and accessibility; virtual communication processes. As a complete system, which implements its own internal functions, media culture is a: a) a set of values embodied by technical nature; b) a special kind of culture creative activity (activities); c) a combination of certain qualities of human personality. As a system, implementing its external functions, media culture can be considered respectively to three global systems: community, personality, and culture.

38-45

Authors: Skacheva Nina Vasilyevna, Gorodishcheva Anna Nikolaevna

Dissemination of cross-cultural communication, change of a geopolitical and geocultural situation actualized investigations of steady factors of the description of national culture. Phraseological units of national languages act as one of the most adequate mechanisms of reflection of values of daily national culture. Participating in processes of intra cultural and cross-cultural communication, phraseological units briefly express difficult images of national culture. Search of ways of harmonization of cross-cultural communication in German culture becomes the main objective of investigation of phraseological units in this work. On materials of concrete language situations in the history, policy and literature, it is shown as sociocultural installations add meanings of individual experience and personal imagination to common cultural meanings of phraseological units. In the context of linguoculturology, the fixing mechanism in phraseological units of meanings of the main cultural universal of national German culture is considered. The hypothesis is expressed that the relations of hierarchy of values of culture give to phraseological units the corresponding emotional content, assigning to separate phrases of a position of the authority, the truth, adequacy or common sense. For confirmation of the hypothesis the method of active interviewing among native speakers of German, in the territory of Germany in the summer of 2015 has carried out collecting empirical data. The analysis of results has confirmed that in daily occurrence the axiological phraseological units fixing basic values of German culture an order, discipline, diligence, a guarantee have the greatest use. Their use establishes inter-generational broadcast of standards of national culture. The conclusion is drawn that through linguistic means conditions for informal communication of carriers of national culture, means of cultural identification of a discourse of the German culture in the cross-cultural environment are created.

53-59

Authors: Tyulyuneva Anna Ivanovna

This article suggests that, with the change of the world past, scientific truths do not disappear and do not remain frozen in a particular historical stage. With regard to new scientific concepts, they are modified, systematized, reconsidered and carry fresh, modern connotation. Among them, the theory of archetypes, conceptual art, intertextuality, associanism. Pre-existing equivalents of modern aesthetic concepts do not necessarily mean their presence in the cultural field of art. They were detected in different areas of science. Such observed phenomenon is the fundamental basic level of scientific knowledge, following one after the other, the theoretical phase, then the empirical. The aesthetic conception of the postmodern age, formerly belonged to different fields of knowledge: associanism and the theory of archetypes belonged exclusively to psychology, conceptual art to the philosophical knowledge, the origins of the theory of intertextuality to literature. In the postmodern era, they acquired the patronage of culture and art. Because of research, the author concludes that intercultural communication becomes possible through the interaction of cultural systems and the openness of postmodern culture and the processes are structured into connections and relations with the participating members. In accordance with the theory of Yuri M. Lotman about the semiosphere, culture has such an organization, in which any information is recoded semantically. Hence, all the scientific artifacts, inherited the postmodern era, interpreted according to modern semantics and their relevance in a particular field of artistic culture. The emergence of aesthetic-philosophical space of postmodernism past scientific theories in particular excellent status, including receptions of art of the middle ages in the artistic culture of the postmodern, not by chance, but natural, according to semiotic dialogue.

65-72

Authors: Feng Zongren

In this article, methodological approaches to modern art culture of Autonomous region of Inner Mongolia Chinese Peoples’ Republic are analyzed. Socio-cultural basis of art of Autonomous region of Inner Mongolia, Chinese Peoples’ Republic, is disclosed, culture as a link between the personal and the social, existential and transcendental plans of the artist’s life expressed in works of art. Artist’s life semantics in art works by the example of the Chinese artists Guan Bu and Au Di based on trends or stages of human life choice by Y.M. Reznik is revealed: self-transformation (the formation of images of the future), determination of optimal or desired options for the future and the transformation of images into artistic solutions (paintings in the style of artist of the Soviet Union K.M. Maksimov, 1955-1957, the use of composition decisions) and selfactualization (participation in significant events in accordance with the decisions taken: III National Exhibition of Painting, the painting “Happy meeting,” “Little sisters of the steppe,” paintings, landscapes of the late 1980s - early 1990s: “A rove red deer,” “Scream of Deer,” “The Ula Mountain,” paintings of native town and the lives of the Mongolian people “An unforgettable hometown,” “Bright autumn”). It is revealed that the development of contemporary art of ARIM, Chinese People’s Republic, is in a special way: the subject matter and artistic originality of the work is aimed at preserving the cultural memory of the unique heritage of the steppe culture which is manifested in reference to topics, a symbolic language and aesthetic systems, clear to the Chinese audience. This is realized through an appeal to the traditions of Guohua, Chinese ink painting, the nature of the semantic potential of Inner Mongolia and Chinese cultural code; the attempts are made to develop artistic techniques of other cultures and the creation of fusion of Chinese and Western art systems.

78-82

Authors: Bogdanova Nataliya Yurievna

In this article the urgency of exploring the cultural traditions of the Russian Orthodox Church (ROC). The role of the Russian Orthodox Church in Russian society today is undergoing major changes. Today, she is transformed into an influential social institution that promotes the revival of national consciousness, spirituality, morality and culture of the nation. It is necessary to take into account the historical experience of cooperation between the state and the Russian Orthodox Church in solving modern problems existing in our society. In the last decade, the Orthodox Church has been regarded by the state, part of our society as an integrating force that is able to maintain spiritual continuity and unity of the people. So, today the religious factor, perhaps the most significant and in Russian life. In recent years, more and more important, causing widespread interest in scientific and educational community and society as a whole, it is the development in our country, school religious education. Of decisive importance is the study of Orthodox culture to the implementation of principles of state policy in the field of education, particularly relevant to secondary school. The general education training objectives civic tasks, diligence, respect for human rights and freedoms, love of nature, homeland, the family now appear in a number of priority. Orthodoxy as a branch of Christianity defines the uniqueness of the Russian culture. Orthodox culture embraces a wide range of social phenomena, affecting virtually all major areas of social life, especially the spiritual sphere of society. It is noted that the Orthodox culture can influence on the formation of patriotism, morality, and other qualities for the development of the individual and, therefore, can help in the spiritual revival of Russia. As an example, the author refers to the cultural traditions established by the Altai Spiritual Mission, which activity requires reflection and, to some extent, demand in our time. Orthodox Altai was one of the starting points of education and the formation of cultural centers.

89-97

Authors: Bashtannik Sergey Vasilievich

On the basis of archeological and ethnological data deals with the problems related to the processes of adaptation of the material culture of the ancient and traditional societies to changes in environmental conditions. Cultural adaptation is understood as a process and the result of collective human adaptation to environmental conditions as a result of striving towards a more sustainable livelihood. The essence of adaptive survival strategy is a conscious effort to society towards sustainability of its existence in a changing or changed conditions. Highlighted such ways of cultural adaptation as adaptation of tools and transports, transition from foraging to food production economy or vice versa, refusing of some forms of the economy and the transition to another within the productive economy (for example, the transition from sedentary farming to nomadic or vice versa), refusing of some forms of the economy and the transition to another within the appropriating economy, migration of surplus population in the event of excessive demographic pressure on the surrounding landscape, rational use, storage, saving life-supporting resource. The adaptive role of the transition to more primitive forms of culture (regressive, or recessive adaptations) is shown. Cultural adaptation (from the Latin adapto - adaptive) is the system of technical, cultural and social measures, actions aimed at overcoming the environmental crisis to survive in specific climatic conditions. Cultural and historical events correlate well with the landscape and climate change: cooling, warming, drying or moistening of climate. They cause a quantitative and / or qualitative change in the available biomass, i.e. the resource base of ancient societies. This led to the cultural and social changes that were adaptive response of human communities. Adaptation research paradigm allows us to describe the dynamics of society and environment interaction.

102-108

Authors: Volkova Tatyana Aleksandrovna, Kislitsa Anastasiya Evgenyevna, Koshman Svetlana Sergeevna

Modern culture is often defined using the concept of “postmodern,” in many respects it is difficult to understand and unperceivable for mass audience. The article attempts to explicit the basic tendencies of postmodern culture in the works of leading Western choreographers in order to penetrate more deeply into the essential characteristics of contemporary choreographic art. In terms of methodology, the study is based on the systematic representation of postmodern culture in L. Zybaylov and V. Shapinsky’s work, on the materials of seminars and workshops given by experts in schools and techniques of contemporary dance, as well as the author’s analysis of the performances and productions by P. Bausch, M. Graham, H. Lemon, M. Cunningham, R. von Laban. Postmodern Culture without its own dominant culture explores the surface playing the particulars but, nevertheless, expresses the spirit of the time. As the main tendencies of postmodern culture in contemporary choreography (at the level of dance techniques) isolated and analyzed: the dominance of substance over form, synthesizing arts principle outcrops physical effort, nudity (nudity representation of the soul), psychology - P. Bausch, attention to your breathing - H. Lemon, anthropocentrism - M. Cunningham. On the basis, the art of dance is presented as postmodern search for answers to existential questions, trying to get closer to the mystery of life (M. Graham). The most striking expression of the culture of postmodernism in article recognizes the Motion Analysis system of Laban, which today is one of the most widely used human motion analysis systems in general. His theory can be called the philosophy of human body movement. The result of the study was the production of a new problem, which is the reverse effect of choreography on cultural practices of postmodern.

114-119

Authors: Mironenko Elena Anatolyevna

The article is devoted to the complexity of what was happening in the early 19th century in the process of national-spiritual identity of Russian educated society, which became particularly relevant in connection with the awareness of the need to return to Orthodox spirituality, interpreted as a national ideological component of Russian culture. Features of perception of the spiritual life of Orthodoxy, representatives of the upper class are considered on the example of the head of the “Valaam” from the book by A.N. Muravyev, “The Journey to the Holy places Russian.” The essay “Valaam” deals with the document about life of the Valaam monastery in the period of the riots of 1833, and also the romantic era, the sign of which are the first attempts pairing the two worlds that arose in Russian culture in 18th century: folk culture and culture of elite, Western-minded. Special attention is paid to the combination of the romantic elements of attitude (interest in the exotic and folklore, romantic worlds, romantic landscape) and the rationalist view of man, brought up on samples secularized by the Western culture. Such feature of the rationalist human consciousness is elitist culture as more credible written evidence, but not folklore, foreign sources and not the old Russian Chronicles. The author comes to the conclusion that in the perception of the spiritual life of the monastery the writer is guided by not only direct experience but also the cultural stereotypes of the era, which is characteristic of the initial stage of entering a secular writer in a world of people of the Orthodox faith.

127-133

Authors: Borodin Boris Borisovich

The science of musical performance is relatively young, and its terminological apparatus is in its infancy. This is confirmed by the analysis of the phrase “Russian Performing School,” widespread in musicology. The term used to name the concepts and has substantial definiteness. The accuracy is determined by the meaning of the concept that the term represents. The concept is the result of generalizations, which are selected by common features and underlying relationships between the members of a set. There are two types of concepts in formal logic: “open concept,” not fixing quality, spatial and temporal boundaries of their content, and “registering concept,” setting limits of incorporated meanings. The keyword “school” must be classified as “open concept” with a high degree of generality. Reducing the degree of generalization by adding to the concept of “school” clarifies that definition “Russian” and “performing” must move the resulting phrase to the class of “registering concepts.” But as a result, the volume of content covered by this phrase is very uncertain and dependent from subjective factors. Consequently, the words “Russian Performing School” do not denote a concept and express a representation, registering an external set of attributes. Therefore, this phrase should be classified “prototerm” which used to designate special areas of activity of objects perceived at the level of representation. It is necessary to establish a strict system of concepts that will form the basis of terminological apparatus of the discipline for performing arts science. For this purpose, the Russian performing school should not be considered in the aggregate of the individual features, but as a dynamic system, which is modified under the influence of external and internal factors.

139-206

Authors: Gendina Natalya Ivanovna, Starodubova Galina Aleksandrovna, Ryabtseva Larisa Nikolaevna

The article expands the experience of creating the professional standard of “Teacher - Librarian” (library and pedagogical activity in preschool, primary general, basic general, secondary general education). It was created on the order of the Russian School Library Association (RSLA). The main objective of the professional activity of the teacher-librarian is the provision of educational services to participants of educational relations on the formation of personal information culture, promotion of reading on the basis of information and communication technologies and innovative methods and forms of pedagogical, library and information activity providing access to the information necessary for implementation of the basic curricula. The principles of constructing the professional standard of “Teacher-Librarian” were: consistency, integrity; technologicality; positioning the school library as an institution of socialization, initiation to the traditional humanistic values, promotion of reading, formation of a highly cultured creative personality; inclusion in information education; compatibility with the professional standard of “Teacher (pedagogical activities in pre-school, primary, general, basic general, secondary general education (tutor, teacher).” The professional standard allocates the three generalized labor functions: 1. Educational activity on the design and implementation of the educational process in educational organizations. 2. Educational activity on formation of bases of information culture and information security of the individual participants of educational relations. 3. Library and information support to the basic curricula of general education. In order to implement the generalized work function “Pedagogical activity on formation of principles of information culture and information security of individual participants of educational relations,” the professional standard module included “Subject-based teaching. Principles of personal information culture.” The professional standard represents the “core” of professional knowledge and skills of the teacher-librarian, makes possible “growing” and creation of its curriculum-based, required for special education in the system of vocational training, as well as in the system of additional training and retraining.

154-162

Authors: Ulmasov Firuz Abdushukurovich

The initial artistic resources of Eastern monody is its sound world, which occupies a significant place of pitch space. Developing and understanding the principles of its internal structure is one of the priorities of the modern theory of monody. On the basis of scientific data on the perception of music, the concept of the value of the musical ear by N. Garbuzov considered the structure, especially structure and interaction of intra- and interband components of pitch space. It developed the idea that maintenance of intra- space pitch is diffuse interaction of its invariant structure and its options within the area of perception constancy invariant. The diffuseness is a certain principle of interaction invariant and variant, when the last mutual intersection to each other and relate at the same time as the same and different. This ratio is realized in continuity, intraband offsets that do not generate independent in modal functionally grades, but are perceived at the level of colors: intraband melisms, modal nuances. The diffusion constant is implemented and while the correlation of the invariant and variant. The interband space formed by the relation of various in-core structures of pitch space in which the discrete contact between them is the defining quality of this type of spatial structure. The primary form of interaction between intra- and interband components performs a second interval in which the divers realized continuity and discontinuity of musical intonation, is an essential resource for artistic eastern monodic melody. The most important manifestations of this musical sphere quality sound space in the eastern monody is a multi-faceted vocal-instrumental unison. Considering its structure, features of which is that each melodic line, it maintains its tonal image, and the interaction of all these melodic lines formed peculiar intonation diversity spectra. In this context, the vocal-instrumental tune, as well as its variant in a purely instrumental form, different from the vocal choral unison.

167-175

Authors: Shishin Mikhail Yuryevich, Ikkert Tatyana Valeryevna

In this article, the Sansara Wheel, known as a Buddhist symbol, is proved in quality of a constant of Mongolian culture. Methodological approach in interpretation of artworks combining the theory of constants of culture and an iconology is offered here. The hypothesis is made that the known painting by the Mongolian artist B. Sharav (1869-1939) “One day of Mongolia” can be more deeply revealed by means of the offered complex method. The symbol of Sansara Wheel is implicitly hidden in the picture and united different stories and images by several uniting principals. The first principal is temporal. Sansara Wheel divides into absolute (eternal) time, time of Nirvana and subjective (ordinary) time. So, the idea of Mongolian life under the highest holy - the Sky which vested by the absolute time - is metaphorically expressed. The second principal is spatial. The picture is perceived as a fragment of mega-current of life-dimension. There is no compositional completion in the picture. The artist’s view captured only one day of Mongolian life. Metaphorically, it means one finite and infinite by stories and day events. The third principal is the principal of “put in spaces.” In the image of Sansara Wheel, between spokes and in the centre the Buddhist stories are placed. “One Day in Mongolia” depicts the life of a nomad from birth till death. These three principals approved that the cultural constant “Sansara Wheel” is reflected not in religious abstract for ordinary human form but in the form of a long story which is easily perceived and even includes grotesque and joke. In semantic and structural analysis a number of plots has received deeper interpretation in the semantic and structural analysis. The Buddhist symbol has helped to reveal the principles of unity in a picture.

183-192

Authors: Petrenko Sergey Dmitrievich

The paper is devoted to the history of creation in some West-Siberian cities of the monuments to the heroes and victims of the October revolution, which have been erected in the period from 1917 to 1967. The topicality of the conducted research is conditioned by the lack of the up-to-date studies, directly considering the artistic qualities of the indicated monuments, because a large part of the studies of the Soviet period did not provide objective assessments and had a purely ideological nature. Using the examples of the memorial complexes of Novosibirsk, Omsk, Kemerovo, Tomsk, Tyumen, Anzhero-Sudzhensk, and Leninsk-Kuznetsky, the author aims at tracing the evolution of artistic forms and typology of the revolution monuments, erected in the first fifty years after the October revolution. Applying the arsenal of a formal-stylistic method and relying on the data of periodicals, bibliographic sources, as well as photographic materials connected with the studied complexes, the author considers the evolution of artistic forms and the figurative-compositional solutions of the revolution monuments, erected in the cities of Western Siberia in the years 1917-1967. As a result of the conducted research, the author comes to the conclusion that the first monuments on the graves of the heroes and victims of the revolutionary events in the West-Siberian cities appeared in two cities: Novosibirsk and Omsk. Only by the 40th anniversary of the October take-over, the monuments to the heroes and victims of the Civil War were created in Kemerovo, Leninsk-Kuznetsky, Anzhero-Sudzhensk, and Novokuznetsk. As far as the artistic solutions of the revolution monuments are concerned, one can state that the figurative and formal solutions of the first decade after the October events were distinguished by a great diversity of the style search: from the symbolism of the Novosibirsk “Flaming Torch” and romantically elevated version of the revolutionary classicism in the Omsk monument of 1923, to a quotation of an avant-garde interpretation of the ancient Eastern architecture of the Lenin’s mausoleum in the Omsk monument of 1925. This diversity was succeeded in the 1950s by rather stable variations of the pompous and triumphant stylistics of the Soviet realism.

212-217

Authors: Gruncheva Elena Vladimirovna

A promising area of information, generated the interest among young people, is an audiovisual technology creativity associated with the creation of works of photography, film, video and television arts. Modern transformation of higher education helped amend the state standards of different areas of training the future graduates of creative faculties in a university of culture. There is a shift of interests and needs of the society towards the use of modern technology and the latest technology in the profession. The article discusses the prospects of using the screen art technology – 3D-videomapping – in the activities of the directors of theatrical performances and festivals as a means of mastering their general professional competence: possession of methods of application of different means of artistic expression in the establishment of various theatrical forms or holidays; possession of the latest information and digital technologies create original, entertaining, expressive theatrical performances and festivals. As a result at students the level of audiovisual culture increases. World experience shows the practical relevance of the reduced screen art technology. The art and esthetic analysis of modern mass spectacular actions is carried out. Potential of the screen art technology – 3D-videomapping – consists in development of an emotional and spectacular susceptibility, esthetic vision of a picture of the world and promoting of cultural historical values. Feature overview the 3D-videomapping technology allows us to speak about the future inclusion of theoretical and practical material on the subject in variable part of the educational plan of training the bachelors in “Directing theatrical performances and festivals.” The author presents the structure of course structure, forms, methods and results of its introduction.

224-230

Authors: Minullinа Elina Ildarovna

Modern civil patriotic education is directed generally to the formation of civic integrative identity, that includes a number of qualities. In this regard, the article indicated sociocultural trends affecting the efficiency of the process of civil patriotic education of today’s college students in contemporary society. The article deals with the socio-cultural problematization of the design process of civil patriotic education of a modern student. The author considers the questions of the sociocultural projection and notes that the design is, above all, a perfectly conceivable idea of the final product. The author believes that sociocultural design should contain social factors that trigger the emergence of diverse sociocultural situations, formation of motives of civil patriotic activity and personally meaningful activities requiring continuous interpretation, productive uses and meanings. The article defines the goals and objectives of the sociocultural design process of civil patriotic education of today’s college students by means of sociocultural activities. The author draws on the expertise of scientists who in writings give the definition of the sociocultural design. Under the sociocultural process of designing the civil and patriotic education of modern student’s youth by means of sociocultural activities, the article refers to purposefully organized process of integration of subjects and objects of civic and patriotic education, due to the characteristics and quality of the process and its problematization and methodology, providing a technological algorithm of organization of sociocultural activities and aimed at increasing the level of civil and patriotic culture of the participants.

237-242

Authors: Mukhin Aleksey Yuryevich

The modern society undergoes major changes, which lead to changes in education. Therefore, there are special requirements to teaching in higher education, and upbringing the new generation of students. This article presents the model of development of creative activity of students in higher educational establishment which is based on the student-active approach study. Determining the purpose of the work: to reveal the value of studentactive approach and to design a model of creative activity of students in higher educational establishment. The relevance of the research subject, which requires the solution of a number of existing contradictions is revealed. The scientific literature on a given issue and the positive experience of teaching practice were analyzed, it was concluded that the development of creative activity of students in the higher educational establishment can be realized if the model is implemented. The essence of personal-activity approach, its principles and indicators of formation of creative activity of students in the higher educational establishment are disclosed. The work actualizes the topic of the chosen research, the object and the conceptual field are specified. All this determined the choice of student-active approach as the basis of development of creative activity of students in the higher educational establishment, which gives a social and personal meaning and in combination with other approaches allows to construct a model of creative activity of students in the higher educational establishment as a theoretical way, presented by the conceptual statements.

18-27

Authors: Peng Wenzhao

There have recently been a number of studies, following the progress in research of the linguo-cultural interconnection, and those studies have been effective in deepening our understanding of the nature of human language. This study is an attempt to produce a systematized approach to a number of subjects, e.g. contrastive culture studies, cultural anthropology and linguistic philosophy. This approach is essentially a culture-based interpretation of gnoseology and methodology, a theory of culture functioning, a methodological foundation of

34-42

Authors: Kazakov Evgeniy Fedorovich

The article, based on research of images of European art in the XVII-XVIII centuries, analyzed existence of spiritual life of modern man. Its most important characteristic is the distance of the “Earthly” from “city of God.” It is aberdene worldview. Mental suffering is expressed, often as physical torment, often completely reducible to it. Spiritual does not already possess self-sufficiency; “reality” of existence is necessary to reinforce with the credibility of organized textured material world. “Earth”, in order to attain “heaven,” does not seek to rise to it, and brings it down to the level, turning the private part. There is a growing sense of fluidity, temporality, the transience of earthly life; there is an increasing sense of anxiety, uncertainty, meaninglessness, the extremities of being; perception of the world is becoming increasingly anti-religious. The emphasis in the art has been transferred from the eye, face - to the body and the external environment in which it is included. The face starts to appear as part of the “body” but not the most important. It increases partial worldview. It is external person, this image is more and more is revealed through the reaction on the surroundings; the focus is on external speaker’s shades of feelings. ���������������������������������������������������������Е��������������������������������������������������������xternal man turns to his objectification (which is especially evident in the “ceremonial” portraits). Frank begins to dominate in naturalism. An attempt to compensate for the superficiality and the lack of spirituality of materialism and naturalism was receiving increasingly popular dream (embodied in the Baroque and Rococo). Man seeks “to seem” and not “to be.” “Earthly” estranged from “city of God” but the memory of it, relationship with it is not lost. Spiritual light and primordial beauty continue to dwell in the earthly world (which found expression in the works of Rembrandt, J. Vermeer, P. Brueghel, J. Bosch). Images of European art in the XVII-XVIII centuries are two lines of development of the spiritual life of man: the downward (from “city of God” to “the earthly”) and ascending (from “earthly” to the “city of God”). Keywords: soul, European, New time, history of the XVII-XVIII centuries, carnal, bodily, spiritual, mental, rational, illusion, demonic, primordial, alienated, desacralization, aberdene, the image of man, fine arts, painting, architecture, sculpture.

49-59

Authors: Poskonnaya Zhanna Veniaminovna

This research work deals with the Altaian’s fire cult as the most important, central, structure-forming of the cults’ common ritual system of this ethnos, which closely related with understanding the phenomenon life. It is educed that the Altaian’s spirit of fire has ambivalent characteristics of both life-spring and its destroyer. The role of fire is denoted as the mediator between people and spirits. The meaning of the fire with the stature of kama (the shaman) is also educed. In addition there is the description of the aspects that denote the connection of the life phenomenon and the Altaians’ spiritual culture. In the first aspect we described the centric character of the Altaian’s culture Ot-ochok (the symbol of fire) which represents the motionless valued space point in the house (its centre), personifies the stability and presents both the symbol of the continuity of generations and the symbol of continuous tide of successful family life, sööka (the clan) and etc. The second aspect denotes the fire as the special considerable natural force at the domestic rituals of Altaians. The fire is one of the main microrituals that refer to life sustaining of a certain person or the whole ethnos. The third aspect is dedicated to the role of fire at the traditional Altaic medicine. It is denoted that described rituals (related to the fire and focused on preservation of health and prolongation of life) bring a sense of sacral and present domestic distinctness. In the fourth aspect we made a conclusion that the fire is a mediator between the living and spiritual world at the Altaian’s and ancient Altaic Turkis’ obsequies which refers to the attention of departed relatives and continuation of their successful life in another world. At the fifth aspect we report about prohibitions and limitations that relate to the fire. Кeywords: life phenomenon, fire cult, spirit of fire (Ot-Eezi), mother of fire (Ot-Ene), Altaians, house, centre, kam (shaman), wedding rite, obsequies, prohibitions.

64-73

Authors: Tselishcheva Marina Aleksandrovna

The author investigates the unique experience of modern construction and architectural design of museum buildings in the Republic of Taiwan. In accordance with current government policy, the construction of new museum buildings must not violate spatial and ecological harmony of the surrounding space. The architecture of the museum building should be recognizable, create favorable conditions for the visitors’ perception of the exposition and the exhibition project, and to promote cognizing process of the environment. The museum should meet new requirements to the formation of a harmonious relationship between man, culture and nature. In this article the author considers modern technologies of formation of the museum landscape, as well as the architectural design of the museum buildings. The author analyzes the architectural projects of modern museum buildings, traces the development of an integral “museum landscape” which involves the island’s inhabitants and foreign tourists to the region’s socio-cultural space. A large part of modern architecture of the island’s museum buildings includes elements borrowed from traditional Chinese architecture, and only a few buildings are constructed in the techno style, where the architectural forms of the museum are a combination of water, gray steel frame, through the transparent glass of which penetrate the external environmental views. Analyzing the current legislation aimed at preserving national cultural heritage, the author concludes that the technology of creating cultural landscape of the museum can be different in different countries, cities, or regions. It should be taken into consideration that the museum building often determines the image of the region, making it a cultural space, which is realized across the world, and this, in its turn, has a corresponding impact on the development of tourism. Keywords: museum, cultural heritage, museum landscape, cultural heritage sites, architecture of museum landscape.

79-83

Authors: Truevtseva Olga Nikolaevna

The author draws attention to the special role of the Russian Geographical Society (RGS) in the formation and development of museums in Siberia. The author evaluates the condition and preservation of the Siberian museums, emphasizes the contribution of the members of the Russian Geographical Society in the formation of Museum collections, the organization of museums. Considerable attention has been paid to scientific description of the museum collections. Based on the works of well-known scientists, academics, travelers: A. M. Karamyshev, E. Laxman, O. Finsh and A. Brem, P. Svinyin, the author emphasizes the contribution of the members of the Russian Geographical Society in the formation of the organization of museums. Considerable attention has been paid to scientific description of the monuments. Rarities were sent for examination to the scientific institutions of St. Petersburg and Moscow. Important role of the Russian Geographical Society played to the development of the publishing activities of the museums of Siberia. The Siberian museums, working closely with The Geographical Societies, became not only the keepers of rarities, but also became the centers of learning and promotion of regional knowledge. The author emphasizes that for museums of Siberia, who had no permanent sources of funding and have endured in connection with this miserable existence, the transition to the jurisdiction of the Geographical Society was strengthened the material base, authority, has opened up new opportunities for research, collective work, updating of expositions. Keywords: Museum, Museum collection, Museum founder, of the Imperial Russian geographical society.

91-97

Authors: Lazarev Maksim Petrovich

The language as the main aspect of socio-cultural reality reflects structural and functional representation of current cultural society about it environment. Human and animal social forms of collective coexistence authentication look paradoxical. The human city is a very complex multidimensional temporal and spatial phenomenon of the culture of mankind. That is why the correct definition of the human city as an phenomenon depends on social, cultural and economic context. The human city is researched in this article as area which is compact inhabited by current social and cultural society of people who are united by some mutual goals. Structural and functional basis of both types of collective organization of coexistence are compared in this article to mark mutual motives of appearance and essence differences. The need of aggregation for building defense and economic constructions plays role the mutual precondition of shaping cohabitation collective forms. So cohabitation collective forms appear when an individual is not able to solve a problem by itself. That is the way how appears the request for activity reaction (solidarization) due to external stimulus. Social relations between individuals are the main specialty of human urban territories unlike animal metasocial ones. These relations

102-108

Authors: Kirichenko Oksana Dmitrievna

The purpose of the article is determined by the aspiration to notice the basic musical and stylistic characteristics and to define the criteria of the classification of the XV-XVI century German polyphonic song of high society. The urgency of the publishing is determined with the fact that such culture in the musicological literature is characterized as the integral one from the point of view of its musical and stylistic characteristics. And it is justified while putting the German song into the general context of the European vocal polyphony of high society, although it does not correspond to its inner stylistic counterpoint. Combining inside the different national and intonation traditions, the German tenor song is happened to be highly dissimilar, and it naturally stimulates to its musical and stylistic differentiation. Basically, the musicologists follow the leading techniques of writing, enumerating and describing them sequentially, and they sometimes mention the individual peculiarities of work with a cantus firmus of some authors being interpreted like the stages of the process of the experience collection, and they refer to the samples of the creative work of the experts taking into account a significant time frame. The main significance also belongs to the issue of the marked stylistic evolution of the German polyphony of high society, its historical character, although not being an absolute typological factor. Within this work, we do not take polytextual songs regarding the pattern and technological types of the German songs on the basis of a single text. The musical and stylistic differentiation of monophony songs on the basis of the characteristics of the functioning of tenor and writing techniques is carried out taking into account the materials of the collections of the first half of the XVI century: songs of great master Ludwig Senfl, five-volume song collection by Georg Forster, other collections of early and late time periods, some samples of creative work of German polyphonists of the XV-XVI centuries and dialogue with classified and typological approaches of H. Hoffmann and N. Simakova. As a result, there are three chronologically close stylistic directions representing the different technical decisions on the basis of of single style conditions: early Renaissance “classical” tenor song, late Renaissance “free” tenor song, “not tenor” choral song. These directions did not change each other sequentially, but they were developed and co-existed at the same time with the change of the stylistic accents at the separate stages. Keywords: tenor song, cantus firmus, contra pattern, Ludwig Senfl, Georg Forster, Hans Leo Hassler.

116-122

Authors: Chepelenko Kseniya Olegovna

The problem of music communication is one of the actual problems of modern musicology. Selfcommunication, by definition, is a particular kind of communication strategy and tactics. Recipient and sender of self-communication the one person and this person is the composer. The object of the article analysis is the composer as the subject of self-communication. This problem in such context is new for scientific investigation. The goal of this paper is to define concept of self-communicative activity of composer. Specific of of self-communicative strategy with composer participation determined by the fact that information cause of of self-communication is text coming directly from the composer. This can be either verbal structure and musical structure. Thus, self-communication or intrapersonal communication takes place in the inner world of the composer, in the space of his individual consciousness and memory. Author use interdiscipline methodology for analisis of self-communicativity. Self-communicativity considered in the context of theoretical considerations related to the field of philosophy and literary criticism. It is a theory autoreference, the phenomenon of self-reflection, the concept of authorology. All of the methodological components combines intention of self-exploration, self-description, selfanalysise, self-positing and self-projection. Self-communicative practice also used for philosophy and poetry. Self-communication of composer built in process of creation a musical work; it is important at all stages of the composer’s work. At the same time, the composer uses verbal and music channels of self-communication. A specific form of music self-communication is authosymbolity, methods of self-citation and selfmonogramming. Self-communication connects with mnemonical intention. This thesis is illustrated by the development of interest to the composer’s autobiographical genres of memories, diary, autobiography. Self-communication is universal in the sense that its overtone present in any communication strategies. Keywords: self-communication, composer, space of art, verbal channels, music channels.

128-134

Authors: Portnova Irina Vasilevna

Scientific animalistic images, traditionally considered to be the area of zoological illustrations, in the first half of 20th century are understood. The reason was changes in society related to the updating of scientific thinking and the opening of new branches of biological science. Thanks to the fruitful interaction of animalist artists with scientists-biologists, common understanding of the goals and objectives of the creativity, scientific illustration acquired quality artistic image, without ceasing to meet the scientific goals. From the scope of strict protocol picture preceding centuries (“kunstkamera picture” of the 18th century), it became a work of art with a set of their specific characteristics. These signs indicate the particular visibility image with typing the forms and detail. This article analyzes the works of famous 20th century artists animalists on example exhibits of State Darwin Museum in Moscow, of a particular visual-graphic version of scientific and artistic works. The concept of the animal image in different kinds of art: graphics, painting and sculpture. In each of these types with the expressiveness of their properties, painters V. Vatagin, A. Komarov, V. Trofimov and others were able to implement scientific ideas as part of artistic thinking, specific scientific topics in artistic images. Building on the achievements of the natural sciences, especially biology, scientific knowledge of the Animal Kingdom, seen in works of these masters is one of the conditions of the animal art of the 20th century. The uniqueness of this kind of art was scientifically-cognitive and aesthetic preferences. Keywords: scientific illustration, animal art, artistic image, image specificity, museum, science, biology, animal, scientist, exhibits.

147-157

Authors: Kazakova Natalya Yurevna

The present article reveals, structures and analyzes the main stages of character development from the standpoint of the selection of artistic expressive means and various technological limitations imposed by the digital environment, in which a game project exists, as well as characteristic features, conditioned by a certain visual style of a project. The data, obtained as the result of studying of numerous Russian and foreign well-established sources and peer-reviewed periodicals devoted to various aspects of game design, ludology and digital technologies, made it possible to specify the regularities underlying the principles of character development based on the camera position, game genre, as well as on the specific preferences and expectations of the target audience. The findings of the present study have theoretical importance based on the attempt to systematize artistic expressive means used in the process of character development, that are able to increase the level of empathy perceived by a user towards a character and the aesthetic value of the project in the whole. The practical importance of the procured data lies in the possibility to use the present best practices for optimization and maximum simplification of the artistic means selection during the stage of visuals development that in its turn is supposed to facilitate the decrease in time and labor costs in connection with the simultaneous reduction in the number of stylistic contradictions and other faults fraught with significant deterioration of consumer qualities in general and aesthetic value of a project in particular. Among the most important findings of the study one can name the exposure of a consistent pattern in what concerns the metrics of a character, the degree of their biography elaboration, appearance, various attributes, in-game behavior and the user’s ability to interiorize the character’s goals within the framework of gameplay. The findings of the present paper that comprises the field of aesthetics and information technologies can be used in the development process of new computer, video and mobile games on the territory of the Russian Federation whose technical and aesthetical features as well as end-user performance will be able to provide keen competition to their foreign competitors. Keywords: game design, gameplay, metrics, radius of damage, empathy, non-player characters, the flow, pre-visualization, key-frame animation, avatar.

166-176

Authors: Butsyk Sergey Vladimirovich

This article analyzes the changes that have taken place in Russian institutes of culture in more than half a century since its inception. There are three historical periods in the development of institutions of this type: 1) creating a network of institutes of culture throughout the country (1964-1989); 2) mass renaming the institutes of culture and expansion of the range of educational programs implemented (1990s – 2012); 3) the period of changes in Russian higher education and the state cultural policy (since 2013). The author concludes that the return of institutes of culture to the historical names for 2014-2015 did not result in their return to the role originally allocated to such institutions in the structure of the higher education sphere of culture. If in 1960-1970s, institutes of culture strictly reserved place in the Soviet system of training without interfering in their content with other educational institutions of the sphere of culture (conservatories, theater, dance, art institutes), today their mission has changed significantly. Currently, a Russian institute of culture is a dynamic multi-sectoral educational institution of higher education. Depending on the capacity of its scientific and pedagogical faculty, staffing needs of the region, and other factors, an educational institution may carry out educational activities in the framework of any of the six aggregated groups of professions and areas relating to culture and art: “Theory of Art,” “Sociocultural projects,” “Theatre, choreography and literary creation,” “Musical art,” “Fine art, design,” “Movies and television.” In addition, such institute is to train such specialists as: “Tourism,” “Documentation and archival science,” “Applied Ethics,” and “Religion.” High scientific potential of professors of institutes of culture (compared with one-profile institutes, focused largely on the arts) allows today to participate actively in the development and implementation of initiatives related to the strategic state cultural policy. Keywords: higher education, culture, art, history, institute of culture, cultural policy.

183-188

Authors: Naumenko Evgeniy Aleksandrovich

The problem of Islamic extremism is the main in the modern world. The article on the basis of modernization theory and civilizational approach examines the historical and contemporary experiences of the impact on the religious consciousness of students through the education system in the territory of Tyumen region, to prevent extremist views, on the basis of the conducted in 2009–2013 experiment. The Islamic extremism means as a commitment to extreme views and actions existing in radical versions of Islam. The author takes into account the peculiarities of religious psychology of representatives of different culture and civilization systems: Orthodox and Muslim included in the experimental study groups. The article analyzes the modern system of religious education in Germany, identifying its weaknesses and contradictions. The study used comparative method allowing to correlate the education systems of Russia and Germany. The author stresses that the experience does not provide religious tolerance in German society, and refer to the practice of religious education of the Russian Empire. Testing the pre-revolutionary experience of Russia, adjusted for current political, legal, humanitarian and cultural conditions for the development of the region on the basis of teaching the junior courses of the university confessional content discipline. The author on the basis of pilot experience stresses that religious extremism is much easier to prevent through the education system than combat the emerged and formed phenomenon. As the results of the study, the article noted: 1) the education system is the most effective method of education confessional consent; 2) education of religious tolerance has to be carried out taking into account the age, cultural, world outlook and other distinctions which are trained; 3) the studied experience is effective and it is recommended as a preventive measure in small groups of young people without numerical dominance of Muslims. Keywords: Islam, extremism, terrorism, Muslims, education, pedagogical experiment, confessional education.

194-200

Authors: Sumro Natalya Andreevna

In this article, the necessity of learning in what way the regional system of professional education impacts the demand for library and information specialists of Samara region at the labour market is motivated. The actuality of the research is predicated by establishing and developing the competitive environment, the deficiency of a multy-method research of competitiveness of library and information specialists as a professional group. The problem of the demand for professional specialists among employers in a library sphere is actual in conditions of library and information specialists reducing and the progressive tendency of age hardening without stable replacing by young specialists. The demand for library and information specialists is considered by the author from several positions: the social mandate and the requirement of a region in this professional sphere; the permanent demand of employers, either in a library or in a non-library sphere for specialized faculty graduates; the attraction of the profession for applicants; the public attitudes which are not according to the real status of a regional labour market; the predicative appraisal of the demand for library and information specialists at a regional level. In this article the comparative figures of a library network and library and information specialists in reference to the annual number of library faculties graduates of Samara State Institute of Culture and Samara Regional College of Culture are analyzed. The dynamics of an educative structure of library and information specialists of Samara region demonstrates the next tendencies: reducing the number of employees having post-secondary education; growing the number of specialists having special higher education; the stability of work of specialists having post-secondary education in a segment of library institutions during a long time; the inconspicuous growth of the number of specialists having special higher education. The results of the research based on the data of an official statistics and employment services provide the foundation for the appraisal of a permanent condition of specialists and for their forecasting demand at a labour market. The conclusions will help correct educational programmes of higher education institutions of culture, determine the development of professional library, information education and personnel policy of our region. Keywords: library and information professionals, the regional labor market, competitiveness, employment, employers, demand, relevance, library staff.

208-216

Authors: Lyubushkina Ekaterina Sergeevna, Pushkareva Irina Aleksandrovna

The paper attempts to analyze the problem of formation and development of cognitive autonomy in the historical aspect from the standpoint of philosophy, pedagogy and psychology. Various approaches to the content understanding of the “autonomous person” concept are regarded. To achieve the stated aim, it analyzes the most common in modern Russian scientific psychological and educational literature student-centered approach to understanding of cognitive and personal autonomy phenomena. It compares the situation with their reflection in the West and in Russia, recorded its similarity, especially in relation to education and educational processes at various levels. The relevance of this work highlights the fact that the interest in the problem of formation and development of cognitive and personal autonomy has been raised repeatedly in psychological and educational research during the XX century, and continues to occupy the minds of the representatives of Russian and Western scientific world. The results of conducted historical and pedagogical research to identify the relevance and degree of development of this problem at the present stage of evolution of higher education in Russia and abroad are presented. The significance of the stated idea of these phenomena correlation consists in the proposal that the successful implementation of the principles of academic autonomy in training correlates with the developed skills of cognitive autonomy. Keywords: cognitive autonomy, academic autonomy, student-centered approach.

222-227

Authors: Shevtsova Margarita Mikhaylovna

Patriotic education of students at present is viewed as the most important component of quality training the future specialists in secondary professional education. The determined content of formation of moral basis of future professional activity is directly affecting spiritually-valuable sphere of a person. Given the urgency of the matter, the special requirements of patriotic education, which depends on spiritual formation of the younger generation produce introduction to the traditions and centuries-old culture of their own people, concentrated in the historical and modern experience of patriotic education. The essence of which in modern conditions is defined as a complex of integral and multifactorial process that includes the development of the whole person, through in-depth study of the spiritual life of young people, the determination of “reference points” of their inner world and prepare them to serve the Fatherland, righteous deeds, including implementation of their own high-level professional activities for the benefit of their homeland. Based on this, working with this age group should be regarded as the most significant period in the organization of patriotic education. The article presents the results of characterizing the disciplines of general education and professional training in institutions in terms of opportunities for the implementation of patriotic education of students. Keywords: Patriotic education, patriotism, professional educational institutions, educational disciplines, educational opportunities, educational disciplines of general education, educational disciplines of professional training, educational disciplines of general humanitarian and socio-economic cycle.

29-43

Authors: Leskova Tatyana Vladimirovna

Composer’s folklorism in the Russian Far East is diverse in ethnic inverse images. Folklore is at the heart of “Evenk Rhapsody” by Far Eastern composer Nikolai Mentser’s (1910-1997), which was recorded during the expeditions and carefully studied. After more than half a century after the creation of “Rhapsody” in 1958, it is impossible to get acquainted with authentic folk sources recorded by N. Mentser, and analyze them. “Evenk Rhapsody” belongs to the works, which fully manifested Mentser’s method of the reintoning the folklore, in particular, his creative approach to citation material. N. Mentser’s citation method lays in the fact that the folk song samples are included in the product only partially: the composer after the introduction of the initial constructions of quoted melodies was composing the continuation and texture of his own. Given the lack of information on the sources and taking into account the above-mentioned features of citation, the article developed and tested a method of analog associations. For this, it attracted a wide range of Evenk folklore genre associations. Among them: the ritual dances, lyrical and fishery songs, laments. The embodiment of a wide range of genres of folklore resulted in internally contrast dramatic, that gives “Rhapsody” features of a unique “anthology” of Evenk folklore suites. Folklore inverse images interact with the stylistic structures of Western classic romantic music. With this reintoning of Evenk’s preimages, they reveal kinship realization of other national sources with models of folk style thinking, well-known from samples of such composer folklorism as A. Dvorak and other composers of the XIX century. The main compositional technique is a variation of folk material. Overcoming composite “roundness,” mechanistic reprises of “Rhapsody” is manifested in the fact that in the general and local reprises (inside parts), the folklore material continues to evolve and vary. The article concluded that a high degree of adaptation of folklore inverse images in copyright (composer) is the context of the work. Keywords: composer folklorism, Evenk folklore, citation, reintoning, Far East Russia.

48-56

Authors: Korotina Alina Aleksandrovna

Today the relevance of the research on writing and performing of piano scores is caused by their widespread usage in professional concert activity, system of music education and home music-making. Prokofiev strongly believed that a composer was to create scores by himself, therefore, we have a vast corpus of material for research. Moreover, Prokofiev was both an excellent pianist and accompanist, which increases significantly the value of his transcriptions for the research. The main objective of the article is to identify the author’s piano scores from among other transcriptions of his works, therefore, we have put together and documented facts about history of creation of piano scores to music pieces of various genres written during the period of 1911-1934. It has allowed to establish purposes of their creation; the main one was their practical necessity for musicians’ creative activity. With consideration to the genre of a music piece being transpositioned, the piano score must have been created before or after the orchestral (vocal) score was made. This article is the first one that provides a definition of the term “author’s piano score.” Furthermore, the study observes the features of the composer’s creative method, hence, we expand our knowledge of the creative laboratory of Prokofiev and summarize basic principles that guided him. Creating the transcriptions, he set two goals: a piano score should “sound good” and to possible extent be convenient for further performing. The researched materials are his diaries, correspondence with friends-musicians, works of musicologists and the collection from the Prokofiev archive at Russian State Archive of Literature and Art. Consequently, there have been found 24 author’s transcriptions of music pieces of different genres dated in 1911-1934. Keywords: Prokofiev, creative method, author’s piano score, transposition.

64-69

Authors: Tyurin Yury Petrovich

History and modernity are the main contents of the creative heritage of Sholokhov and Shukshin. Imagery of their works confirms the idea of the inexhaustible spiritual, moral and physical potential of the people. The article considers the spiritual ascent of Sholokhov and Shukshin to the heights of the Truth and Morality, which always accompanied their civic and creative life. It is important to identify moral and creative sources of the great Masters while conceptualization of their national life foundations to define their mission as arbiters of fate of the Russian literature and cinema. The history of their contacts in Shukshin’s lifetime is partly idealized and mythologized Sholokhov in his stories in the late 1970s. The relevance of this work is emphasized by the fact that interest in film creativity of V. Shukshin continues to occupy the minds of the representatives of Russian science. The scientific value of this article by the author, who is no stranger to the creativity of Shukshin, refers to a little known topic, Sholokhov and Shukshin. Researchers of the creativity of Shukshin were busy with other (important) problems, not noticing seemingly unimportant fact in the creative biography of Vasily Makarovich, what spiritual closeness united two outstanding Russian artists. First of all, it is necessary to indicate the profound national value of their creativity. Both, Sholokhov and Shukshin, came out of strata of people and to the last breath remained singers of the native people, spoke to them in one language, figurative and truthful. Sholokhov and Shukshin understand freedom as a possibility for an individual to live and develop in accordance with internal beliefs, principles, regardless of external conditions and foreign interests, foreign intervention in private life. The author of the article, strictly based on documentary data, shows how the parallel worlds of Sholokhov and Shukshin crossed. Herewith the field of view of the researcher falls mainly on one area of culture, cinema. Keywords: tradition of folk search for the truth, spiritual and moral impact, chronicler, Cossacks, peasantry, will, true nature.

77-82

Authors: Tkachenko Lyudmila Anatolievna, Tkachenko Andrey Viktorovich

The article examines the work of A. Khmelevsky, Kemerovo small plastic sculptor. Featuring multifaceted creative aspirations, this master, who worked at the turn of X - beginning of XXI century, created a number of significant and profound in content products, many of which feature postmodernism. The article gives the analysis of several works by A. Khmelevsky, which were presented at his solo exhibition dedicated to the 40th anniversary of creative career, held at Kemerovo Regional Museum of Fine Arts in 2006. Postmodernism, broad cultural and artistic movement of the second half X - the first decade of the XXI century, which finds no unambiguous assessment, is a transitional stage in the history of the spiritual development of the humanity. Its characteristic feature is the lack of great style and the fact that artistic achievements of the previous epochs are perceived with irony and become grotesque. Many of A. Khmelevsk’’s colleagues, in these circumstances, followed the escape routes away from the realism and the traditional principles of art. Khmelevsky did not become an exception of this process, however, in his works the image of man and other objects show no significant change and deformation. The human figure is the main object of the artis’’s creation. With special power, his bright individual manner of creation is manifested in the works of small plastic. The authors of the article study the works of the modern master in the context of postmodern aesthetics, showing that he managed to create sublime and tragic images, without changing the meaning of these concepts. Keywords: post-modernism, post-modernism aesthetics, postmodern traits, sculptor, small plastic works, individual creative style.

88-94

Authors: Gabrielyan Tigran Olegovich

This article examines the influence of archetypes (images of the collective unconsciousness) on visual and graphic language of the brand. System formation is considered as a process of realization (formation of system design features, such as letterhead) from elements that are in deconstruction state (e.g., logo). The basis of system are the principle of identifying the main idea of a brand archetype, and clarifying the project typologies. Main idea leads to the formation of clarifying the characteristics of style in further details, which has a communication with an archetype. This illustrates in the form of hierarchical relations from the archetype to the typologies and their drill that combines the elements of the brand to each other forming the style. Thus, the meaning of the main idea, graphically represented in every visual message of the brand. In turn, the complexation clarifies the way in the measured characteristics of the approach, allowing to speak about creating a graphic language that can be described, subsequently understood and recreated by various designers, maintaining the single, coherent visual language for the brand. Using Nike (manufacturer of sportswear and footwear) as an example, it tested the hypothesis about the possibility of constructing the model representations of the underlying archetype brand typologies. First, explored the archetypal element of the Nike trademark, which is the basic graphical symbol and conveys the basic idea of the brand – Just do it. After that, it identified three design typologies (golf, football, basketball). Each of them is a separate socio-cultural space of the group of persons, requiring individual visual and graphic design approach. There are three (Mercurial, CTR360, Total90) visual-graphical systems of the products (subtypes) in the typology of “football” that have a semantic relationship with the main typology. They are revealed through the following meanings: Mercurial – speed, CTR360 – full control, Total90 – accuracy. Each product has its own logo, which reflects the basic idea of the brand is transmitted through a local sense in the context of the subtype. Mercurial sign graphic depicts the transition from bold font to normal – acceleration idea; in contrast, CTR360 is thin and drenched in bold letters, renders the idea of absolute control; 0 Total90 mark is graphically represented as the target passes the sense of precision and accuracy. It also analyzes Nike posters graphics on the subject of the semantic relationships of the subtypes with the basic archetype. Thus, the brand gets another level of detail of design typology to more accurately interact with the consumer. Made conclusion about the need to describe the style of the brand in the system formation and complexing the categories to design a long-term communicative visual-graphic strategies. Keywords: archetype, brand, graphic design, type, subtype.

102-108

Authors: Bakushkina Elena Sergeevna

The modern architecture of museum buildings of the second half of the XX century - the beginning of the XXI century as the instrument of creation of unique experience is presented . Also it prepares the visitor for perception of a museum collection. Today the architecture of museum buildings creates the necessary emotion earlier, than the visitor of the museum will get up face to face to an exhibit. Such emotion which is a direct anticipation of the attitude of the subject towards object. The museum should to “prepare” the person for interaction with its collection - at first it is necessary to transform viewer to contemplator. The architect forms special museum space, involves the visitor in the museum world. This world influences people only to it inherent means of art expressiveness: invoices, textures of materials, lighting, forms and proportions of space. The observing viewer grabs at once figurative features of architecture of the museum building, and builds the expectations on the basis of this image. And these expectations are directly connected with visual culture practice of vision and practice of the observer. But architectural compositions of the modern museums offer us various programs, modern scenarios of visual practice. Today actual is a study of interrelation of the museum’s architecture with specific inquiries of the modern museum becomes actual. In this regard, the principle of development of a method of formation of semantic models in museum architecture is considered in article. This principle is based on creation of the new bases of generation of visual images, through implementation of architectural scenarios of visual practician. The scenarios of visual practician are based on sensual and emotional types of interrelation of the person with the world around. Keywords: modern museum architecture, museum experience of visit, architectural scenarios, sensual and emotional types of interrelation of the person with world around.

116-123

Authors: Morozov Nikolay Mikhaylovich

The attention to a subject is caused not only by lack of special researches, but also need for studying the culturological aspects of work of the residents of Kuznetsk region during the considered period of promoting the comprehensive judgment of its local history. Historiographic results in studying the structures of mentality of the historical person are outlined. Definition is given to the concepts “state of mind” and “mentality.” The task to concretize manifestations of mental installations of the peasantry in work is set. The general cultural and historical background promoting transformation of behavioural habits of residents of a Kuznetsk village is defined. On materials of representatives of the Siberian oblastnichestvo the lines of generalizing the psychological portrait of the indigenous Siberian are marked out. Installations of assigned peasants in the relation to ownership of land and performaning the duties at Kolyvano-Voskresensky plants are considered. Specifics of stereotypic understanding the rights and duties of the population of the assigned village are noted by representatives of mountain administration, and also measures of punishment of the guilty. The steady motivation of peasants is allocated for achievement of prosperity. Its objective conditions connected with adverse climatic conditions and the short period for performance of a calendar of agricultural works, absence of the developed local market, employment of peasants on factory working off are established. The attention to semantic meaning of the national expressions characterizing the high intensity of work is paid. The conclusion is drawn on considerable influence of the status of the assigned peasant on his mental installations in work. Keywords: culturological aspects of work, state of mind, mentality, Kuznetsk peasants, installation, stereotype, prosperity.

134-141

Authors: Bashtannik Sergey Vasilievich

Silk Road is a system of caravan roads, which in ancient times and the Middle Ages crossed Eurasia from the Mediterranean to China and served as the sources of the emergence and development of trade and cultural relations of the peoples of the region, are in the area this way. The study of the Silk Road in the historical, geographical and cultural aspects yet started in the second half of the XIX century. Over the past 25 years have been devoted to Silk Road several international conferences. Some countries of the East (India, China, Sri Lanka) set up special research institutes to study the Great Silk Road. In addition, the scientific and cultural programs are transport and economic revival of the Great Silk Road. The transcontinental railroad at rank connects Europe with the countries of the Far East. In 2009, a construction of the highway Western China - Western Europe via Kazakhstan and the Russian Federation has begun. The cross-border project as a whole follows the main directions of the Great Silk Road. Start of Eurasian exchange and trade relations date back to the 3000-2000 BC. In the middle of II century BC, Great Silk Road began to function as united diplomatic and commercial artery. In VI-XII centuries, it becomes the most lively way through the Semirechye, where the rate Turkic Hagans, who controlled the trade routes were large consumers of imported goods, mainly silk. At this time, there has been a surge of urbanization, growing number of cities, caravanserais and castles. The largest cities are Antonovka (medieval Kayalyk, the capital of Karluk Jhabgu), complex of medieval buildings (stone castle and caravanserai) Akyrtas, and medieval towns of Talgar and Ornek. They were centers of adjacent agricultural area. Keywords: Great Silk Road, archeology, agriculture, Semirechye.

148-158

Authors: Kimeeva Tatyana Ivanovna, Rodionov Semen Grigorievich, Glushkova Polina Valerievna

The article is devoted to the history of formation of collections on the traditional culture of the Shors and the systematization process of collecting, based on the chronological method. Collecting the items of the Shor’s traditional culture in places of their compact residence begins at the end of the XIX century in the period of increased attention of researchers of Siberia and by the museum staff of ethnographic activities. From this time, the Shor collection begins to be transmitted by the collectors in the museums of different regions of the country: from Omsk and Tomsk to St. Petersburg. This is the main reason why the traditional culture of the Shors was dispersed by Russian museums for present day. Shor collections of museums of Russia in the last decade become the object of attention of specialists in the museology in different aspects: for the study of processes of cultural interaction, to restore the lost elements of cultural heritage and its actualization. Now, when the historical and cultural heritage of Shors as native indigenous people of Siberia acquired the status of endangered heritage, there is a need of a sequential study to create an objective and inclusion in modern culture by inclusion of its social and cultural role of objects and their interpretation.A unique culture of the Shors formed in the area where currently active created open-air museums, developing the tourism, attracting in the area of Shors traditional residence significant flows of visitors. In the article, the authors substantiate the chronological scope of the Shor formation of the ethnographic collections in Russian museums. Keywords: Museum, collection, traditional culture, historical cultural heritage, actualization.

169-174

Authors: Polevod Vladimir Anatolievich

Synanthropic insects are often malicious pests in entomological and other collections. They also have economic and sanitary-epidemiological significance. The relevance of the preservation of Museum collections because of the risks of biological damage and natural causes of aging increases with time. Before this research, no papers on the composition of Museum pests in South-Western Siberia did exist. The long term goal of this work is the identification of the whole pests entomological collections. In this series, this is the first article, the object of the study is the most dangerous family of coleopterous insects is the carpet beetle (Dermestidae). Quantitative and qualitative composition of carpet beetle. To date 9 species of carpet beetle, inhabitants of Museum and private entomological collections in the Kemerovo region, including 5 species, the author had noted earlier. The article shows considerable specificity composition of pests of collections in comparison with surrounding areas: the most massive and dangerous here are: Reesa vespulae and Attagenus smirnovi, and in Tomsk region, Anthrenus picturatus. Most recently (fall 2015) for the first time were also found for the area of a dangerous pest Trogoderma variabile, able soon to appear in museums. The dynamics of distribution and increasing the population of pests and their causes in historical development is in critical analysis of the literature on the Museum carpet beetle pests. In the sources almost nobody is in the number of Museum pests Reesa vespulae. This little-known kind is extremely dangerous, quickly settles to museums, multiplying by parthenogenesis. In cases of damage instances, insects exposed to pests often possible to restore. Measures against pests of collectionsspecific and depend on the correct definition of the type detected the pest and knowledge of its biology. Keywords: entomology museum, entomological collection, synanthropic pests, carpet beetle, Dermestidae.

181-185

Authors: Biblieva Oksana Vladimirovna

The article considers the peculiarities of speech subculture of students of Kemerovo state University of culture of different specializations and fields of study. The purpose of this study is to determine the characteristics and trends of development of speech subculture of University students. As a method of research of this phenomenon was chosen anonymous questionnaire. The study provides an analysis of the language of the questionnaire conducted among students of 1–5 courses in non-linguistic University. This survey involved 100 informants. Presents the questionnaire contains a number of concepts related to themes “University”, “Education” and “Everyday life” The analysis of the questionnaires given in the table, shows how a widely used, particular words in speech student subculture. Speech subculture is considered in this article as a means of separation of different social groups from each other. The ambivalence of the student as a language personality affects his idiolect. The term therefore includes the various forms of the national speech of literary or standard language, spoken language and various group jargons. Identified two stimuli in the process of formation of new lexical units: semantic – nominating and pragmatic approach. It was determined that the ways of formation of new units in the speech student subculture are those same ways that characterize the entire language in general: metaphorization, borrowing and morphological word-formation. It is emphasized that there is a formation of speech-oriented subcultures, which becomes the embodiment of stereotypes of speech behavior and speech patterns characteristic to a particular reference group, in this case University students. Keywords: speech subculture, student reference meant, linguistic personality, youth slang.

193-203

Authors: Mikhelson Svetlana Victorovna

In today’s global business environment, more and more of us are required to understand people who come from countries and cultures different from our own. This would make culture an important aspect when it comes to business communication. International business and communication has been largely concerned with identifying the cultural differences affecting communication. This article is devoted to the impact of culture on international business contacts between China, Russia and the USA. There are significant differences in how people use communication tools between cultures. Culture affects the way people think about business in their own society. An awareness of cultural attitudes toward business will help communicate efficiently and effectively when working with people from other cultures. Culture is a shared set of values and perceptions – and a very powerful concept. Business intersects with culture at many junctures and a smart businessperson considers all of these when making the important decisions. Responding effectively to different cultures when preparing for business communication is a key business survival strategy in a global economy that permeates nearly all aspects of business afterward. Culture affects all areas of business communications, including the contract negotiations, production operations, product sourcing, marketing campaigns and human resources decisions. In international business, cultural environment factors create the greatest difficulties. That is why correct assessment of the differences of national cultures and their adequate accounting become more and more important. We agree with the fact that to a greater extent business relations between representatives of different countries depend on the proximity of their cultures. It is also necessary to overcome cross-cultural barriers through in-depth research of the culture of the partner. Keywords: culture, business ethics, business culture, religion.

211-217

Authors: Vekovtseva Tatiana Aleksandrovna

The modern practice of education shows that the activity of the university lecturer has a pronounced multifunctional character, emotionally and intellectually costly, requires a demonstration of a large range of properties that can go far beyond basic professional functions. This underlines the fact that the teacher’s professional activity is carried out in a certain socio-cultural environment, in particular, the socio-cultural environment of the university, which is a specially organized process of interaction in the framework of existing cultural norms and standards using the available cultural values. Based on the analysis, the self-development of the university lecturer is defined as a purposeful process of quality development of culture, which is embodied in its commitment to progress, develop its essential power, enrich the available knowledge, acquire and improve skills, enhance personal qualities in an individual space of life and professional way. Information content of university lecturers’ empowerment in the cultural and leisure activities must be implemented in specially created conditions that determine the self-development of the process. Designed complex psychological and pedagogical conditions for the effective empowerment of teachers’ college in the cultural and leisure activities include: promotion of opportunities for self-development and leisure activities and achievements intrapersonal welfare of teachers; creating the reflective innovation environment that encourages teachers to general cultural continuous development; use a variety of methods and means to promote the activity and initiative of teachers in the organization of cultural and leisure activities; introduction of university teaching animation, carried the heads of departments in the form of systematic coaching, but rather one of its forms of personal effectiveness coaching or life coaching (the so-called life coaching). Identified psychological and pedagogical conditions together are necessary and sufficient conditions that create the most favorable environment for successful university lecturer’s self-development in the cultural and leisure activities. Each of the presented conditions implemented in practice if there didactic-felixologic living environment, which is characterized as an emotionally-rich unity of professional, cultural, recreational, social and family environments, providing a positive impact of varying intensity in the self-development of the teacher of high school in the cultural and leisure activities. Keywords: self-development, cultural and leisure activities, high school teacher, pedagogical conditions.

222-226

Authors: Buchilina Tatyana Pavlovna

The article characterizes principles that focus on promotion of social activity, and educate a morally and physically healthy personality in changing circumstances of society. It identifies the strategic goal and objectives of the established system of sociocultural education. The educational system is able to target the youth in the sociocultural environment, help the formation of a personality, able to protect their own priorities. The defining aspect of sociocultural education is creating the optimal environment for development and selfactualization of students with an outlook, civil liability, culture, communication and behavior filled with abilities to professional, intellectual and social creativity. The system of sociocultural upbringing is based on principles focusing on the promotion of social activity, educated, physically and morally healthy personality in the changing circumstances of society. The system of socio-cultural education is an important factor in development of a student as a creative, multi-faceted perspective individual. The author presented the main directions put into practice through the organization of cultural and leisure activities at the university and also considered the specifics of a university student of culture, who provides implementation of moral potential in art as a means of generating and development of ethical conduct and morality of society. There was talk about the important conditions of realization of sociocultural education in higher educational school. “Knowledgebased Culture” is a model of life organization of the university of culture through the preservation and development of national traditions, relation of education, culture, art and science, that covers all aspects of life, professional attitude, fruitful and effective research and development of leading scientists, protruding base for the formation of scientific and creative schools. The system of sociocultural education involves co- operation and collaboration of teachers and students in a range of curricular and extracurricular activities. Keywords: sociocultural education, principles of education, direction of education, students, university education system.

232-238

Authors: Chebotarev Anatoly Mikhailovich

This article provides examples of advertising the book of the second half of the 18th century, among them advertising catalogs of new publications (the need for which is fixed at the legislative level), announcements of new books and selling them. It is shown by the development of this stage of social and political situation, and current situation in the publishing industry. In general, the periodization of advertising books in the 18th century in Russia, we distinguish four phases. The first and second stages were discussed earlier [See articles: The question of improving the first phase of development of advertising books in Russia in the XVIII century. Bulletin of the Kazan State University of Culture and Arts, 2012, no. 1, pp. 121-125 (In Russ.); Development of advertising books in Russian XVIII century: the question of improving the second phase. Herald of the Chelyabinsk State Academy of Culture and Arts, 2015, no. 2 (42), pp. 32-38 (In Russ.)]. The boundaries of the first stage identified by the release I. Kopievsky’s bibliography (1700) until the publication in the St. Peterburgskie Vedomosti, the first newspaper. The second stage of development of advertising related to the activities of the Academy of Sciences and completed the first issue of the newspaper Moskovskie vedomosti, which began publishing the Moscow University. The third phase of development is characterized by an increase in advertising the bookselling and qualitative improvement of book-selling advertising related to the establishment of the Moscow University and its typography. As a second step, the border selected release date of the decree On the freestyle printing houses (1783, January 15). Keywords: advertising book, Moscow University, Moskovskie vedomosti, advertising book catalogs, ads.