IMPACT : International Journal of Research in Business Management

Number 3-12, 2015

1-8
GOING GREEN: METHODS AND INITIATIVES BY TELECOM COMPANIES IN THE INDIAN TELECOMMUNICATION SECTOR

Authors: POOJA CHATLEY

Abstract

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Number of views: 421

India is one of the biggest and fastest growing telecom markets in the world and this is evident from the fact that more than 200 million rural subscribers are set to come into the picture by the end of 2016. Faced with growing evidence that their lifestyle choices are tightly intertwined with environmental consequences, many consumers are “going green”—and they are willing to pay to do so. The trend toward green is starting to influence all industries, but strategies and services are still nascent and efforts are afoot, all over the world, to find measures to deal with this issue. Telecom players that can position themselves to take advantage of this demand—through their choice of components, adjustments in the carbon footprint of their operations, or establishment of a full green proposition including devices and the 4Ps—will be able to create compelling differentiators that drive consumer purchasing. This paper is an attempt to study the methods and initiatives taken by the telecom companies for going green and joining the league of environment friendly organisations.

19-26
NATIONAL STRATEGY DEVELOPMENT AND MANAGEMENT OF SMALL AND MEDIUM ENTEPRISES FOR SOUTH-WEST REGION IN MACEDONIA

Authors: NUHI SELA, ANA RISTEVSKA & FATLUM GOGIQI

Abstract

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Number of views: 449

The strategy of the economic development is closely tied with the business development, because it constitutes one of the strongest segments for one state, which as an objective has the creation of a positive-encouraging climate for the implementation of the investment politics and the export through the production which is focused in the human resources, in way that the managers to increase the competition and the survival of their enterprises and the investments with high technology - novelties that change the organizational culture, enabling a life quality for the community or our society. This experience is needed for a successful management strategy. These reforms are closely related to the market liberalization, the macroeconomics stability and the functioning of a market economy where the purpose is the economic efficiency and the competitive ability to be involved in the European Union. The EU does efforts such as in the moderated world, for a positive move for the Western Balkan countries that are less developed through the stabilization and association process (PSA) related to SMEs launched in 1999. In this paper on this international conference we aim to present business data for the last six years, and also the business results of the company from the private sector in South-West Planning Region, Republic of Macedonia.

27-38
AN ANALYTICAL STUDY OF IMPACT OF MARKETINGSTRATEGIES OF COMPANY IN DEVELOPING BRAND NAME AND BRAND ACCEPTANCE OF CONSUMER DURABLE GOODS WITH SPECIAL REFERENCE TO NAGPUR REGION

Authors: BAGIRATHI IYER

Abstract

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Number of views: 548

This present study is focused on marketing strategies adopted by various companies manufacturing consumer durable in white goods sector. Since the firms sell their consumer durable white goods in a competitive market, several parameters and factors are considered for consumer durable white goods taking various marketing strategies to dominate the market. Now a day’s sales maximization is synced with marketing strategies .This paper studies the dealers perspective to understand the impact of various strategies in terms of the influence it has on the purchase decision. During research, the researcher learned that it is a lot cheaper to keep existing customer happy than to attract new one. But maintaining relation with existing customer in level that constantly encourages them to stay with a company is a dynamic and meticulous job. And hence innovation in marketing strategies is very important and is a need of the hour.

39-44
UNDERSTANDING THE IMPACT OF MARKETING THROUGH MOBILE PHONE IN MUMBAI

Authors: HITESH N RAMDASANI& B. B. RAYATE

Abstract

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Number of views: 383

There is an extensive spread in the use of mobile phone with a phenomenal increase in the number of consumers who use the device. This change has diverted the marketing methods from traditional to a new concept as this new marketing method has a strong impact on the decision making of the consumers. This research inspects the factors that have an impact on decision making of the consumers involving various factors which are - usage of the device, purchases made using mobile phone, sharing of coupons, assistance of the device for shopping, response to the advertisement on phone and the features of mobile marketing. A questionnaire was designed to collect the data and understand the impact of marketing through mobile phone. The findings were studied which indicated a moderate impact of mobile marketing on the consumers

45-50
EMERGING CITIES OF INDIA: THE NEW AGENDA ON RETAIL INVSTOR’S DESK

Authors: KIRAN DERLE & AVINASH GANBOTE

Abstract

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Number of views: 492

Liberalisation of retail policies in India paved the way to foreign as well as domestic investors to mark the entry and get into one of the highly dynamic market of world. Retail being one of the most important topics of Indian economy has become impetus to many of the investors to enhance their existing business or add one more number to their business verticals. Many of organised retailers like Big Bazar, more, Pantaloons, Reliance Trends etc have already entered in the emerging cities. The level of organised retailing though, has much space to get saturated. The paper analyses the reality of retail in emerging cities, Foreign Direct Investment Policy and importance of emerging cities for retail investment and challenges ahead. The paper has considered reference cities for analysis of situation and trends.