IMPACT : International Journal of Research in Humanities, Arts and Literature

15-20

Authors: Priyanka Mitra

From the inception, the major premise of the feminist movement was to protest against the patriarchal hegemonic paradigm and to emancipate woman by demanding equal rights of woman in the society. This movement gained impetus through three waves of feminism with the aim of not only gaining the equal status of a woman but also to prepare the ground for female subjectivity and self-assertion. Bharati Mukherjee, one of the most prominent novelists of the 21st century with her diasporic experience, delineated women characters who were victims of immigration and patriarchy. Her female protagonists rebelled against tradition, social customs and culture, embarked perilous journey in search of independence and self-identity. Thus Bharati Mukherjee’s female protagonists were bold, assertive, ambitious, adventurous and modern but each protagonist was sharply different from the other through the merit of her individual traits.

25-30

Authors: Sweta Jakhmola & Anu Sayal

Worker states of mind are critical to the administration since they decide the behavior of workers within the organization. The commonly held supposition is that “A satisfied laborer may be a productive worker”. A fulfilled work drive will make a charming air inside the organization to perform well. Subsequently work fulfillment has ended up a major theme for the investigator to think about. The specific problem is to look at the effect of work fulfillment on execution. If considered properly there are rewards (inborn and outward) for the assigned task or work fulfillment of a representative. The impact of age, sex, and involvement of representatives on the level of work fulfilled has also been taken into consideration.

37-42

Authors: You Jun

To His Coy Mistress is one of the most famous and highly acclaimed poems of Andrew Marvell, which has impressed many great critics. It is an excellent model of the union of wit and fancy, the alliance of force and grace, and the integration of motion and quietness. There is no doubt that To His Coy Mistress is an ideal masterpiece of metaphysical poetry which is best known for its tension. Thus, it is of great significance to analyze the tension in such great work in details and it would certainly bring a lot of inspirations for readers. This essay is going to start from the analysis of the tension in its themes and its structure and then turn into the further detailed analysis of its lines and hoping to find out the principles of the tension in this poem and wit of the poet.

59-70

Authors: Binny Cherian, Astran Vivin Gonsalves & Avil Saldanha

The study is about the investment patterns of millennials with salaried income. Salaries of individuals are different based on the type of industries, the skillset, etc. Every individual earning an income will end up with saving if his expenses are below the income earned. This expense can vary based on the individual’s responsibilities, lifestyle and other choices. These savings can be invested in different financial asset classes. These asset classes have different levels of risks. Traditional, many people preferred stable investments such as banks accounts, fixed deposits, postal schemes, and bonds. These investments preferences depend on the level of risk that these individuals are willing to take. Their understanding of financial knowledge help individuals makes an informed decision relating to personal finance. Primary data was collected electronically from the U.S. and Indian respondents using a structured questionnaire using Qualtrics. Out of 267 respondents, only 166 were found to suitable for further processing. The test carried out were Garret’ Ranking method, ANOVA, Pearson correlation test. It was found that millennials prefer low risk to moderate risk type of investment option. Millennials prefer to get advice from a professional financial advisor.

91-106

Authors: Rashmi Kumari & Gopal Singh

There are over dozens of globally acclaimed personalities who have devoted their lives in search of peace, knowledge, happiness, love, god and the purpose and meaning of life. They have been called as philosophers and saints. Their philosophies and searches, knowledge, life experiences and speeches have transformed people’s way of thinking and life. They have given different dimensions to the values and thoughts that people hold that have led to a better life and too much extent, the world. These people are Martin Luther, Dalai Lama, Gautam Buddha, Mahavira, Kabir, Guru Nanak, Sri Aurobindo, Swami Vivekananda, Mother Teresa, Adi Shankara, Sri Sri Ravi Shankar, Jiddu Krishnamurti, Osho Rajneesh, and Prem Rawat. Due to creativity and use of cutting edge technology to supplement his work – Researcher has chosen Prem Rawat. Prem has devoted his life speaking about the fundamental requirement of every human being i.e. peace. His perspective on peace is beyond words which are both tangible and practical. He says,“Peace is possible; it needs to be felt. When people are in peace, the world will be in peace".

121-132

Authors: Pratik Walde & Pallawi B. Sangode

This research work is an empirical study that has been done on the implementation of TQM tools and techniques in textile manufacturing firms and factors that were considered to be critical to the adoption of TQM tools and techniques. The prime objective of the use of quality improvement tools and technique is to ensure the quality of a final product to meet the customer’s requirements. These tools help in reducing the costs, wastages, and delays in the production process. This research paper aims at studying the quality tools and techniques used by the textile manufacturing firms, followed by comparing the quality practices of two textile manufacturing firms. Various barriers to the effective implementation of TQM tools and techniques are finally studied. The paper concludes with an indicative model for effective TQM implementation with several recommendations for other firms with similar business performances.

143-154

Authors: Tanu Dang

Demonetization led to a sudden upsurge in the online cash transactions through mobile and internet. Sweden was the first country to introduce bank notes way back in 1661 and today most of its cities have gone completely cashless. In several European countries like France and Belgium, the government has disallowed cash transactions above 3000 Euros. After demonetization move, India too took a plunge towards creating a complete digital economy. Cash transactions are surely making an exit from the Indian market. It started with plastic money – debit and credit cards and the advances in information and communication technologies have provided us with more options to replace cash transactions like internet banking, mobile banking, and digital wallets. Even though online transactions are increasing rapidly, the cashless initiative has not reached its full potential. The most common reasons associated with low acceptance of cashless transactions in India are unawareness, low internet connectivity, suspicion towards online payment portals and most importantly the overdependence over physical money. In his tweet addressed to the country’s youngsters after demonetization, Prime Minister Narendra Modi said, “Time has come for everyone, particularly my young friends, to embrace e – banking, mobile banking, and much more such technology.” According to a report by IAMAI, the number of mobile internet users in India stood at 465 million in December 2017. The report also identified that young students are becoming the most prolific consumers of such services. However, whether they are using the internet for financial transactions remains an area of analysis. Therefore, this research paper attempts to understand and interpret the attitude of the youth belonging to Kanpur city towards using EWallets in the post demonetization period. It aims to ascertain the factors influencing their usage of e-wallets and also the problems faced by them in using these. The paper finally concludes with a discussion of the findings, limitations, and directions for future research in the area.

167-176

Authors: Satya Sidhartha Panda & Sushant. E. Revankar

Leadership cannot be defined with the designation of a person or, how is the behavior of a person towards the employees or subordinates of an organization. It is truly tough to measure what are the qualities make a person to be defined as a good leader. Possibly, that is why few people in our society still remembered as a good leader with their approaches, not as per the scores are given to them. So, it proves leadership is such a quality which cannot be measured, but it is true that the impact of a true leader is always countable. That nature of leadership makes it so interesting. Leadership is all about a few sets of qualities which may be gained with the upbringings of an individual or may be polished and developed with years of experience and personal feelings. It is a style which is enriched with time, experience and communication with people. But that is not the end, it can be better with a better strategy, with better capabilities of taking people in a group and work together and finally the capabilities of designing change for everybody help to motivate them and help the individual to grow. Probably, even these set of qualities will be just a subset of leadership qualities and these factors have been discussed in this paper.

181-190

Authors: Sweta Choudhary, Turya Tejaswita, Vanya Srivastava & Vijaya Abhishek

The present study attempted to explore the level of awareness and preference towards ‘Paper Boat’ products in selected locations in Bangalore city. The empirical research used both primary and secondary sources of data and primary tools of data analysis included Chi-square, Anova, Regression and Reliability tests using SPSS. The sample size was 190 respondents and convenience sampling technique was used. The major findings of the study was : all people by and large are aware of Paper Boat products including Beverages and Ready to eat snacks. We found a significant difference among the respondents based on their gender, age, income and occupation affecting their choice and patronage towards Paper Boat products.

199-206

Authors: Jangkholun Mate

The present study focused to find out the environmental attitude of student-teachers of Churachandpur District of Manipur, India. Further, the study attempted to identify the environmental attitude of student-teachers according to their parents’ educational qualifications. The study also aimed to determine the environmental attitude of student-teachers in Churachandpur District of Manipur, India, according to their parents’ occupations. The universe of the present study comprised of all the student-teachers of college of teacher education in Churachandpur District of Manipur, India. The sample of the study was randomly drawn and consisted of 86 student-teachers, which comprised of 30 male and 56 female. The study employed descriptive survey and analytical method. The collected data were analyzed by using MS-Excel and by adopting appropriate statistical techniques like Mean, Standard Deviation, and Percentage. The hypothesis of the study was tested by computing p-value and accordingly they were rejected and or not rejected (accepted). The Major Findings of the study revealed a high level of environmental attitude for the student-teachers of College of teacher education, Churachandpur, The study found out that there is no significant relationship between the environmental attitudes of different group of the student-teachers according to their fathers’ educational qualifications and their fathers’ educational qualifications. The environmental attitude of student-teachers whose fathers’ occupation is teacher, retired, cultivator and administrative departments was high and that of self-employed and other was moderate. The study showed that there is no significant relationship between the environmental attitudes of different group of the student-teachers according to their mothers’ educational qualifications and their mothers’ educational qualifications. The environmental attitude of studentteachers whose mothers’ occupation is cultivator and others was high and that of self-employed teacher, retired, and administrative departments was moderate.

215-222

Authors: Manaswi Chakraborty , Gaurav Pant & Bitam Sadokpam

The aim of the study was to investigate and compare the selected variables i.e. attitude of youth of different colleges of B.V.D.U. towards yoga and yoga practices. For the purpose of the present study, the researcher was randomly selected 120 males and females (30 each, 15-male and 15-female) of College of Physical Education, College of Engineering, College of Nursing and College of Medical, Pune respectively. For the collection of data, the researcher was an approach to the different B.V.D.U., Colleges of Pune city with a request letter from the college authority to collect the data from the subjects through questionnaire test. The researcher gave the required instructions to perform the task to the subjects. After the collection of data, they were statistically analyzed to draw logical conclusions of the study. The study reveals that the male students of College of Physical Education, College of Engineering, College of Nursing and College of Medical have a significance difference in yoga attitude, as the obtain f-value 13.38 is greater than the tabulated f -value (3,56)2.76. Further, multiple LSD Post Hoc Test was applied between College of Physical Education and College of Engineering, there is a significant difference among them more over College of Engineering and College of Nursing similarly, College of Engineering and College of Medical had a significant difference among them. However, the College of Physical Education and the College of Nursing similarly with the College of Nursing and College of Medical has no significance difference in yoga attitude of male students. Further, according to the norms of the percentile value, College of Physical Education; College of Nursing and College of Medical have a result of 60% and fall under the category of average group in yoga attitude. Whereas, the College of Engineering has a result of 40% and fall under the category of the low group in yoga attitude. In addition, for the female students also the obtain f-value is 5.36 which is significant at 0.05 level as the value is much greater than tabulated f-value (3,56)2.76. Further multiple LSD Post Hoc Test was applied between College of Physical Education and College of Nursing, there is no significant difference among them more over College of Engineering and College of Nursing, similarly with College of Nursing and College of Medical had no significant difference among them. However, the College of Physical Education and the College of engineering has a significance difference in yoga attitude in female students. Further, according to the norms of the percentile value, College of Physical Education has a result of 80% and fall under the category of the high group in yoga attitude. Whereas, college of engineering; College of Medical and College of Nursing has the result of 60% and fall under the category of average group in yoga attitude. The appearance of this type of results may be due to the lifestyle of the students. Most of the students in the College of Physical Education have their own self-esteem. They use to practice the yogic exercises by getting the ideas through practical and theoretical aspects. As physical education students are far more have an attitude on yoga. Other remaining colleges students have low attitude as compare to physical education students. They are busier in their schedule in college. They have less intention effort to the body’s physique and physiological changes. Therefore, according to their habits and lifestyle of living College of Physical Education students have more yoga attitude values than other three colleges of B.V.D.U., Pune.

231-240

Authors: Oluebube Amarauche Chukwu & Luke Ifeanyi Anorue

Traditional modes of communication are thought to be in it its decline stages. This belief could easily hold sway especially with the quantum increase in modern day communication technologies and its mind-blowing abilities. This study examines in close detail the relevance of traditional media of communication in relation to existing modern media of communication. In traditional Nigerian and African societies, there have been in existence various means of communication exchange ranging from the gong to the flute, the age grade organizations to the open market. It is the aim of this study to examine albeit in close detail, the relevance, if any, of the still existing modes of communication exchange in traditional Nigerian societies.

257-264

Authors: K. Pavaimalar & A. Renuka

Education is a major constituent of human resource development and is thus basic to any progress of economic and social growth. It is indeed pathetic to say that in this globalization era the women are still in the last benches in education, health and socio-economic stages. There is at present a growing global recognition of the vital links between education and development. The society should plan to take care of women’s aspirations and needs. Women's education is targeted by most educational policies because the lack of it can be costly to overall development. Of late, both global and regional attention is drawn towards eradicating illiteracy among women and reducing the constraints in their access to education. This paper attempts at a diachronic, descriptive, and analytical study of growth and development of women's education in Tamil Nadu with particular reference to Salem. The paper tries to show that expansion of opportunities is crucial and inevitable in dealing with the problems of educational backwardness. This research aims to take a fresh look at the present situation of education among females in Tamil Nadu primarily based on data provided in the Census of India.

273-284

Authors: Shaheen Altaf Shaikh

Web-based Education is fast emerging as an important avenue in the Teaching Learning Scenario. It is also predicted to be the future of ICT pedagogy. Online learning with the help of the Web is a recent trend that is completely changing the way education is transacted worldwide, inside as well as outside the classroom. It is fast permeating into the transaction of regular courses through mediums of MOOCs, Swayam, NPTEL, etc. Significance The success of these initiatives and effective implementation of these Web-based Education programs, it is necessary to first of all, identify the barriers to web based education. This will help in the adoption of measures which will help to minimize barriers and maximize access to web-based education. Objective To identify the Barriers to Web-Based Education. Methodology A survey was conducted to identify the barriers to Web-based Education. There are a number of barriers in implementing Web-Based Education. Rogers (2003) and Ely (1990, 1999), created a model for evaluation of innovations. Their model has seven components: Resources, Infrastructure, People, Policies, Learning, Evaluation, and Support, whose Mnemonic is RIPPLES. Each of the seven components has been further elaborated upon into 5 subcomponents and used to study barriers to Web-Based Education. Findings The percentage level of barrier in web based education was found to be as follows : Resources =48.8%, Infrastructure = 85%, People = 72.4%, Policies= 80%, Learning= 66%, Evaluation=77.2%, and Support= 76.6%.

295-302

Authors: Sanghmitra Choudhary & Mamata Mahapatra

The main objective of this paper is to study the motivation behind following the self-proclaimed godmen. We conduct in-depth interviews of the family members of the subject followed by two real case analyses. The cases are discussed in the light of theoretical models and review of research literature the researchers attempt to explain what sustains the retention of followers in such organizations. The paper will generate awareness among the followers to create a distinction between faith and blind faith and will shed light on what psychologists can do for the mental well-being of the followers.

315-324

Authors: Imkongmeren

The paper makes an effort to show whether Kant’s ethics is appropriate to deal with our moral obligations towards non-rational animals. Ethical view of Kant is based on the dignity of humanity as its sole fundamental value. Rational beings are intrinsically valuable because they are endowed with rationality, freedom and have the capacity to set their own ends. With regards to non-rational animals we have an only indirect duty. For him humans have no direct duties with regards to non-rational beings because they lack both rationality and autonomy. Kant rejection of direct duty to nonrational beings is the reason why many environmental ethicist and animals rights do not favor his approach. They considered Kant version of indirect duty theory is based on human-centered. However, some of the Kantian has tried to replace Kant’s indirect duty theory to direct duties by using Kant theory. They offer a strong argument to replace the indirect duty theory of Kant but their interpretations do not fit well with Kant’s view. Therefore, in this paper, despite the problems with indirect duty theory, I will try to show how Kant’s concept of duties regarding non-rational animals represents much more sophisticated than the Kantian had maintained.

335-344

Authors: Vasundhara Dahiwale & Pallawi B. Sangode

The prime objective of inventory management is to ensure enough stock on hand for the business to meet the customer’s requirements. Various inventory management tools ensure the various types of inventories are properly segregated, managed and utilized. These tools help in reducing the costs, wastages and delays in the production process. This research paper aims at studying the inventory management tool used by the textile manufacturing firms, followed by comparing the inventory management practices of two textile manufacturing firms. The use of inventory tools as a competitive intelligence tool provides the opportunity to reveal the benefit gaps between the two companies. The paper concludes with a indicative model with several recommendations for other firms with similar business performances.

355-364

Authors: Parinda V. Doshi

The health sector is one of the fastest growing sectors in India. Health sector includes services like hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance, and medical equipment. Hospitals industries alone cover 80 percent of the total healthcare sector in India. Hospitals are service delivering units where employees play a major role in the success of the units. Thus, it becomes important for the organization to see that employees working in the hospitals are satisfied with the work and the organization in which they are working. The current research was conducted with an aim to identify factors affecting the job satisfaction of employees working in hospitals. A measure of central tendency’s and factor analysis was performed to identify the factors affecting job satisfaction of the employees working in the hospitals. Role clarity; knowledge to perform the work; support of top management and peers; ease in understanding and following the procedures; availability of sufficient materials and equipment’s; cleanliness in the work area; praise, recognition and reward for the work and; co-operation among different departments were observed to be affecting satisfaction of the employees working in the hospitals.

371-376

Authors: Hemendra Singh Hada & Anu Sayal

This paper deals with the study of performance appraisal as a result of employer satisfaction and optimizing business result. The commonly held supposition is that “A satisfied employer will be the one who is able to establish and run a sound business undertaking thereby optimizing the business results. A fulfilled work drive creates an environment filled with charm thereby providing a platform for all to perform well. Subsequently, work fulfillment results in optimized business results thereby providing opportunities for business expansion. Due to this expansion in business, there are regular appraisals of the performance of the employees.

383-390

Authors: Satyanarayana Bhavanari, Srinivasulu Devanaboina, Mallikarjuna Bhavanari & Abul Basar

The divisor graph of an associative ring R (denoted as DG(R)) was introduced by Satyanarayana, Srinivasulu.[9]. In this paper, we introduce a simple concept “Power Chain in a Divisor Graph” .We prove that if is nilpotent, then the power chain starting with a is of finite length. If DG(R) (the divisor graph of R) contains a power chain starting with which is of infinite length, then , a is non–idempotent and non–nilpotent element. We announce some basic results. Finally, we deduce that if R be an integral domain and a , then if and only if the power chain starting with a (in DG(R)) is of infinite length.

403-418

Authors: Chirag Rana& Hiral Desai

NPAs point out the credit risk of the banks and the financial institutions. The operational effectiveness of the banks and financial institutions is impinged by the quality of advances which in turn has an impact on their profitability, liquidity and solvency position and leads the accumulation of losses in the succeeding years. NPA means an asset or account of borrower, which has been classified by a bank or financial institution as sub-standard, doubtful or loss asset, in accordance with the directions or guidelines issued by RBI. In this paper, the researcher has tried to show the position of gross and net NPAs of both the public and private sector bank, during the period of last 5 years from 2013-14 to 2017-18. The study is an attempt to analyze the financial performance of SBI, PNB, HBFC, and Axis Banks. The study is descriptive and analytical in nature. The collected data was secondary in nature and collected from various annual reports of the bank, RBI bulletin, journals, websites, etc. The allegory of the financial performance of these four banks was made on the seat of a statistical & mathematical tool like percentage, tabulation, Graph, etc. The study concludes that the level of NPA is high in public sector bank as compared to private sector bank.

427-434

Authors: M. Rajanikanth

Popularity of social media in India is increasing day by day. Consumers are making connections through different social media and posting comments, recommendations and suggestions which other customers can use. Even the companies are using it as platform to communicate to customers by posting related information. Sellers have strategically integrated social media tools to their existing communication repertoires to build and maintain relationships with customers. Now firms need to focus on social media to develop trust building mechanisms and affect the intentions of the consumers. In this context the present paper is an attempt made to identify those factors which establish trust and social commerce intentions though social networking sites in India. A sample of 250 social media users who regularly read information online were chosen and a prestructured questionnaire as administered them to know the social media factors that establish trust and intention to buy. The results of the study imply that trust and perceived usefulness are the key for the success in e-commerce and social networking sites.

443-466

Authors: Jessia M S J , Riju Sharma & Geetha P

The aim of the study is to assess the effectiveness of a life skills training program to enhance mental health status and well being of young people. A classical experimental research design with a control group (pre, post, and follow-up intervention) and random sampling method were used. The present study comprised girls and boys in the age group of 16 to 19yrs, studying in plus one and plus two classes from Ernakulum Educational District of Kerala. The respondents were selected on the basis of inclusion and exclusion criteria and also evaluated the mental health status by GHQ-28 and mental well being by WEMWS-14. The 720 respondents from six Higher Secondary Schools (3 Govt. schools and 3 Pvt. Schools:1 boys, 1girls and 1co-edu. schools) were randomly selected and distributed in two mentioned groups such as 360 students in intervention group and 360 students in control group (180 boys and 180 girls from each group). The researcher conducted life skills training program (10 – 12 sessions in five weeks) to the intervention group and again the same assessment tools were administered for post-intervention (one – three months) and follow -up intervention (six- nine months) to evaluate the effectiveness of intervention program to enhance mental health status and well being of the respondents. The current version of the Statistical Package for Social Sciences (SPSS) was used to analyze the data and correlations were obtained. Repeated Measures Analysis of Variance (RMANOVA) was performed to test whether there is any significant effect due to interventions in the scores. Independent sample t-test was performed to compare the equality of baseline scores of various components of the mental health status and well being of the two groups. The data were analyzed by descriptive and inferential statistics in three-time lines (pre, post and follow- up intervention) under different sections. The result shows that there was a highly significant intervention effect between the scores of mental health status and well being. The researcher has noticed that a tremendous number (100% in mental health status and 99.1% in mental well being) of respondents in each group were benefitted by the intervention program. This indicates the need for periodic and constant intervention for the respondents. Hence, it can be concluded that life skills training program is effective for enhancing mental health status and well being of young people.

475-484

Authors: V. Ramanujam & Dhanyamol. V. R

Financial inclusion provides access to useful and affordable financial products and services for individuals and businesses that meet their needs and are delivered responsibly and sustainably. Financial inclusion is defined as the availability and equality of opportunities to access financial services. Financial services are economic servicesofferedby the finance industry, spanninga broad range of businesses managing money, including credit unions, banks, creditcard companies, insurance companies, accountancy firms, consumer-financefirms, stock brokerages, individualinvestment funds. The tribes are made up of families or communities in a social division of a traditional society linked by social, economic, religious, or blood ties, with a common culture and dialect, typically witha recognized leader.In this study,the financial inclusion and banking services among the scheduled tribes in the Wayanad district of Kerala are demonstrated.

497-502

Authors: Mayank Pant & Ankit Rana

Diesel and Petrol are strategic commodities; they play a vital role in the socioeconomic development of a country. Any uncertainty about their supply can impact the functioning of the economy. In order to reduce this uncertainty, it is important to plan and use the resources judiciously. But, before planning, it is essential to understand the consumption pattern of these products. Tentative information pertaining to category-wise overall consumption is available with different sources but there is no correct picture available on category-wise retail sales of Diesel / Petrol, as it is not maintained by dealers operating the retail outlets. It is important to note that during the last decade, retail share in total diesel sale has gone up from 78.5 to 82.1 per cent in 2011-12. Keeping in mind with the above scenario, Petroleum Planning and Analysis Cell (PPAC), an attached office of the Ministry of Petroleum and Natural Gas, engaged Nielsen India to conduct in-depth research covering over 2000 retail outlets (RO) spread across 150 districts in 16 states in India.

507-512

Authors: iMayank Pant & Kumar Ashutosh

Advertisements areiuseditoiget theiattentioniofipeopleithereby formingia distinct image in one’simind. Alcohol and cigarette advertisementsiwere found toihave severe impaction people due to increased consumption rate. So Indian igovernmentibannedialcoholiand cigarettiadvertisementsiin1995i(Nathwani 2016)[6].iThisigaveibirthitoitheiriseiof isurrogateiadvertisementsiiniIndia.iSurrogat iadvertisementii iaiformiofiadvertisementiusedit iadvertiseibanned products ibyireplacing them withia surrogateiproduct. In India weicanifind many surrogate advertisements like Bacardi iusing imusic CD’s,iMcDowell’s and Bagpiper using soda wateriasisurrogate to promoteiits alcoholic iproducts. The purpose io ithisistudyiisito study the howisurrogate advertisementihasievolved,iincidentsileadingito irise iof iit,ieffect iof isurrogate iadvertisementiiniIndia.iHowithese advertisementsican effectiyouth,iwhethe theyiareiinfluenced byithe role models ipitchediinitoiadvertise theibrand.

521-526

Authors: Zeite Shumneiyang Koireng

In Sankara’s Philosophy Mokṣa is understood as liberation which is attained by realizing our own self. In other words, which is attained as a process of purification of self which is gradually and increasingly turn into purer and purer intentional construction. According to Sankara, Mokṣa is not a state to be newly attained. It consists in the soul’s being absolutely all of a piece with itself. According to Sankara, it is knowledge and knowledge alone which is the means of Mokṣa and the highest knowledge is Mokṣa itself. Liberation in Sankara Vedanta means the realization of Para-Vidya, which may be understood in the realm of transcendental subjectivity this state is called Brahmabhava, which is described as truth, knowledge, and bliss (Sat,Chit, Ananda).

537-542

Authors: Sasikumar. P

Travels are ineluctable part of human life: it can render answers to various unrequited and enigmatic questions confronted by individuals in their quotidian routines. Novels map varied forms of travels to reinterpret the hidden layers of life and to make sense of various spatial and social relations. Anita Nair’s Idris: Keeper of the Light surveys varied modes of travels as well as probes the relation between displacement and relocation in human existence. The vertical and horizontal movements of man, with its own patterns of experiences, have their own trajectories emanating from spatial relations and perceptions. It is very arduous for individuals to overcome the forces of territorial actuation in life, as sometimes it may devastate whatever affinities they have with native places and livid spaces. Travel as a theme and as a narrative technique can be used to locate both the physical and metaphoric signification of life in literary works.

557-566

Authors: Gaanyesh Kulkarni1 & Rajesh K. Srivastava2

This article throws light on the effects of consumers’ buying patterns of edible oil and the demographics on purchase decision of branded edible oil among urban Indian households. Marketers need to concede that they need to understand and analyze consumer buying patterns in order to stay ahead of the competition in order to build a sustainable competitive advantage for their businesses. The objective of this study was to examine the usage pattern of branded edible oil, user preferences in terms of edible oil types, and impact of cultures and subcultures impact on purchase decision of edible oil consumption by urban households, as India being the multicultural country. This study is a descriptive study based on secondary data. Total 80 research papers have been systematically reviewed from various journals, literature referred to books, magazines, and websites. Consumer buying pattern and demographics found to have considerable influence on forming the purchase decision of edible oil of the urban household customers. This study was based on the review of literature pertaining to the consumer behavioral aspects towards consumption pattern, and influence of culture and sub-culture on the purchase decision of edible oil by Indian households. This study will prove to be useful for edible oil marketers in devising appropriate MARCOMM strategies and tactics for creating brand awareness and enhancing the brand image in the Indian FMCG market.

573-580

Authors: Namrata S. Gupta & Bijendra S. Agrawal

In the age of wireless communication, the term churn is arising due to facility race in mobile phone companies. Churn means the movement of the customer from the existing company for better services which are the migration of customer from one service provider to another. At present the Telecommunication Company or market, the struggle is on their extreme and the products and offerings are more and more analogous. This activity gives a direct loss to the company. In that context, necessary action and step can be taken if the reason behind it or churner may be predicted before leaving the services. So there is a need to understand and simplify the model to deal with churn problem. This paper gives two-step churn prediction model which tries to design a simple methodology to overcome such problem via data mining tools and process.

595-600

Authors: Pradeep Tandon

In the ancient era Indonesia has witnessed Hindu-dominated empires and influence of Hinduism was evident there in Srivijaya - kingdom. The politicization of religion and vote-bank politics made religion in Indonesia an internal part of politics. Gradually Indonesia became a country with a Muslim citizen’s majority but it retained its secular pluralistic culture. The politicization of religion and vote-bank politics made religion in Indonesia as an integral part of politics. Although, the policies remained predominantly secular. All these developments show an intricate combination of religious and politics. The article focuses on the intricate dynamics of the relationship of religion and politics in Indonesia.

607-612

Authors: Nimisha Susan Varghese

In partial equilibrium theory, the policy actions and effects are examined only in the directly affected markets. The Demand and Supply curves are used to describe the price effects policies. Producer and consumer surplus are used to measuring the welfare effects on participants in the market. A partial equilibrium theory either fails to consider the effects on other industries of the economy. The supply and demand model is a partial equilibrium model where the acceptance on the market of some goods is obtained separately from prices and quantities in other markets. Partial equilibrium is one which is related on a minimum range of data, a standard example is the price of a product, the prices of all other products are being held static during the entire review program. It is valid only under some limited situations, which may notalways hold in practice, but may be reasonable approximations. Partial equilibrium is a condition of economic equilibrium which takes under consideration where only a part of the market and all other will remains the same to attain an equilibrium state. A partial equilibrium analysis will either ignore the effects on different industries in the economy or assumes that the sector is very small and hence little if any impact on other sectors of the economy.

625-630

Authors: M. Valan Rajkumar & D. Venkadesh

In this study spotlight lying on verdict exposed the seeming point of occupational stress (OLS) in the midst of teachers in self-financing engineering colleges associated with Anna University-Region III-Madurai (AU-RIII-M), Tamilnadu, India. Anxiety is the foremost cause which impinges on the fitness along with the competence of an educator. Consequently, the investigator has primed a questionnaire to evaluate the altitude of OLS and descriptive research design is used. The samples are accumulated as of the cosmos, stratified random sampling is used, and to perform this cram 620 samples are collected out of 3015 teachers. The data amassed has been explored throughout the function of percentage analysis and T-Test for the gender of demographic characteristics (DGC). As a final point, the pollster explored the data using statistical package for the social science (SPSS). Thus the engineering colleges have to seem frontward to a get better sagacity work fulfillment with the lessening of OLS and as a final point pollster brings into being that DGC like gender has a crash on occupational stress index (OLSI) of educators. As a result, the organization ought to acquire essential paces to condense OLS in the midst of educators, to enlarged work satisfaction and excellence of edification.