IMPACT : International Journal of Research in Business Management

1-18

Authors: Tay Chinyi Helena, Sreenidhi S K & Shoba Aby John

One of the core driving factors of any organization is the competency level of its employees. Competencies are important to organization as they focus on people’s unique skills, knowledge and attitudes which are more than measuring only the technical skills of people. For the success of any organization it is important to measure the skills, attitudes and knowledge of people that leads to success. Competencies are more durable than job tasks. Competencies are part of people, not the work they do. The unique characteristics has been overlooked or poorly identified in most traditional job descriptions, which typically have a brief list that may cover only technical skills. People Performance Competency 20 is a psychometric assessment that measures the competencies based on knowledge, skills and attitudes. It has multiple benefits like it helps in understanding the strengths, weaknesses, opportunities and threats for individuals, it also helps in identifying the gaps in the existing skill level and requisite skill level demanded by the job, identifying right person for the right job etc. Using these assessment organizations will be in a better position to recruit, select, develop, reward, and promote the most successful people. Hence, competencies are an important tool, much like a compass, to find direction in attracting, developing, retaining, and positioning the best, most productive and promotable people. Measuring it with the appropriate psychometric tools like PPC 20 will bring effective results in mapping individual competencies.

27-44

Authors: Diksha Sahni & Gauri Gupta

This research paper tries to understand the perception of the people towards insurance. Insurance is one of the important saving or needs for every people during their life. Insurance is the transfer of risk by an individual, organization etc. Insurance is the one type of safest investment for the people. The various elements involved in the insurance policy such as; Price, Terms of payments, quality etc. According to the study company image is to be the highly important criteria which we consider before taking up a life insurance. Bank Deposits is the most preferred investment alternative which is available to people followed by alternatives such as insurance, Real states, gold and silver, mutual etc. This study helps the company to make the marketing strategy.