Vestnik KemGUKI

14-30

Authors: K. K. Kolin

The information role as a basic resource and strategic factor of development of a civilisation in XXI century is considered. The analysis of structure and the maintenance of a problem of mastering the information connected with formation of a Global Information Society, based on knowledge is carried out. Its pragmatical and scientifically-methodological aspects are allocated. Some actual and perspective directions of studying of problems of the information in Science and Education are defined. The condition and prospects of development of the international cooperation in this area is shown. Keywords: information, information society, information approach, information revolution, education, scientific paradigm.

38-44

Authors: Maria Kosturova-Parashkevova

According to modern scientific research Slavs now constitute one of the largest ethnic groups. The possibility of Slavic unity in contemporary processes of globalization is realized through the conversion to the traditions associated with hristiyanizatsiey Slavs and the emergence of Slavic written. Thus, the priority of the Slavic unity should be the restoration and enrichment of the historical roots of friendship and cooperation between the Slavic peoples in all areas and walks of life. The need to find new forms of cooperation is in line with the new realities, taking into account national, regional and international features of the Slavic world. Preservation and development of national identity is directly related to the treatment of the past, resulting in a possible enrichment of the cultural identity of the Slavic peoples and Slavic cultural community. Keywords: Slavic unity, national culture, Christianity.

51-57

Authors: Lоra Yavorova Nestorova

Rhodope Mountains are a part of the large Thracian – Macedonian massif, which occupies the central part of the Balkan Peninsula. Homer called Rhodope “snowy mountains Thracians”. In this paper we present the ancient history of the settlement of the mountains, according to archaeological data, is the end of the VII – beginning of the VI century BC. An important focus of our work is to appeal to the architectural masterpiece of Perperikon, which began with the Christianization of the Rhodope Mountains in the V century. Archaeological finds show that Perperikon is the center of megalithic culture in the Rhodope Mountains. The place was idolized by people in the Stone-Copper age (V–IV century BC). According to the Bulgarian Professor N. Ovtcharova, the palace is fortified the capital city of Perperikon Thracian Kings in the Rhodope Mountains, here was a temple-rival of Delphi, about which Herodotus wrote. Ancient cultural memory Rhodope is impossible to imagine without the tomb of Alexander , one of the most monumental in our land, which affects not only by its size (diameter greater than 70 m), but also for its wall drawings. Bachkovski monastery and legends associated with its icon of the Virgin Mary, attracted many fans. Preservation of cultural heritage requires special attention to the implementation of programs related to the implementation of cultural tourism. The use of modern means of facilitating alignment of PR-strategy presentation of these unique cultural monuments, and at the same time will keep updated the historical values to the accelerating processes of globalization. Keywords: historical memory, historical value, cultural tourism, PR-strategy.

64-72

Authors: V. V. Poddubiokov, D. D. Rodionova

The purpose of this article – to summarize the project results achieved at the stages of 2012–2013 years. Give their assessment in the context of the urgent problem of maintaining tolerant forms of inter-ethnic relations in the multinational Russian society and outline the prospects for the practical use of web-based resource potential of its social and cultural effects. Web-Encyclopedia “Prominent figures of science, culture and art – the representatives of the indigenous peoples of the Russian North, Siberia and Far East of Russia” is created in order to maximize the total reflection and presentation of the information space of the global network of the contribution of indigenous peoples of the Asian part of Russia in the development of culture, arts and science knowledge. The main substantive outcome of the project, prepared by now – prepared by the first part of the web encyclopedia “prominent figures of science, culture and art – the representatives of the indigenous peoples of Western Siberia, posted on the Internet in the form of a specialized portal. Currently, the encyclopedia contains 22 ethnohistorical information about the people Siberia, giving an idea of the ethnogenesis, stages of historical development of the indigenous peoples of the region, especially their ethnic culture and its current state, the number of ethnic groups and its long-term dynamics. Bulk materials encyclopedia are 132 biographies of famous figures of science, culture and art, representing the peoples of Western Siberia”. Promising area of practical application of the results of the project is also a process of patriotic education and cultural socialization of the national indigenous youth, which, through familiarization with the materials of the Web encyclopedia will get more opportunities to strengthen their ethnic identity, as well as a maximum – get rid of the prevailing “complexes of ethnic minorities”, especially peculiar to the younger generation of indigenous Asian borderlands of the country. Currently encyclopedia available on the Internet as a dedicated resource (portal) that provides an open (test) access to the biographical material and ethno-historical references. Keywords: indigenous peoples, information resource, ethnos, historical and cultural heritage.

83-96

Authors: I. V. Voronova

The creation of the visual information space of the Russian culture can be seen in the process of interaction of the traditional and innovation (international) graphic symbolics. The principals of the field formation are associated with the characteristics development of the national culture imaginative systems. On the one hand, as the result of deconstruction, simulation and other key phenomenon of postmodernism, overcoming the boarders (national, real, etc.) is taking place along with generalization of valuable characteristics, morals and customs of any traditional societies. The result of this trend can be considered the formation of new unified samples, which act as social guides of visual culture. On the other hand, is the formation of the visual space is targeted on the strengthening the national identifications or ironic thinking of traditions into imaginary forms (neotraditions). This transformation consists of modernization of graphic systems of any given culture in the context of national mind. It should be noticed that the introduction of international elements into the Russian culture sign system in a primitive form corresponds to the disappearing of its unique core. As a result, there can be seen a transition of the unformed cannon in the national design to unified (clichéd) forms. This factor is assisted by a symbols typification in the visual solution of which deep art sense is replaced with visual cover. Along with this phenomenon new methods of form generation of mass type visual forms are being introduced. Besides the trend of postmodernism in the visual information space, computerization or mechanical design of new language takes place which differs with electronic presentation, style (graphic), reality (photography), dynamism, randomness, etc. Such virtual space is related to the visualization of traditional and foreign symbols of Russian culture. Consequently, the interaction specificity of traditions and innovations in the national design are assisted by the formation of diametric creative brunches: - specifics of analogy method or “secondary art”, on the one hand, is related to the symbolic application unknown for aksisphere and semisphere of russian culture, cause the interaction with its traditional specifics is missing; - method of idea generation, on the other hand, is headed to the revival of the interest to the cultural past of Russia and attempt of actualization of the country culture traditions through visual innovations introduced into the practice of Russian graphic design. It’s emphasized that in the reviewed period (beginning of XXI till present) the extraction of key points is getting more urgent which tend to strengthen the connection of codes containing in the visual expositions of practical forms with aksisphere and semisphere of Russian culture. Basing on this, the main result of the research can be regarded that the basic points of further formation development trends of ussian visual culture could be the synthesis of peculiar characteristics. Particularly it is the interrelation of problem the accumulating interaction of “obvious” and “unobvious” in the renewable cannon category, national and international dialectics as well as correlation of esthetic significance and practical usability. Therefore there can be accumulated a relation of design symbolic with aksisphere and semisphere of Russian culture which contributes to the effectiveness growth of design development in Russia. Keywords: visual culture, graphic design, international, information space, national, neo-traditions, innovation, post-modernism.

105-111

Authors: Mariana Stefanova Kaprieva

In the process of the emergence and development of human culture, religion and art – are interconnected, as a form of social consciousness. Their relationship is determined by the specifics of their ideological and sensory-emotional orientation. Figurative and symbolic thinking, emotional experience, the cleansing power of catharsis and spiritual pleasure, usually accompanied by the perception of a work of art and religious worship. For this reason, a religious ritual always lined up on the basis of artistic and aesthetic, and contains elements of mystery and theatricality. The subject of this paper is to analyze some of the philosophical and aesthetic problems of art religious rites of Christianity, the capabilities and limitations of a specific manifestation of artistic imagery in the service of religious ideas and beliefs based on the analysis of these phenomena philosophy and aesthetic interpretation of Orthodox icons. Keywords: artistic imagery, christian cult ritualism, sculpture, iconography, ortodox icon, philosophical and aesthetic interpretation.

117-123

Authors: A. A. Mustafin

Today’s attempts of the socio-economic reform in Russia, and their obvious failures are due primarily to the fact that the basis of course of its modernization was based on false theoretical assumption associated with neoliberalism, outbound from the belief that all countries of the world, including Russia, are subjects to the effects of uniform laws of commonly public development, which define the main direction of the human development. This means that there is a universal way of economic, socio-political and cultural development, opened to a number of European countries and the United States, followed by all the states seeking the prosperity and development. The natural, social and national differences are inconsequential. This installation is clearly ideological and methodological value of “Euro-Atlantic liberalism” which cannot be implemented peacefully, is a frank imposition, using a variety of sanctions, massive political pressure, and is often forced by arms. As for Russia, the most appropriate solution for its self-determination is an awareness of their national and cultural identity and change of the economic development model, based on reasonable self-restraint from the influence of international market for this important observance, at least four requirements: the establishment of state monopoly of foreign trade, the export of capital, the abolition of the convertibility of the ruble and the implementation of the State banking supervision. Therefore, has economic potential of Russia is relatively stable, it is necessary to adopt appropriate measures for socio-economic development for changing priorities. Of course, we are not talking about the necessity of self-isolation. It’s about the need to move away from the blind copying of Western stereotypes, their creative transformation and application of the civilized space. With regard to the ideological and theoretical framework, which will be the reorganization processes, the most acceptable theoretical methodological Foundation challenge can be considered a locally civilizational approach. It is more appropriate to modern problems of domestic development. Social world today is moving towards multiculturalism, diversifying the economies and cultures. But this civilizational diversity can be understood not on ideological basis of neoliberalism, and based on the theory of local civilizations, the conceptual core of which is the geosociological paradigm. Keywords: geosociological paradigm, concept of local civilization, national cultural identity, natural climatic conditions, paradigm of “Euro Atlantic liberalism,” Western form of management.

129-136

Authors: M. R. Chernaya

Actuality of the subject depends on the inexhaustibility of high qualities of Mozart’s work. Immersion in compositions by the famous Viennese leads to new investigations and marvelous ideas in composition. The problem of the research is insufficient knowledge on phenomena of combinatorial devices on the syntax’s and composition levels. The object of the research: musical combinatoria in its different manifests. The subject of the research: methods of organizing a composition with the help of the combinatorial devices in clavier sonatas by Mozart. The aim of the research: discovering mechanisms of constructing the form in Mozart’s clavier sonatas dealing with Ars Combinatoria, the teaching of the 18th century. The purposes of the research are: a) to point out in Mozart’s work pieces composed under influence of traditional approaches to combinatoria; b) to name Mozart’s sonatas dealing with Ars Combinatoria; c) to create schemes of structures in sonata forms of pointed out Mozart’s sonata cycles; to analyze individual peculiarities of Mozart’s combinatoria. Methods of the research: musical analysis, comparative analysis. Scientific novelty consists in stating combinatorial peculiarities in composition of Mozart’s clavier sonatas becoming apparent on syntax and composition levels, that where not noticed before. There are 4 divisions in the article: stating the problem, historical, theoretical and resuming. In the first division the actuality of the subject, the role of Larissa Gerver as the first home researcher, who created a new trend in art knowledge are defined, and the goal of the research is formulated. In the second division the teaching of Ars Combinatoria that influenced Mozart is looked through with the culturological approach. The early concerts (KV 37, KV 39-41, KV 107), “Anleitung zur Componiren von Walzern” published anonymously in 1793 are named as the examples of his interest in combinatoria in composition. In the theoretical division that is the main one, firstly, the clavier sonatas with examples of Mozart’s combinatorial technique are named, then structures in movements of KV 311, KV 330 and KV 333 are analyzed and compared. In the resuming division conclusions on evergreen actuality of a research in Mozart’s work, iniquity of his interpretation of combinatorial abilities in composition on its three levels, that forms one of the main features of the composer’s style, as well as on the characteristic features of the sonata form in the pieces dealing with Ars Combinatoria, are made. Keywords: W. A. Mozart, sonata for clavier in the Classical period, combinatoria in music, structure, Ars Combinatoria.

146-153

Authors: V. G. Nikulin

Since conversion to Christianity musical culture of Yakutia started to develop not only in folklore as it had been earlier but also in sphere of orthodox traditions in close interaction of antitheses. One of these traditions is church chorus chanting. Beginning and development of this tradition in Yakutian eparchy is considered from the late 70s of the XIX century to the beginning of XX century. By this period system of orthodox institutions was well established in Yakutia, all necessary conditions for development of church chorus chaning were created, amateur singing collectives consisting of various groups of the population were formed. The leading part was played by eparchy choir that performed masterpieces of church music of the well-known composers: A. A. Arkhangelsky, D. S. Bortnyansky, V. A. Vedel, M. I. Glinka, P. I. Turchaninov, P. I. Tchaikovsky. The choir consisted of almost 70 singers. From the choristers the first Yakutian regents were trained among whom were graduates of St. Petersburg Chapel. Church chanting being obligatory attribute of the most significant church holidays and rituals showed itself in various forms: church celebrations, religious-moral readings, concerts of church music. The characteristic regional features of church chanting caused by simultaneous existence of the Yakut monodian song tradition and the European four-part singing came to light as a special cultural phenomenon. In the paper increasing intensity of church chorus chanting development is traced, deep internal differentiation of traditional concerts of the orthodox music, their charity are revealed. Through performing music originality of spiritual life of that period was expressed. Having strong bases church chanting became a part of the Yakut musical culture that denied dogma concerning “inability” of the Yakut people to chorus singing. Keуwords: canon, church chanting, attributes, orthodoxy, ritual, choir, ceremonialism, music, culture, regent.

166-177

Authors: E. V. Konopleva

This article highlights the problem of musical organization of carnival forms and their place in contemporary culture on example of the musical component of the Brazilian Carnival in its historical development. Relevance of the study is related to the significance of the phenomenon under study. Carnival is a complex and manifold phenomenon unparalleled in modern culture. It has connection with mythological reasoning and ritual, with game as a form of human activity, with religious concepts and ideas, with different art forms (fine and applied arts, performing arts, choreography, music and literature), which make a part of the carnival in their specific forms. The musical organization of the carnival differs across the countries and periods, while maintaining its festive nature, connection with ritual (the memory of the genre) and conditionality of the context of action. The musical component of the Brazilian carnival is extremely rich and diverse. It represents a great interest and importance for musicological research for many reasons, among which are the following: - Brazilian carnival music plays a crucial role in organization of festive activities and largely determines the development processes of carnival forms; - carnival music is the main embodiment of national identity and important part of the Brazilian musical culture. It is a profuse ground for the formation of a special type of democratic musical creativity: popular music; - Brazilian carnival music became a creative platform for emergence of the new musical styles and trends, formation of new musical genres. In carnival music, multiple-level synthesis of European, African and Latin American traditions, instrumental and vocal music took place and greatly contributed to development and enrichment of musical and poetic language of Brazilian and world culture. - carnival music greatly influenced various spheres of non-carnival culture, particularly academic professional musical art, presented by works of such composers as H. Villa-Lobos, J. Siqueira, F. Minhone, E. Nazaret, L. Cardoso and others. Despite of the great importance of the problem it continues to be understudied. Therefore the holistic research of Brazilian carnival and its musical aspect is especially relevant and has great academic and practical value. Keywords: musical component of carnival, specifics of musical forms, Brazilian carnival culture.

184-213

Authors: S. K. Sevastyanova

The article “'Speculation' in the Garb (On the theological and anthropological doctrine of Patriarch Nikon)” is dedicated to the study of the spiritual (notional) value of the episcopal vestments, which gives Patriarch Nikon in connection with his polemic on the issue of Gaza with Metropolitan Paissy Ligarid. The study of the composition of the library of New Jerusalem Monastery, founded by Patriarch Nikon, found that he knew the writings of Byzantine Fathers commentators’ liturgy, liturgical actions, objects, and the episcopal vestments and used them in his explanations. But two sources were for the patriarch of the most authoritative, published in the Moscow printing house in 1655–56, the book, “Blueprint” and the work of St. Gregory of Sinai “On the Church Authorities”. Metropolitan of Gaza claimed that the garment is an emblematic image of the moral qualities of the priest. Of the virtues that the bishop should have, he singled out meekness, truth, patience and chastity. Keeping with the teachings of the Holy Fathers, Patriarch Nikon characterized as an integral part of his spiritual and corporeal beings. As the Metropolitan of Gaza, as Patriarch Nikon, considered no different Christian piety and fidelity to the Orthodox Church, of the symbolism of the episcopal vestments revealed through the characterization of the moral qualities of the Metropolitan. Following the Holy Fathers, Patriarch Nikon claimed that the bishop during the liturgy symbolically likened to Christ. Therefore, the spiritual content of the episcopal vestments, he saw through the three pillars of the spiritual foundation of the Church: the fruits of the Holy Spirit (as a set of Christian virtues), the gifts of the Holy Spirit (as a special thanksgiving, served by a priest), and the Holy Mysteries that feed them. By building their own theological and anthropological study of the fruit of the Holy Spirit as the robes of Christ, Patriarch Nikon gave an explanation of the spiritual meaning of the following elements set episcopal vestments: alb, stole, cuffs, belt, epigonaty, wand, cloak (or sakkos) omophorion, cross, Panagia, miter. Liturgical garments as a mirror of the soul and the spiritual transformation of the priest, two topics that complemented and helped open the main topic of debate Patriarch Nikon with his opponent, the superiority of the priesthood over the kingdom. The rise of the priesthood, Nikon understood as the rise of religious rank, this idea vigorously and persistently carried out in his reform efforts. The idea of the rise of the priesthood as the embodiment of all spiritual penetrating the Russian Orthodox culture and way of life, consistent with the interpretation of the patriarch of the speculative value vestments as a bishop, the highest in the degree of the church hierarchy. Invested for the divine liturgy a bishop symbolizes the head of the Orthodox kingdom, the kingdom of Orthodox Christians, for whom it represents the spiritual and moral ideal, embodied in Christ. Keywords: Patriarch Nikon, Metropolitan of Gaza Paissy Ligarid, the bishop’s vestments, liturgical interpretation of the founding fathers of the Byzantine commentators, “Objection”.

221-233

Authors: M. D. Vadzhibov

In this section, dedicated to the 90th anniversary of the national poet of Dagestan Rasul Gamzatov Gamzatovich justifying the need to address book “My Dagestan” as a rhetorical teacher of modern Dagestan student, which is particularly important at the beginning of the XXI century in a globalized world. In this case, the relevance of the research problem, we reaffirm various examples, referring to the text, and based on experience. The book presents a variety of rhetorical means resorted to by the author, and which contribute to creating a model of speech. These are numerous repetitions, the abundance of adjectives and metaphors, parables, legends, were, say authoritative sources, facts, memories, poems, etc. All this is claimed in the Dagestani society as a role model in order to maintain a credible verbaliku specific kind of compact coexistence of peoples to relatively small area. In the paper, we appeal to the statements of a number of well-known experts on national philology and oratory, the words of which makes the job fair and thought out. Emphasized the use of books in the classroom for rhetoric, and determined how to interest students of Dagestan for study of this work of the great poet. The essential is the implementation in practice of the advice and regulations, which are reflected in the pages of the book. The work of R. G. Gamzatov is seen as a handbook for eloquence, as in his prose work of the poet obviously embraced many aspects of the rhetorical dimension in Dagestan. True, the great master of words does not use the term “rhetoric”, which is explained in relation to these concepts in the Soviet era. Despite this, the book reflects all stages of the speech, the most important of which was for the poet postkommunikativny stage – the so-called reflection. On the content of the article can be seen, thanks to the book as possible to behave in different situations, including in cases of force majeure. This tip is a demand of the times. And the book is full of such clues, which artistically painted the whole story and all the traditions of the country of the mountains – the Republic of Dagestan. Significant here is the moral aspect of the book, which is highly regarded due to the fact that it aims not only to edification, but also to preserve the traditions and calls for the purchase of a new positive. Therefore, his book teaches modern poet Dagestan college students expressive public or private speech, citing local examples of such statements. Keywords: “My Dagestan”, rhetorical educator, Highlanders tradition, modern Dagestan young students.

247-252

Authors: M. V. Bets

The development of modern technology has led to the emergence of new types of communications, Internet communications, which has its own characteristics. To date, the virtual communication becomes more and more popular. Thereupon, there is the appearance of new forms of communication, e. g. articles comments. The emergence of new trends on the Web has led to the entrance of a new type of linguistic personality, virtual linguistic personality, which is studied with science linguapersonology, part of the anthropocentric paradigm of modern linguistics. Creation of a typical portrait of linguistic personality is possible by considering of a special type of text, persontext, that reflects the value views of the linguistic personality. The value views by verbalization during communication build types of concepts, that have their own field structure with a core, a near, distant and last periphery. The structure of the concept was built with the keywords, which were used by linguistic personality during the communication. Keywords were identified on the basis of their frequency in the text. After identifying the most important concepts in the comments that verbalized the value views of linguistic personality the dominant role of the linguistic personality in the virtual reality was compared with the value orientation of the original text of the article, that was considered as a pulse to the beginning of communication, but by the development of communication the role of linguistic personality and its ordinary language awareness are dominant. Keywords: linguapersonology, linguistic personality, comment, concept.

271-273

Authors: N. V. Kostuk, E. L. Kudrina

During September 2013, representatives of Kemerovo State University of Culture and Arts Rector E. L. Kudrinа and N. V. Kostiuk, Director of the Institute of Tolerance and Intercultural Communication, participated in two major international events: the XI International Scientific Creative Symposium “Voloshinskii September” in Koktebel, and the III International Cultural forum “The Culture of the New Generation” in Ulyanovsk. “Voloshinskii September” is one of the biggest events on the scale of the CIS. As young budding poets, writers, artists, critics have come to this forum and honored the artists of Russia, Ukraine, Europe, USA and Australia. The mission of the symposium is the promotion and popularization of the creative heritage of Voloshin, creative legacy of his famous contemporaries, updating the problems of preserving this heritage for future generations, the promotion of tolerance in today's world. III International Cultural Forum “Culture of the New Generation” was held on September 26–27, under the auspices of UNESCO. The business program of the Forum, which was held over two days, including over 30 different events. The activities of Kemerovo University of Culture and Arts presented to the business program of the XI International Scientific Creative Symposium “Voloshinskii September” and the III International Cultural Forum “Culture of the New Generation” presentation of the monograph “Tolerance in a multicultural society : a regional perspective” prepared and published as part of the grant of the RF President on performance of the University in the direction of development of the culture of the Kemerovo region in accordance with the priorities of the cultural policy of the Russian Federation, the promotion of tolerance and implementation of scientific and creative projects at the meeting of the International Advisory Board of Trustees “M. A. Voloshin’s Cimmeria” to deliver presentations at the round tables “The importance of Koktebel and creativity of Voloshin in culture and religion of Russia” (Koktebel) and “Challenges of tolerance in the modern world” (Ulyanovsk). The Rector of the University and Director of the Institute of Tolerance were guests of honor at the opening of the Center of Tolerance on the base of the Ulyanovsk Oblast Scientific Library. Keywords: culture, artistic heritage, tolerance.

12-19

Authors: A. P. Markov

The current situation in the political, economic and spiritual life of Russia is close to catastrophic one. Thereupon it’s naturally of becoming more popular to use the concept of “deep-laid systemic crisis” to characterize it. The given state of economic adaptation of Western models of technological development will not lead to a leveling of economic indicators with global superpowers. Under these circumstances, there is no alternative to the innovative development of the country. The implementation of project modernization will inspire society being plunged into the gloom and to clean power having mired in corruption and put the economy on a path of intensive development. The project of modernization involves the technological revolution, but the main circumstance for its success is the “human factor,” which is in much worse shape than degenerative economics. Feasibility of the project of modernization can be achieved through demand of “anthropological” resources associated with ethnic and cultural specific and mentality.russian “human capital” has repeatedly came true in the history. Therefore, the strategic objective of all the institutions of state and civil society should be the approval of those life strategies that have traditionally formed the basis of social relationships and work ethic. Resource expansion of the social basis of mobilization strategies can be historically stable features of national mentality that could destroy capitalism of the last two decades: the conscience of the internal resonance with the pain and joy of the other, the priority of the spiritual values in comparison with wealth, citizenship, patriotism and self-sacrifice. For the recovery of social ideology and creating the supportive spiritual and moral atmosphere in society, there should be deliberate cultural policy, consolidating the efforts of all the healthy forces of society in several strategic areas: the formation of the spiritual community of “we” (the people of the nation), based in council-community solidarity as a constructive alternative to individualism and competition of capitalist relations; establishment of social justice; rehabilitation of the spiritual values in the public consciousness which can be an alternative to hedonism and selfishness of nowadays; the acquisition of the national idea as a concentrated expression of the meaning of being a nation and a platform for the state ideology. In previous historical periods, the key role in the national revival of Russian culture played the ability to respond to the “challenges” of time in constructive way and also the type of Russian character, which has been demonstrated the pattern of selfless service and patriotism in the most difficult situations. And now a key factor in the success of the modernization project is becoming a spiritual transformation of “human material,” which involves the assessment of the present time and a vision of the future in close connection with the culture and understanding of the greatness of the past. Keywords: national-cultural ethos, a modernization project, “Human Factor” innovation, mentality, Russian idea.

34-53

Authors: A. N. Sadovoy

The problem of selecting tools for analyzing the relationship ethnic and demographic processes and forms of interethnic (intercultural) interaction is solved in the paper. The territorial scope of the study covers the Russian part of the Black Sea coast – the zone of the Winter Olympics in 2014. The working hypothesis is formed on the basis of a sample survey of demographic processes in the environment of the two ethnic groups: Ukrainians and Estonians. According to this hypothesis, the assimilation processes among migrants in this region are the determining factor and permanent effect on the system of interethnic (intercultural) communication. Three possible scenarios for the situation development are projected. The first scenario is associated with a steady trend of the ethnic minorities number downward. As a result of this process, the system of inter-ethnic and inter-cultural interaction in the area will be determined by two ethnic groups – Russian and Armenian. Preservation of ethnic identity in areas densely populated by minorities depends on the family institute state, the traditional economic specialization, the ethnic entrepreneurship development level and positions in the urban sectors of the economy. The second scenario is based on the trend of new ethnic enclaves form from labor migrants attracted to the creation of the Olympic infrastructure. Training of personnel to maintain sanitary conditions in the city was not foreseen in the urban infrastructure modernization programs. The migrants occupy this sector of the economy? Which is not prestigious for residents. According to the identified ethno-demographic trends in the region, it is expected that the assimilation process is not affected by this group for one or two generations. The reasons there are religious differences and a low threshold to adapt to the urban environment of migrants from rural national enclaves. At the same time the formation of ethnic specialization, may be a factor in the forced adaptation of migrants to the urban environment. The third scenario is connected with the assumption that the “external” factor may become the dominant in the inter-ethnic relations system. We are talking about the formation of qualitatively “new” system of interaction between the frontier subjects of the Russian Federation and foreign countries (Georgia, Abkhazia, Ossetia, Turkey), represented by the “diasporas”. In this case, the system of inter-ethnic relations is transformed into a political dialogue. The inter-ethnic communication development directions will be determined in the next decade. Every possible scenario includes the risk of inter-ethnic relations complications. This fact actualizes the problem of the ethnological monitoring organization and training in the field of social and applied anthropology for regional needs. Keywords: Black Sea coast of the Caucasus, ethnic structure of the population, demographic processes, migrations, cross-cultural and interethnic interaction, research technique

72-78

Authors: E. V. Veselovskaya

The analysis of definitions of the “national character” phenomenon available in scientific literature reveals its relation with people’s culture. It can be assumed that changes in cultural sphere will be more or less influence on some people’s national character. One of the most important changes at this stage, we believe, is rapid development of the media environment, creation of general information field and participation of representatives of different ethnic and cultural communities, threatening the ethno-cultural self identification of a person. The world of media, according to some researchers, opposes to traditional culture. This opposition, conflict is manifested, in particular, transmitting the different values. In our opinion, a dramatic confrontation between traditional culture and media culture is somewhat exaggerated. Artifacts of any culture – traditional and popular – equally serve two important functions: providing the means of representation of the world view of society and, at the same time, the means of its formation. There were made certain stereotypes that media and communication adversely affect the minds of readers/ listeners, imposing a false system of values. However, each media product is a part of media environment, perceived and evaluated by the audience in syntagmatic and paradigmatic relations with other media products. On this basis, its rating evaluation is formed, which determines the very fact of its existence in media space. Media texts, reflecting fundamentally alien to the intented audience ideals, values , attitudes, and disregarding the interests, specifics of the national psychology and mentality, are doomed to failure. National character as “concentrated expression of the historical path of the people and their culture” (S. Nikolsky, V. Filimonov) is a construct that is sufficiently resilient to external distress, which is provided mainly by the first component, history of the people, their past, which cannot be changed, in contrast to the second component, culture, that can evolve and change depending on a succession of factors. Therefore, mass media (even if we assume that it really promotes other people’s cultural values ) does not represent a significant threat to the Russian national character. In turn, media discourse (and discourse in general) is also capable to reflect the specifics of the national character. Therefore, different types and genres of media display different attitudes towards certain ethnocultural characteristics, features of the national psychology. For example, information TV and radio broadcasts contribute to a lesser extent to their manifestation, rather than media products, pursuing the pragmatic goals. Keywords: national character, traditional culture, media culture, globalization, media products.

86-96

Authors: N. S. Sinetskiy

The turn of the XX–XXI centuries is the time of scientific and technological revolution, which entails transition to post-industrialism and intensification of globalization of the world community. Scientific and technological revolution is a result of development of the Western civilization, therefore, globalization is strongly focused on the Western values and principles: technological, economic, political, cultural and others. In such situation clash of innovative Western civilizations and traditional eastern ones is inevitable. The socio-cultural practice around the world is determined by this trend, lining up in accordance with it, somewhere focusing on integration to the new global conditions, and somewhere opposing them. The Arab civilization is on the second path. In such conditions deep intrinsic ideological differences between the West and the Arab East escalate and become especially important. We have analyzed these differences according to the following parameters: way of extension, means of cultural expansion, model of intercultural interaction, attitude to life and death, reproduction, attitude to identity and attitude to the individual. The Arab civilization can be called “mirror image” of the West in the meaning of antithesis of the objectives pursued by the two communities. We also identify trends leading to change in the nature of the interaction between the Arab civilization and the West: Oil revenues, being redistributed within the Arab society, more and more work on its islamization and rather aggressive Arab expansion to the West; The mindset of the Western society is becoming more and more ecologically oriented, which catalyzes abandonment of oil in favor of environmentally friendly energy sources; Scientific and technological progress has already formed a rather strong lobby that seeks the implementation of ways of energy generation, alternative to the oil ones, using administrative methods among the others; Already till 2050, the scientific and technological revolution will provide significant extension of life of the representatives of the Western civilization, increase female fertility, deactualize traditional reproduction as a factor of the species survival, which will contribute mental and, more broadly, cultural gap between the West and the Arab East; The forecasted rapid and significant population increase in the Arab countries makes growth of migration and thus tight inter-civilization contact with the West inevitable. According to these trends, as well as the analysis of differences between the West and the Arab East, we can model the following scenarios of integration of the Arab civilization into the global socio-cultural processes: Rational integration – openness of the Arab civilization for intercultural exchange and thus decrease of inter-civilization tension; Open confrontation – intense inter-civilization conflict caused by the growing Arab expansionist activism; Cultural conservation – tough isolation of the Arab civilization from the West, initiated by the West. Keywords: Arab civilization, West, postindustrial society, global socio-cultural processes, innovativeness, traditionalism.

105-111

Authors: I. I. Gorlova, T .V. Kovalenko

The paper analyzes the problem of inequality in the contex of the spiritual applications of cultural policy, measurement of which is possible through the combination of statistical and sociological quantitative methods. Theory and practice of cultural policy, which determines the state of the system of culture in society, is an effective mechanism for addressing the problem of spiritual inequality, which together with the inequality of material, it is one of the most pressing problems of the current socio-cultural development. The present level of cultural studies empirical order, allows you to measure and diagnose the problem of inequality with uniform indices reflecting epistemological, creative, axiological, communicative and aesthetic potential of a person, known as the “social and moral potential of the individual.” The last was the conceptual basis of the study of 5 regions of the Russian Federation, conducted by the State Institute of Art in the 90 years of the twentieth century. It is shown in this paper, the analysis of information respondents, 679 inhabitants of the cities of the South of Russia, has revealed a high level of spiritual inequality (Gini coefficient of about 0.34.) Thus, the planning of cultural policy, that the federal and regional level, should be considered with this in mind, concentrating efforts in specific problem areas. The authors justified the need for “monitoring” the regional development of the spiritual life, which can be the basis for developing strategies of contemporary cultural policy and its regional invariants. Logically deduced within the framework of program-oriented approach to formulate the problem of cultural policy can become the basis for a number of specific empirical research: sociological, psychological and cultural, thus increasing the effectiveness of the most cultural policy as a purposeful activity. Keywords: culture, cultural policy, inequality, spiritual development, social and moral potential, region, zipcode, quantitative methods, monitoring, system, target-oriented approach.

124-140

Authors: N. I. Verba

The archetype is the actual problem in the contemporary humanitarian knowledge. For the first time this term was used by K. G. Jung. Soon it became widely used in literature and cultural studies. It is possible to discover established sound and rhythmic formulas in musical art. They reflect certain human feelings, assign semantics and can serve as a kind of symbols of one or another emotional state of man. The examples of the application of images of a Ghost and his prey in the Opera genre are investigated in this article. The author refers to scenes from “Don Giovanni” by Mozart, “Undine” by Hofmann, “Boris Godunov” by Musorgsky and “Katerina Ismailova” by Shostakovich. The attention is paid to several aspects: the dramatic composition, the orchestration, the intonation sphere, the peculiarities of musical characteristics of heroes. The intertextual parallels between the images of Kuhleborn, Comandor, and Boris Timofeyevich prove a similar direction of creative thought of composers, who, independently from each other, turned to the same rhythm intonational structures, accumulated and established in the sphere of the collective unconscious exactly as attribute signs coming from the Ghost. Music model of ghost victims’ behaviour also differs by commonality of dramatic, expressive and intonation creative approaches. In this case the presence of intertextual connections also explained an archetypal position of heroes. As evidence, the author explores the music characteristics of Bertalda, Huldbrand, Katerina, Leporello, Tsar Boris in the scenes with ghosts. The phenomenon of kinship considered scenes is associated, according to our opinion, with the unity of “genetic” and cultural historical components of the archetype problem. The archetypal image can naturally produce similar music reaction in the minds of different composers. Its further implementation and final processing associated with the activation of a musical, professional and intellectual cultural erudition of the author. This erudition one way or another is based on knowledge and experience, including the scope of the collective (or rather, cultural) of the unconscious. Keywords: archetype, the images of the works of art, archetype images of the Ghost and his prey.

149-156

Authors: G. D. Bulgaeva

Basis of a reconstruction of the project of appearance and iconostasis of the first church of Tomsk plant of steel is not only on documents in which the iconographic content of the monument is presented. In archive data on pigments are the paints used in decoration of an exterior of the temple, the project with the coloristic solution of an iconostasis remained. The author of the project is Ivan Chernitsyn, well-known disciple of inventor I. I. Polzunov. Except the above project, Chernitsyn is an author of projects of churches of Barnaul in honor of prophet Ioann Predtecha and the Icon of Our Lady of the Sign. The remained description of the finished iconostasis is important for reconstruction. Full coincidence of the main characteristics, confirms reliability, accessory and implementation of this project. The iconostasis of Tomsk factory church according to the drawing, had the frame system, the closed, metric type. Work is based as on the remained monuments of an iconography of the specified period which are in museums and temples of Siberia. The iconographic contents, despite the small volume of an iconostasis, considerable. Over a local row are located by Dvunadesyatye Prazdniki. The apostolic rank, was moved by a peculiar way on an Imperial Gate. Here, together with it is general traditional Evangelists, are located Jesus Christ’s ten more next followers. From both parties from the Imperial gate icons are put: “Coming of the Holy Spirit on Apostles” and “In three persons of the Holy Trinity”. Both plots have a direct bearing on an event in honor of which the church is consecrated. However lack of an icon of the Theotokos in a local row is included into disagreement with the standard traditions of the last centuries. The iconography of curbstones is dictated by the above-located plots. To “Trinity” there corresponds the image of an event explaining and subsequent to it as the Genesis speaks. On a curbstone, below an icon of a local row are represented: “Abraham hospitality” and “phenomenon of Angels Lota”. Under image of Pentecost the Babel plot is placed. In Church these events are opposed each other. Plots of other curbstones reveal the main events from life above the standing sacred. The art solution of an iconostasis is presented in I. Chernitsyn’s project. The general background of an iconostasis is light green. The carving of the frames bordering games, is filled with curls of the wrong form, and as wavy motives. Frames are covered with mosaic gold. Capitals of columns are made also this way. The columns located between icons, coloristic are marbled. Over the Imperial and diaconal Gate cherubs are placed. In the course of work on capitals of columns there appear angels. The stylistic solution of an iconostasis is made within baroque, however “marble” columns, strict partitioning of ranks by eaves point to classicism influence. Reconstruction of the project of appearance and iconostasis of Tomsk factory church, thanks to archival documents, is the most complete idea of decorative furniture of a complex. Keywords: Reconstruction, program, iconography, iconostasis, method, historical environment.

163-167

Authors: E. N. Chernyaeva

One of the main questions to study the 1930s period is to consider the world of the individual in the context of its self-identity. The issue of forming the image of the Soviet man is interdisciplinary in nature and is the subject of research both in terms of cultural studies from the standpoint of art. The first attempts of historical and anthropological studies in this area have been made in the West. Domestic researchers turned to the phenomenon of “Soviet man” later, the peak of the research activity on the subject fell at the turn of the XX–XXI centuries. For art image, the Soviet man is of interest as an artistic image that expresses a kind of ideal. Determination of the ideal image as an example to follow, it is the purpose of post-revolutionary art. The first ideal of the new Soviet woman, quite naturally, was the heroine, born in the fire of revolution and civil war. Such selfless revolutionary new Soviet woman depicted in works of literature, cinema, in theater performances. A similar image was broadcast in Soviet propaganda posters. In fashion magazines of the 1930s. revealed the coexistence of two completely opposite to each other types of female characters that T. Dashkova very tentatively called “workers and peasants’ type and artistic style.” Since the mid-1930s there have been significant changes in both, the way of the Soviet people, and in the examples of its presentation in the fashion magazines. There is a kind of rapprochement and even merge of “artistic” and “workers and peasants’ types of female images. This change has touched the female characters in the pages of fashion magazines. Thus, after the early 1930s, fashion took another turn, changes have affected not only the silhouette, but changed the aesthetic ideal. The ideal image of Soviet women was formed under the influence of several trends: the militarization of all spheres of life in anticipation of the coming world war and the outlined femininity, which was formed as a response to fatigue after the First World War and the Civil War, as an attempt to look through the results show a happy life in the Soviet Union. Keywords: art image, the Soviet people, costume, fashion, avant-garde.

177-184

Authors: A. V. Cheprasov, V. P. Dolgikh

The article considers the usage of addresses as the mean of politician’s speech effectiveness, suggestive influence on the audience in the speech of Aman Gumirovich Tuleyev, the Governor of the Kemerovo region. The article focuses on the analysis of the contexts and genres in the speech with address. The main task of the political discourse is to appeal for a recipient’s perception of the information. Thus, any text of a politician has to possess various techniques of speech dialogization. Address is one of the main means of external dialogizaition. External dialogizaition realizes equal relations between an addressee and an addresser, makes contact and trust between them. The means of external dialogizaition attract an addressee’s attention to the most significant moments in speech, thus a speaker can “manage” the process of listener’s perception, and direct speech interpretation in the direction specified by the speaker. Thereby, address let make contact with audience. To make this process successful the politician has to use those forms of addresses that will be perceived by the particular audience. The addresses in the speech are used according to the type of information. Herewith, the context where the address is used becomes very significant. The conducted analysis of the Governor’s speech led to the following conclusions: – the usage of addresses depends on the event which became the reason of the speech; – a speaker uses the compositional address when it is required by the type of information; – when addressing a specific person A. Tuleyev does not use only one form of address, he uses addressindex, specifying a particular person and address-regulative, indicating the relation to the speech addressee; – address as the etiquette means of speech helps to make contact with audience, show respect, tactful and friendly attitude to the addressee; – the most frequency token used by A. Tuleyev in his speech are “dear countrymen, kuzbassobtsy,” “dear friends.” Repetitions of addresses with different propositional structures that direct a speaker’s thoughts show that the speaker focuses on the audience and every time he strives to allocate various aspects significant for Kuzbass people who he addresses. The analysis shows that the address in politician’s speech plays an important role. The usage of any addresses is connected with the situation in which the speech is pronounced. The distinctive feature of tuleyevsky style is his fatherly relation and respect to his addressees. The address is closely connected with the topic of the speech. After each address there is a new turn of thought addressing the audience of the speech. Such speech keeps the audience in tense, eager to understand the speech of the speaker. Keywords: political discourse, dialogization, address, addresee, addresser.

193-198

Authors: M. V. Bets

This article describes the results of research conducted within the framework of anthropocentric paradigm of emerging linguistics, and as a result, at the junction of the modern sciences, that devoted to analyze the interaction between man, language and culture. And they are named cultural linguistics and linguapersonology. One of the tasks of research is to discuss the key concepts of these sciences: linguistic personality, national linguistic personality, concept. The research material are Russian and German comments to news, that were taken from news portals The Newsland (Russia), Der Focus (Germany). These Internet resources can be called equivalent, that’s why it is possible to compare the research linguistic material using the same characteristics. Because the sites are multilingual, so we can speak about two different linguistic cultures and the main task of research is to reveal characteristics, similarities and differences between the various language areas). It built the concept field of the phenomenon “bogatstvo” for Russian culture and “der Reichtum” for the German by means of determination of associative tokens and their derivatives, i. e. it researched mainly the lexical level of language. Keywords: linguapersonology, cultural linguistics, linguistic personality, concept.

206-216

Authors: R. D. Kerimov

The paper examines the structural semantic features of the theatre metaphor in the current German political discourse from the standpoint of the cognitive linguistic aspect. The current German political discourse covers the sphere of Germany’s public and social relations, and is influenced by the social and political factors that stem from the life of the government and the social systems. The social experience and knowledge of the German nation and its political elite are represented in the linguistic signs of both: in the traditional and the occasional usage, and are accumulated in the system of metaphors. The system of metaphors emerges on the basis of the traditional imagery of the culture; it grows, expands and develops new elements through the idiosyncratic rhetoric styles of political leaders as well as the language of the mass media and journalism. Metaphoric imagery permeates the subsystem of the language of politics following regular patterns; in accordance with its metaphoric nature, it uses a variety of conceptual domains as its source. These conceptual domains differ in their frequency and productivity and trigger typical situations (known as scenarios or scripts). Such fragments of the corresponding conceptual domains manifest the social reality through the eyes of the carriers of political power (i. e. the government of the political elite of Germany), as the metaphoric nomination verbalises the cognitive processes of controlling and constructing the political worldview that benefits and suits the political elite, thus acting as the verbal weapon of the authorities. The linguistic “productivity” of metaphoric models depends on a large number of factors. Consequently, metaphors from the source domain of “Theatre”, which draw upon the notions and the reality of the performing arts (theatre, circus and cinema), remain in permanent circulation and enjoy unceasing popularity in the current German political culture. Arts is an important sphere of human activity which portrays everyday life in terms of artistic imagery; this ability likens the arts to the politics, where life is seen as a combination of social links, relations and roles. In a broad sense, the lexical units “culture” and “arts” themselves are explicated as elements of such social and political notions as “political culture”, “a politician’s art” / “the art of politics,” etc. When politics is regarded in the perspective of the performing arts, the following motifs come to the fore: acting and pretence, scenarios and staging, and various artistic forms and genres, primarily, the theatrical ones. The theatre metaphor depicts the politics as a show, a performance that is enacted in accordance with the predetermined roles. In general, this approach reflects the negative view on the politics where everything appears to be a pretence or a play, where there is no place for practical, real-life problems of the people and the country, and where only the party interests matter. The key elements (slots) of the conceptual domain of theatre are the linguistic units that denote different types of theatres, actors, sets and costumes, the script, the audience and its reception of the performance. Keywords: political discourse, social communication, language picture of the world, linguoculture, conceptual metaphor, the German language.

223-230

Authors: Е. М. Afanasjeva

Both texts stand out among the love lyrics of Pushkin 1815–1816, for which unrequited love is an important part. In the unmentioned poems such situation is not included. In the message «To painter» a lyrical portrait of idealized heroine is recreated, at the end of the poem there is a promise to write her name. The lyrical elegy «Аutumn morning» is based on the experience of parting with the beloved. The love lyrics is performative by its nature. The lyrical event represents such a type of emotional experience when «I» releases an attitude to «another I». In this way «another I» is given in the situation of «my» attitude to it. In the early lyrics of Pushkin the signal of heart mystery disclosure or of overfilling emotions is a

244-264

Authors: A. I. Yudina

The problem of evaluating the effectiveness of pedagogical support socialization of adolescents in difficult life situation, as this is the main direction of activity of children in specialized institutions of social protection. The adoption of appropriate management decisions in this area allows you to direct the process of socialization of adolescents in this category in a positive manner. Changes in the development of adolescent personality in a positive way is a result of the institution and the system as a whole. The author proposes a diagnostic program to determine the level of social development. To determine the level of this proposed indicator of social development of adolescents. In theory, the possibility of such a measure is proved by D. I. Feldstein, in which he examined the concept of “socialization.” In addition, the basis for development and to identify indicators of social development was necessary as the position of the readaptation of the restructuring of the personality changing radically the conditions and content of life and work. Indicator of social development should reflect the need to meet the requirement of socialization and adaptation teenagers caught in a difficult situation staying at the Centre. Indicator of social development consists of values that are defined in the implementation of programs for diagnosis in the first stage of socialization of young people in difficult life situations in a social rehabilitation center for minors Kemerovo, which is the basis of this study. A list of these values as the following: the presence of positive life plans, the attitude to learning activities, the development of useful knowledge, skills, interests, relationship in the team; adequacy relationship to educational influences; criticality, the ability to correctly evaluate themselves, the attitude to social activities, interpersonal communication, the level of individual claims, the external culture of behavior. Keywords: efficiency, educational support, socialization of adolescents, the rate of social development.

274-279

Authors: O. G. Basalaeva

Information in the second half of the XXth – beginning of the XXIst century is the condition for the effective functioning of society. One of the means which forms the world outlook of society and people’s activity in this area is the scientific world-view, serving as a “mediator,” a channel of communication between science, scientific community and public opinion, civil society and the state. It changes the world view as a whole. The result of the analysis of scientific papers in which the information world-view is the focus of research has shown that they demonstrate different approaches and methodological bases of such writers as R. F. Abdeev, N. Wiener, V. Z. Kogan, K. K. Kolin, V. V. Marychev. We have proposed an approach to understanding the information world view as a scientific world-view. Building on the model of the scientific world view, developed by Academician V. S. Stepin, we have identified features of the functioning of an information world view in the society. This article examines the ideological, ontological, methodological and heuristic functions of information world view. Functions of informational world view due to its content. Submitted characterological features information world view represent a way of including the subject in the area of social and cultural life of this stage in the cultural and historical development of humanity. Keywords: scientific world view, information world view, ideological function, ontological function, methodological function, heuristic function.

292-299

Authors: S. V. Olefir

The purpose of the article is to give the definition of information and educational space and to present its structure in modern conditions of transformation the information space. The information and educational space is defined as the space of verbal and documentary communications formed for increase of cultural and educational level of his subjects. It has defined preconditions of creation of specialized information and educational space for children and teenagers and a role of sociocultural institutes in its formation. Information and educational resources of establishments of the basic and additional education, libraries and other cultural institutions, including verbal information (lessons, lectures, educational occupations) have to become resources of this space. The real and virtual (electronic) space on the example of children’s library, as one of components of social information and educational space, has considered. Integration of activity of sociocultural institutes has presented as a condition of increase of efficiency of their activity, creation of system effect. On the basis of system approach the information and educational space has presented as set of functional components: spatial and semantic (space of sociocultural establishments), substantial and methodical (information resources, conceptual bases, education forms and methods), communication and organizational (distribution of the statuses and definition of the scheme of interaction of structural components of space). The principles of creation of space has defined: organizational and pedagogical (flexibility, availability, adequacy it is information fillings), system and technical (openness, ergonomics), psychological and pedagogical (information security, a humanistic orientation, compliance to psychological and age features of development, and educational activity of pupils). Such activity of libraries, serving children and teenagersб in the conditions of using new technologies allows to form new educational and cultural conditions for younger generation: high quality of education and its integration into world information structure; openness, availability, education continuity, gives the chance of the cultural growth, personal development, a positive self-assessment. Keywords: information and educational space, sociocultural institutes, children, teenagers, children’s library, electronic space of library, information security.

309-315

Authors: T. N. Ivleva

At the present stage of development of the higher education, research work of students (NIRS) is becoming increasingly important and is one of the main components of the training of the future manager. It allows you to more fully express creativity and readiness for self-fulfillment and individuality of the student. It should be noted that the process of research is different and is a value in education, and in the personal sense. In this regard, it is necessary to do a better job of NIRS, for that would make the process more interesting and productive. One of the forms of organization of students’ scientific research is the competition. KemGUKI holds a contest of reports and presentations � � � � � � � � � � � “I AM A MANAGER.” The organizers of the competition are the Department of Social Control and Institute of Sociocultural Technology. Tendering contributes significantly to the effectiveness and quality of the organization of NIRS by enhancing students’ cognitive activity, increase motivation of all participants in the educational process. First contest “I AM A MANAGER” was held in May 2012 to participate in the final stage of the competition out of 21 submitted presentations were selected 10 of the best works. The results of the analysis of the competition suggest that NIRS initiative promotes interest in the profession, and improve professional competence in the field of management. In the 2013 contest, “I AM A MANAGER” is part II of the Regional Cultural and Educational Forum “Socio-cultural environment of the region: society, culture and science.” The competition was attended by 14 students. The members of the jury were the graduates of different years KemGUKI Department of Management of the social sphere in “organization manager:” Chairman of the jury N. S. Pavlyuk as a manager – practitioner and lecturer on the subject “Fundamentals of communicative culture,” noted that the results of the competition are impressive, without exception, the students demonstrated professional interest, scientific awareness. Recommendations were of practical importance for the preparation of future professionals and practitioners alike socio-cultural sphere. The recommendations had reasonable grounds, as many students have shown themselves serious researchers, having neat polls. From the point of view of rhetoric were good performances by students of composition lined monologues. However, many arguments answered questions, defended his point of view, ably led a discussion with the audience. The competition has revealed that even junior students’proficient basics of theoretical training and practical skills, using effective techniques for working with the audience, allowing them to take place in the future as professional managers. Feedback from the students – participants show that dealt with a wide range of different issues and relevant topics, there were prospects for further research, the ability to self-realization. Thus, the use of “I AM A MANAGER” in the organization of NIRS makes the extracurricular learning motivated, productive, student-centered, which contributes to the formation and development of common cultural and professional skills of future managers. Keywords: scientific research work of students, competition, managers.

12-22

Authors: E. S. Anikeeva, L. P. Prokhorova

Cultural explosion of postmodernism enhanced a new approach in studying the ekphrasis and its particular role in modern literary space. The idea to represent an art work by verbal means without image of an object originates from the Antiquity. Following the development of society and culture, rise of new literary tendencies and genres, and paradigm shift resulted in evolution of ekphrasis into a literary genre. Keywords: ekphrasis, verbal component, visual component.

30-37

Authors: N. S. Ivanova

The successful intercultural communication requires from us to have the realised perceptions of the values, topical for the contemporaneous linguistic culture, for the most typical forms of their verbalisation. The last is presently at the forefront of foreign language education, as a result of the lack of direct contact with the representatives of the foreign culture, the knowledge for it is accumulated through the language code. Today, the thesis for the axiology of the human mind, for its orientation towards the built by society and accepted by the individual values is widely accepted. The values picture of the world is manifested in all real and potential perceptions (both as national-wide and personally individual of the cultural phenomenon among members of a national cultural society, who form the national cultural space, where every human representative exists and functions), which become realisable upon collision with another culture. By studying the value picture of the world, reflected in the language, we reach outcomes from the following positions: the value picture of the world in the language includes the common human and specific parts, in this context the specific part of this picture comes down to the different nominative density (a term by V. Karasik, 2004), to the different value qualification of the objects, the different mixture of values. The value picture of the world exists as the most important for any given culture meanings, the valuable dominants, the combination of which forms the specific type of culture, maintained and preserved in the language. The development of the valuable dominants in the language represents an important task for linguistics, since this exploratory objective allows the integration of the advances in the field of culturology, the pragmatic and social linguistics, in addition, it assists the process of acculturation in the modern world. The work in this article is based on a rich field study of the concept of success in both, Russian and Bulgarian, the way it was represented by the data of Slavonic Associative Dictionary /2004/. Keywords: the value picture of the world, intercultural communication, Russian, Bulgarian, cultural concepts, the concept of success.

52-58

Authors: A. L. Kalashnikova, E. Yu. Poselenova

The article reviews the influence of Tolstovstvo ideas on development and transformation of regional cultural system. As the example of local traditions of the population of the southern regions of the Kemerovo region shows, an interaction of book and verbal cultures is traced. The basic world outlook provisions of the Siberian commune and their refraction in verbal creativity of сommunards are allocated. Keywords: regional folklore, literature, Tolstovstvo, Commune of Tolstoy, G. Turk.

65-72

Authors: I. V. Schestakova

The article describes the genre and style peculiarities of early films by Shukshin, that appeared in time of democratisation of Soviet culture at the end of the 1950 – early 1960s, influenced by neo-realist trends in Western and Russian cinematograph, ontologization of Russian rural world and a man in the “village prose,” as a result of the dynamics of the writer and director in the process of making the film. Keywords: thaw, neorealism, script, film, original soundtrack, novelistic film series, “country cinematography”

83-92

Authors: N. A. Primerov

The problem of formation of spiritual and moral potential of society, value orientation through familiarizing the basic values of traditional music and song culture on the example of bayan players and accordionists is revised. On the basis of the research, a complex of measures on organization of spiritual and moral education of the young generation, a concept of socio-cultural, educational activities in the field of conservation and reproduction of cultural values and the younger generation exposure to them are recommended. Keywords: tradition, generation, cultural values, state policy of the Russian Federation in the field of folk music and songwriting, music and song heritage, spirituality, patriotism, vitality.

101-106

Authors: E. N. Gorbova

The article determines peculiarities of understanding the functions and purpose of art in changing cultural and historical context of Russia in the late XIX – early ХХ centuries, in particular, the dynamics of cultural creative ideas within the Russian avant-garde. Keywords: culture creative ideas theories, life-creation, life-building, artistic culture, industrial art, futurism, avant-garde.

112-123

Authors: A. A. Nasonov

The article actualizes the conception of an intercultural tolerance in the context of interconfessional interaction, and designates the definition “religion dissemination mechanism.” Relying on various material of historical sources (state acts, service documents, scientific reports, ethnographic materials, newspapers and others), the author analyzes the main components of dissemination directions of the world religions in the South of West Siberia, Kemerovo region and adjacent regions. In the article the confessional situation of prerevolutionary, Soviet and present periods is retrospectively covered in the observed area. It is concentrated on trends, methods, difficulties and results of preaching actions of the Buddhistic, Orthodox Christian and Muslim adherents as well. It stresses significance of visual shapes and ethno-social stereotypes in process of the world religions expansion. Characteristics of the syncretization process particularly treated Burkhanism movement phenomenon are noted. The author makes a conclusion that present confessional situation saved several features of the pre-revolutionary period (1905–1917), however nowadays circumstances show the principal role of the religion expansion. Keywords: religion dissemination mechanism, interconfessional interaction, mission, syncretization, stereotypization.

127-133

Authors: L. A. Kravtsova

This article is devoted to analysis of historical and cultural legacy of coal branch as a separate form of cultural legacy having in its structure material and non-material filling. The main parameters of research legacy: territorial, chronological and profound, were examined and selected with the purpose of including in actual culture by the author. The absence of theoretical research of mining legacy at the present stage and substantiation of necessity of its actuality can lead to considerable loss of objects and monuments of coal science and industry on account of social and economical processes which took place at the end XXth and at the beginning of the XXIst centures. Keywords: historical and cultural legacy, material and non-material legacy of coal branch, parameters of legacy, chronological limits, territorial limits, content and structure of historical and cultural legacy of coal branch.

139-147

Authors: S. Yu. Lysenko

This article analyzes the problem of artistic interpretation of the opera as a synthetic text, which is understood as a complex multi-level process of meaning “re-expression” composer literary source, producer – a musical score of the opera. First time for analysis the opera involved a synergetic aspect, to reflect the opera-text as an open system having the features of self-organization, and artistic interpretation of the composer and producer – as a demonstration of her instability, actualization of chaos which generating a meaning following organization of a new order in the newly-formed text (composing the score, opera perfomance). On the example of Tchaikovsky’s opera “Queen of Spades” is shown as constant meanings enshrined in the relatively stable semantic structure of a literary text by Pushkin, in the process of its actualization in individual (unique) coordinate system of artistic mind of Tchaikovsky which is change their structure functions, promoting “swing” original semantic construction. In a process of Tchaikovsky interpretation, which is significant (dominant) for him is beacoming semantic units of Pushkin’s text, which were located on the periphery of his semantic structure, “non-obvious” semantic components that are present in the literary text in form of reservations, implicit hints. Keywords: opera, synthetic art text, artistic interpretation, synergetic aspect, semantic structure of the text, “system swing “, P. I. Tchaikovsky, “Queen of Spades”.

152-161

Authors: I. A. Nekrasova

The article is devoted to the history of religious performances in Geneva from 1540–1560 ‘s. – period of the ruling ideology of Calvinism, who refused the theatre art in principle. It is proved that in the 16th century religious Theatre, closely associated with the religious thought of the Renaissance and the Reformation, can be developed in such historical conditions under which the development of secular theatrical forms was hindered, as it did in Geneva in the Calvinist period. Religious theatre provided an opportunity for a wide variety of creative experimentation and get richer the theatrical culture of this period. Are considered rare and virtually unexplored in the Russian theatre criticism, in particular, the Apostles mystery, the latest mystery play of Geneva, performed in July 1546, contrary to the will of Jean Calvin. One of the most significant works of religious drama of the 16th century was a biblical tragedy The Sacrifice of Abraham created by Theodore de Beze, an outstanding theologian and associate of J. Calvin, and played . by students of the Academy Lausanne in 1550. This play, never translated into Russian, has taken a significant place in the history of the religious drama of the Renaissance, has influenced many French playwrights of the era. Also are examined the two original Calvinist satirical “comedies”, such as A Comedy about a sick Pope by Conrad Badius (1561) and A Comedy about a sick World… by Jacques Bienvenu (1568), which were staged in Geneva on the occasion of the official city events. In these “comedies” are combined the stage traditions of morality play and the actual political and religious issues. The article is based largely on studies of foreign scientists of the 20th century, some facts are introduced for the first time in Russian scientific context. Keywords: religious drama, religious theatre, Theodore de Beze, Сonrad Badius, Jacques Bienvenu, calvinist satirical comedy.

171-176

Authors: A. K. Shayakhmetova

The problem, as stated in the title of this article can not be viewed outside the historical, cultural and religious context, what is largely determined by the ratio of the Word in the Islamic world. As in any religion, a word in Islam is a powerful translator of innermost ideas, which perceptions are associated with certain ways of intoning of the sacred texts. Keywords: Quran, reciting etiquette, musical intonation, treatises of Muslim thinkers.

183-189

Authors: N. V. Medvedeva

The article is devoted to studying of the process of formation and development of choral art of the Kemerovo region in the XX century in a context of musical life of the industrial region. The main attention is accented on the conditions of an existing of choral culture in sociocul-tural life of the region, the main reasons for activization of choral activity are defined in the article. Keywords: choral culture; industrial region; Kemerovo region; choral collectives; amateur creativity.

196-204

Authors: I. G. Matyukhov

In article the oratorio “Kuranty” by the Belorussian composer Victor Сopytsko after the anonymous slavic collection of 1733 is analyzed. A dramaturgy, a composition and a figurative system of an oratorio, practical methods of the contemporary composer, restored a musical monument of the XVIII century to new life, is characterised. Keywords: kuranta, chant, oratorio, transcription.

213-225

Authors: L. L. Shpak, N. A. Zaruba

The paper proposes a conceptual framework hybrid “model of sociological support”. The article describes the theoretical and methodological foundations of the model (the principles of the objective functions), the role of education and competence as the basis of sociological support. The emphasis is on the structure of the stated model. The explanation is given in relation to the social and personal safety in the fuel and energy complex and certification of personnel management. Keywords: sociological support, social model and principles of model development, objective functions of sociological support, certification, management skills, social security, personal security.

231-237

Authors: I. I. Voronin

In article highlights the theoretical and methodical aspects, of development music programs for young people and for, youth as subject social relationship. The stages of process, functions and principle of process working up leisure and cultural programs for youth. The role music programs in process education of youth and build up the there character. Keywords: methods of build up the youth character, youth, subject social relationship, leisure and cultural programs four youth, music leisure programs, function and precepts of education youth, musical science, musicology.

243-251

Authors: A. P. Fedyaev

The article attempts to describe the abstract and symbolic model of the Universe that is fundamentally different from its physical counterpart, as well as to reveal its main features – non-linearity, the complexity and unpredictability. Keywords: integrated point, the method of analogy, real and imaginary quantities.

260-266

Authors: N. I. Gendina, G. I. Sbitneva

The main problems in the reviewed monograph are analysed: research, education and information activities of Russian universities. It reviews the condition of information management and information resources needed so that Russian universities could effectively conduct research activities and train specialists ready to compete. Keywords: Russian universities, scientific research, information resources, information provision.

272-275

Authors: L. G. Taranenko

There are characterized the areas and results of the scientific, pedagogic activity of the Doctor of Pedagogic, professor, Vice-rector for Academic Affairs at Kemerovo State University of Culture and Arts Irina Semenovna Pilko. The author considers the main biographic and factographic information about I. S. Pilko. There are described the main areas of the professor’s scientific activity: the technologic support of the library production; the introduction of the modern information technologies into the library practice; the electronic information recourses in the library practice; the multilevel library education; the development of the model standards of the library activity. There are indicated some results of the I. S. Pilko professional activity: the realization of the scientific ideas in the educational courses of technologic training for the library and information sphere specialists; creating of course books; active introducing of multimedia and telecommunication technologies into the educational process of the faculty of the documental communication technologies; training of the new generation of young teachers who is ready to continue the Kemerovo librarian school traditions etc. The author characterizes the professor’s activity within non-government organizations. Keywords: the technologic approach, the library approach, Kemerovo scientific librarian school, library and information institutions personnel, librarian education, technologisation of library and information education.

281-287

Authors: O. Yu. Astakhov

EXPERIENCE OF RESEARCH OF THE SLAVIC CULTURAL HERITAGE IN DISCUSSIONS OF DOMESTIC AND FOREIGN SCIENTISTS: Studying the foundations of traditional Slavic culture is one of the leading scientific directions in researches of scientists of Kemerovo State University of Culture and Arts (KemGUKI). The university’s possibilities of the organization of the scientific actions promoting the exchange of experience of researches of actual problems of preservation and development of traditional cultures with the participation of the Russian and various foreign scientific schools and directions, for the purpose of establishment of the productive dialogue opening the new prospects of studying the Slavic world are actively used. One of such key actions of the university was the International Scientific and Practical Forum “Christianity and Slavic Cultural Heritage,” devoted to celebration of the Day of Slavic Writing and Culture on May 24, 2013, organized with Russian World Fund’s support. Due to the celebration of the 1150th anniversary of the Slavic writing created by great educators, equal to the Apostles sacred brothers Kirill and Mefody, Russian World fund announced the International Action “Year of Slavic Writing,” which was urged to awaken interest of international and Russian public to historical bases of the Slavic culture. Active participation of KEMGUKI in this action became marked by carrying out the Forum, which purpose was integration of scientific community efforts on formation of cultural and educational space of the Slavic countries, promoting the preservation of the Christian base of the Slavic culture in the conditions of accruing the processes of globalization. More than 200 people participated in the Forum. Discussion platforms were not only on the base of Kemerovo State University of Culture and Arts, but also on the base of the Faculty of culture and arts of F.M. Dostoevsky Omsk State University, Russian Institute of Culturology (Moscow) were organized. Teachers and specialists of higher education institutions of Poland, Bulgaria, Croatia, Czech Republic, and other countries became participants of scientific actions. Attraction of the wide range of scientific community to participation in the Forum grew out of the necessity of actualizing the values of traditional Slavic and Christian culture in the present conditions that induce opening the new cultural, scientific, educational centers, creation and implementation of the scientific and creative projects connected with studying and promoting the ideas of the Slavic world, inclusion in educational educational programs of average professional and the highest level of the disciplines devoted to studying the basics of traditional cultures, etc. Keywords: scientific and practical forum, Slavic cultural heritage, Christianity, traditional culture.

10-19

Authors: I. S. Karabulatova, K. K. Koyshe

The article examines the processes of interpenetration of languages in the structure of modern Eurasian linguistic identity, reveals the nature of the interference, leading to the appearance of new features in the regional language of the Russian-Kazakh border areas. We mean the territory of the Russian borderland Tyumen region and the Kazakh border area Northern Kazakhstan. Migration is a multiaspect and complex social-psychological process that begins long before the fact of migration.russian population of the Tyumen region once assimilated representatives Ugric (Khanty, Mansi, Komi), Turkic (Tatars, Kazakhs), Slavic (Ukrainian, Belarusian). Cossacks, merchants, and just farmers and other service people in Siberia almost every man were married to local women, resulting in any sub-ethnic Russian community, a group of Métis population, anthropologically close to the neighbors. This confusion is reflected in the language of the local population on both sides of the border and among Russian and among Kazakhs and Tatars. Facts Kazakh say that the north-east and other dialects of the Kazakh language borrowed many words from Arabic, Persian, Russian and other languages, even before the formation of the literary language. But for all that each of the dialects assimilates new words in their own way. For example, the Russian word «krovat’»/»bed» sounded «keruert» in the West of Kazakhstan, in the South «keruet», and in the North-East «keruert». We can say that the mutual phenomena arise from both language-contactors in areas of intense inter-ethnic cooperation; it helps in certain conditions of the evolution of both the linguistic identity and language systems in general. It is not that we are seeing only West Siberian Kazakhs under the influence of the Russian environment; the Kazakh language also has a significant impact on both the Russian language of Kazakhs and Tatars and Russian dialects of the Russian-Kazakh border region in the Kazakh region. We find this effect at the level of phonetics, vocabulary, and grammar. We have a complex structure of modern Eurasian multi-conceptual linguistic identity, which is multiaspect in modern palette of sound.

27-34

Authors: E. A. Fedorova, V. P. Slivinsky

The article deals with the problem of understanding of Siberia as a special mythological space in the linguistic consciousness of the Russian people.researchers consider the etymological roots of the transformation horonoma. They are trying to figure out why Siberia acts as a sacred place, which has a complex network of associative fields. The authors examine the question of why Siberia is seen as analogous to Tartarus, a kind of purgatory, and together with the place of acquisition of supernatural powers and abilities. Regional toponymic space can be considered, on the one hand, as a text reflecting the history of the people, on the other hand, cultural environment, which forms the historical consciousness, as it is often perceived as a memorial to names of historical figures and events. Myths are an effective means of influencing the public consciousness, mythological communication is very interesting for advertising and public relations, as there is a level that can be weakly refuted the mass consciousness. Myth is one of the features of onomastic discourse. Siberia is associated as a specific mythological space. It is no accident that Siberians in proverbs serve as special people, and Siberia as a special fabulous space. For example: Siberian is not one who was born in Siberia, but the one who puts on the heat, Siberian is not the one who lives in Siberia, but the one who puts on the heat, Siberia-mother and the Urals, the priest sent to Siberia as hard as a Siberian, Siberian health, etc. Send or go to Siberia in the popular mind equates to traveling to the sacred world of death, into the world of the Other, so the use of the word as a place name «Siberia» is associated with the designation of the forbidden places, closed places, remote location with a strong negative connotation. In addition, there is a dichotomy in the Russian language consciousness: «Russia – Siberia» as an echo of a dichotomy of Russia and Siberia as Tartary / Tartarus. Thus, the «Tatar land» has a special place in the plot. It is at the opposite pole, in opposition to all Russian things, it is the habitat of «enemies of the villains, powerful Tatars evil.» «Conspiracy selfless person going into any war» describes the battle with the Tatars as with the infidels, soldiers, notorious for cruelty, courage, supernatural invulnerability.

42-46

Authors: O. I. Okolnikova

This article analyzes the labels of «The Explanatory Dictionary of the Living Great Russian Language» by V.I. Dahl, reflecting the specific stylistic connotations of both plans, functional and value, and identifying any particular stylistic representation of the values in the interpretation of denotation in Russian

52-59

Authors: O. G. Ulturgasheva, Y. K. Tinikova

The article is devoted to the analysis of yurta as a traditional home of nomads. At present yurta is considered as a guardian of the rites of the Turkic people of Asia.

66-74

Authors: O. G. Ulturgasheva, A. N. Karamchakov

This article is dedicated to the history of the continuing national education formation for indigenous peoples of the Sayan-Altai region, covering the period from the opening of the first schools for indigenous peoples living in the region before the rise of the national education system in the first decades of the Soviet power.

86-93

Authors: N. I. Stepanova

The author analyses distinctive features of meaning in advertisement’s communication as a phenomena of dual nature as well socio-cultural as commercial (marketing) one. The meaning’s particularity is determined by this duality, on the one hand, through forming the new meanings and significances by application of arts methods and, on the other hand, through directing consumer’s interpretation of symbols and signs to the course of communication strategy and marketing targets. Combination of “artistry” and “totalitarianism” in advertisement’s communication constitutes its peculiarity that determines as well creative technologies, as its perception by consumer.

105-108

Authors: O. Y. Astakhov

The article deals with the problems of integration of humanitarian and socio-scientific field of the culturologic knowledge relating to the harmonization of integrative and diversified vectors of modern sciences’ development

114-123

Authors: N. L. Prokopova

The use of cultural historical approach to the analysis of art speech is argued in the article. The expediency of this approach is defined as the possibility of identifying the information associated with models of art speech which are closely connected with cultural and historical values: the artistic direction of art and culture, art speech traditions. The problem of the article is establishing the characteristics of models of art speech and their identification with the artistic direction and traditions prevailing in art and culture. The methodology of the cultural historical approach in this article is based on the Kuhn concept of paradigms. The author of this article has previously used the Kuhn concept as an operational tool to study the evolution of speech culture in the cultural continuum. The past experience of the author is replenished by the methodology of the cultural historical analysis of art speech. The result of the research is a table of models of art speech and analysis revealing the properties of models of art speech as culture representative.

138-148

Authors: R. G. Shitikova

The article deals with the concepts of periodization, interpreted as a kind of material systematization. Criteria for periodization are disclosed, their use can be traced to the example of one of the most significant phenomenon of the XX’s сentury music, the Second Viennese School of composition.

156-162

Authors: L. B. Freivert

This article displays analogies between industrial design and verbal language; the archetypical characteristics of art form in design are exposed. The author investigates theoretical theses by F. de Sossure and N. Chomsky, A. G. Gabrichevsky and V. B. Shklovsky concerning industrial design.

172-177

Authors: R. R. Tazetdinova

The article presents the analysis of a manifestation of philosophy of theater (based on Kant’s “Critique of Pure Reason”), describes some limitations of logic relations the statements of Kant making logic theatrical normative.

189-195

Authors: M. G. Khasyanova

This article is devoted to the problem of corporate culture formation, and corporate values as its core element. Corporate values are shared by all employees of an organization and are used as base for behavioral norms and their appearance. Corporate values are a key for successful existence and efficiency of corporate culture.

203-205

Authors: E. V. Veselovskaya, A. V. Kiselev, I. A. Sechina

The article highlights the work of the Seminar “Kuzbass regional museums: the conservation, study and popularization of the historical and cultural heritage of the region”.

10-19

Authors: S. V. Butsyk, A. S. Krestnikov

The article is devoted to the problem of the use of automated systems management at University of Culture and Arts. The authors propose a model based on the consideration of the specific of education in this field. The basic idea is to determine for each module to create or, conversely, acquisition and adaptation of the finished product. As an example, the experience of implementing the model in the Chelyabinsk State Academy of Culture and Arts is given. Keywords: education, culture and art, information science, ICT.

32-51

Authors: I. L. Skipor

The experience of the use of the technological approach for the organization and conduct of scientific research, development of educational training programs for library and information institutions at the Chair of technology of automated information processing in Kemerovo State University of Culture and Arts. Professor S. A. Sbitnev, founder of the Chair, started the use of technology in developing the concept of library and information production. The essence of the technological approach and benefits of its use in the consideration of library and information production are shown. The results of content analysis of publication titles made by the teachers of the Chair for the period from 1972 to 2012, are described from the standpoint of technological approach. The article provides statistics characterizing the dynamics of word-form «technology» in the titles of publications of teachers of the Chair. It gives a qualitative and quantitative analysis of scientific papers on the research and development of various components of library and information technology. The evolution of training for graduates of library and information field is demonstrated and the experience of the use of the technological approach for modeling the educational training programs of library and information field as well. It shows the composition of disciplines aimed at developing technological knowledge among students studying in the field and the field of study of library and information profile. It considers the organization of the course and graduation of design students with the technology approach. The advantages of the use of the technological approach in addressing research and educational issues in today's rapidly changing world are demonstrated. Keywords: technological approach, Kemerovo scientific library school, organization of research, library and information production, educational programs, staff library and information institutions.

58-78

Authors: N. I. Gendina, N. I. Kolkova

The article characterizes the essence of the issue defining the development of the system of educational standards of Kemerovo State University of Culture and Arts for final qualification works (thesis) in the conditions of multilevel education system. The major traditions of standardization in Kemerovo State University of Culture and Arts are examined. results of the research concerning the new educational standards in Kemerovo State University of Culture and Arts for qualifying thesis are presented through analysis of the content for the third level educational standards (Bachelor’s degree, Specialist, Master’s degree). The interaction between the activities and the requirements for final qualification works (thesis) of the postgraduates (Bachelor’s degree, Specialist, Master’s degree) in the University of culture and arts is defined: text, text in the combination with experienced example, text in the combination with art, creative and performing activities. The main educational standards for universities which define the requirements for thesis and projects, baccalaureate works, master dissertations are characterized. Requirements for final qualification works (thesis) in the frame of «High educational institution – Department» are differentiated. Conditions of successful implementation of the educational standards for high institution are defined. Approaches to quality control of final qualification works (thesis) are offered. Keywords: Federal state educational standards for higher education, qualifying thesis, baccalaureate works, master dissertations.

87-95

Authors: G. F. Leonidova

Article is devoted to consideration of the software intended for development of computer tests, used at the Chair of technology of automated data processing of the Kemerovo State University of Culture and Arts: WinTest (development of department), ADTester (development of the ADSoft company), PoZnaniye 2.0 (development of Znaniye scientific organization of Russia), easyQuizzy (development of NetCrate Software), MOODLE (freely extended software product). The comparative analysis of software of computer testing was carried out on: to structure of types of the test tasks realized in software products; to structure of the services provided to the developer of tests; to structure of settings of dough; by opportunities of the analysis of testing results.results of the analysis showed that the MOODLE system considerably surpasses other considered programs in set of parameters. The revealed advantages of MOODLE system, its practical approbation, and also studying of statistical data on number of users of this system allowed to draw a conclusion that now is one of the most available and perspective test systems which can become integral and important component of the educational information environment of a higher educational institution. Keywords: computer testing, software development tools, computer tests, types of tests, provided by the test developer services, configure the test, analysis of test results, the system MOODLE.

105-116

Authors: G. F. Gordukalova

The role of technological school of S. A. Sbitnev is shown in statement of the problem of typification of complex queries in the 1970s. The issue of Internet-analytics is discussed. The main course of its development is characterized as webometrics, technical measurements of streams by provider’s services, analysis on demand, videometrics. The active usage of Zipf-Bradford law is shown. The number of participants of Internet analytics is rapidly expanding. The problem of interpretation of measurements online is highlighted. The process of analysis and design tools in the intellectual technology and machine performance for complex queries is shown. The categories of queries were identified as local, associative, and complex. The characteristics of each category of queries is defined on the grounds of the sources used and the methods and by time limits of temporary labor. The basic tools, resources and design stages of analytical technologies are described. There are examples of completed flowcharts. Keywords: analytical technology, webometrics, queries, categories of complexity of the query, designing, resources, stages of designing, flowchart, expenditures of labor.

125-139

Authors: N. A. Zaruba, L. L. Shpak

This article is concerned with the definition of sociological maintenance. The authors describe it in context of service validation of managemental personnel. This article raised the actual current issues of excort-service’ functional load of validation by professional sociologists. The support activity is handled as auxiliary-appendant (instrumental) ones toward the main subject’s activity, which aimed to assimilation of new and acquisition of more difficult forms of familiar activity. Keywords: sociological maintenance, validation, managemental personnel, the functions of sociological maintenance, the goal and problems of support.

151-154

Authors: A. A. Trubina

The article deals with the basic problems of socialization of students in the context of implementation of new computer science educational standards and in the achievement of personal academic results. Keywords: educational standards, socialization, personal academic results.

158-165

Authors: E. L. Kudrina, A. G. Guk

The article presents the experience and results of Kemerovo State University of Culture and Arts (KemGUKI) observing the satisfaction of internal and external consumers of educational services. These results are discussed in the context of the functioning of a certified quality management system, implemented in KemGUKI. Keywords: employers’ need, customer satisfaction, quality of educational services, cultural specialists, quality management system.

175-177

Authors: T. N. Ivleva

The article discusses the advantages and opportunities of electronic portfolios as educational technology, which allows you to monitor the formation and development of professional competencies, and as a tool to promote the future managers of socio - cultural activities (ACS) in the labor market, describes the experience of using e-portfolios in the educational process of the university. Keywords: electronic portfolio management, quality management, manager of socio-cultural activities.

181-186

Authors: N. M. Genova

A system of education in the sphere of culture and arts (School-College-University) established in the Omsk region is reviewed in the article. The problems of its performance and prospects of development at the present stage are analyzed. Keywords: art education, interagency cooperation, innovative structure of the classical university, sociocultural competence.

192-197

Authors: L. S. Khoroshilova , D. A. Efimov , L. G. Ovcharova

The concept of forming safe behavior and identity safe type are relevant to the preparation of future specialists. Keywords: potentially dangerous man-made objects, environmental risks, diseases dependent on ecology, pollution adaptation diseases, specialists dangerous profile.

201-211

Authors: E. L. Kudrina, V. I. Bedin

The authors examine the current system of vocational education and staff problems in the library business and socio-cultural activities in the Russian Federation. They analyze the innovations that emerged during the transition to the new GEF HPE, which have a significant impact on the training of specialists in the field of culture and arts. Keywords: tier training, employer, new paradigm of education, culture trends, reform of European education, competence approach.