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Influence of Mass Media on Realization of gender Equality and Leadership in Serbia
Authors: T. Savović
Number of views: 416
Gender equality is one of the basic human rights which must be provided and guaranteed to everyone. Social, political, economic, and cultural differences still persist and they are especially noticeable in difference in salaries, non-equal presence of men and women in political decision making, non-equal distribution of work. They are, in reality, result of social relationships built on basis of numerous stereotypes present in family, education, culture and media. In our country, leadership is chiefly related with men and they have been granted political roles. That is the reason it is a common belief that only men should be on those positions. On the other hand, the mass media (internet, daily newspapers, radio and TV) can make influence to decrease prejudices between the genders when we speak about leading functions and their representatives. The goal of this paper was to investigate the influence of mass media onto realization of gender equality and leadership. For that purpose, data from 80 participants have been gathered, as well as data about employment, in other words we made a research on participation of women in the City Assembly, managerial and supervisory bodies and leading positions in the city of Sombor. The results of the anonymous questionnaire show that there are significant statistical differences (p<0.01) among certain answers referring to the opinions of the examinees about percentage of men and women. Also, having analyzed the data about employment of women, we have come to the results which show that women take a considerable number of leading posts in the city of Sombor. The results show that the gender equality, presented via mass media, is very present in distribution of work.