Vestnik KemGUKI

10-19

Authors: I. S. Karabulatova, K. K. Koyshe

The article examines the processes of interpenetration of languages in the structure of modern Eurasian linguistic identity, reveals the nature of the interference, leading to the appearance of new features in the regional language of the Russian-Kazakh border areas. We mean the territory of the Russian borderland Tyumen region and the Kazakh border area Northern Kazakhstan. Migration is a multiaspect and complex social-psychological process that begins long before the fact of migration.russian population of the Tyumen region once assimilated representatives Ugric (Khanty, Mansi, Komi), Turkic (Tatars, Kazakhs), Slavic (Ukrainian, Belarusian). Cossacks, merchants, and just farmers and other service people in Siberia almost every man were married to local women, resulting in any sub-ethnic Russian community, a group of Métis population, anthropologically close to the neighbors. This confusion is reflected in the language of the local population on both sides of the border and among Russian and among Kazakhs and Tatars. Facts Kazakh say that the north-east and other dialects of the Kazakh language borrowed many words from Arabic, Persian, Russian and other languages, even before the formation of the literary language. But for all that each of the dialects assimilates new words in their own way. For example, the Russian word «krovat’»/»bed» sounded «keruert» in the West of Kazakhstan, in the South «keruet», and in the North-East «keruert». We can say that the mutual phenomena arise from both language-contactors in areas of intense inter-ethnic cooperation; it helps in certain conditions of the evolution of both the linguistic identity and language systems in general. It is not that we are seeing only West Siberian Kazakhs under the influence of the Russian environment; the Kazakh language also has a significant impact on both the Russian language of Kazakhs and Tatars and Russian dialects of the Russian-Kazakh border region in the Kazakh region. We find this effect at the level of phonetics, vocabulary, and grammar. We have a complex structure of modern Eurasian multi-conceptual linguistic identity, which is multiaspect in modern palette of sound.

27-34

Authors: E. A. Fedorova, V. P. Slivinsky

The article deals with the problem of understanding of Siberia as a special mythological space in the linguistic consciousness of the Russian people.researchers consider the etymological roots of the transformation horonoma. They are trying to figure out why Siberia acts as a sacred place, which has a complex network of associative fields. The authors examine the question of why Siberia is seen as analogous to Tartarus, a kind of purgatory, and together with the place of acquisition of supernatural powers and abilities. Regional toponymic space can be considered, on the one hand, as a text reflecting the history of the people, on the other hand, cultural environment, which forms the historical consciousness, as it is often perceived as a memorial to names of historical figures and events. Myths are an effective means of influencing the public consciousness, mythological communication is very interesting for advertising and public relations, as there is a level that can be weakly refuted the mass consciousness. Myth is one of the features of onomastic discourse. Siberia is associated as a specific mythological space. It is no accident that Siberians in proverbs serve as special people, and Siberia as a special fabulous space. For example: Siberian is not one who was born in Siberia, but the one who puts on the heat, Siberian is not the one who lives in Siberia, but the one who puts on the heat, Siberia-mother and the Urals, the priest sent to Siberia as hard as a Siberian, Siberian health, etc. Send or go to Siberia in the popular mind equates to traveling to the sacred world of death, into the world of the Other, so the use of the word as a place name «Siberia» is associated with the designation of the forbidden places, closed places, remote location with a strong negative connotation. In addition, there is a dichotomy in the Russian language consciousness: «Russia – Siberia» as an echo of a dichotomy of Russia and Siberia as Tartary / Tartarus. Thus, the «Tatar land» has a special place in the plot. It is at the opposite pole, in opposition to all Russian things, it is the habitat of «enemies of the villains, powerful Tatars evil.» «Conspiracy selfless person going into any war» describes the battle with the Tatars as with the infidels, soldiers, notorious for cruelty, courage, supernatural invulnerability.

42-46

Authors: O. I. Okolnikova

This article analyzes the labels of «The Explanatory Dictionary of the Living Great Russian Language» by V.I. Dahl, reflecting the specific stylistic connotations of both plans, functional and value, and identifying any particular stylistic representation of the values in the interpretation of denotation in Russian

52-59

Authors: O. G. Ulturgasheva, Y. K. Tinikova

The article is devoted to the analysis of yurta as a traditional home of nomads. At present yurta is considered as a guardian of the rites of the Turkic people of Asia.

66-74

Authors: O. G. Ulturgasheva, A. N. Karamchakov

This article is dedicated to the history of the continuing national education formation for indigenous peoples of the Sayan-Altai region, covering the period from the opening of the first schools for indigenous peoples living in the region before the rise of the national education system in the first decades of the Soviet power.

86-93

Authors: N. I. Stepanova

The author analyses distinctive features of meaning in advertisement’s communication as a phenomena of dual nature as well socio-cultural as commercial (marketing) one. The meaning’s particularity is determined by this duality, on the one hand, through forming the new meanings and significances by application of arts methods and, on the other hand, through directing consumer’s interpretation of symbols and signs to the course of communication strategy and marketing targets. Combination of “artistry” and “totalitarianism” in advertisement’s communication constitutes its peculiarity that determines as well creative technologies, as its perception by consumer.

105-108

Authors: O. Y. Astakhov

The article deals with the problems of integration of humanitarian and socio-scientific field of the culturologic knowledge relating to the harmonization of integrative and diversified vectors of modern sciences’ development

114-123

Authors: N. L. Prokopova

The use of cultural historical approach to the analysis of art speech is argued in the article. The expediency of this approach is defined as the possibility of identifying the information associated with models of art speech which are closely connected with cultural and historical values: the artistic direction of art and culture, art speech traditions. The problem of the article is establishing the characteristics of models of art speech and their identification with the artistic direction and traditions prevailing in art and culture. The methodology of the cultural historical approach in this article is based on the Kuhn concept of paradigms. The author of this article has previously used the Kuhn concept as an operational tool to study the evolution of speech culture in the cultural continuum. The past experience of the author is replenished by the methodology of the cultural historical analysis of art speech. The result of the research is a table of models of art speech and analysis revealing the properties of models of art speech as culture representative.

138-148

Authors: R. G. Shitikova

The article deals with the concepts of periodization, interpreted as a kind of material systematization. Criteria for periodization are disclosed, their use can be traced to the example of one of the most significant phenomenon of the XX’s сentury music, the Second Viennese School of composition.

156-162

Authors: L. B. Freivert

This article displays analogies between industrial design and verbal language; the archetypical characteristics of art form in design are exposed. The author investigates theoretical theses by F. de Sossure and N. Chomsky, A. G. Gabrichevsky and V. B. Shklovsky concerning industrial design.

172-177

Authors: R. R. Tazetdinova

The article presents the analysis of a manifestation of philosophy of theater (based on Kant’s “Critique of Pure Reason”), describes some limitations of logic relations the statements of Kant making logic theatrical normative.

189-195

Authors: M. G. Khasyanova

This article is devoted to the problem of corporate culture formation, and corporate values as its core element. Corporate values are shared by all employees of an organization and are used as base for behavioral norms and their appearance. Corporate values are a key for successful existence and efficiency of corporate culture.

203-205

Authors: E. V. Veselovskaya, A. V. Kiselev, I. A. Sechina

The article highlights the work of the Seminar “Kuzbass regional museums: the conservation, study and popularization of the historical and cultural heritage of the region”.