Business Inform

25-29

Authors: Sobolieva M. V.

The article is aimed at the disclosure of the most significant manifestations of methodological errors in disclosing the role of axiological foundations of economic activity in present day conditions. Three such manifestations have been allocated: 1) attempts of a scientist to «retreat» into his own theoretical system of coordinates, its absolutization, and, if not disregarding, at least a purely formal acknowledgment of the existence of other contemporary approaches, without a reasoned analyzing the characteristics of strong and weak; 2) lack of critical rethinking of ideas of historical predecessors, which would be used to build own theoretical models of the contemporary economic life; 3) excessive academism and shematism of scientific results, predominance of qualitative analysis and insufficient attention to quantitative methods or even complete absence of any statistical evidence that results in significant difficulty or even impossibility of verifying certain allegations, provisions or practical application of the submitted ideas or suggestions.

48-53

Authors: Reshetniak O. I., Zaika Yu. A.

The aim of this article is to analyze the prospects for economic development of the Ukrainian economy by creating the integrated educational cluster structures. Authors of the article propose to implement the formation of integrated educational clusters in Ukraine as a method for the orderly development of Ukraine’s economy. For the control of sustainable development in terms of the formed integrated educational cluster, the main components should represent a combination of economic, organisational, motivational, coordinating, controlling methods and ways to manage the balanced development of economic system of individual regions and the State as a whole. In the course of the theoretical study of the development prospects of Ukrainian economy, basic functions, tasks and methods of managing the integrated educational cluster have been determined. A model for formation of a single integral educational cluster has been proposed, which includes five levels: individual educational institutions, regional education systems, business-structures-oriented, regional education systems, regional educational clusters, which take into account the sectoral specificity; unified integrated educational cluster of Ukraine. A model for improving the educational system of Ukraine according to the innovation development model, which involves the implementation of the cluster approach, has been presented.

86-93

Authors: Soboliev V. M., Korepanov O. S., Sobolieva M. V., Chernenko D. I.

The aim of the article is to identify the structure of the demand for clinical laboratory services (CLSs) in Ukraine in the regional context for its statistical estimation. The CLS market is seen as the demand for CLSs secured by payments of consumers. The author’s segmentation of the CLS market has been suggested. At the highest level of segmentation the two main structural elements having specific forms of supply and meeting the demand of consumers have been distinguished: 1. The CLSs offered for the purpose of medical diagnostic for the health recovery, restoration and preservation of a certain level of ability to work at its temporary loss. This market segment is conventionally called the medical and diagnostic one. The services provided with the purpose of detecting the disease, determining the diagnosis are prescribed by the doctor. 2. The CLSs offered for the preventive diagnostic in order to preserve and maintain a healthy body condition. This segment was characterized as preventive and diagnostic. The services are provided with the purpose of preventing diseases, usually initiated by the consumer (patient). The demand for CLSs of the first segment is determined on the basis of the data of the primary disease rate. The demand for CLSs of the second segment is determined on the basis of the age structure of consumers of the relevant services and medical recommendations on prescription of tests.

118-129

Authors: Sobkevych O. V.

In the article, on the basis of a common algorithm of diagnostics and management of economic security, threats to innovation security in the industry of Ukraine have been identified and systematized, specificity of their formation and manifestation has been described. It has been specified that the causes for threats to innovation security are both traditional risks of innovation activity in Ukraine, associated with low efficiency of State innovation policy, which leads to negative trends in the innovation development, and worsening of the political and economic instability (when the effect of the indicated factors makes companies refuse or postpone for the future implementation of innovative projects). Results of an analysis of threats to innovation security in the industry have provided data for composing a logical-structural scheme of the negative impact of innovation policies on the economic security of the State. It has been specified that this impact is being formed gradually, through the manifestation of effects initially in the form of negative trends of the innovative development of industry, further – threats to innovation security in the industry and, finally, – threats to the economic security of the State. To minimize the manifestations of threats to innovation security, a number of measures to be fulfilled by means of the public policies to enhance innovation processes and increase the use of scientific-technical potential of the industry has been proposed

235-240

Authors: Makarenko M. I., Gordieieva D. V.

The article is aimed to evaluate the sufficiency level of the international reserves of Ukraine, analyze the main ways of preserving the reserve assets as well as identifying possible sources for replenishment during the crisis period. The authors suggested to differentiate between the concepts of «sufficiency» of international reserves and their «optimality». The article analyzes the main advantages and disadvantages of current approaches to substantiation of sufficiency and optimality of reserve assets. The level of sufficiency of the international reserves of Ukraine has been calculated, using traditional criteria (covering the import, short-term debt, money supply) together with the combined criterion of the IMF. It has been concluded that at the end of the first quarter of 2015 reserve assets were not sufficient for all the considered criteria, aside from the monetary coverage criterion, not so much because of their growth, as because of reduction in the money supply in US-dollar terms owing to the devaluation of hryvnia. To locate possible sources for replenishment of the international reserves, the data of balance-of-payments of Ukraine as well as dynamics of reserve assets of several countries with transition economies in the period of the global crisis have been analyzed. It has been concluded that, at the present moment, the only source of external foreign currency resources is financial assistance, which is provided in terms of the program of cooperation with the IMF. To save the reserves, relationships with the countries-importers of Ukrainian goods need to be expanded as well as swap agreements should be concluded. Among the domestic sources of foreign currency resources, the currency and deposits of the non-bank economy sector can be considered as well, though the use of this resource is complicated by the mistrust in the Government and the banking system, significant devaluation and inflationary risks

311-315

Authors: Smyrnov S. O., Gil'orme T. V.

The article is aimed at development of theoretical, methodological guidelines and practical recommendations on formation of organizational-informational mechanism for marketing promotion of energy-saving technologies, which is based on constant organizational interaction and information interactive support (building the flexible on-line information systems) with introduction of the modern energy technologies in the markets of energy services in Ukraine. The article considers the methodological platform for building the organizational-informational mechanism for marketing promotion of energysaving technologies based on the life-cycle conception and the model created by Kurt Lewin. Further considered is a classification of groups of methods, taking into account peculiarities of marketing communication support for creation and market promotion of innovative energy-saving technologies (selection of communicative and analytical groups of methods). An assessment of economic feasibility of the proposed approaches on the basis of methodology by Gronbach and Gleser has been suggested.